BIS Sharpnel

Done By:
 Ashish Khatri - MBA19182
 Preeti - MBA19249
 Shubhank Verma - MBA19267
 Siddharth - PGP18238
 Pratik Jain - MBA19214
 Yukta Yadav - MBA19163
 Ishwar Arjun Lohar - MBA19194
  Internet Penetration as a result of growing technology
Main Macro-  Changing expectations of customers

environmental  Shift towards digital platforms

 Experience comes into play
Forces  Inclination towards experiential shopping

T E A M M E M B E R : H E A D O F S T R A T E G Y (PREETI)
 Retail industry reached US$ 950 billion in 2018 at CAGR of
13 per cent and is expected to reach US$ 1.1 trillion by 2020.
Online retail sales were forecast to grow 31 per cent y-o-y to
reach US$ 32.70 billion in 2018. Revenue generated from
Opportunities online retail is projected to reach US$ 60 billion by 2020

Revenue of India’s offline retailers, also known as brick and

mortar (B&M) retailers, is expected to increase by Rs 10,000-
12,000 crore (US$ 1.39-2.77 billion) in FY20

New stores sprouting up : beauty

stores, cafes, restaurants

Creating an experience, since it is not

only about buying

T E A M M E M B E R : M A R K E T R E S E A R C H (ASHISH KHATRI)
www.youtube.com/c/powerupwithpowerpoint
 Growth & Decline In Retail Formats

The stores that are growing are those

that offer an experience: example Consumer look for meaningful
While book and CD/DVD stores: are more experience. Example IKEA where you
beauty stores: while buying beauty
about consuming the product then the can enjoy being in their shopping
products people look at the texture,
shopping experience place and create meaning full
colour
cafes/ restaurants: customers come for experience with your family
the overall ambience not only food

1 2 3

T E A M M E M B E R : C H I E F M A R K E T I N G O F F I C E R (ISHWAR ARJUN |
SIDDHARTH)
 COMMODITY PRODUCTS
Pratik: The customer experience is one aspect that can’t be replicated
by an online-only retailer. A recent survey by Retail Dive discovered
that “the ability to see, touch and feel products ranks highest among
the reasons consumers choose to shop in stores versus online.”

Shubhank: Customers seek the opportunity to interact with a product

See shops are and to ask you and your team questions before completing a purchase.
There’s a level of trust a brick-and-mortar location achieves that an
online store can’t quite reproduce.
becoming a little bit
Yukta: Customers are not bothered about ambience. They prefer
more exciting online portal because of discounts. So instead of spending money on
beautifying shops, discounts can be given to customers, distributors

PRODUCTS FOR EXPERENTIAL BUYING

Ashish: It is financially feasible option to invest in ambience.
Since customers are coming for the experience, a better experience will
increase sales with returning customers and word of mouth marketing.
 Recommendations
Improve the ambience Provide convenience in
shopping with low waiting time,
easily accessible products, and
more sensitive workforce

Change the product line to Go for omni channel marketing to Increase in the financial viable offers to the
products that focus more buying creating a holistic experience for frequent customers to increase loyalty
experience the customer

T E A M M E M B E R : C O N S U L T A N T (PRATIK JAIN | YUKTA YADAV)

THANK YOU