CRITERIA EXPLANATION OF THE CRITERIA RATING (between 1 a

Team 1 Team 2 Team 3

External Factors (35%)

1 Market Attractiveness

Is the market sufficiently big? Is it expected

to grow in the future? Is the problem
being solved important enough?
2 Innovation
Is the solution unique and innovative? Is
this just another business or a disruptive
idea?
3 Moats

How intense is the competition? What are

4 Value proposition
1 Clarity of operations
the barriers to entry? How is the company
better positioned than its competitors?
Have they clearly stated their value
proposition? Is it a viable model? (Clear
and convincing description of how the new
product/service addresses the customer
need and benefits are quantified)
Internal Factors (35%)

Is the team organised well? Do they have

clear goals and milestones? Does the
company have a clear vision?
2 Business Model/ Is the revenue source clear? Will costs be
Profitability under control after few years, if not
immediately?

3 Marketing Plan Does the company have a clear target segment? Do they understand their customers? D

4 Financials Are the capital requirements clearly stated? Sales analysis and forecasts clearly presente

Presentation (30%)
1 Quality of Presentation

Materials presented in clear, concise, and

logical and/or sequential form.
2 Vision

The lead entrepreneur provides clear

insight into how the product/market
opportunity was identified and assessed.
3 Management team

Did the team convey confidence and

professionalism? Did the team
demonstrate the knowledge of industry ?
4 Handling of Q&A

How convincing did they sound?

Responsiveness to judges/ Effectively
fielded questions

Overall Score
 RATING (between 1 and 5, 5 is the best)
Team 4 Team 5 Team 6 Team 7 Team 8

and their customers? Do they have a clear marketing plan?

recasts clearly presented. Key projections clearly presented (sales, profits, cash flows).