BM2217

Performance Task

Instructions: Read the requirements carefully.

1. Accomplish “Section A: Marketing Strategy” and “Section C: Advertising” of your Midterm

Performance Task. (See 05 Performance Task 1)

2. Submit your group's work on or before the Midterm Examination.

Section A: Marketing Strategy

A. Define and analyze your Marketing Objectives. Follow the S.M.A.R.T. framework when choosing
your marketing goals: Specific, Measurable, Attainable, Relevant, and Time-based goals.

B. The marketing objectives should answer the following questions:

• What is the focus of your marketing efforts?
• What short-term and long-term results do you expect?
• When do you expect to achieve these objectives?
• Who is responsible for attaining the objectives?
• How do you plan to achieve the results?

C. Print your work on a clean sheet of short bond paper following the format below:
• Margin: Left – 1.5"; Top, bottom, and right – 1"
• Spacing: Double
• Font: Arial, 12 pt.
• For Softcopy File: Submit your work in PDF format

Section C: Advertising

A. Advertise your technopreneurial business using different mediums

• Create your own social media pages (Instagram, Facebook, Tiktok, Twitter, etc.)
• Build your personas through public relations
• Design your own digital poster, infographics, and other merchandise
• Create a 30 - 45 seconds video commercial focusing on your product or service
• Create a 2 – 3 minute infomercial focusing on your technopreneurial enterprise

07 Performance Task 1 *Property of STI

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 BM2217

Below is the rubric that will be used to grade your output.

Marketing Strategy

Excellent Good Developing Needs TOTAL

4 3 2 Reinforcement
1
Content (x5) The marketing The marketing The marketing The group did 20
strategy strategy strategy did not not submit a
stimulates the somewhat stimulate the marketing plan
interest of stimulates the interests of and failed to
possible interest of possible comply with the
consumers as it possible consumers due performance task
uses various tools consumers as it to the poor requirements.
for marketing its only uses a selection of
goods and single tool for marketing tools,
services. marketing its methods, and
goods and techniques.
services.
Target Market (x4) The start-up The start-up The start-up The start-up 16
technopreneurial technopreneurial technopreneurial technopreneurial
enterprise has enterprise has enterprise has enterprise did
successfully identified some failed to identify not submit any
identified its of its target its target market report about its
target market markets though as it did not use target market.
using the they only the principles
principles learned followed a few discussed in
in class. principles class.
learned in class.
Organization of Ideas (x1) The group The group There are The organization 4
successfully expressed the significant errors of ideas is not
expressed the points in a clear in writing that evident in the
points in a clear and logical make the output output.
and logical arrangement of challenging to
arrangement of ideas with minor comprehend.
ideas in the errors in writing.
paragraph.

TOTAL /40

07 Performance Task 1 *Property of STI

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 BM2217

Advertising

Excellent Good Developing Needs TOTAL

4 3 2 Reinforcement
1
Content (x5) Information is Information about Information about Significant 20
accurate and uses the product/service the product/ information about
substantial evidence is incomplete, but service is the product/service
and explanations to the group was still incomplete, which was not provided.
communicate the able to deliver the makes it difficult
product/service. message to the for the audience
audience. to grasp the
message of the
product/service.
Creativity (x5) The advertisement The advertisement is The advertisement The advertisement is 20
has a good flow and somewhat creative is not creative unclear and fails to
structure. It is visually and effective. Some enough to connect connect with the
appealing and elements are with the target target audience.
extremely creative. missing that make audience.
the advertisement
professional looking.
Use of Design Incorporates “Design Incorporates Incorporates Incorporates a 20
Elements (x5) Elements” with “Design Elements” “Design Elements” distracting color
a high degree with considerable with some scheme or layout.
of effectiveness. effectiveness. A effectiveness. The ad is messy.
The color scheme, solid and effective There may be
font, and all visual color scheme and some messy or
elements are clearly layout. Fonts aimed distracting
aimed at target at the audience. elements.
audience.
TOTAL /60

07 Performance Task 1 *Property of STI

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