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No part of this data collection may be reproduced, stored in a retrieval system

spreadsheet, or transmitted in any form or by any means – electronic, mechanical, photocopying, recording or oth
without the permission of DecisionPro, Inc.

Perceptual data
Average score each brand achieves on each attribute from your sample of respondents.
RIM
Palm Treo
Attributes / Brands BlackBerry Motorola Q Nokia 9300
700p
Pearl
Push email availability 8.2 7.4 6.4 6.4
Email folders synchronization 8.0 7.1 6.3 6.4
Instant messaging availability 7.2 5.1 5.3 6.7
Speed in accessing email 6.4 6.5 8.0 6.3
Software selection 7.0 6.8 6.5 6.3
Display size 6.5 6.5 7.4 6.4
Ease of use for navigation 5.5 6.5 6.1 4.2
Ease of use for typing 5.7 6.2 7.4 4.5
Voice/call quality 5.6 8.0 4.8 7.8
Comfortable to call 7.4 6.9 6.1 4.2
User friendliness 6.6 7.2 7.3 4.1
Media quality 6.1 7.0 6.9 5.9
Camera quality 5.7 6.2 6.6 0.5
Compact 6.9 5.7 6.7 4.5
Quality of display 7.5 6.3 7.3 5.1
Finish 7.4 5.5 7.4 6.1
Product image 5.9 5.4 4.9 5.0
Brand image 8.6 8.5 7.2 6.5
High prestige 7.2 6.9 6.8 5.5
Value for money 6.0 5.4 4.2 4.6
Average user rating (CNET) 8.0 7.5 6.2 7.3
CNET Editor’s rating 7.3 7.7 8.0 6.3
Segment I 8.4 7.0 7.9 6.2
Segment II 5.5 4.5 3.1 7.2
Segment III 5.6 4.3 4.7 4.4

Preference data
Preference score data obtained for each brand from each respondent.
RIM
Palm Treo
Respondents / Brands BlackBerry Motorola Q Nokia 9300
700p
Pearl
1 9 9 8 7
2 5 6 4 8
3 8 7 9 5
4 6 5 3 7
5 6 4 3 8
6 8 7 5 5
7 9 7 8 6
8 8 5 9 6
 9 5 5 5 7
10 5 6 2 8
11 8 6 9 5
12 9 9 7 6
13 9 3 7 8
14 5 5 3 6
15 7 5 9 6
16 8 6 8 4
17 8 7 6 6
18 9 9 8 6
19 9 8 9 7
20 9 5 8 8
21 7 6 3 5
22 6 2 2 8
23 9 4 6 5
24 5 2 2 7
25 5 7 5 4
26 6 5 4 3
27 7 5 9 5
28 6 2 3 8
29 9 9 8 5
30 5 3 4 7
31 7 7 3 7
32 4 4 4 8
33 5 2 6 3
34 8 5 6 7
35 5 4 1 6
36 8 9 9 8
37 5 3 4 4
38 2 5 5 4
39 6 6 5 7
40 5 6 5 3
41 6 5 7 5
42 5 5 3 5
43 6 3 2 6
44 5 4 3 8
45 9 7 8 5
46 9 4 6 5
47 9 8 8 6
48 9 9 7 7
49 7 3 5 4
50 5 2 4 4
51 7 6 9 6
52 7 5 2 6
53 9 9 9 7
54 5 6 3 7
55 5 3 3 6
56 5 2 4 8
57 4 5 3 7
58 6 3 5 5
 59 6 2 5 7
60 5 3 4 8
61 9 7 9 7
62 8 5 3 9
63 5 2 4 5
64 8 7 5 6
65 6 5 5 7
66 9 9 9 5
67 8 5 9 6
68 4 4 4 8
69 8 6 4 4
70 8 8 6 6
71 5 5 2 6
72 6 3 4 5
73 6 6 5 4
74 8 4 6 6
75 5 3 3 7
76 9 8 6 6
77 8 7 8 7
78 5 3 4 3
79 8 9 9 5
80 9 8 9 8
81 8 5 8 6
82 8 8 6 7
83 9 8 9 7
84 5 6 1 7
85 9 9 9 5
86 7 8 4 9
87 9 9 8 6
88 6 7 2 6
89 6 4 4 6
90 5 4 3 3
91 5 3 5 5
92 8 8 9 6
93 9 8 6 8
94 7 7 9 7
95 7 4 5 3
96 6 5 3 8
97 8 6 5 7
98 5 4 6 5
99 4 5 4 3
100 5 4 6 7
produced, stored in a retrieval system, used in a
anical, photocopying, recording or otherwise –

espondents.
Sony
Sidekick3 Ericsson
M600i
4.5 6.0
1.2 6.2
7.2 1.5
6.2 8.1
3.0 6.5
7.2 7.3
3.6 6.1
6.8 5.0
6.3 8.0
3.1 5.2
4.0 6.0
6.4 7.8
4.2 1.3
3.6 5.1
3.8 6.2
5.2 5.1
4.0 4.1
3.0 4.5
1.2 4.0
5.3 4.0
6.3 6.4
7.3 7.7
2.9 5.4
3.4 3.6
7.0 4.4

Sony <--- Caution!! The drop down in the cell

Sidekick3 Ericsson Segment
M600i to the left will allow you to sort or filter
1 4 I by Segment. Please do not use this
4 4 II filter for data selection for running the
3 5 I Positioning Analysis. To run ME>XL
4 4 II
3 4 II
with only a subset of the preference
7 5 III data, use the filter to select the desired
4 6 I data, then copy and paste the cells to a
4 5 I new worksheet, and use that new
worksheet for data selection.
 Positioning Analysis. To run ME>XL
with only a subset of the preference
data, use the filter to select the desired
data, then copy and paste the cells to a
new worksheet, and use that new
5 3 II
3 3 II
worksheet for data selection.
3 7 I
3 4 I
2 9 I
3 3 II
1 6 I
1 5 I
1 7 I
5 3 I
4 5 I
4 8 I
6 4 III
3 1 II
3 7 I
3 3 II
6 5 III
7 5 III
5 8 I
4 4 II
2 5 I
4 4 II
2 3 II
4 3 II
7 3 III
4 6 I
3 5 II
4 7 I
6 4 III
6 4 III
8 6 III
7 5 III
9 4 III
3 3 II
3 4 II
3 5 II
3 5 I
2 6 I
5 2 I
2 2 I
6 5 III
6 4 III
5 4 I
3 4 II
3 7 I
2 4 II
3 3 II
3 4 II
4 4 II
8 5 III
3 4 II
4 3 II
5 6 I
3 5 II
8 5 III
2 5 I
4 4 II
1 4 I
2 6 I
4 4 II
7 5 III
3 5 I
4 4 II
9 4 III
6 4 III
5 7 I
3 3 II
5 6 I
1 3 I
7 5 III
3 5 I
1 6 I
3 7 I
2 5 I
4 6 I
4 3 II
4 4 I
4 4 II
1 4 I
4 4 II
8 4 III
7 3 III
7 3 III
4 5 I
1 2 I
2 7 I
6 3 III
5 3 II
2 3 II
6 5 III
8 5 III
8 4 III