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FROM OUR
EDITORIAL BOARD
Dear friends The pandemic has changed many
aspects of our life with the impact
In these difficult times when everyone especially noticeable in show business:
has to completely change their lives all scheduled shows are rescheduled
and habits in order to survive and or cancelled, all plans are disrupted,
keep safe those around us, ePro turns organisers and fans both losing their
self-isolation into positive action. We money. Yelawolf, Shady-family mem-
are used to working remotely and ber, had to cancel his European tour.
we work on keeping you entertained
while you are home-bound. This is why we decide to make this
special issue for you, to write articles
We present this EJ special issue in sup- you can enjoy reading at home. We
port of “Together at Home”, the cam- have a gift for the fans who had to miss
paign launched by Global Citizen and cancelled Yelawolf’s shows – a special
World Health Organization to encour- review that will transport you to his
age people to practice social distancing show and will give you a taste of its
during the COVID-19 pandemic. Many magic.
artists join the campaign playing inti-
mate “home” sets, entertaining their Please, stay at home. If you feel sad
fans and helping us stay at home. and lonely you can find us on social
media, we are always ready to talk.

Take care of yourself. With love, ePro.

— Igor Basenko &


Katerina Malik

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EMINEM.PRO/APP
INTERVIEW REQUEST
Hello Marshall!
We’re the Eminem.Pro team, which is the biggest fan-base project dedicated to
Eminem and Shady Recodrds’ artists. Our project started as a hobby and grew into
a media platform. We have created a unique and convenient resource for your fans
(both Russian and English speaking), where people can read accumulated news from
various hip-hop portals, watch videos, interviews, performances, discuss them. Along
with translation of news from American and European media, we also create our
own material such as reviews, articles, magazine and video digest (all our content is
available in both languages). We have developed apps for iOS and Android. Our daily
audience counts dozens of thousands of people. We represent a community of millions
of Russian fans, and we ask for an interview because we believe that the Russian
— speaking part of your fan base deserves to be heard and to ask their questions.
Our project is 100% non-profit and every person working with us is a volunteer,
we do not benefit from it, on the contrary — for 8 years we have been investing
our own resources to support it. We kindly ask you to find an opportunity to have a
conversation with us using any platform or messaging service convenient for you.

Sincerely yours, ePro team.


support@eminem.pro
P I R E D
INS STER
BY M A CLE FR
OM K AT ERINA
MALIK

SIVE ARTI
EXCLU
een
o m m o n betw
nc ut
e d much i ncle Alfred. B l see
n U l
a t h a s span E m and r a n d you wi er-
eer t h e clos e t
In a car r s , M arshal c o m e m u l tiple in
25 yea ce ere ar n them ive
, and
nearly more than on - that th e t w e e
s in ns b creat
Mather d those who im as sectio ly Eminem’s ays,
ne h en lw
mentio m and served ames sudd p p e a rs, as a and
i t of n a
spired
h
. The lis l e design ted, intricate y
p l e n c ce he
m
an exa sive: his own him
u multifa So, what do t l
es x. ha
is impr ho introduce of
d comple mmon, Mars ho
,w rs in c o dw
Ronnie p, the pionee ctiv- have s, a Detroit ki egend,
ho a er pl
to hip- , social rights erse, Math out to be a ra he
re iv t
the gen e this list is d turned d Hitchcock,
hil erson w
h o r e night
ists. W f t h e p and Alf f suspense, K r of
eo st er o rde
the nam enced his late e for mast nder of the O
lu is a
had inf me as a surpr nce, Comm h Empire?
a a tis
album
c
e d , a t first g
l the Bri
nd e ot
many. I ike there is n
s l
it seem
The most obvious is that both of
them symbolise the genres they
work in. Even people who do not
like hip-hop or suspense know their
names. Both of them were pioneers
and to some extent set the standards
in their field. Also, both of them are
extremely productive creators with
impressive artistic longevity. Hitch-
cock is one of the most influential di-
rectors in history, who released over
50 films in the 60 years of his career,
46 of which were nominated for an
Oscar and were awarded 6 times. In
his turn, Eminem over 25 years in
business has got so many awards and
accolades that even the most patient
of our readers will be exhausted to
read the full list. There are record
sales, a Guinness record for the most
words in a hit single, the first Oscar
for a rapper, fifteen Grammy awards
and many many more. However, it is
most likely that not these overlaps
inspired Marshall but rather some
resemblance in their personal traits.
Here is how actress Ingrid Bergman
described Alfred Hitchcock:
“His humour and his sharp wit are a By” is a perfect fusion of two Marshall’s
delight. He likes, I think, very real people. alter-egos: Eminem and Slim Shady. It’s
If someone on the set was a phoney, he like the war is over, daddy doesn’t have
was liable to start a sort of a double-talk, to choose who is his favourite child, ap-
which sounded like an absolutely normal parently, both sides of his personality
conversation but turned out to be non- can peacefully co-exist presenting a new
sense. That is how he got rid of visitors”. strong and complex artist to the fans. Em
is inspired by giants, only it seems that
This description fits Eminem nicely: the he is not interested in perfection, while
wit, the twisted humour, infinite inter- such figures as Hitchcock provide him
pretations. Marlene Dietrich recalled with a standing point for his constant
Hitchcock as a man who was charming creative growth and attempts to under-
and shy at the same time. Does it ring stand and, who knows, heal himself.
any bells? The more you learn about
Alfred Hitchcock, the more you realise The unlikely collaboration of the genius-
that he is a perfect role model for Emi- es made the album interesting, sincere
nem. A person with multiple anxieties and stylistically striking. Having listened
(Hitchcock was scared of the police, his to it many times I ask myself, what else
own films and round objects) put fear Eminem can do to surprise us? Where
in generations. Maybe Hitchcock’s life else can Marshall find inspiration? Here
and legacy helped Eminem with his own is Top 5 of my suggestions:
self-discovery. “Music To Be Murdered
1. Nero, “the bloody poet”. tory to watch with a death
This Roman emperor penalty to anyone who
doesn’t seem to be a good decided to leave early. A
example, but the blood- treasure trove of pinspira-
thirsty ruler who murdered tion for Slim, is it not?
half of his family in a very
sophisticated manner can 2. Oscar Wilde, the most
show Slim Shady s a trick controversial English
or two. Nero ordered his writer. Flamboyant, defi-
teacher, philosopher Sen- ant, he once proclaimed at
eca, to commit suicide, and customs control: “I have
while his was slowly bleed- nothing to declare but my
ing his life out, slaves were genius”. Wilde was an easy
documenting his last words. target for journalists who
It is believed that Nero set pulled no punches attack-
Rome on fire to admire the ing the writer. Not once did
view and that his garden he have to stand up to his
was illuminated with the critics, many of his writings
burning bodies of slaves were banned from publish-
who disobeyed his orders. ing or production because
At the same time, the arts, of their alleged immoral-
theatre, music, architec- ity and cynicism. A smart
ture were his true passion. dandy with lethally sharp
Nero loved reciting his own wit might provide inspira-
poems from stage, and his tion to Em, don’t you think?
performances were obliga-
3. Were he alive today, Russian poet
Sergei Yesenin, a rowdy reveller, would
look very organic in Eminem’s friends
circle. He was stubborn, tough, hot-
blooded. He was perceived as intoler-
ant - the same way as Eminem was. He
constantly got involved in brawls, he did
not like neither fellow poets nor author-
ity figures, and they reciprocated. Add
to the mix his complicated relationship
with alcohol and toxic relationships with
women. The resemblance is obvious. I
don’t even have to mention that he was a
poetic genius and insanely popular with
a fairer sex.

4. This list would not be complete with-


out Salvador Dali, a genius madman,
master of controversy, the symbol of sur-
realism. In his early years, his multiple
anxieties made him a loner, he could not
fit with other kids and chose the role of
a jester, a freak, weird and eccentric. The
misunderstood and excluded kid had
grown up to be an epically productive
artist with over 1500 creations in his
catalogue. There are paintings, sculp-
tures, stage designs, marketing design
(for instance, he designed Chupa Chups
logo), jewellery, films and even an ani-
mated film for Disney Studios. Dali was
industrious and indisputably talented.
His biography, his legacy, his diaries, the
story of his complicated relationship eagerly waiting for it. And who else do
with his wife are inspiring, especially you think can inspire Em?
for the talented artist with an equally
difficult childhood. This description fits Eminem nicely:
the wit, the twisted humour, infinite
5. Marshall’s compatriot O. Henry (Wil- interpretations. Marlene Dietrich
liam Sydney Porter) deserves special recalled Hitchcock as a man who was
mention. The short story writer, who charming and shy at the same time.
made plot twist endings his signature Does it ring any bells? The more you
feature, was not too boring himself. He learn about Alfred Hitchcock, the
was a good storyteller, had a knack for more you realise that he is a perfect
music and theatre. He eloped his first role model for Eminem. A person with
wife, flew to South America to escape multiple anxieties (Hitchcock was
the charges of embezzlement and years scared of the police, his own films
after surrendered himself to authori- and round objects) put fear in gen-
ties to reunite with his beloved wife erations. Maybe Hitchcock’s life and
who was dying from tuberculosis. His legacy helped Eminem with his own
writing career took off when he was self-discovery. “Music To Be Murdered
imprisoned. This charming trickster By” is a perfect fusion of two Marshall’s
became one of the favourite American alter-egos: Eminem and Slim Shady. It’s
writers but despite his popularity he like the war is over, daddy doesn’t have
did not like publicity and was very to choose who is his favourite child,
private. The self-deprecating genius apparently, both sides of his personal-
did not trust public praise and deemed ity can peacefully co-exist presenting
himself a failure who was still to write a new strong and complex artist to the
his main book. fans. Em is inspired by giants, only it
seems that he is not interested in per-
I choose to finish this list with his fection, while such figures as Hitchcock
name because I believe that Eminem’s provide him with a standing point for
main work is still to come. It does his constant creative growth and at-
not matter whether it will be inspired tempts to understand and, who knows,
by someone or will reflect Marshall’s heal himself.
psyche, fans around the world are
YELAWOLF X
EMINEM.PRO:
A CONVERSATION
WITH A WILD
WOLF

February 14th. Moscow-Rostov-


Nashwill. Instead of going all roman-
tic we got comfortable in our arm-
chairs and had the interview with
Yelawolf. We had talked with him
before and we knew that Yelawolf
is an open and outgoing person and
interviews with him are always inter-
esting. A lot has happened since our
last conversation in summer 2015,
before his previous Moscow show.
Yelawolf is an independent artist
now and he has something to share
with his fans.
AN EXCLUSIVE
INTERVIEW
ABOUT MAGIC,
LEAVING EMINEM’S
LABEL AND THE
LIFE OF AN
INDEPENDENT
ARTIST
[ *** A dial tone *** ]

Concert promoter: So, we are ready to start. Please, wel-


come, Wolf – and Ekaterina

Katerina Malik (“Eminem.Pro”): Yeah, you can call me


just Katrina or Kate, it’s easier…

Yelawolf: Okay.

Eminem.Pro: Hi Wolf!

Yelawolf: Hi, how are you?

Eminem.Pro: Oh, I’m good, how about you?

Yelawolf: Not bad.

Eminem.Pro: You hear me ok? The sound’s good?

Yelawolf: Yeah.
Eminem.Pro: My name is Eminem.Pro: Okay. So let’s just be because that’s what
Katrina? And I’m the editor roll. Last year you released I want to do. A lot of times,
of the “Eminem.Pro” proj- two studio albums. It’s you know, if I feel like I’m,
ect. And also Igor’s here, his “Trunk Muzik 3” on Shady you know, feeling creative
speechless ‘cause he has a Records and “Ghetto Cow- and want to jump in the
really great problem with his boy” on your own Slumerican studio and keep dropping
throat. So I’m gonna be the records. It’s unusual, because records, then that’s what I’ll
voice, but he’s here. We met you used to work in a slower do.
before, during the first Rus- pace. We were waiting for
sian tour, we did an interview “Love Story” and “Trial By Eminem.Pro: Oh, that, that’s
with you, my colleague did an Fire” for years. Does it mean great news. Fans were happy
interview with you and gave that fans can expect you to to hear this seventh track
you a yellow Russian doll. Do work a bit faster now? More from “Box Chevy” on your
you remember it? Did you dynamic? new album. Can you speak a
manage to bring it home with little bit about it?
you? Yelawolf: Uh, yeah. Yeah,
for sure. I think that, um, Yelawolf: Yeah. “Box Chevy”
Yelawolf: Yeah, yeah. I got, I that was a happenstance of is, you know, series of re-
bring everything I get back to … I would sitting on to the cords that I do for the fans.
the house. Yeah, it’s up in, uh, “Ghetto Cowboy” record …
up in my collection of stuff. so I, I had some of them in Eminem.Pro: Yeah. We ap-
Thank you for that again. the bag already and um, you preciate it.
know, I was just, I was ready
Eminem.Pro: Oh, it’s, it’s, it’s to drop, we all were ready to Yelawolf: Hell yeah, I’m glad.
great. Um, I’m, I’m here today drop it. So, uh, yeah, I mean I’m glad that you guys like
as a E-Pro reporter and we there, there could be, you it. Um, yeah. So yeah, I’ve
also run one of your biggest know, more, uh, dissonance just become tradi-
fan clubs, “Yelavision”. So all in between record releases, tional at this point
the questions that I’m going but it’s definitely not going with what the
to ask today, uh, were sent to to be … just won’t be anyone
us by your fans, from Russia, else’s decision, so to speak.
and from the US, from ev- You know what I mean? If I
erywhere. From people who choose not to drop a record
really love your music. [inaudible years] times, it’ll

Yelawolf: Okay.

Eminem.Pro: So, I
hope that you will
feel comfortable
answering this, but if you
don’t, uh, you can just men-
tion it and it’s going to be off
the record. It’s not going to
be published anywhere with-
out your permission. Okay?

Yelawolf: Okay.
“Trunk Muzik” releases that your listener to feel after record more than any before
I would do a Box Chevy, and they listen to your music? because, uh, just listening to
then I kinda bled over into what I felt that they like the
love story. So now I just, Yelawolf: Um, yeah, “Ghetto most of all of the music. So…
you know, start putting Box Cowboy” was the piece and
Chevies, you know, in proj- of “Trunk Muzik” and a piece Eminem.Pro: When did you
ects whenever I feel inspired of “Love Story”, basically. I get the idea of that you want
to do it. So one day you guys sprinkled in some “Trial By to release the record with
will have a huge collection of Fire” a little bit, but I made this motto, with this mes-
Box Chevy records. “Ghetto Cowboy” in a really sage, with this dedication to
good place. And uh, I was and fans or something in mind
Eminem.Pro: We don’t mind still like just moving around a when did you have the idea?
it actually. Also I get a lot of lot. And I was running actu-
questions from fans about ally back and forth to the Yelawolf: Um, well I knew
what would you choose studio around five miles and that, you know, my indepen-
between bikes and Chevro- I would come to the studio dence was right around the
let Chevy 1979. If you were just energized. So I think that corner, you know, and I knew
to choose, what would your the record’s just a reflec- that the last record, my last
decision be? tion of, you know, where I’m record from Shay was going
at right now. And I’m just to be “Trunk Muzik 3”. So I, I
Yelawolf: Uh, 79 Caprice excited about the next phase wanted my first ND project to
‘cause it’s a great classic of my career and I’m excited be a statement.
Chevrolet all day. If I had to to make new music. So I was
choose one or the other, she hoping that even though Eminem.Pro: Oh, that was
was in a Box Chevy. there’s pieces of some of our my next question. Right?
earlier stuff that it, it still Yup. So, I wanted to ask that,
Eminem.Pro: Great. Okay. felt new and it still felt like a uh, you releaseв this album
Um, so your European tour, polished version of my music just immediately after leav-
“Ghetto Cowboy Tour” is so far. You know, I tried to ing Shady Records and many
coming, uh, and the fans are create like the best of styles. fans felt that it was like a
excited, but can you, uh, just And at this record especially, statement that you can work
describe your album, your I had the fans in mind the without a major label, that
new album? In couple of whole time, um, all the way you feel that you are mature
sentences, what do you think down to especially “You And enough to become an inde-
about it, what you feel about Me”. But I was thinking about pendent artist to create your
it? And what do you want the fans making this entire own label. So was it a
statement, was this album re- understand what you’re talk- like independent…
corded to let fans feel it? ing about.
Eminem.Pro: It’s true.
Yelawolf: What what was the Yelawolf: Those freestyles
specific question? I’m sorry. were recorded in one day, Yelawolf: …The way they
shot one day, released the release music, the way they
Eminem.Pro: I mean was next day. So yeah, it can hap- shoot videos, the way that
your “Ghetto Cowboy” album pen as quickly as you want they surprise releases. And
a statement to let your fan it to. Um, and I think that then also the pace of releas-
base know that you can work that kind of strategy was not es. It’s all changing. They’re
as an independent artist and unique to being independent. just following what fans tell
you can work fast and you You know, you see major art- them to do. Y’all fans are all
can do something just three ists these days dropping shit really in control.
months after you leave the out of nowhere.
big label? So you wanted to Eminem.Pro: Yeah. It’s so
show fans that you’re ready Eminem.Pro: Yeah. symbiotic. Very symbiotic
to become an independent connection between fans
artist. Yelawolf: Because that’s the and artists. Um, can we talk
flow of the listener. And to- a little bit about your living
Yelawolf: That wasn’t a pre- day, the fans really determine Shady Records, because it’s
meditated move, so I didn’t the flow of music, the turn been a huge part of your life
do that based on some sort of music. I just happened to you’ve been signed for al-
of plan that I make music make music. When I make it, most nine years, right? And
quickly usually. Аnd when it’s I usually do it pretty quickly you’ve become…
done, it’s done. At this point and I know roundabout what
I don’t have to wait. I didn’t I want out of the project be- Yelawolf: I heard six, I heard
have to wait. There was noth- fore I step into the studio. So seven, I heard eight. I heard
ing holding me back from in the past where you haven’t nine. When did we find the
releasing a record. There was heard a record, you know, Shady Records? I mean, when
no one that said, “no, you “Love Story”, you waited for officially.
can’t do it today, no, you can’t years for it, and then you
do it next month”. Uh, we waited for the next project. Eminem.Pro: ‘11. I have the
put it out when we wanted It wasn’t because the project information, but I’m not sure
to put it out, you know? Uh, wasn’t done, the project had it’s correct. If you’re doubt-
and I think it was a statement already been done and the ing, you make me doubt.
creatively for the fan. project was sitting there like
a car waiting for someone to Yelawolf: Uh, let it be, no, I
Eminem.Pro: Yeah. That’s get in it and drive it. So it’s don’t. What are you looking
what I meant. just when you’re a part of up on … anyway, what was
a system, sometimes, espe- the question about it?
Yelawolf: I didn’t intend on cially a major label system,
it being a statement busi- they’re old school and they Eminem.Pro: I mean it’s a
nesswise. I’ve got nothing to don’t understand or they great amount of time and
that, but it ended up being hadn’t quite yet grasped the you’ve become a part of
that, you know, but it wasn’t concept of the new way to re- Shady family. And you’ve
intentional. It’s just, that’s lease music. So now they are, shared the fan base with
the pace that I work. If I do, now they’re, you know, fully … many fans of Shady fam-
it’s like the freestyle. Have paying attention. So I think ily became your fans and
you ever seen any of my free- the line between indepen- otherwise, and how do you
styles? dent majors great right now, feel leaving the label? And
because I think majors are how did the conversation
Eminem.Pro: Yeah, I have. I more, more and more acting between you, Paul Rosenberg
and Eminem went when
you told them that you’re
living the label, how did
they react? Did you expect
them to react in the way
that they reacted, or did
they surprise you by their
reaction? Was it peace-
ful?…

Yelawolf: Wow, you made up a


whole movie in your head.

Eminem.Pro: No, I’m just curious


how did you go!

Yelawolf: Well, you’re assuming


that I sat down with Paul and Emi-
nem and had a conversation.

Eminem.Pro: Yeah. It’s St. Valen-


tine’s day and I’m here with you
in Skype. I had to make a movie in
my head. I’m sorry.

Yelawolf: Yeah. Uh, well there was


no formal conversation. We
didn’t go to a dinner and say,
hey, it’s going to be a rap, you
know? Uh, and I haven’t spoken
to Marshall since, I think, well, the
last conversation I had with him
was right after the MGK diss. And
then, you know, we’re homies and
it was cordial, but I didn’t believe
Shady and Shady didn’t drop
me, the contract is up, you
know. It was time for me to
do my own thing, you know,
something that I earned and
it’s something I wanted to do.
And it’s a natural progression
for any artists, you know. Um, I
mean, look at Marshall himself
going off to do Shady Records.
I think it’s a natural progres-
sion for artists to do that. And,
yeah, it was this time, it’s time,
but at the end of the day, after I
filled my agreement with Shady,
which is a major accomplish-
ment, you know, so, um, yeah, it
was amazing time. Superb time
of my life, but you know, today
is today.

Eminem.Pro: Yeah, and


that brings us to your label,
SLUMERICAN Records. So, you
focus on it right now. Is there
anybody who’s helping you
with the label and what are
your plans? Do you plan to sign
anyone, any new exciting names
that you can mention? Maybe.

Yelawolf: Hey, man. Will you


look up SLUMERICAN Records
or SLUMERICAN label? I’m like,
where are y’all getting this?
Look up, look up, SLUMERICAN
Records right now and see if it
exists. Record, record label.

Eminem.Pro: These are the


questions that fans are sending
us. So I don’t know.

Yelawolf: Hang on. Nothing on


Google. I’m looking it up.

Eminem.Pro: It’s like a second,


a third party.

Yelawolf: Like, okay. All right.


We will just make this offi-
cial. SLUMERICAN, it’s like the
fourth or fifth time I’ve heard do his own thing, Big Crit went music title song and the Box
that today. So when I started to do his own thing. And you Chevy and it created a vibe and
SLUMERICAN as a culture know, moving on to recent, it energy and that can never be
brand, I brought in artists that was Bubba and Struggle, then recreated ever. With the “Love
were friends of mine. Struggle Cook Up, Big Henri, you know, Story”, it’s the same thing and
Jennings. I got Bubba Sparxxx Big has to do his own big things. never ever be recreated. Will I
upon me and Cook Up Boss and … But a label – I’m just not bring another album as impact-
a few other friends of mine who interested. That’s a nightmare. ful? That’s what we have to
I came up with, who I would I don’t want to be a label. Not at see. You know, I think “Ghetto
bring on tour and help out un- this point. Maybe in years… Cowboy” is definitely taking
der the SLUMERICAN umbrella. steps toward that, but the envi-
We do not have the infrastruc- Eminem.Pro: Well, the way you ronment for a hugely impacted
ture of a record label, you know, describe it sounds even better record, it’s very unique and it’s
nor do we want to be a record like lifestyle, community. like, that magic doesn’t come
label. If I end up signing some- around every once in a while.
one to SLUMERICAN, you know, Yelawolf: It’s definitely a life- You have to grab it while it’s
and want to operate as a label, style brand. I mean, we’re defi- floating around. And a lot of
I think that that would be more nitely slaying more shirts than that is just timing. I don’t think
than clear. But, you know, we’re we do CDs. that without the introduction or
production company. We pro- “Till It’s Gone” and the success
duce music, you know, we make Eminem.Pro: Well, it’s not that of that record, people may not
clothes, we sell vintage apparel either. Many of your friends have never known about “Love
and we have a barbershop, you think and they discuss it, that Story”. Um, and then came
know, we’ve got a number of “Love Story” is one of your along “Best Friend” and “Johnny
artists that roll in our team, brightest best works. Do you Cash”. So sometimes it takes an
photographers, builders, and agree with that and do you awakening, so to speak, to get
our SLUMERICAN Instagram think that there can be a “Love people to even notice the re-
page shows the inspiration Story 2”, maybe some kind of a cord. And, you know, it’s taken
and the birth of our brand. And sequel? a long time for that record to
SLUMERICAN has an LLC of grow, to be honest. I mean, how
which I put my music out of, Yelawolf: Mmm, I definitely many years ago was it when the
because I have no LLC for my think “Love Story” was the best “Love Story” drops, right? Six
brand. My distribution com- record release on Shady, 100%. years ago, seven, something like
pany is 1RPM. They distribute I think as of now I definitely set that, 13? Five years ago “Love
my music as far as the team that a bar, but you know, there’s a Story” came out and it just
runs my music, it’s myself, my lot of things that come into play went gold this last year. And so,
manager and my distribution when you’re making a record I mean, that’s a fucking huge
team. I have a radio rep, you and, you know, you can’t re- accomplishment, you know?
know, I’ve got a publicist and peat certain processes. I mean, Uh, and I’m very proud of that,
it’s a very small team of people “Trunk Muzik” in the back of but at the same time, you know,
that work my music. Any artists my house, you know, with no that’s the slow crawl for such a
with SLUMERICAN, Struggle heat with a fucking pregnant big record.
Jennings, they have their man- dog and, you know, like no
agers and their crew also. So, power. Like I spray painted Eminem.Pro: But I think that
SLUMERICAN is a culture brand shit all over my walls. I was fans are going to be equally
that provides an umbrella for obsessed and you know, this happy if you create something
artists, you know, but artists album will be the greatest of all completely different, but equal-
just like I did, they’ll go on to time, you know, in the middle ly talented. Thank you for this
do their own thing. You know, of the fucking hood in Alabama conversation, we are looking
when we first started there was and out of that environment forward to your shows in Mos-
Ric and Big Crit. That was the came out the “Trunk” and out cow and Saint-Petersburg.
first small crew. Rittz when to of that environment came some
YELAWOLF
RUSSIAN
SHOWS:
SYMBIOSIS
BETWEEN
THE ARTIST
AND HIS
FANS
EMINEM.PRO
REPORT FROM
MOSCOW &
PETERSBURG
EXCLUSIVE ARTICLE
FROM IGOR BASENKO
February 29. A train first row, no fuss, no job, speaks to all his fans
Saint Petersburg – Mos- just to enjoy the show. I — those who have been
cow. Our small “Emi- could not do it properly with him from the very
nem.Pro” delegation for years, something start, those who found
going back from the always got in the way: him when he became
shows that kicked off I was either busy with part of the Shady fam-
Yelawolf’s European ePro/MHQ business, or ily, those who follow his
tour in support of his focused on an interview, life-style brand Slumeri-
album “Ghetto Cowboy”. or late… It was my sixth can, speaks to his biker
Two incredible shows in attempt not to just be community and many
Moscow and Saint Pe- there and watch what I more. Yelawolf’s fanbase
tersburg, both remark- can from the back row. is a layered cake, and so
able in their own ways. I told myself, that’s is his music. Some songs
Here is Eminem.Pro enough, I should make it might not resonate with
review of two unforget- happen! And I did. you immediately, but a
table Yelawolf’s Russian live performance can
shows, the review that If you want to feel emo- bring something new
was written on the go tions, to feel high of a out of them.
when still on high from live performance, then
the shows. you should get to a As per usual, Yelawolf
fan-zone, as close to the started his show with
Yelawolf show in Mos- stage as possible. The a significant delay. Oh
cow was excellent, there first-row centre would well, he is a star, we can-
were no other options. be ideal. This is where not argue now. When
On stage he is in his the magic happens. This the stage was filled
element and he always is where you feel the with smoke to the point
commits in full. How- connection to the artist. when it was not possible
ever, his performance to see anything, people
in Saint Pete was much I will never stop saying started chanting “Yela-
more than just a show. that any song sounds wolf-Yelawolf-Yelawolf”.
It was truly special. It better from the stage. After a little while a pink
was an hour and a half The song on an album light lighted the stage
of genuine symbiosis can leave you unim- and Yelawolf entered to
between the artist and pressed until you hear it the roaring cheer of the
his fans. That Saint Pete live and it hits you right crowd, rapping his first
show was an example in the guts. It happened number: “Trunk Music
of the pure magic about to me more than once. 3” from his last Shady
which I often write in It is the magic of live records album.
my show reviews for music. I don’t know how
ePro. it works, it just happens. Damn, his live perfor-
And it happened again mance is so dope! Mi-
I’ve ticked a big box off. at this Yelawolf show. chael is a badass and a
For a while now I want- real pro on stage. He can
ed to get to Yelawolf Michael’s music is spe- do everything at once:
show in style: to the cial and versatile, it he demolishes the stage
and at the same time
notices what is go-
ing on in the crowd
and shares it with his
team. He simultane-
ously spits his bars as
fast as a machine gun,
dances all over the
stage, controls every-
thing and even shows
a photographer a good
shooting point. It was
a pleasure to see.

Having finished TM3,


Yelawolf hit the stage
with my favourite
track from that album
— “Trailer Park Hol-
lywood”. It had been
on repeat for a while
on my playlist. Its live
version did not disap-
point, and its cool in-
tro sounded live even
better.

Mind you, since his


last show in Russia in
2015 Yelawolf released
a lot of new material.
So it was nice to see a
well-balanced set-list
that included not only
his classic hits such
as “Daddy’s Lambo”,
“Growin’ Up in the
Gutter”, “Catfish Billy”
and “Pop the Trunk”,
but also new tracks
from his three recent
albums that were not
performed live before
in front of Russian or
European audience.
Yelawolf also performed “Till It’s Gone” — you wolf backstage: “You
several hit songs from surely know it or at should have told me that
“Love Story”, the album least heard it at least you would come with no
that is adored by fans once. guitarist this time — I
and has become his could have learn the
most successful al- Yelawolf Russian shows riffs!”, and Michael re-
bum so far. There were were full of special mo- sponded with “Let’s play
his signature “Outer ments. “Opie Tailor” together
Space”, especially good tonight!”. So Noize MC
in live version, “Empty Take, for instance, the learned the riff just
Bottles”, where Yelawolf last part of his Moscow hours before the gig —
switched flow several show, where Yelawolf to the utter joy of both
times showcasing his invited Russian artists artists and the public.
skills, referring to his Noize MC to join him
idol “Johnny Cash”, his for “Opie Taylor” and There was a memorable
classic mix of hip-hop they just vaporised the moment when Yela-
and country “American club. Noize MC later wolf decided to record
You” and, of course, the explained on his Insta- a birthday message to
main Yealowolf’s single gram that he told Yela- his wife Fefe Dobson,
singing Happy Birth- with him. It was an ly and with 101% com-
day together with two incredible experience, mitment. Yelawolf gave
thousands of his fans. not just a show but a his best and performed
This song transitioned symbiotic connection so many live tracks from
into “Tennessee Love”, between the artist and his recent albums, giv-
the song dedicated to the audience, fans and ing his audience emo-
his wife, and it was very guests, the connection tions and memories that
symbolic and moving. that fed both ways. I was will stay with us for a
reminded once again long time.
Another special moment that Saint Pete has the
of the Saint Pete show best music crowd. We recorded for you
happened when Michael some special moments
performed “Best Friend” All in all, applause, from this show, you can
and became so emo- cheers and chanting watch them on our Ins-
tional that he even shed carried on through the tagram page.
a tear. This performance entire show, and Yela-
was so powerful that the wolf could not stop Respect to everyone
crowd started chanting smiling. That night was who was involved in
“Yelawolf - Yelawolf - filled with an atmo- organising this show!
Yelawolf - Yelawolf”. sphere of unity with the ГЛАВCLUB and A2
Michael took a moment artist, filled with emo- GREEN CONCERT —
to cool down his emo- tions. Yelawolf saved excellent job, nothing
tions, said thank you the moving and melodic to fault. Thank you for
and rapped the last “You and Me” to the end bringing this incred-
verse a capella. of the show, addressing ible artist to Russia. We
his fans: would like to see him
I have always liked more often. He has lots
Yelawolf not only for his “Saint Petersburg. I was of fans here who are
ability to rap fast but here in 2015. Who was always happy to meet
also for his musicality here in 2015? My first him.
— his vocals in refrains trip to Russia. Hold up,
are great. He proved it if this is your very first About the fans, by the
again during his Russian Yelawolf concert, let me way. I don’t know about
shows. see your hands to the other countries, but
sky. This last song I play Russian Yelawolf fans
He also performed for y’alls, for the fans. I are extremely loyal. In
“Johnny Cash”, “Ameri- love you so much. Thank Moscow they presented
can You” and “Daylight” you” him with his portrait
a capella. Whether he on a big wooden panel.
did it to emphasise the A2 was shaking that He took it to the stage
meaning or to flaunt his night. Everybody, not and later it appeared in
technique, he opened only his fans or music his Instagram stories
up to his fans and they fans, would like this from the Oslo airport. It
in return supported him show. Because it is done seems like another item
and joined their voices artistically, professional- from Russia will take
place in his collec-
tion next to our
Yela-Russian doll.
They also waited for
him at the club until
midnight to
have a word,
take a photo
or ask for an
autograph. The
most patient
were rewarded.

Fans from Saint Pete


did not fail as well.
Apparently, I took the
same train to Saint
Petersburg with Mi-
chael and his crew.
Peacefully sleeping all
the way, I only realised
that when was awaken
by a knock on the win-
dow. This was when I
noticed Yelawolf, who
was quietly sitting
at the same window
behind me. Saint Pete
fans organised him a
warm welcome at the
platform, rapping one
of his tracks.

That’s all from me.


Peace.

Our photographers had


a field day, check out
their photo trophies on
Eminem.pro website
CREDITS:
EDITOR-IN-CHIEF
Igor Basenko
EXECUTIVE EDITORS
Katerina Malik
NK
COVER DESIGN
Olga Olegovna
SPECIAL THANKS TO
Alexandra Popova
PHOTOS:
Danny Clinch: MTBMB Album
Shot (p.: 3-4, 6-10, 12-13, 30)
Jeremy Deputat: Eminem Abu
Dabi Live Shot (p.: 5)
Zaur Tedeev: Harper’s Bazaar
Shot (p.: 14-29)Shot (p.: 5, 58-59)

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