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BDS-DSA03
ALLIED-III: PRINCIPLES OF ECONOMICS–I
Instr.Hrs.: 6 Year : II
Credits : 5 Semester: III
Learning Outcomes:
Knowledge of the basic concepts of economics
Information about utility concepts of consumer surplus
Idea about demand, law of demand and elasticity concepts
Insights pertaining to production, production function and producers equilibrium
Knowledge related to supply, law of supply and its elasticity
It helps to know about the theory of costs and revenues and their relationships in different
markets
UNIT - I
Economic problems–Scarcity and choice- Definition of Economics–Adam Smith, Alfred
Marshall, Lionel Robbins and Samuelson
UNIT -II
Basic concepts of Microeconomics- Concept of utility –Utility analysis–Total and Marginal
Utility - Demand analysis–Indifference curve analysis–Revealed Preference hypothesis
(concept only)
UNIT -III
Supply and production decisions–Supply and Law of Supply –Production function- Short and
Long run production function–Traditional and modern approach–Leontief- Cobb-Douglas
production function
UNIT -IV
Theory of cost – Cost functions and its derivation from Production function–Short and long
run costs
UNIT - V
Revenue concepts–Total Revenue, Average revenue and Marginal Revenue–Relationship
between AR, MR and elasticity-Nature of AR and MR under different Market structures
REFERENCES:
1. Gregory Mankiw (2014) Economics: Principles and Applications, New Delhi, Cengage Learning
India
2. Koutsiyannis A. (2003) Modern Micro Economics – Palgram Macmillan (UK) 2nd Edition.
3. Robert Pindyck and Daniel Rubinfeld (2017) 8th Edn. Micro Economics, Pearson Education.
4. Varian,H.(2000),Intermediate Microeconomics: A Modern Approach, W.W.Norton, NewYork
5. Dwivedi, D.N.,Principles of Economics, Vikas Publishing, 2nd Edn.
6. Jhingan, M.L.,Advanced EconomicTheory, Vrinda Publications, 14 th Edition, 2014
7. K.P.M. Sundharam and E.N. Sundharam, Economic Analysis, S. Chand and Sons, 2017
8. K. Jothi Sivagnanam & R. Srinivasan, Business Economics, McGraw Hill Education 2010