Brand: Nike

History:

Nike was founded in 1964 by Phil Knight and Bill Bowerman. The company was originally called Blue Ribbon
Sports, but it was renamed Nike in 1971. Nike is a leading manufacturer of athletic shoes, apparel, and
equipment. The company's products are sold in over 170 countries.

Brand Attributes:

Here are 7 words I would use to summarize the Nike brand:

 Performance

 Innovation

 Style

 Comfort

 Aspiration

 Confidence

 Passion

 Community

Unique Selling Proposition (USP):

Nike's USP is that it provides high-performance athletic products that help athletes achieve their goals. The
company's products are known for their innovation, style, and comfort. Nike also has a strong brand image that is
associated with performance, success, and inspiration.

Brand Positioning Statement:

Nike's brand positioning statement is: "Nike is the world's leading athletic brand, dedicated to helping athletes
achieve their goals." This statement reflects the company's focus on performance and innovation.

Current Image and Reflections:

Nike's current image is one of a modern, innovative, and aspirational brand. The company's advertising
campaigns often feature world-class athletes, such as LeBron James and Serena Williams. These campaigns
help to reinforce Nike's image as a brand that helps athletes achieve their goals.

I have learned that Nike is a very successful brand that has a strong focus on performance, innovation, and style.
The company has a clear brand identity and positioning, and it is very effective in communicating its brand
message to consumers.

Reference Images: