PAPER

Important role of travel agents for tourist destinations

By :

Hadias Btari Aldiva Rinjani

NIM : 203106038

STATE POLYTECHNIC OF MADIUN

BUSINESS ADMINISTRATION DEPARTEMENT
ENGLISH STUDY PROGRAM
2021/2022
 INTRODUCTION
A. Background

The tourism sector in the current era has experienced quite rapid development, this
development was triggered by the concern of the surrounding government and also the high
interest of visitors to tourist attractions. it can also be seen with adequate facilities in the
tourism sector, easy road access, and information that is easily obtained through the official
account of the tourism sector.

The development of the tourism sector cannot be separated from the important role of
a travel agent, the existence of a travel agent helps connect the tourism sector with visitors.
There are several reasons why intermediaries play a very important role in the tourism
industry. Most of the companies included in the tourism industry are located far from the
tourist residences. For them, it will be easier for them to travel with quite a lot of
intermediaries, because in this way it will save time, cost, obtain complete information, travel
with a Travel Agent with guaranteed security and there will be no hesitation in traveling.
Meanwhile, if the trip is planned and organized by yourself, the situation is reversed. Most of
the tourism industry companies are small companies without much capital, and their
activities with limited management, inadequate marketing activities, so more are waiting.
Most intermediaries sell products or services whose sales are highly competitive. As long as
the level of commission rate or incentive that has been standardized in making special sales
on behalf of the producer.

Travel Agents as middlemen intermediaries in tourist destinations, their duties are to

provide information to their customers about existing hotels, especially regarding locations,
available room categories, room rates, and culinary and beverages provided. Helping
customers to make hotel reservations they want. Provide transportation or transfer from and
to tourist destinations or airports. Arrange the planning of sightseeing or tours organized as
well as visiting tourist objects and attractions to be seen. Help send souvenirs to customers
through the local post office to the address of tourists in their country.
B. Problem Identification
Looking at the situation, we see several problems such as the lack of public knowledge
about the many benefits of using a travel agent.

C. Problem

Based on the background determination and problem identification above, we can

formulate the problem as follows:
“what about public knowledge about the importance of travel agents as liaisons with the
tourism sector”

D. Purpose

The purpose of writing this scientific paper is to provide information to the public about
the important role of travel agents in connecting to the tourism sector.
 RESEARCH METHOD

A. method of collecting data

In completing this paper I use the technique of collecting data with the historical method, namely
seeking opinions from several figures who are experts in tourism using print media and Google.
 DISCUSSION

1. Knowledge About The Importance Of Travel Agents to Society

The tourism sector is a place of entertainment for the community. but not
infrequently from the tourism sector they have information about facilities, entrance fees,
accurate locations of the tourism sector or access roads taken. So that many people want
to visit the place but are constrained by accurate and valid information, therefore the
existence of a travel agent is as a provider of complete information about the targeted
tourism sector, a complete service provider ranging from transportation, hotels and
equipped with a budget tour guide issued more lower than having to use a private vehicle

2. Travel Agent Function as a Liaison With The Tourism Sector

General Functions Travel Agent is a business entity that can provide explanation
or information about everything related with the world of travel in general and tourism in
general specifically.

The Special Function of a Travel Agent as an intermediary can be equated with

"broker" in the world of trading. In the activities Travel Agent acting on behalf of another
company and sell the services of the company it represents. Because of that as an
intermediary Travel Agent is between tourists and tourism industry companies. Travel
Agent as a business entity that planning and organizing tours with own responsibility and
risk.
 CONCLUSSION

Public knowledge about the importance of travel agents must be developed again
so that there is a beneficial reciprocity between the travel agent and the tourism sector,
and also so that the tourism sector can develop easily and easily get information, be
more efficient and simpler.

LIST REFERENCE

http://library.binus.ac.id/eColls/eThesisdoc/Bab1/2012-2-00781-HM%20Bab1001.pdf
http://etd.repository.ugm.ac.id/penelitian/detail/72532
https://text-id.123dok.com/document/1y9j1lkwq-fungsi-biro-perjalanan-wisata-sebagai-
perantara-peranan-perantara-dalam-industri-pariwisata.html

IDENTIFICATION
Introductory Paragraph :

a.) The tourism sector in the current era has experienced quite rapid development, this
development was triggered by the concern of the surrounding government and also
the high interest of visitors to tourist attractions.
b.) The tourism sector is a place of entertainment for the community. but not
infrequently from the tourism sector they have information about facilities, entrance
fees, accurate locations of the tourism sector or access roads taken

Body Paragraph :

a.) The development of the tourism sector cannot be separated from the important role
of a travel agent, the existence of a travel agent helps connect the tourism sector
with visitors. There are several reasons why intermediaries play a very important
role in the tourism industry.
b.) Travel Agents as middlemen intermediaries in tourist destinations, their duties are
to provide information to their customers about existing hotels, especially regarding
 locations, available room categories, room rates, and culinary and beverages
provided.
c.) . So that many people want to visit the place but are constrained by accurate and
valid information, therefore the existence of a travel agent is as a provider of
complete information about the targeted tourism sector, a complete service provider
ranging from transportation, hotels and equipped with a budget tour guide issued
more lower than having to use a private vehicle

Concluding Paragraph :

a.) Public knowledge about the importance of travel agents must be developed again so
that there is a beneficial reciprocity between the travel agent and the tourism sector,
and also so that the tourism sector can develop easily and easily get information, be
more efficient and simpler.