A study of an organization for planning and

controlling from relevant Manager

Sources from: Interview of Manager

This project Report is just for educational purpose

Submitted: Bilal Ahmed

AitimarulMohamen Malik
Komal
KawitaKumari
Muhammad Osama

Submitted To:Dr. SyedaNazneenWaseem (Phd HRM)

Students Karachi University Business School

University of Karachi
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Contents
Total Workforce:.........................................................................................................................................1
Market Sales................................................................................................................................................1
Necessary steps for the betterment of company in next 5 years:..................................................................2
Current uncertain economical condition:.....................................................................................................2
Proper plan of hiring process in organization:.............................................................................................3
Strategy to deal with internal conflicts among the team members and workers...........................................3
Company’s approach for managing projects and methodology...................................................................4
Challenges may be faced in future according to political situation in Pakistan and plans to overcome the
panic............................................................................................................................................................4
In case of unhappy reaction by customer for you quality of work. Trick to overcome this type of situation.
.................................................................................................................................................................... 5
BCG Matrix.................................................................................................................................................6
Swot Analysis..............................................................................................................................................7
Appendix.....................................................................................................................................................9

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 Acknowledgement
The Purpose of this study and research is getting about the most important function of an
organization about its plans and organizing the company affairs. We are assigned to write a
report in light of managerial staff who has a lot of experience in both types of functions of
management. After deciding the Geofmen pharmaceutical company, we got appointment for a
short of seating with manager. We were welcomed warmly by his staff.While entire interview,
we tried to know that are the above mentioned two functions of management that most important
or not? For this purpose and getting the answers of our questions, we visited theGEOFMEN
PHARMACITICAL INDUSTRY and interviews to Mr. NaeemAhmed(Ph.D. (Computer
Science, M.A inHuman Resources) | Digital Transformation Leader | Solution Architect |
PMP | Agile | AI | DevOps Expert | World CIO 200 Award). When we were doing interview
of him, his co-operate manager Mr. Shahwaiz joined us and gave the few answers of our
questions humbly.
While taking interview our group members asked many cross questions that were answered
properly. After having completed the interview procedure, we visited to different organization’s
floor as we decided in our project plan.(But we were not allowed to take photos of plant and with
processing medicines cause of its confidential point of view).

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 Introduction
Geofmen Pharmaceuticals one of the leading pharmaceuticals manufacturing company of
Pakistan owned by "JUMLANA" family engaged in pharmaceutical business since 1880 i.e.
almost over 130 years. They have an experience span for than a century of Pharmaceutical
business. Geofman is heading the path for the last 30 years with a corporate philosophy of
"commitment to quality and service". The firm has a visionary approach which envisages serving
the humanity by elimination of diseases and illness by providing quality medicines at minimum
possible cost affordable to poor masses. The endeavor is to continue with our pursuits in
developing most effective Quality Control System so as to produce cost effective and high
quality products. The existing unit started in operation in 1973, at the earliest days we were
manufacturing brands under license from CIBE-GIEGY Switzerland. Now we are producing a
wide range of over 200 products in literally all available drug delivery system from tablets to
intravenous infusions. We have registered generic brands in all major therapeutic categories like
Quinolones, penicillin, Cephalosporin, Multivitamins, Lipid Regulators, Macrolides,
Antithrombotic, Anxiolytics, Antidepressant, Antiepileptic, Analgesics, Antipyretics, Ant
allergic, ACE Inhibitors, Electrolytes, Anthiarthritis, Bronchodilators, Corticosteroids,
Hormones, Hypoglycemic, Proton Pump Inhibitors, etc. It is spread over an area of more than 2.5
acre having a built up area of 150,000 Sq. which houses a modern pharmaceutical manufacturing
planet. We are producing about 200 pharmaceutical products registered with Ministry of Health.
Our team is headed by surely dynamic and professional entrepreneurs is continuously engaged in
providing hi-tech & most innovative solutions to the ailing humanity of the world. The ultimate
endeavors of our diligent efforts are to get some sort of solution that would eventually
"IMPROVE THE QUALITY OF LIFE" for our customers.

Website:https://www.linkedin.com/redir/phishingpage?url=http%3A%2F%2Fwww%2egeofman%2ecom
Industry:Pharmaceutical Manufacturing
Founded By :JUMLANA Family
Company size:201-500 employees, 93 on LinkedIn Includes members
with current employer listed as Geofman Pharmaceuticals,
including part-time roles.
Headquarters:Karachi, Sindh
Founded 1973

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 Executive Summary

This summary has been written for the betterment of its readers about a company name geofman
pharmaceuticals, whose aims and scopes are to provide best medical facilities to the people of
the world.

In doing so Geofman pharmaceuticals had found difficulties in providing services to the outskirts
of karachi, as they are majorly based in the city of karachi and advent of covid and inflation has
also been a great menace for them. These were the issuesfaced by the staff that they had to attend
the site regularly.It was really a strenous job to reach the office in covid times but with the help
of modern technology and their hardwork with extreame dedication they were able to overcome
the problem and the other problem was also solved by improving the version of logistics.

As we all know the medicine market is a big hub and with big market comes competitors, but
with great efforts of employes of geofman they had an yearly sales of about 5 crores
domestically and 5 crores internationally.

They had increase their visit to local general physician. Increase sampling, so that their product
can be more commanly be seen in the market. Providing occasional gift to the local doctors.
They were inviting local GP to their seminars and infatuating about their product. Inviting
doctors to the local retaurants and serving them lunches and with it presenting their product in
the form of presentation.

However, they were generally improving in yearly sales, both domestically and specially in
international market and with each day taking great care of their market of production and in the
last but not the least ,visit to the geofman had been a great pleasure and a great source of learning
for us all and so we have a tendency of urge to whoever reading this report must and should visit
Geofman pharmaceuticals.

Reasons to Visit Geofman:

 They welcomed us with great hospitality.

 They showed every bit of their company but yes we were not allowed to film or take
photographs due to confidential reason which logicly understandable.
 They had great respect for the newcomers.
 They even showed and elaborated us there training programs which was a great
experience.

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vi
 Face-to-face survey

Total Workforce:
We found out two types of employees working in Geofman Pharmaceuticals.
1) Permanent (main staff)
2) Temporary (secondary staff)
There were a total of 110 permanent employees and about more or less 300 temporary staff
and the total population in Geofmen pharmaceuticals comprised of 400+ staff.

Main Products:
We found out that they were basically a medicine company. We were told that they had an
expertise in making digital tools needed in surgery. They were making drips of high quality
for the patients. They had separate ointment section and the government authorities were
their potential buyers so mainly their equipmentwere used in government sector hospitals.

Some Name of their main products:

1) 500 to 1000ml drips
2) Betacin Cream
3) Betacin N Cream
4) Paracetamol (bulk quantity supply in hospitals and pharmacies)

Market Sales
(Local market):
The company was established in the year 1963.They were the in the top 10 best companies in
the starting days but now as the competitive market was reaching its peak ,now they were in
the best 100 companies with potential sales of about more than 5 crores in the local market
yearly.

International Sales:
They also had an international sale of about more than 5crores in the international market.

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 Procurement Years:
We were told that 2015, 2016 was a real regime as each sales and targets were at their peak.
Each product had sold more than planned and company was just a menace to its competitors.

Necessary steps for the betterment of company in next 5 years:

We were told that they had heavy command on local as well as international market
as they had brilliant think tanks, who were involve in every aspect, in every way in
thinking to make Geofman a better place for all and had great plans in increasing
their international market share moreover they were giving occasional gifts to the
local markets ,inviting doctors to the programs and serving them with good quality
lunches after the presentation about their products had ended. They were holding
necessary seminar , in short they were doing whatever they could .

Taking Good Care of Employees:

People in Geofman were treated with utmost care with providing a safe and clean workspace
for all. They were supporting open communication and had concerns of every individual’s
career growth. They were providing excellent trust to their employees. Employees were also
receiving perks and incentives other than normal salaries and leave encashment was a
necessary with other bonuses as well.

Survival during Covid-19:

As we had talked earlier that 2015 and 16 both were outstanding years for the
Companybut than comes Covid-19 with devastating effects to every industry as a
result the company was downsizing ,most employees had been allocated work from
home but the production and quality control department was effective from the office
and also they were not doing virtual calls as of other pharmaceuticals.

Current uncertain economical condition:

As Geofmen was also targeted by the rising inflation in Pakistan, due to this inflation the
growth of the company is at a “Still” meaning the company is finding difficulties to stand tall
in this terrible and unhygienic situation ,overall situation was not good for the company in
the recent previous years. The profit and margins of profit had immensely dropped.
However they are trying their best to improve their status by sampling, giving gifts and
presents to the local doctors on occasions, they are organizing programs and seminars to
maximize the marketing of their products and improve their sales.

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Proper plan of hiring process in organization:
 Application.
 Resume screening.
 Entry test
 Screening call.
 Assessment test.
 In-person interviewing.
 Background checks.
 Reference checks.
 Decision and job offer.

Role of planning manager in organization.

Planning manager takes inputs from the stakeholders that will either run facility after completion
or those parties who are responsible for physical execution at site. Further, based on his/her
experience, the planning manager should gauge whether the stated timelines are justified or not?
Lastly, the manager should keep track of all the key points noted in the Minutes of Meeting
(MoM) in the previous meetings.

Most desired skill required to become a successful project manager,

infatuating an experience.
A manager must have three following qualities to do his job and handle situation.

Time management: Time management is the most important factor for a

manager because a right or decision on stipulated time can
make the results of organization’s gals.

Stakeholder management: Stakeholder can hind the company’s goodwill that’s

why manager has to keep better relation with them.

Relevant Knowledge:Manager must have relevant knowledge about the current

affair of country and environments

Strategy to deal with internal conflicts among the team members and
workers.

We hold a team meeting whenever we are in disagreement.

Having said that not advertisement scheme Geofmen Industry is getting its targets. What are
reasons?

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Most challenging projects have been managed so far and steps taken by him.
The most challenging ones have been those that are located outside Karachi. We found great
difficulty in execution since we were not physically able to visit the site to witness/address
changes. We managed the project by assessment on our periodic visits and were able to read the
drawings carefully.

Continuing work while Covid-19 restriction.

For Production Medicines: Definitely we had need of workers to keep continue our production,
but the govt. had imposed the restriction on unnecessary traveling, we requested to govt. for
doing production in factory and allow to workers for travelling to reach factory.
For Office Work: We are a designing company which lies in service-provision domain. Almost
all of our work needs to be performed on computers. We allowed the employees to take their
workstations to their home and work in the same office timings. We faced coordination issues
but we delivered work as per our agreement with the Client.

Company’s approach for managing projects and methodology.

Our company designs and supervises projects based on Client’s requirements. We work on a
specific methodology. Every project is headed by a Director who nominates Senior and Assistant
Engineers to work on project. The project is divided into stages where work is done according to
milestones set by Client and our Project team together.

Team collaboration or tend to work independently.

Teams collaborate where either the volume of works is large or where there are multiple services
required. Since each team specializes in a separate service, teams are required to complete the
project in coordination. Here we have to increase the harmony among the employees so complete
task.

Challenges may be faced in future according to political situation in Pakistan

and plans to overcome the panic.
Political situation will bring more instability to the manufacturing and commercial industry.
There are already some big Clients who have put porjects on hold due to uncertainty. If the
socio-economic and political situation is not resolved early, many companies in Pakistan will
have to go for massive downsizing or closing down their business, on a whole.

4
Geofman’s most successful project or task by appropriate planning and
organizing.
Our most successful project was one where we are able to handover a pharmaceutical facility in
complete accordance to our Client’s requirements. Our supervision and handing over was
completed in time to allow Client for a timely inauguration of their facility.

Biggest mistakethat had been committed, and its impact to approach to work.
One of the biggest mistakes was that I was not trained for the project expertise I was expected to
take care. Which resulted in financial implications? The mistake was taken care of by my
seniors. But I had to re-work another 06 months to make my management trust me with medium
to large-scale projects.

In our pharmaceutical industry there is no space for critical and serious mistake by manages,
Scientist and ordinary workers. So we are very careful to avoid any mistake so that no serious
incident could happen.

In case of unhappy reaction by customer for you quality of work. Trick to

overcome this type of situation.

Customer is then briefed on the situational build-up that occurred during the projects. Plus, with
the material issue, we ensure added warranties from the suppliers so that the Client is satisfied
with the execution. We try not to spread this type of situation because we have a team which
keep monitoring on all procedure in industry.

Reason no to do advertising scheme.

Yes we likely do not consider the advertising scheme because we export our product to foreign
countries like Sudan, Nigeria, Africa so we don’t need for advertising programs.

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 BCG Matrix
High

?
These are the products of low market These are the products with the most
share but operating in high market exponential growth and having lion’s or
growth so termed as problem child due dominant share in the market.
to upgrading itself to become a star or
belittling itself to become a dog.

These are the products of low market These are the products which have the
share and also operating in low market large market share and require little
growth, products of such type are dog investment and can generate high amount
product. of cash flow.

LowHigh

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 Swot Analysis
Strength
 There was back and forth trust between
higher mangement and their market of
production.
 People were getting incentives of the
efforts that they were putting in as it is
a basic economic principle that people
respond to incentives.
 They had really a high tecmachinery for
their production that was a big reason
for their success.
Opportunities
 We found that they had respect of new comers
entering to their firm and acknowledging them
of choosing Geofman pharmaceuticals.
 There had a strong training program for every
individual so that each individual becomes an
expert and cherishes the industries.
 There were equal opportunities for men and
women, no diversity towards the gender as each
class were getting promotions and were being
recorded as wre told
Weakness
 They had supply chain disruptions
specially in the outskirts of the city.
 There are always the threats osf data
breaches and cyber security.
 They were not spending the necessary
capital on the market so their products
are not regularly viewed in the local
market but they had their agenda that
they are better selling their facilities to
the local governing bodies.
Threat
 As the medicineindustry is a real big
industry, new comers were entering in the
form of competitors, with similar formulas
and making drugs of low quality and bribing
local Gps so they mayprescibe to
commoners.
 Their medical representatives were having
great threats of burglary, in the end hitting
the company advantages.
 Inflation was also having a great effect on
them as well, that they were not able to
import raw materials due to imports were
shut off because unavailability of dollars.
This was causing a real adverse effect on
their timelines
7
Look from outside of Geofmen Pharmaceutical Industry.

A group photo outside geofman pharmaceuticals

8
 Appendix

Hr application form of Geofman Pharmaceuticals

9
Visiting Card of Mr.Naeem Ahmed

Separate photo of Student (Aitimar) interviewing with Mr.Naeem for separate quaries

Separate photo of Student (Bilal) interviewing with Mr.Naeem for separate quaries

10
A group photo with Mr. NaeemAhmed (Ph.D. (Computer Science) (M.A Human
Resources)| Digital Transformation Leader | Solution Architect | PMP | Agile |
AI | DevOps Expert | World CIO 200 Award

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