Professional Documents
Culture Documents
The Ultimate Outreach Playbook
The Ultimate Outreach Playbook
Main Issues:
They're boring, robotic, and void of substance.
Prospects can tell it took you literally 0 effort.
They sound ungenuine and clear you don't care about them
or their product.
They usually offer a free email sequence (which is not a
gift).
Prospects may not even know what an "email sequence"
even is.
Come up with a disrupting opening that will stop your prospect dead in their
tracks. For example:
"Don’t shoot the messenger but, I have some bad news I feel obligated to bring
to your attention.
When I opened up your last email sequence entitled {The subject Line},
My heart sank…
Lead with an extremly low-risk offer (LRO) that's so good that they would feel
stupid not giving you a shot. For example:
"I'll will work for you for free until I can make you at least $5,000"
Or:
"I'll work with you on a commission basis so you have nothing to lose.
Pictures work great for this. Helps to research and figure out what
they find funny. Show your personality. Only rule is don't be extreme.
Ask your prospect if they offer X / ask them about their product. They will answer
you immediately thinking that you're interested in buying. Then ask them about a
lead magnet or something that pertains to their email list etc. From there you can
slowly and smoothly move into the pitch.
Example:
You: I noticed when I gave you my email I actually didn't receive any
emails or newsletters in my inbox. Just curious. Are you running any
email marketing campaigns?
Them: No I'm not actually. I haven't been able to find anyone to write
them and I'm too busy.
EXAMPLES:
THE OFFER:
(Don't just say hey I noticed this "thing", you will come up as super
vague and not intriguing).
Build intrigue.
Build Authority.
THE VIDEO:
V A TL HU EE D
BROANSUTSI C D I S R U P T P A GPEA G
1 6E 7
Happy hunting
https://discord.gg/VuQ2q6jaTP
https://www.instagram.com/tyson.scales/
https://www.youtube.com/channel/UC6yRBiQFAODGoxrWcPokqcQ