Prepared By:

BILAL HASSAN 046

RANA MUGHEES 042

BILAWAL RANA 027

AMBER ASGHAR 047
LAIBA KASHIF 069
Presented To:
Dr. Muhammad Ali Hamza
Assistant Professor
UVAS, LAHORE
 Social Media
Social media is a digital playground
for connecting, sharing, and chatting.
It's where you post pictures, videos,
and thoughts, staying connected and
engaged with friends and
communities.
 Key Points About The Importance Of Social
Media In Organizations:

Presence on platforms like 3

Facebook, Twitter, and
Instagram increases brand Customer Engage-
visibility, making it easier for
1 organizations to be recognized ment:
and remembered. Social media provides a direct
channel for organizations to
Global Reach: engage with their customers,
Social media allows gather feedback, and address
organizations to connect concerns, fostering a stronger
with a global audience, customer relationship.
helping them reach people 2
beyond geographical
boundaries.
Brand Visibility:
4
Marketing
Opportunities:
It offers cost-effective marketing opportunities,
enabling organizations to promote products or
services to a large and diverse audience.

Marketing opportunities on social media are abundant and

diverse here are some key points.

Audience Targeting:
Social media enables precise targeting, helping
businesses reach specific demographics, interests,
and behaviours, enhancing marketing effectiveness.

Paid Advertising: Event Promotion:

Social media ads enhance
visibility through highly
targeted paid campaigns,
ensuring your message
reaches the right audience.
Whether it's a physical event
or an online webinar, social
media is an excellent platform
to create buzz and promote
attendance.
5 Real-time Communication:

Social media facilitates

real-time communication,
allowing organizations to
share updates, news, and
respond quickly to
industry trends.
6 Recruitment and Networking:

Platforms like LinkedIn are

valuable for recruitment,
helping organizations find
skilled professionals, and
also for networking within
the industry.
 7 Data Insights:
Social media analytics provide valuable insights
into audience behavior, helping organizations make
informed decisions and refine their strategies.
 Competitive
8
Advantage: Organizations that
effectively leverage social media gain a
competitive edge by staying connected
with trends, competitors, and market
demands.

9 Community
Building:
Social media allows organizations to
build a community around their
brand, creating a sense of belonging
and loyalty among customers.
10 Crisis
Management:
‘’In times of crisis, social media provides a
platform for organizations to communicate
transparently, manage reputations, and
address concerns promptly.’’

Crisis management involves handling

unexpected events or situations that pose a
threat to an organization's reputation,
operations, or well-being. It focuses on swift,
strategic actions to mitigate damage and
restore normalcy.
 Key Points
Direct Interaction:
Social media lets organizations talk directly to their
1 11 audience, making it like having a conversation with
customers online.
Sharing Stories:
Through platforms like Instagram and Snapchat,
12 organizations can share behind-the-scenes stories, giving
a human touch to the brand.

Low-Cost Advertising:
Social media ads can be more affordable than traditional
13 advertising methods, making it easier for small businesses
to get noticed.

Hashtag Power:
Creating catchy hashtags helps in organizing content and
14 making it easy for people to find and follow discussions
related to the organization.
15

Influencer Impact:
Influence in a snapshot: where trends are set, opinions are swayed, and
connections are made."

Collaborating with influencers on social media can help

organizations reach a wider audience through trusted
individuals in their respective fields.
 Key Points
Mobile
Employee
Accessibility:
Since most people use
Advocacy:
social media on their Encouraging employees
phones, organizations to share positive
can connect with their experiences on social
audience anytime, media can boost the
anywhere. organization's image
and attract potential
customers.
16 18 20

17 19
Instant Educational Fun
Feedback: Content: Engagement:
Organizations can get Platforms like YouTube Social media allows for
quick feedback on are great for sharing creative and fun
products or services by educational content, engagement activities,
conducting polls and helping organizations like quizzes and
surveys on platforms showcase their expertise challenges, making the
like Twitter and and connect with those brand more enjoyable
Facebook. seeking information. and memorable.
Thank You