Professional Documents
Culture Documents
net/publication/327879396
Organizational Politics
CITATION READS
1 6,937
2 authors:
Some of the authors of this publication are also working on these related projects:
All content following this page was uploaded by Charles Conrad on 02 January 2020.
Organizational Politics
Robert Hinck
Monmouth College
hinck1r@gmail.com
Charles Conrad
Texas A&M University
c-conrad@tamu.edu
Word Count: 5285 (includes main text, cross-references, references, and further readings. Total
word count does not include title, abstract, contributor bios, or keywords.
Abstract
Organizational politics is an inescapable part of organizational life. When handled well, political
action can help fulfill personal and organizational interests; when handled poorly, dysfunctional
politics can lead to lower job satisfaction and hamper an organization’s mission. The purpose of
this entry is two-fold: to explain what organizational power and politics are and how they
influence strategic communication. We argue that strategic communication aims to advance the
organization’s mission by internally aligning its members’ values, identities, and goals as well as
externally promoting the organization’s image, identity, and reputation within the political
environment it operates. Achieving and sustaining both of these alignments depends on
facilitating organizational control and on the strategic management of power and politics through
communicative action. Organizational politics can be seen as the process by which power is
overtly exercised in organizations through both its surface level and structural manifestations in
three components—dissensus, strategy, and networks. Processes operate both within and outside
of organizations shaping their environment and meaning systems upon which organizations
pursue their missions.
Organizational Politics
Strategic communication has emerged as both a significant topic of research and practice as well
social marketing campaigns. Early models of strategic communication cast managers as rational
2
decision-makers whose primary task was to devise ways for their organizations to handle
increasingly turbulent, uncertain, and politically-charged environments (Conrad & Terry, 2016;
Heath & Palenchar, 2009). Internally, the primary role played by communication practioners was
included minimizing dissension and conflict; at its core, leadership depended on developing the
political skills necessary to exercise power without prompting resistance (Hallahan et al, 2007;
Mintzberg, 1983). Economic globalization and the advent of new technologies demanded new
models, and the practice of strategic communication has become exceedingly complex. Today,
audiences are multiple, diverse, and fragmented, organizations and their stakeholders are more
dispersed over time and space, communicative interactions are both more immediate and more
distant, and communication genres and the expectations they entail are more blurred (Hallahan,
have become more integrated, both in terms of the role that communication plays in strategic
planning and in terms of the relationship between internal communication processes and external
interpersonal relationships, group dynamics, and networks—to focus on how the organization
presents and promotes itself through the intentional activities of its leadership and employees to
fulfill the organization’s mission (Hallahan et al., 2007). It may not be possible to create and
are possible and often desirable. Achieving a degree of consistency depends on achieving
alignment, internally among organizational members’ values, identities, and goals, and externally,
3
among an organization’s image, identity, reputation, and the political environment it operates
within. Achieving and sustaining both of these alignments depends on organizational control
and on the strategic management of power and politics through communicative action (Conrad &
Poole, 2012; Mumby, 2013). The purpose of this entry is two-fold: to explain what
organizational power and politics are and how they influence strategic communication, and to
examine the role that strategic communication plays in organizational power and politics.
More than just a skill set, organizational politics is about creating, legitimizing, and maintaining
operant rules governing organizational behavior. More than forty years ago organizational
theorist Abraham Zalzenik observed that, “whatever else organizations may be . . . they are
political structures. This means that organizations operate by distributing authority and setting a
stage for the exercise of power” (1970, p. 47). Politics is power in communicative action, and
political action creates, reproduces, and sometimes transforms power relationships (Conrad &
Poole, 2012; Mintzberg, 1983). Traditional views of power focused on its simplest form, when
individuals or groups use communicative strategies to influence others in ways that fulfill what
they perceive are their own interests, in the process imposing their wills on less powerful people.
In traditional perspectives, power is a tool that exists independent of actors’ perceptions and is
more readily available to some people than to others (Clegg, 1989). It is closely related to
influences the degree to which she or he is able to engage in surveillance of others. Surveillance
out rewards and punishments) and it allows actors to both obtain information that is not widely
available and control its distribution (Conrad & Poole, 2012; Katz & Kahn, 1979; Sewell &
4
Barker, 2001, 2006). Through engaging in political action, powerholders demonstrate their
formal control of resources and willingness/capacity to use them to elicit compliance, in the
process reproducing or enhancing their power. Indeed, the more a person or group’s power is
based on position/authority, the fewer resources s/he has to expend in order to use it (Mintzberg,
1983).
Within organizations, power can be exercised in both negative and positive manners.
Power can be negative if used solely to dominate others. In this sense, power is predicated on
power imbalances which can lead to poorer organizational outcomes, less satisfaction, and abuse
(Conrad & Poole, 2012). However, power can be positive, and indeed necessary, when used to
mobilize people and resources in order to get things done (Kanter, 1977). Furthermore,
understanding power and how it functions is itself empowering and thus can reduce power
resource rhetors draw upon in addressing issues of organizational politics. In this sense,
organizational politics can be seen as the process by which power is overtly exercised in
organizations.
groups, including organizations. Perceptions of power are created, sustained, and sometimes
transformed through communication. Power has both a surface structure and a deep structure.
Traditional models capture only one part (also called “face”) of the surface structure of power—
its overt display via threats, promises, negotiations, and other forms of persuasion or coercion.
The second “face” is hidden in actors’ decisions about which powerholders to challenge, what
topics to discuss in public, and what strategies—communicative and other—they should use if
they decide to “go public.” As a result of the hidden face of power, open discussions tend to be
5
over topics that powerholders are willing to have considered in public, courses of action that are
threatening to them. When considered only in terms of the surface structure of power, politics
consists of the communicative processes that make resistance, or even the mere deviation from
Contemporary models also focus on “deep structures” of power that usually operate
legitimize, and teach all of the core assumptions of a society, including those that involves power
and politics. Concepts of superiority and inferiority; behavioral rules, rights, and obligations;
definitions of what constitutes knowledge (that is, what is to be viewed as “truth” and what is
defined as “illusion”) and who creates and controls it; and the situations in which political
activity is acceptable and the ones in which it is inappropriate all are created and legitimized
through communication (Foucault, 1980; Mintzberg, 1983; Pfeffer, 1981). Through the creation
and some are marginalized. For example, in modern organizations employees rarely are
and developing practical experience provides. Managerial positions and the power, influence,
and upward mobility that accompany them require at least one college degree because it
symbolizes possession of the only legitimate kind of knowledge for management, regardless of
how relevant or irrelevant curricula are to the day-by-day operations of the organization.
A society’s taken-for-granted assumptions tell people who they are, what their proper
role is in their societies and its organizations, and where they fit in social and organizational
hierarchies. However, processes of legitimation typically are obscured in ways that make
6
arbitrary assumptions seem to be natural (which means inevitable) and normal (which means
morally correct). As a result, they are a powerful mechanism of social and organizational control,
one that critical organizational communication theorists have labeled “hegemony” (Gramsci,
values, beliefs, frames of reference and meaning systems. Each of these forms of symbolic
action privilege some interpretations of events and de-value others, and obscure the varying
1983). People are more willing to comply with orders if they have come to believe that the
person issuing them has the right (moral, ethical, political, or relational) to issue them.
Authority is accepted, and sought after, because people have learned that it is legitimate (based
on authority figures’ presumed superior expertise, experience, vision, and /or morality). As a
result, they come to believe that deferring to it is right and proper. However, cultural
assumptions do not create hierarchy automatically, their impact depends both on the socialization
possession of knowledge (Conrad & Poole, 2012; Goffman, 1959), often through the strategic
attendance at “managerial training” sessions offered by organizational gurus, and/or using the
key terms embedded in organizational fads) and demonstrating one’s persuasive skill (Conrad
2011; Conrad & Poole, 2012). Similarly, employees’ choices are influenced by potential
7
rewards if and only if they believe (that is, have been persuaded) that they are significant and
scarce (that is, limited and only available through the actions of their superiors). Punishments
only do so if noncompliance is perceived as involving greater losses than the potential gains that
are available through resistance. Neither inducement is persuasive unless the target also believes
that the power-holder can and will use them to elicit compliance.
Micro-Politics
Central to organizational politics are three components—dissensus, strategy, and networks. First
is the notion of disagreement, that some members of the organization have not fully accepted the
purported mission of the organization, the roles that they have been assigned, and/or limitations
on the resources to which they have access and control. When either internal or external issues
are in play, organizations are more overtly political. Internal issues include reorganization,
external political issues include managing existing laws and regulations and/or advocating for the
creation, modification, or elimination of them. These issues are especially prone to stimulate
political discourse because they are salient to organizational members, the uncertainty and/or
ambiguity they form, and the power vacuums that result. In contrast, when organizations are
stable and uncertainty/ambiguity is low, overt political action is relatively rare (Foucault, 1979;
Mintzberg, 1983).
Ironically, the goal of all organizational control systems is to employ power in the
prevention of political action, to place dissent and conflict outside of the realm of the possible
(Mumby, 2013). But no control system is perfect; there is always some space for resistance, and
& Mael, 1998), usually in graduated phases. Initially, organizational power holders attempt to
8
persuade dissenters that they are incorrect or mistaken (a process sometimes called nullification)
or that dissenting is socially and/or organizationally wrong (functionally and/or morally). If that
fails, powerholders isolate the dissenters and impose direct sanctions—defaming the dissenters
or expelling them from the organization (Conrad & Poole, 2012; Mumby, 2013).
The second component of surface power and politics is that of “strategy,” symbolic
action that involves a dialectical relationship between the not-fully-conscious enactment and
reproduction of societal and cultural assumptions and the conscious, strategic use of them in
particular rhetorical situations to pursue a rhetor’s perceived self-interests (Lakoff & Johnson,
1980; Burke 1941, 1966). As Aristotle (1991) observed millennia ago, rhetoric (strategic
inextricably bound together. Symbolic actions define and differentiate poloi from one another,
thereby guiding and constraining policymaking in distinctive ways (Stone, 2011). In Aristotle’s
situations. But, it also creates rhetorical situations by naturalizing and normalizing some
situations, connecting the present to reconstructions of the past and anticipations of the future
assumptions, it also carries the potential for situational or cultural transformation. Decision
premises and processes are constructed, sustained, and in some cases transformed, guiding and
constraining policymaking in various polities and rhetorical situations (Cheney & Conrad, In
include the articulation of organizational decision-premises (Tompkins & Cheney, 1985), the
technology. Debates over Constitutions at the societal level, and over “identity” or “image” at
the organizational level, are good examples of the drawing of symbolic lines across time and
space, which includes assertions about a rhetor’s intentions and the historically/culturally
legitimacy of his or her rhetoric (Cheney, Christensen, Conrad, & Lair, 2004).
The final component of surface power is the formation and management of coalitions and
the networks that connect them. Coalitions are particularly important for employees or
departments that lack access to other bases of power. Some coalitions are formed around
individual issues, for example, the allocation of funds in the coming fiscal year budget.
Bargaining within and among issue coalitions involves the distribution of resources. Having
allies includes the additional benefits of increasing employees’ self-confidence and perceived
power and reducing their stress. But, issue coalitions are based on concrete interests, which are
ever-changing. When shifts do occur, every member has the option of defecting and joining a
different alliance. Issue coalitions also are unstable because of the dynamics of size. They are
based on the expectation that some form of spoils will be divided up if the coalition is victorious.
Each member’s reward will be increased and obligations to the other members decreased if the
alliance is of the smallest winning size. But employees also must think about the future and the
need to implement the decision once it is made. Implementation often requires the cooperation
of a large number of people. Their support will be stronger if they are part of the alliance that
got it enacted. To gain their support, coalition members must give up some of their potential
rewards to these persons. Each member of the coalition thus may be ambivalent about the
A more stable type of coalition is grounded in bargaining about power itself and how it is
that involves political activity is—but they are more stable than issue coalitions because they are
based on relatively stable sets of perceived interests. When politicking does occur, it tends to be
over elements of organizational life that seem to be stable—routine practices, formal structures,
1963). Structures make authority relationships, behavioral guidelines, and constraints on action
concrete, which indirectly helps legitimize them. In general, concrete, unambiguous, internally-
consistent structures make overt political action less likely. When it does occur, it is focused and
usually truncated. In this sense, strategic communication plays an important role in maintaining
structures. However, documents also can be used politically, as resources for argument and
persuasion, that is, as topoi in an Aristotelian sense. Persuasion that fails to link claims to
documents is suspect, or illegitimate. But, negotiations also may be over power that is not
embedded in structures and documents—it is there for “whoever can seize it in their bargaining”
Coalitions do not exist in isolation of one another. They connect with one another and
form networks which often cross or transcend traditional organizational boundaries. External
coalitions include the owners of an organization (or, in the case of publicly-owned corporations,
organization either for tangible reasons—because they provide it with resources or who purchase
the goods and/or services that it produces/provides—or attitudinal ones—various “publics” who
believe they have something important in common with one another and who have a stake in the
actions of the organization); and, in some cases, organizations that represent employees’ interests
(unions or other forms of employee representation). But, for most modern organizations some
members of each of these “external” groups also are part of an organization’s internal coalition,
11
for example its Board of Directors. Similarly, internal coalitions include top management,
operators (the people who actually produce the goods and/or services provided by the
(specialists who design systems for planning and organizational control), or its support staff
(who provide indirect support to the other members of the internal coalition ). They may have
stable relationships with members of the external coalition, or they may create temporary
Globalization and the advent of the internet and social media have significantly increased
the reach, complexity, and fluidity of coalitional networks. On the one hand, multinational
organizations have become increasingly capable of coordinating their actions through networked
structures, significantly increasing their power over all but the most powerful national
governments (Stiglitz, 2003). In addition, the increasing ability of global elites to form mutually
supportive networks have increased the power gap between them and other stakeholders,
including the organizations they dominate. The internet also has allowed non-elites to connect
with one another and pressure organizations across wide swaths of time and space. At a more
microscopic level, multinational corporations’ increased reliance on the internet for political
influence and information exchange has made them vulnerable to advocacy groups, including
hackers (Braman, In Press). Age-old strategies of withholding information from the public have
become less reliable and more tenuous. As a result, networks are increasingly fluid, constantly
being programmed and reprogrammed both overall and in terms of the makeup of central nodes
coalitional politics to suggest that power holders are networks in themselves—humans organized
12
around their projects and interests, not single actors, but complex sets of joint action larger than
coalitional alliances. Networks and networking lead to a new form of subject: the networked
subject. Networks arise from the need for coordination on a global level around common
standards. These standards become increasingly valuable as more social actors adopt them and
consequently eliminate or close off alternative standards. Thus, power becomes the relational
capacity that enables one set of social actors to asymmetrically effect others’ decisions
dependent upon two mechanisms: first, the ability to constitute networks and the goals assigned
to them; second, the ability to connect and ensure cooperation among different networks by
sharing common goals and resources while strategically fending off competing networks
(Castells, 2009).
Central to this process is the ability to build consent regarding the definition and
enforcement of rules governing the institutions and organizations of society (on a macro level)
which in turn are used to influence (on the micro level) other domains of society including
organizational life and political practices. Power arises from actors’ access to networks and the
resources embedded in them and from the imposition of rules governing and coordinating
network activities. The ability to define the values, norms, and culture around which network
rules are established is also unequally distributed. It occurs within the network’s hierarchy
whereby certain nodes are granted greater power over others (like with upper managements’
rules/standards are specific to each network, but share common traits regarding their ideas,
visions, and projects they work towards, and are processed through communication making up
define organizational politics as game-like, but more like the unstructured games of children on
playgrounds than like official games, with rules, referees to enforce those rules, defined
beginnings and endings, and unambiguous outcomes. On the playground, the makeup of teams is
unstable as competitive dynamics and relational considerations lead some players to join with
others, and then change their affiliations as their needs and goals change. Playing fields are not
level (the player who owns the ball can threaten to “take it and go home,” a strategy that is not
available to other players); rules are constantly being negotiated and re-negotiated (as in the
adage that “if an English gentleman cannot win by playing within the rules, he merely changes
the rules”); and cultural assumptions create inequalities on playgrounds just as they do in the rest
of life (Frost, 1987). Perhaps the most important political games involve the concept of voice,
regulating who gets to speak (and who does not), what they may speak about, and how they must
speak in order to be heard (see iesc0199). The process of regulating voice occurs at an
individual level when organizations suppress dissent, but it also occurs at a broader level.
primarily college-educated white male managers—and tends to exclude the voices of other
groups—women, non-management workers, and members of racial and ethnic minority groups.
Since these processes of discursive closure are political, it is important to think about it in terms
(that is, upper management’s) voice, both inside and outside of the organization.
managers and employees compete over issues salient to their work relationships, including
processes of persuading members to sacrifice their own interests in order to serve the interests of
14
the organization. Externally, political game-playing occurs when organizations compete for the
loyalty of multiple stakeholders, including public policymakers who have the (legitimized)
power to provide some organizations/managements with financial support that is denied to others,
create rules and regulations that favor some organizations (or organizational fields) over others,
and so on. Of course, the two are inter-related. For example, internal labor-management
politicking is different in societies whose structures and practices create significant power
imbalances than in those in which power is more balanced (for example, “right to work” states in
the U.S. compared to Northern and Western European counties with strong unions and laws
influence policymakers is different than in societies that place barriers between lobbyists and
politicians.
“Issues” occur when organizations and external stakeholders have a contestable difference of
stakeholders’ expectations about how these topics will be handled (Heath & Palanchar, 2009).
Parties have perceived self-interests that conflict in some way, and so many socially-legitimized
values are involved that there is no obvious or easy means of resolving the difference(s). In
optimal situations, organizations and stakeholders collaborate to co-create meaning systems and
representatives of the organization and groups advocating change, or in public venues that also
involve public policymakers. Typically, both activist groups and target organizations/industries
engage in both kinds of political action. Private negotiations often reveal changes in
15
organizational operations that are beneficial in themselves. Resolving a conflict privately can be
used by organizational rhetors to strengthen their public image/identity and enhance their image
on the organization’s competitors. In addition, private resolution can forestall efforts to change
public policies in ways that restrict an organization’s operations and its management’s
prerogatives (Crable & Vibbert, 1983). However, in some cases, issue management moves
modification.
providing government subsidies, granting preferential tax treatment, or constructing barriers for
competitors. Import quotas and tariffs disadvantage foreign competitors. Regulatory processes
often do the same for domestic competition. Indeed, throughout U.S. history it has been much
more common for regulations to be enacted in order to protect existing professions, industries, or
organizations from competition than to protect stakeholders from existing economic actors. Pro-
rescuing an industry or the overall economy from "chaos." Other legislation has an indirect
legal, those practices are much easier to defend. If stakeholders complain about the practices,
However, political scientists long have recognized that elite groups, including issue
managers in organizations, prefer that public policies be made in private, through constant, quiet
who control political agendas. Making policy in public is risky. It gives stakeholders and
opponents an opportunity to get organized and form coalitions with one another. It also can
undermine coalitions that organizations have formed with one another, as some members decide
that their interests are best served by abandoning their peers. Making policy in public also forces
elites to justify their positions on key issues. Although they have a number of influential
rhetorical strategies available, they may fail to persuade key audiences, who actively interpret
messages in terms of their own perceived interests. Fortunately for corporations, there are many
means of privatizing public policymaking. The simplest strategy is to press for laws that allow
them to hide information about their operations. For example, the George W. Bush
administration persuaded Congress to fund a $700 billion bailout of the U.S. financial industry
without requiring firms to reveal what they used the money for; and when the bailout created a
firestorm of protest, the new Obama administration's Treasury Secretary quietly provided at least
$2 trillion more without going through the public venue of Congress (Posner, 2009, p. xiv). In
those rare cases in which pressure is sustained over time, organizational rhetors may have to
ideology usually enables them to define socioeconomic "problems" as "private sector" concerns,
not matters for government policy. The credibility of this argument is grounded in the cultural
assumption that free-market capitalism is inherently superior to any other economic system, and
that government "interference" in the free-market system is inherently futile and perverse
(Hirschmann, 1991).
The organizational politics of issue management and public policymaking reflect the
themes covered throughout this entry on organization politics: it is conducted for the purpose of
influencing audiences, issues arise when dissensus is present, are pursued for reasons of self-
17
interest, and draw upon questions of legitimacy. Going public becomes increasingly risky as an
organization’s power and control over the issue is reduced leading organizations to prefer
organizations importantly shape their rhetorical situations by defining the underlying societal
assumptions and ideologies upon which its members and publics come to understand the rules
power upon which authority is accepted, values become morally correct, and argumentative
warrants are agreed to. From this, dissensus, and thus resistance, is minimized. Within this
context, strategic communication plays an important role in creating and maintaining these
structures of power, and/or transforming them. While often viewed negatively, moments of
organizational politics provide opportunity for change. If embraced, organizational life can
improve as new rules, policies, values, and such are embraced; if not, organizational politics can
See also: iesc0022; iesc0075, iesc0081; iesc0095, iesc0100, iesc0117, iesc0152; iesc0154;
iesc0160; iesc0199
References
Aristotle (1991). On rhetoric: A theory of civic discourses (trans. G, Kennedy). New York:
Oxford University Press.
Ashforth, B. & Mael, F. (1998). The power of resistance. In R. Kramer & M. Neal (Eds.), Power
and influence in organizations (pp. 89-120). Thousand Oaks, CA: Sage.
Braman, S. (In Press). A change of state, 2nd ed. Boston: M.I.T. Press.
Burke, K. (1974). Philosophy of literary form, 3rd ed. Berkeley: University of California Press.
Cheney, G. & Conrad, C. (In Press). Aristotle, Burke and beyond: Impetus for organizational
rhetoric’s revival. In Ø Ihlen, & R. L. Heath (Eds.) Handbook of organizational rhetoric and
communication: Foundations of dialogue, discourse, narrative, and engagement. Malden, MA:
Wiley-Blackwell.
Cheney, G., Christensen, L., Conrad, C., & Lair, D. (2004). Organizational Discourse as
Strategic Action: The “Corporate” Actor, Public Messages, and Organizational (Non)Rationality.
In D. Grant, C. Hardy, C. Oswick, N. Phillips, & L. Putnam (Eds.), The Handbook of
Organizational Discourse (pp. 79-104). Thousand Oaks, CA: Sage.
Crick, N. (2014). Rhetorical public speaking (2nd ed.). New York: Taylor and Francis.
Conrad, C. (1983). Organizational power: Faces and symbolic forms. In L. Putnam & M.
Pacanowsky (Eds.) Communication and organizations: An interpretive perspective (pp. 173-194).
Beverly Hills: Sage.
Conrad, C.R. & Poole, M.S. (2012). Strategic organizational communication in a global
economy. New York: Wiley-Blackwell.
Foucault, M. (1980). Power/knowledge and other essays, trans. C. Gordon. New York:
Pantheon.
Frost, P. (1987). Power, politics, and influence. In F. Jablin, L. Putnam, K. Roberts, & L. Porter
(Eds.). Handbook of organizational communication: An interdisciplinary perspective (pp. 503-
548). Newbury Park, CA, CA: Sage.
Gramsci, A. (1971). Selections from the prison notebook. New York: International Publishers
Co.
Grewal, D. S. (2008). Network power: The social dynamics of globalization. New Haven, CT:
Yale University Press.
19
Hallahan, K., Holtzhausen, D., van Ruler, B., Vercic, D., & Sriramesh, K. (2007). Defining
strategic communication. International Journal of Strategic Communication, 1, 3-35.
Heath, R.L. & Palenchar, M. (2009). Strategic issues management: Organization and public
policy challenges, 2nd ed. Thousand Oaks, CA: Sage.
Hirschman, A. (1991). Exit, voice, and loyalty. Cambridge, MA: Harvard University Press.
Lakoff, G. & Johnson, M. (1980/2003). Metaphors we live by. Chicago: University of Chicago
Press.
Kanter, R.M. (1977). Men and women of the corporation. New York: Basic Books.
Katz, R. & Kahn, R. (1979). The social psychology of organizations, 2nd ed. New York: Wiley.
Sewell, G. & Barker, J. (2001). Neither good, nor bad, but dangerous: Surveillance as an ethical
paradox. Ethics and Information Technology, 3, 183-196.
Sewell, G. & Barker, J. (2006). Coercion versus care: Using irony to make sense of
organizational surveillance. Academy of Management Review, 31: 934-961.
Stiglitz, G. (2003). Globalization and its discontents. New York: W.W. Norton.
Stone, D. (2011). Policy paradox, 3rd ed. New York: W.W. Norton.
Tompkins, P.J. & Cheney, G.A. (1985). Communication and unobtrusive control in
organizations. In R.D. McPhee & P. Tompkins (Eds.) Organizational communication:
Traditional themes and new directions (pp. 179-210). Beverly Hills, CA: Sage.
Van Dijk, J. (2006). The network society, 2nd ed. London: Sage.
Zalzenik, A. (1970). Power and politics in organizational life. Harvard business review 48, 47-
60.
Authors’ Bios:
rhetoric, particularly regarding international and diplomatic rhetoric, public diplomacy, conflict
and negotiation, as well as global media. His research projects address concerns regarding the
formation and sustainment of political cooperation among distinct political communities, and the
rhetorical means by which they structure and manage internal and external stakeholders.