PITCH DECK

Hetero for Startup 3

Pitch Deck
A pitch deck is usually a 10-20 slide presentation deck designed to
give a short summary of your company, your business plan and your
startup vision. A pitch deck presentation also serve very different
purposes, from trying to get a meeting with a new investor, to
presenting in front of a stage, and each one of them should follow a
different structure.
North Star Metric
The North Star Metric is an important reference pointer that’s predictive of a company’s
long-term success. It pushes all departments towards a common business objective to
help achieve sustainable growth. Once leadership establishes this pointer-metric
correctly, teams and stakeholders can work together with added purpose.

well-established North Star helps on multiple fronts:

1. Product-Focus: At the team level, there are multiple tasks and deadlines, but everyone’s
locked in and moving towards the same product goals.
2. Clarity: Product, sales, and marketing teams often find customer success KPIs hard to
decipher. The North Star Metric is clear and easy to understand.
3. Customer-Focus: The company becomes more dedicated to adding value to the offering.
Everything starts revolving around retention and upselling.
North Star Metric
Elevator Pitch
A study conducted by Microsoft found that the average person has an attention span of around eight
seconds, meaning you’ll have to fight for that undivided attention. That’s no small task. So when it comes to a
great elevator pitch, aim to keep it around 30 seconds—though the exact length can vary depending on your
industry and what you’re pitching.
Hetero Pitch Deck
"Enabling Ecopreneurs to Solve
Climate Challenges at Scale"
Pitching
Pitching
Let's Collaborate! "Enabling Ecopreneurs to Solve Climate
Challenges at Scale"

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