Professional Documents
Culture Documents
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Service providers and vendors are
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the architecture, requirements and
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The ability to provide real-time,
standards for IPTV. deliver what the customer wants. flexible billing, provisioning solutions
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Maria Estefania, ATIS Andrea Sorensen, Amdocs will be critical to the success of many
service providers as they enter
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Renata Silva, Siemens
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Leveraging the power of IMS and KI8EJ=FID8K@FE C<8IE@E> =IFD K?<
intelligent, content-aware optical/ >8D< @GKM G@FE<<IJ
Ethernet networks to deliver Helping service providers redefine the Telecom providers with rich IPTV
innovative TV services wherever, end-user service experience. service creation platforms will be the
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whenever and however your Jim White, Alcatel masters of their own fate.
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customers want them. Phil Thompson, mPhase Technologies
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Rob Piconi, Lucent Technologies
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E<KNFIB ;<C@M<IP The traditional emphasis on managing The real lesson for service providers
HL8C@KP networks must change to provide is evolution — and pricing.
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Video/IPTV-to-network linkages the reliability, QoS and ‘always-on’ Tom Nolle, CIMI Corp.
are needed in order for providers bandwidth availability essential for IPTV.
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to be able to deliver a high-quality Sameh Yamany, Trendium
experience to millions of customers E<:<JJ@K@<J
while maximizing resources. @GKM 9<PFE;1 For service providers and OEM
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David Benham, Cisco Systems players, hybrids will deliver more
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K?< @E;LJKIPËJ Service providers need to look beyond calls, having a significant impact on
E<OK 9@> K?@E>1 @GKM IPTV alone and bundle it as one of customer satisfaction and
Savvy service providers are embracing many services. Adopting this strategy brand loyalty.
IPTV as the winning platform will help dramatically increase Kurt Scherf, Parks Associates
for delivering the latest revenue- broadband service revenue.
generating entertainment and Gary Southwell, Juniper Networks
communications services.
Christine Heckart, Microsoft TV,
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and Carl Rijsbrack, Alcatel
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Take nothing for granted,
early adopters say.
Jim Barthold, The Ultimate Guide to IPTV is a supplement to the June 2006 issue of
Telecommunications® Magazine Telecommunications® Americas. Copyright 2006 Horizon House Publications.
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8K@J @J pleased to partner with Telecommunications® Magazine in presenting
to you The Ultimate Guide to IPTV. In this publication, you will find the latest
information supporting IPTV service deployments, by the communications
industry’s leading equipment and software companies.
Over the past several years, service providers have made enormous investments
in new network infrastructure and fiber deployments, all designed to bring
unsurpassed bandwidth speeds and new services to the user. Among these new
services is IPTV, or Internet Protocol Television.
IPTV offers an unparalleled and revolutionary video and entertainment
experience. That’s because it offers much more than just “live television.” IPTV
offers a dizzying array of entertainment options and functions – iTV, gaming
options, Video on Demand, Pay Per View, and much more. It is capturing the
imagination of consumers
who’ve already had the
opportunity to either subscribe,
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or in some cases preview this exciting new service
in various test markets.
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for industry collaboration. Critical to the ongoing
rollout and mass deployment of IPTV service is
the ability of service providers and the vendor
community to reach consensus on critical architecture requirements, as well as standards that support
content delivery, digital rights management, Quality of Service, interoperability, and other technical
and operational considerations. It is for this reason that the Alliance for Telecommunications
Industry Solutions (ATIS) moved forward with the creation of the IPTV Interoperability Forum
– an industry venue where leading service providers, manufacturers and software companies are
fleshing out the architecture and standards that will further support the delivery of IPTV into the
marketplace. In this Ultimate Guide to IPTV you will learn more about this exciting initiative, and
the path ATIS member companies are taking to fully realize IPTV service.
Also featured in this informative guide are valuable contributions from several industry leaders
in IPTV. From their articles, you will learn more about how these companies are supporting IPTV
with solutions for service assurance, middleware, service integration, billing, and much more.
Thank you for your interest in the Ultimate Guide to IPTV. We hope you find it most useful as
you give consideration to the technology and operations path and real business opportunities that
IPTV service offers to our industry and its users.
Susan M. Miller
President & CEO, ATIS
-
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Service providers and vendors are working collaboratively to define
the architecture, requirements and standards for IPTV
Maria Estefania, ATIS
@GKM ?8J gained tremendous momentum the standards and the most appropriate multimedia, but may not have visibility to
for purposes of deploying real-time technology path is a critical step towards other aspects of the application.
entertainment video and TV service effective deployment of IPTV services, Companies active in the ATIS IIF
offerings. Providers of “traditional” telecom and the desired revenue generation that include service providers such as AT&T,
services throughout the world currently will follow. It is for this reason that the Bell Canada, BellSouth, BT, Qwest,
utilize, or are presently deploying video Alliance for Telecommunications Industry Rogers Wireless and Verizon; as well as
services over IP networks. Solutions (ATIS) – the communications industry vendors, to include Alcatel, Cisco,
From the telecom service provider’s industry’s technical planning and standards Ericsson, Fujitsu, Juniper Networks, Lucent,
standpoint, IPTV encompasses service development organization based in Microsoft, Nortel Networks, Siemens, and
provider network subscriber services that Washington, DC – established the IPTV Sun Microsystems. ATIS established the IIF
deliver secure broadcast-quality audio and Interoperability Forum (IIF). in June 2005, following the recommendation
video to devices for display or recording. The ATIS IIF is responsible for developing of an exploratory group of ATIS member
Services may include broadcast type services business-driven technical requirements and companies, which identified a series of
beyond live TV, to include video on demand standards,andforfacilitatingrelatedtechnical technical and operational issues surrounding
(VOD), Pay Per View (PPV) services, Live TV activities that enable the interoperability, IPTV that need to be addressed by the
Pause and Rewind Functionality, Interactive interconnection and implementation of industry. Those issues include:
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standard, IIF-WT-008R11, which
defines such requirements, for purposes
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Source: Atis
of creating an IPTV DRM/security Core
interoperability specification during Transports region-Independent video content
– Premium channels, Broadcast network feeds,
its next phase of work. Additionally, a centralized video ser vers
third IIF Task Force that is addressing Region-Independent Region-Dependent Metro/Aggregation
QoS is giving consideration to defining Video Content Video Content Transports region-Independent video content
Transports region-specific video content
applications and requirements for a “V- – Community content, local network feeds,
Multicast
distributed video servers
Model” planning tool. Traffic Multicast
Traffic
Unicast
RecognizingthatIPTVserviceproviders Traffic Unicast
Traffic
must have the flexibility to select, adopt,
and deploy solutions according to their
SHE VHO VSO DNG
specific business needs, a key objective of
the ATIS IIF is to enable the widest range
of IPTV business models, while keeping
IPTV content secure, and enabling Core Metro/Aggregation Access Home Network
Segment Segment Segment Segment
security vendor competition and platform
operator choice.
what users have become accustomed with and others, and seeks to identify or
K?< E<<; =FI <E;$KF$<E; HFJ circuit-based data flows. establish appropriate QoS metrics for
=LE:K@FE8C@KP • Timing and synchronization IPTV. Such metrics would include fidelity
The need for end-to-end QoS is not mechanisms similar to those present in standards for subscriber video delivery;
/
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allowance for transcoding and packet loss; customer equipment (such as set-top boxes) standards development community; develop
error “link budgets;” specifications for error • Content provider – network interface test plans for equipment based on interface
concealment in video codecs; and definitions specification for third-party content specifications; and serve as a potential
for measuring channel change latency. providers. sponsor of testing and certification activities.
This Task Force will begin its work once the
N_`c\ Zfej`[\iXYc\ nfib `j le[\inXp fe `ek\ifg\iXY`c`kp guidelines and requirements are established
by the other IIF Task Forces.
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strategies of today’s telecommunications
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entertainment experience is receiving an
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throughout the U.S., and globally. To fully
seizethebusinessopportunitiesnowavailable
with IPTV, service providers, manufacturers,
E<<; =FI @EK<IFG<I89@C@KP JK8E;8I;J • Encoder – Set-top box compatibility for and software companies must collaborate on
8E; K<JK@E> F= :FDGFE<EKJ @E K?< MPEG-4 AVC. the technical requirements and standards
M@;<F ;<C@M<IP E<KNFIBJ • Video Encoder – Network QoS standards needed to move IPTV technologies and
While considerable work is underway for joint optimization of the network applications ever more aggressively into the
on interoperability testing for some and codec algorithms. marketplace.
of the components of IPTV (DSL, for • OSS and BSS interfaces. For more information on the work of the
example), there appears to be little work ATIS IPTV Interoperability Forum, and to
on interoperability testing at the IPTV A fourth ATIS IIF Task Force – the obtain IPTV standards and architecture
application level. Some areas where Testing and Interoperability Task Force requirements, visit the ATIS web site at
interoperability standards would help in the – was established to define interface www.atis.org.
delivery of IPTV services include: specifications; identify appropriate testing Maria Estefania is vice president of
• Customer – network interface specification for and interoperability work within the Industry Forums at ATIS
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Leveraging the power of IMS and intelligent, content-aware optical/
Ethernet networks to deliver innovative TV services wherever, whenever
and however your customers want them
Rob Piconi, Lucent Technologies
KF;8PËJ K<C<:FD consumers have from multimedia content anywhere in the cases bundled services still require separate
changed – they want communications world, that can be sent to anywhere in the services platforms or “stovepipes” for each
experiences to be available when and where world, with channels selected based on each type of service, so capital and operational
they are, and provide a richer and more individual user’s preferences. These video costs remain quite substantial.
interactive experience. They want their TV, and new multimedia services represent The IP Multimedia Subsystem (IMS)
Internet, e-mail, IM, and personal voice significant growth opportunities for service architecture, however, offers operators an
services to find them – whatever device providers, who will be required to offset opportunity to move beyond conventional
they are using and wherever they are, be it the degradation in their traditional voice bundled services to create profitable,
at home, at work or on the go. They would revenue as VoIP and other service offerings personalized, blended services. It is
also like to be able to sign-on to the network from new competitors begin to take share. important to point out that services blending
once to access all of their services, and to Service providers are exploring ways to is very different from the services bundling
receive a single bill that is clear and easy to address these customer demands, and have described above.
understand. Most importantly, they want taken steps to simplify things for their Blending comes about by enabling
all of these features to be personalized to subscribers. For instance, many operators traditionally independent services to interact
address their individual needs and interests have introduced service bundles designed to with one another, typically by sharing
and to be delivered in a way that is simple give consumers a single, integrated package information such as buddy lists, location
and seamless and that enhances their of the key services they are looking for, most data, presence information and subscriber
preferences and profiles.
?@>?$>IFNK? M@;<F and IPTV services, of on-demand services and the conversion experienced on Friday and Saturday nights
especially a mix of new high-definition to high-definition further accelerate video have already climbed to as high as 20 percent
channels and on-demand video, will drive the bandwidth requirements. of all set-top boxes in many U.S. markets.
need for large amounts of bandwidth. Service So, how much bandwidth is needed to UsingtheexampleinFigure1,adistribution
Providers need intelligent video-to-network support a robust video/IPTV service? For network that is designed to deliver on-
demand content to 4000 subscribers served
linkages in order to provide a high quality of the bandwidth-consuming on-demand GIFK<:K@E> K?< M@;<F J<IM@:< =IFD
experience (QoE) to viewing audiences. service, the most difficult factor to predict FM<I$JL9J:I@GK@FE
is the peak concurrency rate, which is the What happens when demand rises above
LE;<IJK8E;@E> 98E;N@;K? number of subscriber devices, such as set- the peak concurrency rate that was assumed
I<HL@I<D<EKJ top boxes, that will want to acquire any when designing the network and/or video
The amount of network bandwidth required on-demand stream at the same time. With on demand (VoD) service capacity? If a
to transport video services is typically much the addition of premium channel content particular VoD server complex cannot
more than what is required to support voice available on demand and bundled inside a service a particular request, it may get
and Internet access services. Increased use subscription service, peak concurrency rates rerouted to another VoD server complex that
has capacity. If the network capacity over a
=@>%( FE< K<C:FËJ M@;<F ;<GCFPD<EK GC8EJ 8E; 8JJLDGK@FEJ set of link(s) is exceeded, allowing too many
VoD sessions to be set up could cause a high
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MF; streams. This will result in many subscribers
4M Homes / 400 CO = 10,000 average homes perceiving an outage.
Video Play Take Rate = 40% = 4,000 Video Subs/CO Why? Video is very intolerant to packet loss,
2 TVs/Sub x 20% VoD Peak Concurrency = 1600 streams/CO in large part because it is highly compressed.
94% VoD at SD @ 2M/stream + 6% at HD @ 8M/stream Losing a packet may result in the loss of
~ 4xGbps / CO valuable encoded information and a visible
9IF8;:8JK degradation of video quality. To achieve a
300 channels w/ 20% HDTV at 8M/each & 80% SD at 2M/each goal of no more than one visible artifact per
~ 1xGbps/CO 2-hour movie, the allowed packet loss rate
for video is 10-6. Assuming a random loss
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pattern for video packets means that both IP, or Layer 3 routing, present on every efficient way for an admission control
drops caused by congestion and drops network element from the VoD server solution to decide whether or not a
caused by bit errors on physical links complex to the aggregation router in the new VoD stream should be allowed to
must be avoided or concealed. central office makes in-path admission a specific subscriber and their video-
Instead of allowing more video sessions control possible. consuming devices.
to set up than the deployed bandwidth Second, to prevent a video stream from
can handle, operators need a network- being sent to a set-top box if the access D@K@>8K@E> 9IF8;:8JK
based admission control that can link to a subscriber’s home doesn’t have J<IM@:< FLK8><J
deliver a busy signal to the requesting enough capacity to carry the stream, the Unlike with the on-demand service,
subscriber. While a busy signal is not VoD server or a network component in subscribers that experience a complete
what the subscriber wants to receive, the path mechanism will send a request outage in the broadcast service cannot
the possibility of mass degradation of to an off-path component. The off-path come back when the outage is over and
the VoD service is much worse. component may be a policy server, as continue where they left off. Thus, the
An intelligent solution could support
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VoD service, for example, is a key video-
to- network linkage that can preserve a
high QoE for subscribers. The admission
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control solution must be able to take into
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account complex network topologies
that have redundant and load-sharing
paths in the transport network as well
as access link utilization and/or business
policies that may be enforcing other
types of constraints on the subscriber’s
service. To do this, the network’s routers,
in coordination with policy managers
and on-demand servers/managers, need
to collectively perform an admission
control function called Integrated Video
Admission Control.
First, an in-path method performs
admission control for the complex core shown in Figure 2, that is keeping track availability requirements for the broadcast
and distribution network topologies of the access network, which is usually service are understandably high.
found in service provider next-generation a simple and static topology. The policy When the aggregation router is
network designs. The solution utilizes the server can check to see if the access link configured as the Layer 3 edge device for
Resource Reservation Protocol (RSVP) has enough unused bandwidth as well as video, the distribution network can take
for in-path signaling, sent by the VoD check business policies that may or may advantage of “anycast” support for a quick
server or a component on its behalf prior not allow the stream to be supported, and failover of video encoders/streamers
to starting the VoD session. then either allow the VoD session or deny in separate headend facilities. With the
The RSVP message traverses the exact it at that time. anycast feature, you configure two or
path the VoD session will use, thus Only using an off-path component to more multicast sources that are sending
tracking in real time any changes in perform admission control for the core to the same IP multicast group (same
the complex network topologies in the and distribution layers, where tracking multicast destination address) and have
core and distribution layers. Along the in real time any changes in the complex the same IP source address. IP multicast
path, IP routers perform a bandwidth network topologies is needed, is sub- technology uses a reverse path lookup to
accounting function, either allowing the optimal. The combination of in-path determine which IP source is closest to
session or denying it if bandwidth is not admission control with an off-path policy any particular PIM edge node.
available for that VoD stream. Having server at the edge is the most reliable and The result is that the replication path
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K_\ hl`Zb ]X`cfm\i Y\kn\\e i\[le[Xek YifX[ZXjk aggregation routers to the core edge router
being recalculated to take into account the
\eZf[\ij&jki\Xd\ij lj`e^ k_\ XepZXjk XggifXZ_ change in location of the multicast source.
None of these actions involve the
i\jlckj `e fecp X gfik`fe f] jlYjZi`Y\ij \og\i`\eZ`e^ subscriber’s video-consuming equipment.
The quick failover between redundant
X Yi`\] [`jilgk`fe kf k_\ hlXc`kp f] k_\`i YifX[ZXjk broadcast encoders/streamers using the
anycast approach results in only a portion of
subscribers experiencing a brief disruption
to the quality of their broadcast while the
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disruption at all.
While the example shows two sources with
presumably the same channel line-up, they
could be supporting different ad zones with
different content inserted. This solution
gives the greatest flexibility in failover design
while minimizing the number of subscribers
that might experience a very brief outage in
the event of a failover.
JLDD8IP
Innovative video service-to-network
linkages, plus enough bandwidth to support
a successful launch of VoD and HDTV,
for a single multicast group can consist of When anycasting technology is combined can enable service providers to provide
a separate multicast tree for each broadcast with the ability of the network to detect video/IPTV services with a high quality of
encoder/streamer, in this case, splitting the failure of an encoder/streamer, routing experience to their subscribers.
the subscriber base between two headend protocolswillreconverge.Thisreconvergence David Benham is Senior Manager, Video/
facilities as shown in Figure 3. will result in the reverse path from the IPTV Solutions Development, Cisco Systems
From page 11
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kf kXb\ j_Xi\ ]ifd k_\`i Zfdg\k`kfij Yp `ekif[lZ`e^ achieving end-to-end QoS.
Clearly, the key to success is optimizing
mXcl\$X[[\[# g\ijfeXc`q\[ dlck`d\[`X j\im`Z\j k_Xk fk_\i the underlying infrastructure to support
all of these services while providing a very
gifm`[\ij j`dgcp ZXeËk dXkZ_ high-quality user experience at an attractive
price point. By leveraging an IMS-based
core network, combined with an intelligent,
It is clear that IPTV services offer a have become accustomed. content-aware transport architecture
very attractive opportunity for telecom To this end, IMS-enabled network integrating carrier Ethernet and converged
operators to generate incremental revenue, elements allow providers to offer such service optical/Ethernet technologies – controlled
and retain subscribers that might be assurance, and to derive premium value through RACF -- operators will be able
considering triple-play bundles from from their network investments through a to meet the challenge of competing in the
traditional TV competitors. IP Multimedia tight integration with the IMS architecture. emerging world of real-time multimedia
TV, however, could provide these operators These elements interoperate with the services. This combination offers operators
the opportunity to take share from their IMS architecture via ITU-T’s Resource something that traditional TV service
competitors by introducing value-added, Admission and Control Functions (RACF) providers can’t easily replicate.
personalized multimedia services that other to provide bandwidth and QoS policing IPTV + IMS = IP Multimedia TV – IPTV
providers simply can’t match. Though it is and monitoring either on a per user session the way it should be.
critical that these new services be delivered or on an aggregate of user sessions. This Rob Piconi is vice president and general
reliably and in a manner that meets or enables service control and transport to be manager, Broadband Solutions,
exceeds the expectations that customers bridged thereby providing dynamic resource Lucent Technologies.
(-
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@GKM @J “the next big thing” in the industry. secure IP network over which all services create today’s enhanced platforms. These
As a network operator, can you succeed in can be delivered. This is crucial because new, all IP-based systems are now being
transforming your business model from it serves to fundamentally change your adopted by the world’s largest and most
transport-centric to content-centric? What operational costs over time. Since this is a respected telecom companies, including
models will prove most successful during two-way network, it also provides you with AT&T, BT, Deutsche Telekom, Swisscom,
this transition? Perhaps most importantly, a competitive advantage over traditional and many others.
when and how should you enter this market? broadcast networks and contains the seeds to The IPTV industry has made remarkable
progress in developing a platform that will
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individual tastes, as well as cross-device
connected entertainment services. Most
importantly for you, this platform is the
foundation for a dramatic service provider
transform the entertainment and advertising business transformation that brings new
industries, as well. revenues, new profits, new business models,
So while the part of the acronym IPTV and an entirely new relationship with
that’s most widely understood is TV, this is by customers. The platform provides entry into
no means the most important element. The markets for content and communications
shift toward “all-IP”-based communications and can be expanded to include commerce
will not only change our entertainment and community aspects, as well. We are
experience, but our entire communications on the edge of a new frontier, and it is the
experience. It places users squarely at pioneers that will reap the largest rewards.
the center of their own communications If there is “gold in them hills,” not to
universe and allows them to choose which mention the land grab opportunities, how
device is most appropriate at a given time. do you enter this market and initially take
As the content and advertising industries share? And is there an opportunity beyond
have become better acquainted with IPTV, just the share shift? Can we, in fact, find
they’re already beginning to see the real gold? Can we increase the overall size of the
Further Is now too soon, too late, or the right time? opportunities for their businesses, from industry as we expand beyond basic content
down the road,
The first step is to transform your disparate improved security, enhanced content into whole new offerings and business
consumers will
be able to view voice and data networks into a single IP- packaging, more interactive programming models?
programming based service delivery environment for and advertising, and more measurable The opportunity is significant, and the best
from the guide in creating and delivering new video, voice and business results. method for seizing this opportunity is to
a smaller picture data services. think big, get started, and move fast.
within the guide
Building IPTV capability into a network @GKM @J I<8C KF;8P
itself.
allows you to deliver TV and video content First-generation IPTV services, often based K?@EB 9@>
over a common IP network. And it allows on ATM technologies, have been in the IPTV is an underlying technology that
voice and data to be fully integrated as well. market for several years and provided the creates a whole new range of services to be
That fulfills the promise at last of a single, formative learning experiences needed to delivered to homes. The goal of entering
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this market isn’t just to provide a package just want great content, great entertainment, customer care, payment systems and the
of TV services. It is really to provide in a relaxed environment. In the United States service creation environnement, as well
a connected TV experience. We’ve all alone, the average American spends a few as strategies for service packaging, value
heard about the triple play of voice, video hours in front of the TV set daily. creation, and entry into new markets.
and data, but the real value comes when
service providers can deliver converged
services running seamlessly across a
unified service delivery environment.
There are a wide variety of converged
services that can be created as you mix
and match the underlying elements. And
since we’re thinking big, we should stretch
into new territory, like the integration
of commerce, communication and
community. Combined with content,
these are the four “Cs”.
An example: As your customer comes to
the end of a great movie they have rented
from your service, you can give them
the opportunity to buy the DVD or the
soundtrack, right from their TV. You can
As IPTV
offer them the opporutnity to record a evolves,
program from the cell phone service you consumers
provide them while they commute home, will be able to
and then watch that recorded show from get caller-ID
on their TV
any TV in the house, with advertising
appropriate to their interests. Today, as a We’ve painted a picture of what TV can Recent consumer research shows that
provider, you can connect people using and will be with IPTV. But for now, it’s a package of features that tie the PC,
PCs and phones. With IPTV you can turn time to frame that picture, hang it on the the TV and the phone are much more
the TV into a two-way communication wall, roll up our sleeves and get to work. enticing to customers than a lower price.
vehicle that provides your customers That work starts by nailing the basics.
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Take nothing for granted, early adopters say
Jim Barthold, Telecommunications® Magazine
JFD< K?@E>J you can’t take for granted. broadcast content; K?< :FGG<IËJ 8CC I@>?K
•The dentist isn’t lying when he says “This •The home networks and set-top boxes. That scenario — the infrastructure’s good
may hurt a teensy bit.” enough to carry the content as long as you
•The federal government will step up and K?< 8::<JJ E<KNFIB provision the content correctly on that
help when a natural disaster flattens your If the carrier is not deploying fiber to the infrastructure — was a recurring service
community. premises — a relatively safe assumption provider theme.
•Video is just another IP application. — the access network can be a tricky piece “Everyone likes to believe that the access
For this article, only the third point is of the video provisioning puzzle, because network is not important — the copper wire
serious; the others are facetious. There is no twisted-pair copper, no matter how clean, and provisioning it. But when you think
way that video is just another IP application was never expected to handle video’s high about it, they have to install new service
running on a telephone network. bandwidth requirements. in new neighborhoods,” said Dan Baker,
“Deploying IP video is a very large effort Even if that copper is already carrying high- research director for Dittberner Associates.
that becomes more difficult as the network speed Internet over DSL, it’s not necessarily While not everyone takes the copper for
becomes larger because the problems up to the challenge of video. granted, most believe it’s good enough.
tend to compound themselves,” said Bob “Data is a best-effort attempt, so if “You’re always going to have a line here
Larribeau, program director for IPTV at a packet of information is lost during or a line there where you may have issues,”
MRG Research. transmission, the system knows to resend said Brian Eltom, director of marketing and
MRG has identified several key areas the packet. In the case of video, we can’t business development for digital interactive
tolerate any lost packets because that would video at Canadian carrier SaskTel. “We were
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of problems,” said Rick Vergin, CEO of and twisted pair. Its technical foundation
Chibardun Telephone Cooperative. has always been to deliver two video streams
Chibardun, Vergin emphasized, “didn’t and have enough bandwidth left for at least a
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have too much of a problem” with its existing megabit of high-speed data throughput and
copper infrastructure delivering signals about voice.
that service providers must address when 6,000 feet to suburban and rural Wisconsin “That’s going to take about 10 megabits of
provisioning an IPTV network: customers over a VDSL network. delivery,” DeMuth said.
•The access and aggregation networks for “We haven’t found there’s too much With those requirements in mind,
distributing the content; problem with our plant, but some people the operator must then determine what
•The video headend and equipment for are going out 12,000, 18,000 feet (with more percentage of the network can be fed with
dealing with the content; conventional DSL products), and they’ve 10 megabits in the near term then expand
•Content protection, including digital had some problems with reduced capacity,” that to a longer term view accomplished
rights management for encryption around Vergin said. “either by tightening up the network or
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hoping that some of the new compression — a key piece of any IPTV offering progress to migrate into the digital world,”
technologies will get you the coverage,” — measurable quality assurance goes out he said.
he said. the window, Larribeau said. Provisioning work within the headend
“QoS does not work when you go to video or CO isn’t as complex as it once was,
8>>I<>8K@FE E<KNFIB on demand because you’re sending unique or at least it doesn’t have to be, said Dan
Cavalier Telephone, a CLEC launching streams to the subscriber and your network Prokopetz, vice president of software for
IPTV on the eastern seaboard, uses becomes dominated by video traffic,” SaskTel International, the carrier-owned
carrier network infrastructure primarily Larribeau explained. “That means there are equipment vendor.
from Verizon Communications and has very few lower priority packets to discard,
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The access network also must be
monitored closely before, after and
during provisioning. This is where
vendor-provided and generic cable test
equipment “is extremely important,”
Broyles said. “We could probably do a
better job of using it. Without those,
you’re just working in the dark.”
Even then there are problems transport that into town via fiber optic do POTS, you extend it into high-speed
because the copper network is loaded cable and that signal is transported out on Internet, extend it into video, extend it into
with passive devices “which you can’t our local network,” said Mike Tylka, vice VoIP, extend it into whatever else happens,”
interrogate or provision; you have to president and plant manager. he said.
have a guy go out there and hook it up,” Of course, Project Mutual was already
Dittberner’s Baker said. in the cable TV business and “had the ?<8;<E; ?<8;8:?<
When it comes to video on demand analog headend, and it became a natural Another headend headache is just
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starting to throb: getting MPEG-4 content channels, there wasn’t overwhelming the inside wiring being as high quality as
from satellite providers and mixing that demand for encryption, scrambling or other it needs to be,” said Jonathan Hurd, vice
with formatted off-air signals. At the very video content security. That’s now becoming president of broadband and media practices
least this is going to require several hundred a hot button for telcos provisioning IPTV. for Adventis.
thousand dollars of headend investment. “Certainly we have encountered that on the While phone companies spend a lot of
“We’re looking to NRTC (National Rural video-on-demand platform, [and] we are seeing time making sure that the fiber or copper is
Telecommunications Cooperative) and a few more broadcasters beginning to ask about up to snuff, an old or badly connected home
SES Americom. They’re going to do all the content security,” SaskTel’s Eltom said. network can stop the service in a finger snap,
and even a well-wired home is an added
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Using IMS and IP convergence to deliver what the customer wants
Andrea Sorensen, Amdocs
<M<I ?8M< your phone ring when you are voice, wireless and Internet. Search engines access to blended voice-data-content service
right in the middle of your favorite show, at like Google and Yahoo! are becoming experiences no matter the network or
that critical turning point in the show? You providers of converged offerings. Even eBay device. Initially designed for wireless service
miss the show’s turning point, and when you has jumped on the convergence bandwagon providers, IMS has recently been adopted
hang up from your phone call, well, you’re with their acquisition of Internet-voice by the European Telecommunications
lost and don’t know what is going on, so you provider Skype. With all of these new Standards Institute (ETSI) and CableLabs.
may as well just turn the TV off and go do entrants, how do the traditional wireline These announcements have significantly
the dishes. providers replace revenue and subscribers strengthened IMS’ standing, practically
We are all increasingly busy, and lost to these competitors? converting it into the only available roadmap
perhaps our busy lifestyle is due in part to Wireline service providers have a strong for reaching the new frontier of ubiquitous
new communications tools that keep us base to support not only the triple play and communications and entertainment.
connected. However, as consumers, we grand slam offerings, but they are suitably A vision of a future offering where IMS
should be happy to know that the plethora of positioned to be leaders in convergence. and IPTV interwork, and convergence has
acronyms out there -- IPTV, IMS, SIP, FMC However, simply delivering these services been achieved is shown in Figure 1.
-- are also going to help us to relax and be is not enough to differentiate from the Of course, the vision of IMS enabled IP
entertained on our terms in the future. competition. Providers must deliver to convergence will not be easily achieved.
This provides excellent fodder for consumers what they want – a grand slam Most analysts agree that real IMS will reach
significant adoption in three to five years.
However, this is something that service
=@>%( L9@HL@KFLJ :FDDLE@:8K@FEJ <EK<IK8@ED<EK providers can and are beginning to include
in their planning.
The journey to IMS and IP convergence
has significant challenges in the areas of
marketing, organization/business process,
and, of course, technology. One of the most
significant challenges is BSS/OSS. To ensure
successful delivery of the sophisticated
services enabled by IMS, service providers
must realign their business strategies to
focus on the customer and their specific
needs – this is called adopting an integrated
customer management strategy.
service providers as they move beyond bundle of fully integrated services tailored to @EK<>I8K<; :LJKFD<I D8E8><D<EK
basic bundling and discounts and into the meet their specific needs. Figure2isagoodrepresentationofintegrated
feature-rich offerings that will come with IP IMS (IP Multimedia Subsystem), a new customer management. By adopting an
convergence. network abstraction layer based on a 3GPP integrated customer management approach,
Traditional players in today’s telecom standard, should enable service providers to a service providers’ resources are aligned
market are facing stiff competition from do that and more. By ‘unhooking’ services around the customer, providing visibility
all directions. Cable operators are focusing from networks and devices, IMS will across all services supported by the IP
on the triple- and quadruple-plays, moving enable service providers to roll out a “killer platform and insight into how and when
beyond traditional TV services and into environment” characterized by ubiquitous customers use their services as well as their
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personal preferences such as payment, and support its service without insight not even be watching their show in their
billing features and services. This creates or regard to the other services in the living room. They could be watching
unlimited opportunities to leverage bundle, or the customer’s behaviors and from their laptop as they sit in a coffee
the customer experience to maximize preferences. This fragmented approach shop, connected via the local hot spot.
value for both the service provider and meant that the service provider had When their “phone” rings, the person
the customer, particularly in the area of no insight into their customers and calling may have dialed the consumer’s
personalization. any customer experience was merely home number, but the consumer is not
Marrying IMS and IPTV to deliver a by-product of the service provider’s there. So follow-me functionality sends
bundled services in the future is operating activity. the call to the logged-in laptop on the
perceived to deliver greater value From the customers’ perspective, even advise of the consumer. The consumer
and empowerment to the consumer. though they were actually only dealing can then point and click to answer the
However, these technologies need to with one service provider, their perception phone, but at the same time select the
be implemented and rolled out in the was that they were dealing with at least option to have their show paused, or even
context of the BSS/OSS supporting four different companies. Any perceived recorded, to be resumed after they hang
customers. Consider that the majority value of the bundle was negated by a up from their conversation.
of customers have had less than optimal customer experience that was inefficient, The same consumer could have selected
bundling experiences. For example, a impersonal and extremely frustrating! an option to send a message back to the
leading North American service provider As well, such a clearly disjointed process caller “Hey, I’m chillin’, I’ll call you later.”
recently offered a highly attractive service gives the customer the message that true So, now simply being well connected
bundle that included fixed voice, wireless, convergence is a long, long way away. doesn’t just mean more ways to find the
satellite TV, and high-speed Internet with consumer, it means empowering the
a common monthly bill. An independent :FE:CLJ@FE consumer to manage up-time and down-
sampling of this service found that for one Serviceprovidersarenotonlyrollingoutnew time on their own terms.
customer, it took a total of three weeks to services and capabilities based on enabling Theconsumerisinfullcontrol. Aswehave
switch from his existing service to this technologies like IPTV, IP convergence already seen in the market, it is not enough
bundle. During this three-week period, and IMS, but they are also recognizing to just rapidly bundle services together and
the customer had over 21 interactions the impacts on BSS and OSS, as part of present a common bill. To achieve market
with the service provider, including four the overall delivery of true convergence. leadership, service providers must undergo
technician visits, more than six hours on Without this overarching strategy, ultimate a significant business transformation from
the phone with CSRs and seven different convergence will elude all parties. legacy platforms and network-focused
welcome letters! Take the example outlined earlier – the business models to an agile, customer-
The problem: The service provider consumer watching television. When the centric business model that facilitates
operated along line of business silos phone rings, they pick up and miss some selling and buying in the supermarket
in which the organization structures, (or all) of their show. In a truly converged of digital, multi-media services and an
business processes and front- and back- environment, enabled by IMS, ubiquity intentional customer experience at all
office systems were all network-centric will be achieved across the IP network, touch points – true integrated customer
and operated in isolation. As a result, and an integrated customer management management.
each line of business interacted separately approach will deliver options to the Andrea Sorensen is marketing manager,
with the customer to configure, provision consumer. Firstly, the consumer may Wireline & IP Convergence, at Amdocs
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Helping service providers redefine the end-user service experience
Jim White, Alcatel
K?< @E;LJKIP is undergoing a broadband- services integrator approach where services triple play implementation means service
powered competitive transformation. IPTV definition, globally proven reference solutions integrators need to demonstrate experience
completely changes the competitive landscape and integration services can accelerate the in implementing new technologies such
for the broadband household. Users demand transformation process. as IPTV, IP multimedia subsystem (IMS),
a better, more empowered experience and broadband infrastructures; and flexible
service providers must deliver it now or miss K?<:8K8CPJK1KI@GC<GC8P9LE;C<J architectures that leverage installed assets
the opportunity to enter the market with a F=:?8E>< and significantly shorten time to market.
compelling service offering. But, the urgency Triple play represents both a mass-market
and complexity require a services integration opportunity and threat for service providers, 9<PFE; KI@GC< GC8P
partner who translates user expectations completely redefining the residential User-centric triple play services represent
into game-changing services that are the communicationsbundleanddrivingstrategic the first significant opportunity for service
foundation for competitive transformation decision-making. Any service provider integrators, but network transformations
with a revenue stream from either phone, can also start in other ways. For instance,
DXep j\im`Z\ gifm`[\ij efn Internet or TV must re-think their service
offering to address this change. Many service
many service providers have taken their
own strategic steps to be ready to make
i\Xc`q\ k_Xk k_\`i Ylj`e\jj n`cc Y\ providers now realize that their business will
be completely different in five years, and that
transformative network investments around
strategic service opportunities such as
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a new business direction.
fixed-mobile convergence and managed
communication services for small, medium
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daunting and service providers are looking
and enterprise businesses. Other service
providers initiate network transformations
Y\ kiXej]fid\[ kf [i`m\ X e\n for help. They need:
1. A service transformation that changes
as a prerequisite for new services by focusing
their initial effort not on any specific service,
Ylj`e\jj [`i\Zk`fe the relationship service providers have with
their residential customers, from service
but on achieving other strategic business
objectives. For example, changing business
and who can help shift service providers’ transaction-based (phone, Internet and cost structures in anticipation of regulatory
focus from managing networks to managing TV) to a relationship where the service or market changes and enhancing business
the user experience and developing new provider manages the communications and support systems (BSS).
business models. entertainment experience residential users The services integrator engagement model
A services integrator is a partner who can experience at home and away; can facilitate the development of these
manage and implement a service provider’s 2. A new network that supports mass- opportunities as well by focusing customers’
service-driven network transformation: market IP services, fixed and mobile efforts on their primary economic purpose,
consulting with the service provider about services, customer specific configurations, which is to provide services to users that add
detailed service definitions and reference lower operating costs and proactive service value. The reference solution for each situation
solution recommendations, and ensuring that assurance; can adjust to each specific customer situation.
the IP transformation is delivered on-time 3. Business transformation that reduces
and within budget via integration services. innovative services deployment risks and J<IM@:<J @EK<>I8KFI1 8 G8IKE<I
Triple play represents the first global telecom allows new business models. =FI :?8E><
service transformation that supports a real The market urgency and complexity of In simple terms, services integration is
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an end-to-end customer engagement required to become a leading services needs to understand the environmental
process that includes three critical pillars: integrator. economics and conceptualize how a service
services definition, reference solutions • Services definition: Involvement in provider can operate services in a particular
and integration services. Whereas a defining the broadband industry and way. The ability to bundle professional
systems integrator focuses on closing the application development expertise provide a services with technology and products allows
gaps between various systems, a services service evolution vision based on real world vendors to partner much more closely with
integrator focuses on the services provider’s implementation experience. service provider customers.
service and provides the critical resources, • Reference Solutions: Flexible architectures
tools and experience to bring a strategic provide service providers with pre-validated @DGIFM@E> PFLI 9FKKFD C@E<
new service, such as triple play to market. solutions based on product solutions that The power of broadband to create new
Redefining the end-user service experience use a mix of proven technologies and new business has never been more evident,
with the right services definition includes: technologies that can shift the economics of but it’s up to service providers to shed the
• Application development which focuses on delivering new services. restraints of traditional telecommunications
packaging the most important user attributes • Integration Services: The ability to provide and network boundaries and deliver the
• Trend and service evolution analysis the critical new technical skills necessary for most powerful user experience possible _
to describe and shape long term service new services, such as IPTV, along with assets and deliver it fast.
requirements for reference solution required to test and validate the entire end-to- Nowthatbroadbandnetworksarebecoming
development end solution initially exist inside companies ubiquitous worldwide, service providers
•Market-entrystrategy(pricing,segmentation, that invent, develop and implement these recognize that they must turn their attention
business case modeling) new products inside networks. to moving up the value chain from being pure
• Technical service description or the The three pillars of the services integrator connectivity and bandwidth providers; they
translation of user requirements into viable role allow equipment vendors to engage must also deliver value-added, user-centric
solutions customers early in the decision process before broadband applications and services such as
Reference solutions that anticipate the
services definition and network design
relationship to deliver the right service
experience comprise:
• Flexible reference architectures
• Product portfolio breadth to bring new
technology, standards and economics together
• Specific technical knowledge to ensure
that the reference solution delivers on
expectations
• Technology ecosystem leadership to align
partners around a common plan
Integration services accelerate and manage
the reference solution implementation and
include:
• Program management (plan of record,
technical requirements and specifications)
• Vendor management and leadership
(critical project deliverables, managed
proactively) they define the network transformation IPTV, Mobile TV and converged services.
• Service delivery expertise that brings required to deliver a strategic new service. They must offer a highly differentiated user
important implementation know-how to a Thisearlyengagementsavesserviceproviders experience in order to establish a sustainable
project valuable time and money. A services competitive advantage.
• Portfolio integration to ensure that integrator offers foresight. While service The emerging services integrator role
the services integrator has leverage over providers imagine their services vision provides an end-to-end focal point for
important solution aspects they can test these ideas against technical critical transformation projects. And, to get
Combined, these critical elements define feasibility, they can prototype services with there, vendors can build on their triple play
the services integrator role making the the latest application development tools and experience of translating user experience into
services integrator the service provider’s they can model network costs to ensure the real network impacts, to help service providers
focal point for an end-to-end project. economics line up. better manage their resources by shifting the
Product portfolio breadth and deep service providers’ focus from their network to
=@E;@E> K?< KI@GC< GC8P <;>< knowledge of key technologies enable their end-user customers.
Global triple play-driven IP transformation vendors to tailor reference solutions that Jim White is a vice president of market
projects demonstrate that traditional target service providers’ specific requirements development inside Alcatel’s Global
equipment vendors have many of the pieces and concerns. A reference solutions architect Marketing organization.
)-
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:FDDLE@:8K@FEJ J<IM@:< providers than report the incident, making churn a before being stored on a VoD server and
(CSPs) worldwide are either evaluating or serious issue. Significant operational factors must be periodically re-encrypted to achieve
deploying IPTV to fulfill several promising with the potential to negatively impact heightened content security. The variance
objectives. Regardless of whether the successful service management include: in proprietary Digital Rights Management
revenue strategy is exploiting billion • Packet Loss. When IPTV networks (DRM) implementations introduces
dollar advertising opportunities, push become heavily congested, packet loss performance complexity for different areas
video on demand (VoD) and personal tends to be more problematic than jitter, as of the IPTV network, and solutions with the
video recorder/set-top box (PVR/STB) most receivers have 200 msec buffer sizes ability to monitor encrypted streams and
telescoping; recapturing residential voice sufficient for handling small variances in correlate the impact have not yet evolved.
customers, Internet access up-selling and packet arrival times. The resultant broadcast • Codec Impairments. The difficulty of
service bundles; or improving ARPU with quality degradation is related to the transport isolating and measuring network and codec
videophone, gaming and personal music protocol mechanism in use. Solutions impairments in the IPTV environment is
library premiums, the customer demand implementing UDP unicast or multicast exacerbated by the variety of video encoders
is real. While equipment suppliers and with MPEG-2 encapsulation can experience and decoders currently in use and planned
network operators race to identify winning significant image disruption when entire for the future. While MPEG-2 TS is typical,
feature functionalities, more than 1 million frames of the video transmission are video payloads can be delivered using UTP
IPTV subscribers globally have already dropped. TCP can be ameliorative for lost or RTP over UTP. MPEG-4 Part 10 (H.264/
validated demand-side opportunity with and improperly ordered packets; however, AVC) offers the promise of video payload
40 percent growth in the first half of 2005 its packet retransmission delay can cause compression and delivery of DVD and
alone. Research indicates revenue potential the playout buffer in a subscriber’s receiving HD streams using less bandwidth. Each of
from services alone could reach $38 STB/PVR to pause video playback. these codecs dramatically alters the amount
billion by 2009, which does not include • Bandwidth Availability. If a network node of time required to join multicast video
infrastructure investment. Regardless of the or router becomes congested, the outgoing streams and receive the initial image from
individual operator’s motivation or medium interface buffer can overflow and squeeze a multicast group (‘Zap Time’) and will
(copper, fiber or air), each of these CSPs has the bandwidth delivered to a DSL, fiber or impact subscribers, particularly those who
something in common. Managing a complex cable access link. The receiving STB/PVR live far from the CO or headend.
network to provide capable and robust ’triple will generally be impacted and the customer • End-to-End (E2E) Manageability. IPTV
play’ video, data and voice presents key experience will then suffer. When variable subscribers will expect service to work
operational obstacles that must be overcome rate codecs are used with a video broadcast, around the clock. For broadcasts to perform
to keep customers subscribed. temporary spikes in the bandwidth required as expected, both the network infrastructure
can introduce buffering instability for network and service delivery equipment must be
@GKM FG<I8K@FE8C :?8CC<E><J elements at both the source and destination. As continuously available and performing in
Conventional television broadcasts delivered a result, unfavorable overflow and underflow accordance with specified service levels. The
over a transmission network maturing over conditions can materialize and cause the IP network itself is not the only potential
a span of 70 years have established viewer viewer to experience picture freeze, macro impairment source. VoD and broadcast
expectations for near-perfect quality. blocking or jerky playback symptoms. servers inadequately provisioned to
Prospective subscribers will compare IPTV • Encrypted Content. The IPTV architecture support high densities of users during peak
to the traditional delivery system and expect incorporates a Conditional Access (CA) viewing times can become congested and
the challenger’s quality and availability to element, which interacts with back-end lead to pauses in video playback after the
meet or surpass those associated with its systems to determine if and when to encrypt subscriber’s decoder buffers have consumed
predecessor. Further, IPTV research has content and send keys to authenticated all available stored data. The widely
shown that television viewers who encounter subscribers. Broadcasted content is often heterogeneous and diverse number of
viewing hindrances typically lose interest encrypted in real time to protect against elements, network devices and application
immediately and switch providers rather unauthorized use whereas VoD takes place resources complicates E2E manageability
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troubleshooting and impedes CSPs’ ability VoD servers, active and passive probes, and ways. Practical systems should demonstrate
to isolate root causes and network hot spots. applications,toallowfordeeppacketinspection future-proof support for adapting to every
and statistical traffic analysis. These service NMS interface in order to generate reports
<D<I><E:< F= FG<I8K@FE8C management platforms should be vendor- measuring TCP Application Response Time
@EK<CC@><E:< agnostic and capable of normalizing SNMP, analysis, EPG selection intervals, Zap Time
Unrelenting subscriber demand is catalyzing TL1 or XML outputs to compute trends and measurements for live channel join/leave
CSP awareness of IPTV’s hybrid blend of estimates of key QoE performance indicators. and UDP multicast/unicast packet arrival
engineering-centric and viewer-centric service To manage IPTV networks, operators will need timing analysis. Reporting capabilities
measurements: an evolution of Operational future-proof service management solutions should incorporate integrated fault and
Intelligence (see Figure 1). capable of summarizing lower layer transport performance depiction, with a unified
Traditional QoS network monitoring key quality indicators (KQI) across higher IP view of impairments combining events
solutions tend to be operations-oriented and layers to predict and produce aggregated KQIs gathered from fault management systems
focus on important network parameters such at the higher level. such as fault correlation and consolidation.
as delay, jitter and throughput. While certainly Customized user specific and self-updating
critical to network health, these metrics have <E;$KF$<E; 8E8CPJ@J heat charts should be displayed graphically
little meaning to the average television viewer. To match subscriber claims of poor quality to empower the CSP to rapidly isolate the
For this reason, increasing emphasis has to the source of the problem, CSPs will service degradation and correct network
been placed on a higher-level measurement require intelligent root-cause analysis across health before trouble ticket call volumes
abstraction commonly referred to as quality layers of the E2E service hierarchy through accelerate.
of experience (QoE). Significant QoE intuitive GUIs that assist operators with
measurements might include the time needed pinpointing the actual cause of impairments LEC<8J?@E> I<M<EL< GFK<EK@8C
to switch IPTV channels, change Electronic in real time and provide a historical Operational Intelligence functionalities
Program Guide listings, load a web page on a perspective. To apply valuable insight are emerging as critical components for
non-PC device with an IPTV display or view a where traditional service management falls CSPs who recognize the inherent ROI from
long-form ad pushed to a PVR/STB. short of IPTV expectations, this impact reducing the time and cost needed to scale
analysis must be relationship-aware in that it IPTV service to thousands of subscribers
HF< @E;@:8KFIJ examines the nature of network relationships per day while reducing wasteful capital
IPTV networks must be able to monitor before determining how the impairment expenditures tied to over-provisioning
fundamental network parameters like delay, at a specific layer in the network hierarchy bandwidth-intensive video service. The
jitter and loss rate, as well as server parameters impacts the service or application residing at ultimate goal is to reduce customer
such as memory, CPU, I/O and general health other layers of the hierarchy. churn by assuring QoE and satisfying
viewer expectations. Achieving this goal
mandates that CSPs have tools in place
=@> ( FG<I8K@FE8C @EK<CC@><E:< 8E8CPQ<J @EK<I;<G<E;<E:@<J capable of reducing costly outages and
8:IFJJ <M<IP E<KNFIB C8P<I service degradations, minimizing trend
Mean Time to Detect (MTTD), lowering
trend Mean Time to Repair (MTTR), and
isolating and removing hotspots. The ITPV
adoption curve is accelerating due to a
confluence of factors: video compression
advancements, increased fiber availability,
greater affordability for access solutions like
DSL and PON, computational and storage
technology advancements, and STBs/
PVRs that have validated VoD business
models. Fully unleashing the hidden
revenue potential of increasingly complex
IPTV networks requires changes in the
service management paradigm. The era of
Operational Intelligence promises to deliver
monumental advancements in rapid root-
cause analysis, relationship-aware impact
states. There is a growing need for high-volume @EK<>I8K<; =8LCK&G<I=FID8E:< analysis and the multi-protocol network
infrastructure performance data collection M@J@9@C@KP infrastructure layering capabilities essential
engines with the ability to extract service and Data collection and analysis sequences for triple play deployment stability.
performance data from all IPTV infrastructure yield genuine value only if a means exists to Sameh Yamany, Ph.D., is senior vice
including STBs/PVRs, home gateways (TR- integrate these immense outputs and display president product management and
069 enabled), DSLAMs, LAN/WAN switches, the findings in meaningful and intuitive corporate CTO for Trendium, Inc.
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=FI J<IM@:< providers facing other Provider offerings, leaving price as support these highly sought-after customers
competitive threats from multiple sources, the only possible differentiator. on the same infrastructure.
IPTV promises to increase the average It is the combination of services and
revenue per subscriber, helping offset the ability for the subscriber to create ;<GCFP 8E @EK<CC@><EK @G
diminishing residential voice revenues a customized bundle that appeals to DLCK@J<IM@:< E<KNFIB
and possible market share erosion. An each consumer and provides true @E=I8JKIL:KLI<
IPTV service alone, however, will not differentiation. These services can be Ensuring the best user experience requires
differentiate one provider from another broadcast television tiers and packages, a multiservice network infrastructure
in the long run. Rather, the ability to offer enhanced services such as video on that can dynamically adapt to each
a range of flexible, customizable services demand (VOD), integrated services such subscriber. Adding this intelligence with
will enable true differentiation, opening as Caller ID on TV, or brand new services IP routing enables the network to ensure
up the opportunity to potentially double such as video telephony and on-line that enough bandwidth is available for
service provider revenue. gaming (See Figure 1). each service and that critical information
By deploying a flexible, intelligent network In addition, new services targeting receives preferential treatment.
infrastructurefromthestart,serviceproviders specific market segments can also be The intelligence can be controlled in
will be able to offer IPTV immediately a strong differentiator and strategy the Point-of-Presence (POP) or it can
without compromising the ability to offer a for growing service revenues. For be distributed further into the network.
range of flexible and customizable services example, hosted gaming services and
in the future. A shortsighted architectural video-telephony services often appeal =@>%( DLCK@GC8P J<IM@:<J 9LE;C<
decision may be acceptable for IPTV, but will to the twenty-something crowd, while
limit differentiation and hinder future service integrating home security and monitoring Entertainment Productivity / Reference Communications
development opportunities in the long term. can appeal to the traveler. Quality cellular
ONLINE GAMING SECURITY Voice (VoIP)
Network architecture decisions can backhaul over WiFi appeals to the growing Downloads Anti-Virus
Tiered VPN
Real-Time play Firewall
minimize the risk associated with segment of users ready to “cut the wire” Multiplayer hosting SPAM Personal Video
URL Filtering
implementing and offering IPTV alone and go with only a mobile phone. Tens of Streaming music Email
Home Monitoring
Streaming Audio Fax Services
and also potentially double revenue by millions of small businesses and SOHO Radio INFO SERVICES
Concerts Financial, News, travel Instant
increasing service choice; improve time workers are connecting through high- Messaging
VIDEO Distributed Printing
to market; decrease cost; and reduce speed Internet connections today. What’s IP/PC TV Photos, Etc
Video on Demand Video Telephony
customer churn—all without resorting to unique is that these users are accessing Pay per View PERSONAL STORAGE
Digital Video Recording Images, Video, data Online Collaboration
price competition. mission-critical applications that rely on
INFO SERVICES Dinamic Bandwidth Wireless Backhaul
consistent timely delivery. Sports, Games, hobbies Upgrades
;@==<I<EK@8K< PFLI J<IM@:< F==<I@E> From ERP to on-line collaboration
A flexible, customizable service bundle and web services, to secure commerce Based on the requirements to implement
begins with a broad menu of broadcast transactions, these users need more the former, the Broadband Services Router
TV tiers and on-demand options. granular data services that work with (BSR) has emerged, which manages all
Combining this with VoIP services higher consistency and reliability than services for all users. As an alternative, IP
and high-speed data provides a solid today’s best-effort data services. DSLAMs or so-called intelligent Ethernet
foundation upon which new services can By segmenting the market, providers will switches can attempt to evolve to provide
be added. Unfortunately, if the provider find a large mix of currently underserved these intelligent routing functions in
stops here, their service bundle is not customers to target. Yet to maximize a distributed fashion in the access and
going to be significantly different from profitability, any service offering must also aggregation network.
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The challenges of a distributed architecture are: entertainment services at night. satisfaction requires a consistent level of
• Managing numerous distributed devices The centralized BSR approach makes service delivery to ensure a high quality
in every CO (instead of having fewer BSRs such service segmentation possible and experience. Offering a broad mix of services,
centralized at Metro POPs) significantly manageable, as the policy is applied at fewer in which many services can have a high
increases complexity to plan, provision and points rather than at thousands of DSLAMs. desired priority, can cause problems when
operate the network. For example customizing The BSR, by queuing each subscriber multiple high priority services contend for
each device, capturing network usage separately, can keep subscribers from the same limited bandwidth. When services
statistics, and assigning QoS parameters for interfering with each other. of similar priority contend for limited
each service is far simpler when performed in The dynamic bandwidth management bandwidth, the BSR may not have enough
fewer devices in fewer locations. capability of the intelligent BSR approach low priority services running to a particular
• Adding the required intelligence to every differs from today’s more simplistic subscriber to accommodate additional
DSLAM and switch adds considerable cost distribution overlay approaches that treat capacity. This condition impacts all services
and complexity to configure new subscribers each service separately and force the carving to that subscriber.
or modify the services packages to which out of bandwidth to support each priority The industry recognizes this trend,
they subscribe. service. This limits the number of offered and network vendors are working with
• Most “smart” DSLAMs will take years to priority services to just a few, limiting the application vendors to solve this problem.
mature to provide the advanced service revenue-per-subscriber potential and forcing The result, shown in Figure 2, is an
management functionality. all subscribers to take a “one-size-fits-all” open service policy manager that allows
• Any intelligent IP applications to query the
DSLAM and aggregation policy manager before
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switch solutions require
D8E8><D<EK =LE:K@FE setting up a service
proprietary ESS/OSS request. Openness
systems for provisioning requires a published
and management. This set of APIs and use
locks providers into of standards-based
single-vendor solutions message exchange such
that prohibit mixing as SOAP. The policy
best-of-breed access and manager tracks the
aggregation products. statusofeachapplication
by interacting with
:<EKI8C@Q< K?< the BSRs as to what
@EK<CC@><E:< services are active at
A network that centralizes any time and how much
service and subscriber bandwidth is available
control into carrier- to every subscriber. The
grade BSRs avoids the policy manager then
above-mentioned issues of a distributed service bundle with no means to customize. can allow or block the application from
architecture. BSRs become the service control With an intelligent centralized approach, setting up a new service connection,
points where service policy can be set on a access activity of DSLAMs and aggregation
per-service, per-subscriber basis. The devices switches entails fewer functions. Services JLDD8IP
feature a built-in, scalable queuing system can be shaped to fit into existing ATM An open, centralized, intelligent
that applies policy, marks the packets and infrastructures, thereby allowing providers to infrastructure solves the long-term service
shapes the service dynamically to fit through move into the market quickly and selectively bundle differentiation dilemma, enabling
the access network local loop to deliver each upgrade the access network. Providers also subscribers to select the desired service mix
service with consistent quality. canimplementsimplerEthernetDSLAMsand in their service bundle and prioritize those
BSRs can better react to service activations switches today, as opposed to waiting for more services via a self-provisioning, web-based
and reshape services on-the-fly to fit the complex intelligent DSLAMs to be ready for service portal. The centralized BSR provides
defined service policy. The benefit is that production. The savings and reduction in risk choices in the access network and timing of
at any moment, all available bandwidth can of a centralized architecture can be substantial. required net upgrades, lowering TCO and
be allocated to any active service(s). When TCO actually can come in at a fraction of that reducing customer churn. The combination
TVs are off, all bandwidth can be made associated with a distributed model because of the BSR and the service policy manager
available to the high-speed data services of the delayed capital expenditure and the creates a means of consistent service delivery
and further prioritize the VPN services large operational savings characteristic of the even in conditions of similar service priority
versus instant messaging and peer-to-peer centralized model. overload that can double the potential
file transfers. Time-of-day policies can be number of revenue generating services sold
set per subscriber, where the home office ;<GCFP 8E FG<E E<KNFIB per subscriber.
users can prioritize particular applications The open architectural approach also Gary Southwell is the director of the IPTV
during the day and change priorities to applies to service applications. Customer Program Office at Juniper Networks.
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9IF8;98E; K<C<:FDDLE@:8K@FEJ learning, for example – will surely capture choices grow, home users will continue to
service providers throughout the world consumer attention. However, the real want simple provisioning procedures and
are offering IPTV services and other home winners of the new residential services easy-to-follow billing rules. Along with
entertainment content to stand out from dollar will not likely be the operators more choices, they will expect to be able
the competition, boost revenues and retain with the swankiest technology offerings, to activate and deactivate new services
customers. The pressure for new revenue but those who can deliver and interact – perhaps even on a daily basis.
opportunities is at a fever pitch as cable with customers without hitches. In other Servicesproviders,ontheotherhand,must
companies are now offering competitive words, the smooth provisioning and assure the correct delivery of services with
telephone services in addition to expanding billing of services. minimal internal complexities. There are a
cable entertainment packages. This will be particularly challenging number of considerations service providers
IPTV, according to telecommunication for IPTV services, especially when the should make when exploring the back-
experts, is the new battlefield for gaining greatest value proposition of IPTV is office software applications that support
the residential customer base of the consumer choice -- putting an end to subscriber and service provisioning and
future. More interactive entertainment one-size-fits-all entertainment packages charging, and manage other components
and communication options – pay-per- of the past. This will put tremendous such as IPTV set-top boxes.
view, high-definition programming, emphasis on support applications. While Providers are already loaded down with
video conferencing and distance entertainment and communication plenty of things to do in setting up new
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customers for services. For example, they subscription process. For example, when a subscriber selects a
need to configure bandwidth for subscribers, Set-top boxes also need to be simple to video, the provider immediately shows the
put in place set-top boxes in customer configure. Set-top-box auto-provisioning is subscriber information on the associated
homes, set up the in-home cabling, provide an increasingly relevant feature as it enables charges and requests authorization and
and manage the necessary gateways and the subscriber to activate automatically all authentication(PINnumber).Thesubscriber
provision the package of services selected by his services with the first STB connection, accepts the charge and enters a PIN number,
the subscriber. without manual intervention from the the service provider begins streaming the
To simplify the process, providers should service provider’s customer care assistants. video, and the system generates a transaction
be able to manage subscriber, service and After the box is installed at a subscriber’s record. This is all done in real time so that
set-top box provisioning from a single API home, the subscriber is able to immediately the billing process and prepaid charging can
toward the IPTV solution, so they don’t have access services on his TV after inserting a be performed efficiently.
to deal with several workflow provisioning personal identification number (PIN) using Not all the service provider’s billing
processes in different network elements. the remote control. The subscriber can systems available today support this kind of
This way, providers can easily assure the use the PIN number issued by the service interaction. For instance, many of the legacy
consistency between their IPTV offerings and provider to automatically provision the set- billing systems used by providers are not
their Operational Support Systems/Business top box, but also to rent movies, set parental equipped to support real-time charging for
Support Systems (OSS/BSS) databases. controls for TV programs and movie ratings, event programming such as pay-per-view.
and perform other personal configurations. Service providers must ensure that their
;LI@E> @KJ history, the telecom industry premises. Existing access technologies It almost seemed like magic that any of
weathered a great many upheavals. Every barely supported necessary bandwidth these systems actually worked. As the
new technology brought new competitive for video delivery. To deliver a high- urgency to find new revenue heated up,
players to the market, challenging quality user experience, the technology at service provider disparately sought new
incumbent operators and driving change the time was extended by each vendor in services. IPTV held great promise. Better
in core networks and business models. a different way. Remember, this was the service support than the cable company
We are now living through a new period time before multicast was built into the would be the ticket! And all the vendors
of change in the telecom industry. DSLAM, QoS was barely being discussed, were offering a vast array of applications,
Convergence of networks led to blending
of telecommunications, media, content,
information and entertainment. Telcos
=@>%( FG<E# J:8C89C< :8II@<I$>I8;< E<KNFIB 8I:?@K<:KLI<
are facing eroding average revenues per
user (APRU), aggressive competition,
and increased subscriber churn. Cable,
satellite operators, and even utilities
companies are offering voice services
and Internet access, in addition to their
traditional services. New VoIP operators
like Vonage and Skype are driving prices
further down. Everyday innovative
products combined with novel network
services are being introduced satisfying
the consumer’s demand for content:
Google Video, personal video players,
video broadcasting on the web. What
does it take to succeed in this new
world? What lessons can we draw from
the past? What worked elsewhere in
the world? Early attempts to deliver
real-time streaming video over fixed DSL line impairments were not well open toolkits, custom user interfaces, and
networks date back to late 1990s. Back understood, and some vendors were still integration with voice services. While
then, a few companies offered solutions delivering CAP-based systems! the technology issues were understood,
for different network infrastructures. During this time, data equipment the challenges remained, as equipment
These deployments were motivated by vendors did not recognize the demand vendors were still learning. In addition,
extending reach of a cable provider to of delivering hundreds of UDP streams service providers suddenly needed new
serve DSL customers, or experiments in to thousands of customers, reliably. skills, like acquiring and protecting
delivering additional services. The first Business cases were thrown away as the content. The early efforts were niche
prototypes of Telco TV systems were deployments became frustrating lessons successes and failures, due to limitations
proprietary central office platforms that in system integration, video processing of existing technologies, and lack of
often required special network interface and network engineering. The center of technical, market and business synergy.
installations and wiring at subscriber activity was with the engineering staff. But the experiences of pioneer telcos
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who ventured into unknown IPTV territory have stemmed the revenue loss for a small XML, SOAP, WDSL, J2EE, AJAX, and
were extremely beneficial in pinpointing telco competing against a cable company. In JDBC. Telcos who expect to build on
the crucial issues for the success of future parts of the world, IPTV is being deployed top of these platforms must be prepared
deployments. to raise company valuations as they move to think through user scenarios, feature
into private ownership. interactions, and invest in tools and
C<JJFEJ C<8IE<; 3. Design it for Everyone testing. Sometimes it is better to start off
Despite all challenges, early technology DSL, Internet access, email, hosting by building specialized portal content for
adopters warranted the future of IPTV. services target an audience of pretty savvy custom services, than by redesigning the
Today telecom providers can deploy subscribers. It is tempting to focus on this EPG, which is already optimized.
interactive TV subscriber services quickly group with computer-like user interfaces on 7. Interoperability
and cost effectively. TV, sophisticated content search and sort One thing that remained unchanged since
1. Evolution of technology tools, toolbars, notifications, and menu- the days of early IPTV deployments is the fact
We are now at an inflection point in driven designs. While good for the “geek” that end-to-end systems are complex. From
technology adoption. The technology in the family, watching TV is a universal head-end, to middleware, to access, to set-top
works: encoding rate and access networks experience. Avoid the temptation of throwing box – they combine hardware and software
can deliver a quality user experience. The technology at subscribers; deliver content from multiple vendors, who adhere to
embedded processors in set-top boxes are the way they want to access it. Design for the multiple standards. Internal interoperability
fast enough to deliver an engaging user Living Room Experience. testing of separate IPTV components’
presentation with advanced features. Back 4. Content is King performance for seamless video delivery
end systems leverage the proven technology The Internet owes its success to availability is technically challenging, expensive and
to provide full time system availability at and diversity of content. Luckily for telcos, prohibitively time consuming. The solution
assured service level. the availability of digitized media and comes in pre-tested, certified configurations
But even today technology can represent a entertainment content exploded over that last from selected vendors. Vendors’ experience
decade. Telecoms can extend the notion of and knowledge of telecom requirements is
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source of differentiation for telcos. profitability of future deployments.
5. The Focus Shifts Some companies now begin to offer pre-
Good technology is an essential component packaged, complete IPTV starter system
to building a system, but it is only one kits for up to 1000 subscribers, designed
major hurdle. Video can place high demands component. Excellent sales and marketing to help telecom providers jump-start the
on network infrastructure, especially as can create a whirlwind sales behavior, market for revenue-rich video services
the number of channels and subscribers building sales quickly by word of mouth. while minimizing capex risks. These
grow over a large geographical area. Each Telcos should consider special offers and affordable, scalable pre-configured single-
technology decision affects the total system discounts to spur service use. If allowed cabinet IPTV systems are thoroughly tested
performance. Don’t jump to use unproven by the content provider, consider hosting and certified, and designed for immediate
technology, no matter how “cool” it might community events demonstrating IPTV. deployment and rapid time to revenue.
be. The best deployments are those that start The focus is shifting from technology being
with a small step, with mature technology, a barrier to success to a service provider :FE:CLJ@FE
and build on a solid base. becoming an entertainment company with Change is inevitable. The telecom industry
2. Making a Business Case great marketing. has morphed in the past and now must
Starting with a business case is important, 6. Open Standards morph again. The operators who embrace
though it may prove to be challenging. Cost When selecting an IPTV system, it is new developments, will gain the chance
estimates vary dramatically from $500 to essential to take a close look at the internal to influence and control the way those
over $2,000 per subscriber. Each new service architecture and communications protocols. developments affect them. Operators who
can add expenses, such as per-subscriber Often providers are looking to redesign equip themselves to quickly meet changing
licensing fees, which have to be traded off the user interface, or develop new features customer needs will be the winners.
with the possible revenue. Some carriers, themselves. Open standards are the key Telecom providers with rich IPTV service
reporting on their experiences, indicate that to rapidly creating highly personalized creation platforms will be the masters of
a minimum of 10,000 to 20,000 subscribers and compelling services for premium their own fate.
are needed to make a business case. But subscribers. Many vendors build their Phil Thompson is Executive Vice President,
there are deployments as few as 2,000 that systems on standard platforms: HTML, Product Management, mPhase Technologies.
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K?<P J8P content is king, and it’s pretty clear experience into our brains. But the days As network performance improves and
content delivery is a major focus of providers when a flickering silent movie could shake movie download times are reduced, it’s
developing new revenue, of equipment our emotions (at least in a positive way) are very possible more users will defect from
vendors justifying new deployments, and gone forever. Even television is changing broadcast to a form of personal when-and-
of content providers trying to gain access to under pressure from: what-you-want video.
new markets. • Time-shifted viewing;
While it’s reassuring that content seems • Mobile content; 8 C8 :8IK<
to be the darling of these groups, it’s also • Personalized content; and Pressure from the FCC to consider a la
troubling because content might become the • A la carte channel subscription. carte channel subscription by consumers
victim of competing agendas. is threatening cable companies and the
With content, the network is the K@D< J?@=K@E> less popular channels at the same time by
middleman, a mechanism to deliver an The FCC’s latest report on television eliminating the cross-subsidization of special
competition shows that viewing hours have interest programming by more generally
In the future,
consumers
who have
IPTV via
their service
provider,
could enjoy
multiple
camera angles
of a sporting
event at once
entrants are not only capturing mindshare Choose an IPTV system based on open value and function of the PC, will have the
in the marketplace, they are gaining first- standards so you have the flexibility to build same impact on the TV screen. In fact, IP
hand experience about the realities of this or incorporate next-generation hardware, networking and software technology will
important competitive transformation. Can applications and services from a variety of help spark more revolutionary change for
you afford to be left behind? vendors over time. Having an open standards television in the next five years than we’ve
One way to move fast is to select a complete environment will ensure that innovation seen in the previous 50 combined.
IPTV service delivery platform that can proceed rapidly, further differentiating You will be able to bring the world to your
incorporates all of the required elements of IPTV from legacy video services on the customers’ living rooms in new ways, and
a TV delivery solution. By having one IPTV market. When that happens, consumers will they will be able to take their living rooms
platform, service providers can quickly roll be the best IPTV marketers by spreading the to the world. If you’re a service provider,
out services that are integrated and secured message via word of mouth. you can be on the leading edge of this new
from the point of content acquisition to market opportunity and transform your
delivery on consumers’ TV sets. =@E8C K?FL>?KJ business in the process. Now is the time to
Moving fast can be done by leveraging As popular as TV is today, it remains an think big, get started and move fast to ensure
installed assets and partnering with service unconnected island of technology in the home. your business is not left behind in the biggest
integrators who have implemented the IPTV For the better part of a century, the images on opportunity to hit the services industry since
solution. Experience and understanding our television screens have been chosen for us the Internet.
of the service experience and network and broadcast into our homes on a one-way Christine Heckart is general manager of
transformation can make all the difference basis. But that is about to change. marketing for the Microsoft TV division.
to get to market fast and effectively. IP, the same technology that changed the Carl Rijsbrack is vice president of marketing
From page 20
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@E K?< mid-to-late 1990s, the promise of broadband sharing mechanism is just the video from a set-top box to multiple
technology to and in the home created high first of several stages in the evolution of televisions inside the home) and multimedia
expectations about what form and function home networking. Both consumers and applications, which involve streamed
the home network of the future would take. broadband and applications carriers will use content (e.g., audio, video, images) among
It’s safe to say there existed some fairly connectivity for such applications beyond home computers and consumer electronics
heady expectations that the influx of shared Internet. platforms (PC-to-stereo for distributed
broadband Internet and other services For consumers, shared multimedia content music; PC-to-TV for displaying digital
into the home would spur a renaissance in (e.g., music, photos, video) from both home photographs, videos and other content).
development of a wide variety of connected computers and other storage platforms will Finally, voice services, including VoIP, and
in-home solutions. drive adoption of digital media adapters, the integration of mobile telephony into the
Spanning home computers and either stand-alone or integrated with another service mix likely will dictate the types of
entertainment devices, in addition to white platform such as a set-top box. CPE and home-networking solutions that
goods and home systems, the home network For the carriers, the deployment of are employed.
was going to bring Metcalfe’s Law into clear home networks is seen now as a service For example, service providers must
focus for the average consumer. The value of differentiator and a means to promote consider if and/or how they will integrate
data and content coming into the home would customer loyalty. However, carriers will seek voice applications with home-networking
be magnified as more devices, platforms, and to monetize their CPE deployments by tying equipment. Furthermore, they will have
home and mobile systems could access it. them into additional services, notably voice to consider the requirements for home-
and multimedia. Expect to see them deploy networking solutions, including factors
GI8>D8K@: 9<E<=@KJ residential gateways as part and parcel of such as throughput, QoS and coverage. In
To date, the uptake of home-networking their next-gen voice services and multi- other words, will the solutions in place today
solutions has reflected the value consumers have room video applications. provide for a user experience that is as close
assigned to the connectivity of devices at home As the telcos in particular become more to headache-free as possible?
— with a twist. A key takeaway from the rapid aggressive in offering music and video
adoption of home data-networking equipment services to supplement their broadband and I<HL@I<D<EKJ
since 1998 — from 2.5 million households to voice offerings, they will seek residential The demands by service providers (including
nearly 25 million at the end of 2005 (see Figure gateways that support multi-room players in telephony, broadband, and
television services) for networking solutions
EF E<N N@I<J
Each of the three wired backbone
contenders — coax, phone line and power
line — has a significant opportunity for
success. For example, coaxial solutions are
being positioned for multi-room, video
Because service providers are still wireless and wired solutions combined in a distribution solutions that take advantage of
uncertain about the order in which their single system. As one major service provider the influx of DVR set-top boxes that cable
next-gen services will be deployed (at what put it succinctly: “Don’t box us in” by forcing and satellite TV service providers are using
point, for example, do telephone service us to choose only one networking solution. as key differentiators.
providers deploy IP-based multi-channel With the advent of IPTV services, video
video offerings?), the home-networking K?< N@I<C<JJ IFC< distribution in the home will become
solutions they offer will have to be scalable. Over the past two years, Wi-Fi has emerged mainstream in just a few years.
as the networking standard of choice. In Service providers have also shown a
:FEJ@JK<EK :FM<I8>< early 2005, Wi-Fi products constituted partiality toward twisted-pair phone line
Service providers want assurance that roughly two-thirds of networking sales and solutions in the home, because they are
content can be accessed from multiple areas a significant base of the home-networking familiar with them. Not only will phone line
of the home. They are skeptical about relying products deployed to date. backbones be considered for applications
entirely on a wireless solution that may not To consumers, the benefits of Wi-Fi such as distributed data and voice, they are
provide this consistency of coverage and have networking products are self-evident: They also under serious consideration as a video
indicated that hybrids of wireless and wired allow home computers to access broadband networking backbone.
networks hold a great deal of attraction. Internet connections and shared resources Finally, power line solutions have become
Service providers do not want to be the without collocating the PC directly next to the far more reliable, and they will be touted for
primary point of contact for customers upset router or modem. their performance and ease of use.
that video on the television is of poor quality In addition, the cost of Wi-Fi networking Hybrid networks are promising solutions
or that voice transmissions are choppy. equipmentcontinuesitsdeclineasthetechnology because they offer end users a great deal of
The home-networking solution(s) that matures in an expanding consumer market. flexibility, performance, and significantly
service providers embrace will have to enhance their data, voice, multimedia and
account for QoS for many different kinds JKIL:KLI<; N@I@E> entertainment applications.
of content. Given the overhead that wired The market for providing next-gen, home- For service providers and OEM players,
solutions provide in terms of throughput networking solutions is wide open, and Parks hybrids will deliver more reliability and
capabilities, they are seen as a necessary part Associates is evaluating the prospects of a fewer customer service calls, having a
of a home networking configuration. number of different solutions, both wired significant impact on customer satisfaction
and those with “no new wires” that are vying and brand loyalty.
?P9I@; JPJK<DJ for market share as backbone solutions. Kurt Scherf is principal analyst and vice
No single home networking solution is The wired solutions include the high president of Parks Associates.
going to prevail as computer manufacturers, quality, reliable cabling systems being (www.parksassociates.com)
consumer electronics players, and service installed in newly built and renovated homes This article was reprinted from the April
providers deploy next-gen content as structured wiring systems (which typically 2006 issue of Telecommunications® magazine