ARELLANOUNIVERSITY

Jose Rizal High School

Gov. W. Pascual Ave., Malabon City
Fax/Tel. No. 921-2744
Senior High School Department

S.Y 2023 -2024

ENTREPRENEURSHIP

Concept Note #5 Advantages and Disadvantages of Entrepreneurship

Concept Note #6 Types of Businesses

Manufacturing businesses

 is the creation or production of goods with the help of equipment, labor,

machines, tools, and chemical or biological processing or formulation. It is the
essence of the secondary sector of the economy.

 is any business that uses raw materials, parts, and components to assemble
finished goods.

Wholesaling businesses

 Wholesalers operate as middlemen between product manufacturers and retailers

or other businesses. They make a profit by buying products in bulk at a discount
and reselling them in smaller quantities at a higher price to individual retailers.
  the selling of merchandise to anyone other than a retail customer. The
merchandise may be sold to a retailer, a wholesaler, or to an enterprise that will
use it for business, rather than individual, purposes.

Retailing businesses

 the selling of merchandise and certain services to consumers. It ordinarily

involves the selling of individual units or small lots to large numbers of customers
by a business set up for that specific purpose.

 the sale of goods or services from individuals or businesses to the end-user.

Service businesses

 refers to activities that benefit a company without supplying tangible products.

 an act of support or performing an activity for a customer or company in

exchange for a fee.

Agricultural businesses

 is a combination of the words "agriculture" and "business" and refers to any

business related to farming and farming-related commercial activities.
Agribusiness involves all the steps required to send an agricultural good to
market, namely production, processing, and distribution.

 Agribusinesses have several key functions: production, processing, marketing,

and distribution. Production: This involves cultivating, harvesting, and raising
crops and animals for food and other products.

Mining and extracting businesses

 Mining is the extraction of valuable geological materials from the Earth and other
astronomical objects.

 mining, process of extracting useful minerals from the surface of the Earth,

including the seas

MANUFACTURING WHOLESALING RETAILING SERVICES

Apparel and other Apparel Auto and home Appliance repair

textile products supply stores
Chemical and Electrical goods Building Automotive repair
related products materials and
supply stores
Electronics and Groceries and Clothing stores Babysitting
other electrical related products
equipment
Fabricated metal Hardware Florists Bookkeeping
products plumbing, heating
equipment
Food products Lumber, Furniture stores Consulting
construction
materials
Industrial machinery Machinery, Gift, novelty and Dance instruction
and equipment equipment supply souvenir stores
 Printing and Motor vehicles, Grocery stores Electrical services
publishing automotive
equipment
Rubber and Paper, paper Hardware stores Exterminators
miscellaneous products
plastic products
Stone, clay and Petroleum, Jewelry stores Flower decorating
glass products petroleum products
Retail bakeries House cleaning

Shoe stores Lawn care

Concept Note #7 Industry and Market

Industry – is a classification that refers to groups of companies that are related

based on their primary business activities.

Market – is a place where buyers and sellers connect. It is a large place where
there are both sellers as well as buyers exchanging goods and services.

Participants in an Industry

 Rivals and competitors in a particular type of business.

 Suppliers of input, machinery and equipment, manpower, expertise and
merchandise.
 Consumer market segments being served by rivals.
 substitute products or services which customers shift or turn to
 All other support and enabling industries.
Small Business in the Philippines

 sari-sari store - street food businesses

 rice retailing - flea market or tiangge
 food cart businesses - cellular phone loading business
 printing businesses - laundry and dry cleaning services
 buy and sell businesses

CONCEPT NOTE# 8 “7Ps in Marketing” (PART 1)

Marketing – is about creating and accumulating customers. Marketing plans are

designed to capture market share and defeat competitors.

Product - is the tangible good or intangible service that the enterprise offers to its
customers in order to satisfy their needs and to produce their expected results.

General Types of Products that Marketed by Enterprise

Breakthrough Products –also called pioneers, are products that are technologically

advanced and creatively superior to existing products in the market. double the
performance at half the cost, convenient or easy to use.

Differentiated Products – refers to products that can remain competitive despite being
put against competing products that are very similar.

Copycat Product – a brand which copies, mimics or is made deliberately similar to

an established brand in the marketplace
 With lower prices, easier access, promotional freebies but a greater cost than the
leading brands.

Niche Products – A good or service with features that appeal to a particular market
subgroup. A product targeting a specific section of a larger industry and market.

Place - where the product or service is actually sold. Location and often-recited mantra
of sales people.

Things to Consider in Finding a Good Location

1. Number of customers residing or working in the area, and the number who frequently
pass through the area.
2. Access routes to alternative locations.
3. buying habits of customer
4. locations features such as parking spaces, foot access, creature comforts
5. Image and location conditions.

Price- The quantity of payment or compensation expected, required, or given by one

party to another in return for goods or services.

-  the value that is put to a product or service and is the result of a complex set of
calculations, research and understanding and risk taking ability

Pricing Strategies

1. Pricing at a Premium
2. Pricing for Market Penetration
3. Economy Pricing
4. Price Skimming
5. Psychology Pricing
6. Bundle Pricing

“7Ps in Marketing” (PART 2)

Promotion – is the explicit communication strategy adopted by an enterprise to elicit

the patronage, loyalty and support not only from its customers but also from its other
significant stakeholders.

People – are the ultimate strategy

*sell and push the product
*search hard to find the right market place
*distribute, promote, price and sell.
* regular contact points between the enterprise and its market.

Positioning – is how the business positioned in the hearts and minds of customers and
how do people think and talk about the company.

Purpose of Branding

a. to differentiate the product from other product.

 b. to avoid commodity image for the product.
c. to fill space in the customer’s mind that would prevent other products from
occupying the same space.

Packaging – prominently displayed the brand name, the main attributes of the product,
the company’s logo and its place of business. It is the bundle of products or services
that are put together to attract and delight customers.