185 TikTok Captions That Actually Work

4/11/23, 10:45 AM 185 TikTok Captions That Actually Work
Strategy
185 TikTok Captions That

Actually Work
Don't let writer's block get you down. We've got 185 TikTok caption
ideas guaranteed to add a little spice to any video.
Laura Wong
December 13, 2022
https://blog.hootsuite.com/tiktok-captions/ 1/37
Video may be the first thing you focus on when creating content
for TikTok, but even the best video isn’t complete without a good
caption. What can the best TikTok captions do?
Well, several things. A great caption can educate, entertain,

inspire, or compel someone to do something (such as follow you,
visit your link in bio, or decide to purchase something from you).
If you’re publishing regularly, it can be hard to come up with new

caption ideas for TikTok, so we’ve compiled 185 of the best
captions for TikTok to help you get started. Stay until the end for
4 tips to help you choose which TikTok captions to use and
when!
Bonus: Use our free TikTok engagement rate calculator to

find out your engagement rate 4 ways fast. Calculate it on a
post-by-post basis or for an entire campaign — for any
social network.
185 TikTok caption ideas

Short TikTok captions
You don’t have to say a lot to go viral or get engagement on
TikTok. While it depends on your For You Page, I’d say most
TikTok videos have short captions, usually less than a complete
sentence. Here are some ideas.
1. Watch till the end!
2. This is not a drill
3. This cannot be real
4. I’m in shock
5. I’m shooketh
6. Not sure how I feel about this
7. Life hack
8. This is your sign
9. The moment you’ve been waiting for
10. When you can’t decide between ____ and _____
11. We’ve been waiting all year for this
12. Look what just dropped
13. I love this trend so much
14. Typical
15. Spill the tea
16. SMH (shaking my head)
17. The assignment was fully understood (or ___ understood the

assignment)
18. You need to try this
19. Your wish is our command
20. _______ school is in session
21. Just trying to help
22. Thanks but no thanks
23. Run don’t walk to snatch this up
24. Choose your fighter, ______ edition
25. IYKYK (if you know you know)
26. You asked, we listened
27. We got you, besties
28. It’s serving _________
29. It’s a vibe
30. THIS IS NOT A DRILL
31. Take all my money
32. I see it, I like it, I want it, I got it
Remove photosensitive videos
This video contains flashes of light that

could trigger seizures for people with
visual sensitivities.
623
24
Watch video
kTok Watch more e Watch now
@costacoffee
The moment you’ve been waiting for 🐻 ⛄️
🎄 #ACostaChristmas #Christmas ...See
more
True Jackson VP theme -
Youalreadyknowbb
Question TikTok captions

Ah, the age-old social media marketing trick: ask a question to

encourage comments. It’s a common tactic on TikTok within
both in-video titles and captions.
33. Do you agree?
34. How do you think they did?
35. Who else does this?
36. Anyone else or just me?
37. Which one is your fave?
38. How do we feel about this?
39. What do you think?
40. But why?
41. 1, 2, or 3?
42. Which one would you choose?
43. A blessing or a curse?
2724
14
16
Watch more excitin Watch now
@morningbrew
A blessing or a curse? #lottery #money
#finance
original sound - Morning Brew
Funny TikTok captions

“Funny” can mean many different things on TikTok. Sometimes
creators pair videos with completely contrasting captions or use
hyperbole and exaggeration. Sometimes a rhetorical question
will do the trick. Whether your video content is humorous or you
want your caption to be clever, these captions should help elicit

a “lol.”
44. We march at dawn
45. No apology necessary
46. [year] was absolutely wild
47. What just happened?
48. My whole life was a lie
49. Don’t let corporate find out
50. Don’t talk to me until I’ve had coffee
51. An Oscar-worthy performance
52. Well, what did you expect?
53. Oops 😬
54. I was today years old when I learned this
55. Really exposed me there
56. Happens to the best of us
57. My jaw is on the floor
58. Don’t try this at home
59. Did I stutter?
60. I’m doing great thanks for asking
61. You’re welcome
62. It’s a lifestyle tbh
63. Idk what you’re all so pressed?
64. They don’t know what’s about to hit them
65. I don’t see a problem with this
66. No ______s were harmed in the making of this
67. Like comment and subscribe
68. Don’t hate the player, hate the game
69. Name a better _____, we’ll wait
70. So many regrets
71. Sharing is caring
72. *laughs in corporate*
73. No thank you
74. Just when you thought it couldn’t get any better/worse
Blog Get My Free Trial
1.3M
6849
92.9K
g videos on TikTok Watch now
@lyellgirl
Just dont let corporate find out 🤫
#coffee
#starbucks #starbuckshack #free ...See more
Eraser - LYELL
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Aesthetic captions for TikTok

If you’re posting on behalf of a lifestyle brand, this list is for you.
Pair these cool captions for TikTok with glamour shots of your
products or service that embody your brand’s aesthetic.
75. Manifesting this
76. Right on time
77. Everything counts
78. Never settle
79. Be fearless
80. Worry less
81. Less is more
82. Icing on the cake
83. Some days are better than others
84. This time, this place
85. At peace
86. Know your worth

87. Don’t go back
88. Only looking forward
89. Escape the ordinary
90. Far off
91. Aim high
92. Stay hungry
93. Over it
94. What dreams are made of
95. It’s the little things
96. Welcome to my life
Watch more excit
@caudalie
It’s the little things that
difference! Happy Earth
#C d li #T lki T
cruel summer sped
version)
Travel TikTok captions

Whether you’re a travel brand, an aspiring influencer, or want to
show off your latest trip, here’s a list of good captions for TikTok
to complement your wanderlust-worthy content.
97. My happy place
98. I manifested this
99. No Frank, just ocean
100. Would you go here?
101. Where should I go next?
102. Nothing but blue skies
103. Is [destination] on your bucket list?
104. [Destination] is what dreams are made of
105. Skies for days
106. On cloud 9
107. Days like these
108. Vitamin Sea
109. Vacation mode
110. Sun, sand, sea
111. [Destination] is a dream
112. Vacation is calling
113. Fit for a fairytale
114. Adding to the bucketlist
115. [Destination] is calling
116. A perfect getaway
117. [Destination] is magical
118. Catch flights not feelings
119. An absolute dream 😍
254
13
Watch more exciting Watch now
@expedia
🌅
Naxos is a dream. ☺️ #naxos #naxosisland
#naxosgreece #greece #greecetravel
#tikt kt l #t ltikt k #t li
Synchronize (Instrumental) - Milky Chance
Cute TikTok captions

Here’s a list of short and simple captions for those videos of
yourself or your friends being cute. Many of them could also
work for beauty or fashion brands.
120. Sweet like honey
121. Postin while ghostin
122. Better off without you
123. Confidence level: No filter
124. Living my best life
125. Messy hair don’t care
126. Woke up like this
127. Ready for my closeup
128. City girl/boy
129. Take notes
130. I’ll do me
131. Too busy to care
132. Tell her about me
133. Bow down to the queen
134. Obsessed with this look
135. It’s not me it’s you
136. That’s so fetch
137. Guilty as charged
138. Why are you so obsessed with me
139. Vibing with this look/combo
2044
21
14
@nyxcosmetics
OBSESSED with this eye look by
@DAVID LOVRIC using the
#NYXC ti F A t C l P l tt
original sound - NYX Cosmetics
💙
TikTok captions for couples

Are you part of the seemingly endless stream of couple accounts
on TikTok? I swear, more and more end up on my FYP every day.
If that’s the case, here’s a list of TikTok caption ideas to save you
from arguing with your partner.
140. Dream team
141. Cuddles, coffee, and you
142. Making plans for us
143. Couple goals
144. P.S. I love you
145. You’re my lobster
146. Always on your team
147. Wearing that smile you gave me
148. My favorite place is beside you
149. Let’s go somewhere only we know
150. Happiest when I’m with you
151. That’s my best friend
152. It’s [his/her] world and I’m just living in it
Watch more excit
@noahandlori
Das my best friend #mA
#coupletok #fyp
Originalton - thefun
Wedding TikTok captions

Whether you’re getting married yourself or just in one of the
(many!) associated industries, here are caption ideas for
brides/grooms and the brands aspiring to reach them.
153. A real-life princess
154. Moments like this
155. Practice makes perfect
156. There’s dust in my eye
157. Bride/Groom POV
158. Tag a bride/groom
159. How to drop a hint
160. Taking matters into our own hands
161. Cue the sparkle
162. In sickness and in health
163. Who’s cutting onions?
164. Now that’s true love
165. We’re melting from the cuteness
166. Not a dry eye in sight
167. That ✨ married ✨ life

168. Proposal szn
169. I polish up real nice
170. I put a ring on it
Watch more excit
@brilliantearth
Taking matters into our
#dropahint #holidayen
# lt k #b illi t
original sound - Mik
Seasonal TikTok captions

Ah, the burden of filling a never-ending content calendar…
luckily, with each month comes new seasonal pun opportunities.
Don’t be shy, we know you want to use them — except “hot girl
summer,” that one’s done now.
171. Pumpkin spice season
172. Back to school szn
173. Falling for you
174. Leaf me be
175. Stay cosy
176. Sweater weather
177. Girls just wanna have sun
178. Sun’s out, guns out
179. Just keep floating
180. Resting beach face
181. It’s gonna be May
182. Let it snow
183. Winter is coming
184. Tis the season
185. Take that, seasonal depression
Watch more excit
@candycrushsaga
leaf me be #candycrus
#autumn #autumnleav
# t l h ll
10 Things I Hate Ab
4 tips for writing your own TikTok captions

Now that you’ve got a long list of TikTok caption ideas, how do
you know which ones to use and when?
That’s where your TikTok marketing strategy comes in. Your

strategy provides guidelines for your target audience, tone of
voice, content themes, and writing style, making it easier to
know what type of caption will resonate with your followers.
We’ll dive further into 4 of these tips to help you write effective
TikTok captions.
1. Know your audience

When crafting captions for TikTok, you should always start with
your audience in mind.
First, you should know the basics about your target market:
Where do they live? What languages do they speak? What is the
gender balance? How old are they?
By looking at your TikTok analytics, you can learn specific

demographic details about who engages with your content.
Creating an audience persona can help you step into your

followers’ shoes and understand questions like: What kinds of
content do they enjoy? Which types of accounts do they follow?
How do they speak? What humor resonates with them? Are we
leaning into millennial cringe or Gen Z chaos?
Once you have a picture in mind of who you’re talking to, use
these questions to guide you in writing your TikTok captions:
Will my audience understand this reference?

Are emojis appropriate to use?
If the caption is part of a trend, does it need more context?
99.5K
255
329
@lionsgate
team jacob got the last laugh tho #twilight
original sound - Lionsgate
I think Lionsgate has an incredible grasp on their TikTok

audience. They understand pop culture (the enduring popularity
of Twilight, in this case) and use references that their audience
will understand (as shown in the comments).
2. Develop a tone of voice
Defining your brand voice is a crucial step in building a TikTok

strategy. A clear and consistent tone of voice can help your brand
stand out and attract more engagement and followers on TikTok.
Here are some questions to help define your brand voice:
If my brand was a human, what would be its personality traits?

What are my brand’s values?
What level of humor resonates with my target audience?
How do other brands in my niche speak? (consider both
competitors and non-competitive peers)
TikTok is one platform where users generally expect more

informal tones from all accounts, professional or not. Many
videos skew toward being funny and entertaining, hence the
prevalence of short and witty captions seen in the list above.
Nonetheless, you shouldn’t rely on humor in every post (unless

that’s the essence of your brand voice). Aim to strike a balance
between being relatable, participating in trends, and staying true
to your tone of voice.
20.9K
81
32
@candycrushsaga
happens to the best of us (i.e. me)
#candycrush #candytok #mobilegames
# i t itti # klif
original sound - Queencitytrends 🤍
Candy Crush has embraced the irreverent, sassy, first-person

TikTok voice made famous by other brands like Ryanair and
Duolingo.
While I wouldn’t recommend this for most brands, I think it’s

appropriate for Candy Crush’s product (a fun mobile game) and
audience (Gen Z/younger players).
3. Use hashtags wisely

TikTok hashtags are essential to use for a couple of reasons. One:
they help your content get discovered by non-followers. Two:
they signal your video’s topic(s) to the TikTok algorithm and help
it determine who to show it to (aka which For You Pages it ends
up on).
Unlike on Instagram, there is no limit to how many hashtags you

can add to your TikTok caption. However, we have a
recommendation: aim for 3-5 hashtags max. Too many hashtags
can make your description look crowded and make it harder to
read the actual text of your caption. In terms of the algorithm,
having more than 5 hashtags can confuse TikTok’s AI and make
it harder to determine the relevancy and targeting of your video.
Choose a mix of popular and smaller hashtags that relate to your

niche. Common hashtags with millions of views, like #travel and
#beach, will give you higher reach and exposure (as users are
more likely to search and follow popular hashtags). Conversely,
smaller hashtags like #budgettraveldestinations will have less
reach and competition but more interested viewers who will
likely follow accounts using that hashtag.
Watch more excit
@nyxcosmetics
WHAT'S UR FAV??? 💄💋
#fallmakeup #liphaul
original sound - NY
Here, Nyx uses a mix of big hashtags such as #fallmakeup, niche

hashtags like #liphaul, and a branded hashtag.
4. Write with SEO in mind
Good news: TikTok recently increased the character limit for

video descriptions from 300 to 2,200 characters. In the update
announcement, TikTok specifically mentioned “generating more
engagement while becoming more searchable and better
recommended by TikTok to viewers” as a benefit, signaling a big
opportunity to optimize your TikTok captions for SEO.
In a nutshell, TikTok SEO means optimizing your videos for

searchability. You can do this through video titles, thumbnails,
and, most powerfully, video captions and hashtags. Like standard
website SEO, you should research keywords and insert relevant
ones into your video caption.
Of course, optimizing for SEO doesn’t mean you can’t have

fun/short/witty captions. With the increased character limit, you
can start with a hook-worthy first line and expand more in the
rest of the caption. Ideally, the first part of your caption will
encourage people to tap “see more.”
Writing longer TikTok captions with keywords can benefit many

types of videos, such as:
Educational (ex: writing out step-by-step instructions)

Informative or list-based (ex: adding full recipes in the
descriptions for cooking videos)
Humorous/entertaining (ex: even if you want to grab attention
with a funny or trending video, you can add information about
your products in the caption)
Watch this video for a full guide to nailing SEO on TikTok:
The best TikTok SEO strategy and tips (beginners start here!)
With these 4 tips in mind, we have one last piece of advice:

TikTok is constantly changing, so you should monitor what works
and what doesn’t in your TikTok captions. The best way to do
that is to regularly look at your TikTok analytics and learn from
the posts that perform the best.
Keep an eye on trends, experiment with your captions and

hashtags, and you’ll be a TikTok expert in no time!
Grow your TikTok presence alongside your other social

channels using Hootsuite. Schedule and publish posts for the
best times, engage your audience, and measure performance
— all from one easy-to-use dashboard. Try it free today.
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By Laura Wong
Laura Wong is a Canadian social media strategist based in Amsterdam.
She is the founder of SchoolofSocial.io, an online platform that helps
anyone land their dream social media job. Besides social media, Laura is
passionate about travel, photography, entrepreneurship, and finding the
best bubble tea in every city she visits.
Read more by Laura

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4/11/23, 10:45 AM 185 TikTok Captions That Actually Work

185 TikTok Captions That

Well, several things. A great caption can educate, entertain,

If you’re publishing regularly, it can be hard to come up with new

Bonus: Use our free TikTok engagement rate calculator to

185 TikTok caption ideas

1. Watch till the end!

2. This is not a drill

3. This cannot be real

6. Not sure how I feel about this

8. This is your sign

9. The moment you’ve been waiting for

10. When you can’t decide between ____ and _____

11. We’ve been waiting all year for this

12. Look what just dropped

13. I love this trend so much

15. Spill the tea

16. SMH (shaking my head)

17. The assignment was fully understood (or ___ understood the

18. You need to try this

19. Your wish is our command

20. _______ school is in session

21. Just trying to help

22. Thanks but no thanks

23. Run don’t walk to snatch this up

24. Choose your fighter, ______ edition

25. IYKYK (if you know you know)

26. You asked, we listened

27. We got you, besties

28. It’s serving _________

29. It’s a vibe

30. THIS IS NOT A DRILL

31. Take all my money

32. I see it, I like it, I want it, I got it

Remove photosensitive videos

This video contains flashes of light that

kTok Watch more e Watch now

Question TikTok captions

Ah, the age-old social media marketing trick: ask a question to

33. Do you agree?

34. How do you think they did?

35. Who else does this?

36. Anyone else or just me?

37. Which one is your fave?

38. How do we feel about this?

39. What do you think?

40. But why?

42. Which one would you choose?

43. A blessing or a curse?

Watch more excitin Watch now

Funny TikTok captions

want your caption to be clever, these captions should help elicit

44. We march at dawn

45. No apology necessary

46. [year] was absolutely wild

47. What just happened?

48. My whole life was a lie

49. Don’t let corporate find out

50. Don’t talk to me until I’ve had coffee

51. An Oscar-worthy performance

52. Well, what did you expect?

55. Really exposed me there

56. Happens to the best of us

57. My jaw is on the floor

10. When you can’t decide between and _

72. laughs in corporate