Visual Guidelines

Visual Guidelines

Brand Identity
Logotype
Colors
Graphic System
Typography
 Brand
Identity
Inovexus Startup Investors
 Iconography

Example of images that can be used

 Iconography

Example of images that can be used

 Iconography

Example of images that can be used

Information
Inovexus
Premier
Accélérateur
Cross-Border
Premier Accélérateur Cross-Border
Startup
Results
Investors
Investment
 Premier
Accélérateur
Cross-Border
 Social templates

Click here
Templates that can be used on social platforms.
 Word templates

Click here
Templates for writing
Logotype
 Logotype

The main logo is used with a dedicated gradient.

It also exists in black and white.
When used in black or white,
the .and letters US are at 70% opacity P. 26
 Logotype variants

The logotype can be used with any color from the palette.
In this case, the .and letters US can be at 100%, 70% opacity
or used with a contrasting color. P. 27
 Logotype variants

The logotype can also be used with any of the gradients.

In this case, the .and letters US remain at 100% opacity P. 28
 Logotype icon

The X from the logotype is used as an icon.

It follows the same rules as the logotype. P. 29
 Prohibited uses

Distort caracters Reverse the arrow Use a color or gradient

not in the palette

Rotate the icon Change font Modify the icon

Non exhastive list of prohibited uses of the logotype and icon. P. 30

Colors
 Colors

Violet Orange Blue Pink Turquoise Black White

R 112 R 252 R 102 R 255 R 31 R0 R 255
V0 V 95 V 222 V0 V 255 V0 V 255
B 255 B 20 B 242 B 250 B 199 B0 B 255
#7000ff #fc5f14 #66def2 #ff00fa #1fffc7 #000000 #ffffff

All colors that can be used for logos, graphic designs, creation and more.
Creating more colors is prohibited. P. 32
 Colors combinations

Colors combinations that can be used for the logos, fonts, layouts and more.
All colors can be used with black or white.
The large circle corresponds to the background color. P. 33
 Gradients

The main gradient is composed of all the colors, they can be arranged freely. P. 34
Only black and white can be used with this gradient.
 Gradients

Color #1 Color #2
Position : 12% Position : 88%

All the gradients that can be used. They are composed with the previous colors.
They can be used in any direction. They have a simple color postionning rule. P. 35
Creating more gradients is prohibited.
 Gradient combinations

Colors combination with gradients. Two gradients can be combined if they respect
the color rule. All gradients can be used with black or white . P. 36
Three universes

Inovexus Startup Investors

P. 37
Inovexus universe
Lorem
Ipsum
mincimus aut quat magnam
quos modi temporro conse
dolest, nisto officto mil moditas
voloria velignatur,
et quaerfe rumquasima.

P. 38
Startup universe
Lorem
Ipsum
mincimus aut quat magnam
quos modi temporro conse
dolest, nisto officto mil moditas
voloria velignatur,
et quaerfe rumquasima.

P. 39
Investors universe
Lorem
Ipsum
mincimus aut quat magnam
quos modi temporro conse
dolest, nisto officto mil moditas
voloria velignatur,
et quaerfe rumquasima.

P. 40
 Graphic
System
 Main elements

The graphic system is based on the X Icon

and its decomposition. Shapes can be used for layout,
plain or outlined. They can be used in symmetry and
rotated only in multiples of 90°. P. 42
 Main principle

When used in pairs, the rule is to always align the two extremities togehter.
Pefect circles can be used as a graphic element. P. 43
Squares and other basic geometrics are also allowed.
 The cut

The cut is the same angle as the . P. 44

It can be moved on the vertical and horizontal axis.
Typography
 Okta Neue

Heavy
Black
Italic
Italic
Titles
Text : mincimus aut quat
Regular Italic magnam quos modi temporro
conse dolest, nisto officto mil
Thin Italic moditas voloria velignatur,
et quaerfe rumquasima.

Okta Neue can be used in 8 different weights. NO FULL CAPS for titles.
We will prefer Heavy and Black for headlines, Regular and Thin for text.
When possible the lettering is reduced VA -25 P. 46
 Poppins

Black Italic Titles

Bold Italic Text : mincimus aut quat
magnam quos modi temporro
Regular Italic conse dolest, nisto officto mil
moditas voloria velignatur,
Thin Italic et quaerfe rumquasima.

An alternative free font if Okta is not available. P. 47

 Avenir

Text : mincimus aut quat magnam

quos modi temporro conse dolest,
Bold Italic nisto officto mil moditas
voloria velignatur,
Regular Italic et quaerfe rumquasima.

Avenir can be used for long texts or report P. 48

Contact
contact@inovexus.com