Business

Enterprise
Simulation

Prepared By:
Mary Mildred P. De jesus
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Opening Prayer
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 Content
Objective
Classroom Rules
Pre-Test
Topic to be Discusses
Video Presentation
Activities
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Assessment
 OBJECTIVE
1. To identify the potential
2. business opportunities.
3. To choose appropriate methodology;
4. To use appropriate analysis
framework and methodology.
ABM_BES12-Ia-c-1-4
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 Pre-Test: Choose the correct answers

https://quizizz.com/join/qui
z/606487408044c2001e73d
80d/start
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 Exercises:

1. Fifty Peso Challenge

Suppose you are given an initial
investment of P50.00. What would
you do about making the most
money in 2 hours?
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 IDENTIFICATION IN
POTENTIAL BUSINESS
OPPORTUNITIES
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 What is Simulation?

SIMULATIONS is the imitation ❖ According to RUOHOMAKI

of the operation of a real-world (1995) A SIMULATION is a
process or system over time.
Is defined as the process of
creating a model of an existing
or proposed system in order to
identify and understand those
factors which control the
system and/or to predict the
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working representation of
reality; it may be an
abstracted, simplified or
accelerated model of a
process. It purports to
have a relevant behavioral
similarity to the original

system.
future behavior of the system.
 What is Business Simulation?

BUSINESS SIMULATIONS Value of the implementation

as active methods of of business simulations in
the learning process is in
teaching and learning, developing of two
can be used in the competences for lifelong
upper classes of high learning:
school, during higher o the entrepreneurial and
education and in adult o digital (according to the
education. European Parliament and
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European Council, 2006).

 What is Business Organization?

BUSINESS
ORGANIZATION
is “an entity formed for
the purpose of
carrying on commercial
enterprise”
(Encyclopedia
Britannica).
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 IDENTIFICATION OF BUSINESS
OPPORTUNITY

OPPORTUNITY
is defined as a situation that
enables an entrepreneur to offer
marketable products or services to
interested buyers or end users.
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 TYPES OF SITUATIONAL FACTORS

01 02
Product or Product or service is already in
service is still the market but failed to satisfy
not in the customers – so need to be
existence improved.
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 EMERGENCE OF OPPORTUNITY

when people decide they have certain

needs and want to be satisfied, or
when people discovered a problem of
some kind that can be helped by a
product or service.
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 OPPORTUNITY IDENTIFICATION

is a process that involved the

search for and discovery of
business opportunities
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 IDENTIFICATION OF BUSINESS
OPPORTUNITY

01
The presence of unfulfilled
needs and want and/or
problems alerts the
entrepreneur to the
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02
The entrepreneur later
creates a business that
is able to fulfill the
needs or want and/or

potential opportunity.
solve the problem.
 APPROACH TO OPPORTUNITY
IDENTIFICATION

01 02 03
Observe Recognize a Recognize
changes in need that problems
the customers and find
environment have that is ways to
not being solve it
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satisfied
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 OBSERVING CHANGES IN THE
ENVIRONMENT

Changes in the environment

give rise to needs and wants
and/or problems, and an
opportunity emerges
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 Important environment forces to observe
include:

01 02 03 04

Economic Social Technological Political &

forces Regulatory
forces advances
statues
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 Examples of How Changes in the Environment
Provides Openings for New Product and Service
Opportunities
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 RECOGNIZE
NEED AND WANTS
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 Opportunity occurs whenever there is a need
and want to fulfill the term
NEEDS
refer to basic needs
that the consumer
must have in order to
live.
WANT
refers to a personal
desire for something
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that is more than a

basic need.
 Problems can be recognized by
observing the challenges that
people encounter in their daily
lives. Solution to the problem
represented a business
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opportunity.
 OPPORTUNITY IDENTIFICATION
PROCESS

Search for Recognize

changes in needs and Discovery of
the wants, and Opportunity
environment solutions
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 ABILITY TO SEARCH AND DISCOVER
BUSINESS OPPORTUNITIES

✔ Experience and exposure

Social network
Knowledge and skills
Creativity
Special alertness
Vigilant
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 OPPORTUNITIES ATTRACTIVENESS
MATRIX (OAM)

❖ Finding a strategic and systematized way of

finding the right business.
❖ Identify the following;
❑ Internal Strengths
❑ Factors inherent to an entrepreneur such
as his or her resources.
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 OPPORTUNITIES ATTRACTIVENESS
MATRIX (OAM)
❖ Identify the following;
❑ Talent
❑ Skills
❑ Attitude
❑ Leadership
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 FIVE BUSINESS OPPORTUNITIES

Choose the Finalize Scanning Focus on a

Select
appropriate
the one research the most the business idea
methodology in feasible that he or
which the demand and
market
business she thinks is
you market
most viable
acceptability of to venture
think is your chosen in and with the
product or
best. least number
service.
of risks
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 EXTERNAL SOURCES OF THE
BUSINESS
The external forces in the budding
entrepreneur’s environment:

Sociocultural factors
Technological advancements
Economic growth or decline
Politics and legal factors
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Industry trends
 EXTERNAL SOURCES OF THE
BUSINESS
The external forces in the budding
entrepreneur’s environment:

New Discovery or new knowledge

Futuristic or unexpected opportunities
Competitors
Consumer preferences, including preferences
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of digital customers
 EXTERNAL SOURCES OF THE
BUSINESS
The external forces in the budding
entrepreneur’s environment:

Societal problems or irritants in the

marketplace

Physical location of the entrepreneur

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 INTERNAL SOURCES

INTERNAL SOURCES ❖ Identifying business

The entrepreneur’s opportunities from internal
sources is easier to
strengths or assets that accomplish because at the
drive him or her to onset, the entrepreneur
pursue a potential already known his or her
business of a business strengths, so he or she can
opportunity list these down without
devoting too much time.
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 INTERNAL SOURCES

Leadership and people management skills

Entrepreneurial attitude/character
Vision and strategy
Financial capacity
Processes operational capacity
Talents, hobbies, skills, expertise, or academic
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background;
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