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ZAIN

Student’s Name

Course Name

Institution

Due Date
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1.3). Zain uses corporate governance through corporate sustainability reporting as its primary

sustainability indicator application, thus completing its corporate strategy. Corporate

sustainability reporting follows a set of practices and principles based on international standards,

laws and regulations (Zain, 2021). Zain has incorporated the ESG indicators in the company's

operation, thus paving the way for a clear and sustainable goal. The ESG indicators used by Zain

meet the merits given by Sustainability Accounting Standards Board (SASB), and Task Force on

Climate-Related Financial Disclosure (TCFD), Global Reporting Initiative (GRI) Standards,

which make up the international standards (Zain, 2021). On the other hand, legal issues followed

by Zain are formed by local and international regulatory entities. Corporate sustainability

reporting is applied and governed by the Code of Conduct and the Board and Executive

Management (Zain, 2021). Thus, Zain incorporates economic, social and environmental ESG

indicators into its operations and strategy, which are constantly tracked and reported. Zain also

provides programs and initiatives to further their social and environmental responsibility, such as

energy efficiency programs, employee volunteering programs, and energy investments.

1.5). Zain uses corporate sustainability reporting, which adopts a systematic and comprehensive

approach aligned with international best practices and guidelines. Zain's sustainability reporting

system reflects the company's commitment to sustainable development and responsible business

practices. Hence, the sustainability reporting framework is based on four main pillars:

governance and ethics, social responsibility, environmental responsibility, and economic

responsibility. The company has incorporated the ESG indicators, which Kuwait has effectively

promoted by issuing new regulations and improving corporate governance and regulatory

framework (Ali et al., 2022). Zain's ESG systems are essential as they enable the company to

maintain a good relationship with its stakeholders, society, customers and employees. ESG are
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also vital as they help Zain reduce the environmental impacts of its operations (Ali et al., 2022).

Zain’s corporate sustainability reporting also enables Zain to align and evolve with Kuwait's

regulations due to Zain's constant tracking and reporting on its corporate governance.

Successful businesses run like systems. In system theory, the enterprise is likened to an

organism where specialized interdependent parts share different but interrelated responsibilities

(Lai & Huili, 2017). Similarly, Zain's specific subsystem requirements design depends on its

structure, functions and subsystems. Zain's organizational subsystems work together to benefit

the whole by ensuring Zain achieves its organizational objectives. As a telecommunications

enterprise, the system serves the ultimate aim of Zain enhancing its network's quality and

providing the best user experience (Pai, 2021). The following is a list illustrating Zain Kuwait's

organizational system:

1. Network Infrastructure systems

2. Information technology systems

3. Marketing and sales systems

4. Customer service systems

5. Human resource systems

6. Finance and accounting systems

7. Legal systems

Additionally, Zain allocates many resources to fund the organization's operations

requirements. Organizational resources are critical to the success of a telecommunications

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business such as Zain. Adams et al. (2016) posit that effectively managing and leveraging

organizational resources is crucial to ensuring an organization meets its goals and objectives in a

profitable and sustainable manner. Below is a list of Zain Kuwait’s organizational resources:

1. Physical resources such as cell towers and network equipment.

2. Financial resources.

3. Human resources, including network and IT engineers.

4. Intellectual resources such as patents, copyright and trademarks.

5. Strong brand and good reputation.

6. Partnerships such as with Huawei (Pai, 2021).

On top of that, the organization devises processes to ensure it can improve its efficiency,

effectiveness and profitability while providing and maintaining high-quality products and

services to Zain's Kuwaiti consumers. Below is a list of processes through which Zain Kuwait

serves its consumer base:

1. Product development

2. Network management and optimization

3. Customer acquisition and retention

4. Project management

5. Quality assurance and control processes.

Different systems conduct the above processes within Zain to ensure it meets its customer

obligations. Consequently, the organization allocates various resources to each.

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References

Lai, C. H., & Huili Lin, S. (2017). Systems theory. The international encyclopedia of

organizational communication, 1-18.

Adams, R., Jeanrenaud, S., Bessant, J., Denyer, D., & Overy, P. (2016). Sustainability‐oriented

innovation: A systematic review. International Journal of Management Reviews, 18(2),

180-205.

Pai, S. (2021, October 19). Zain Kuwait and Huawei Sign Mou to advance 5G infrastructure.

Developing Telecoms. Retrieved March 23, 2023, from

https://developingtelecoms.com/telecom-business/operator-news/12122-zain-kuwait-and-

huawei-sign-mou-to-advance-5g-infrastructure.html
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References

Ali, L. A., AlSuwaidan, M., & Yehya, T. (2022, June 22). Corporate governance codes are the

cornerstone for ESG in Kuwait. IFLR. Retrieved March 23, 2023, from

https://www.iflr.com/article/2a647ugfjmjymyf6dq1og/corporate-governance-codes-are-

the-cornerstone-for-esg-in-kuwait#:~:text=The%20Corporate%20Governance%20Code

%20aims,of%20sustainable%20development%20which%20are

Zain. (2021). Zain Sustainability Report 2021. Zain. Retrieved from https://zain.com/SR2021/11-

corporate-governance/