Unwind Indulge Wellness Cafe Final Paper

New Era University
COLLEGE OF BUSINESS ADMINISTRATION

No. 9 Central Avenue, New Era, Quezon City
Unwind & Indulge Wellness Cafe
In Partial Fulfillment of the Requirements for the

Degree
Bachelor of Science in Business Administration
Major in Marketing Management
Presented by:
Canceran, Athena P.
Manzano, Camila Jan
Cariaga, Marwin Jim
Pulvera, Abigail (NP)
Regencia, Theresa
Presented to:
Prof. Mario Brillante Wesley C. Cabotage, MBA
December 2021
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ACKNOWLEDGEMENT
First and foremost, praises and thanks to the God, the Almighty, for His showers of
blessings throughout this research work to complete the research successfully
The proponents would like to extend their sincere thanks and gratitude to the
following persons who have contributed and supported them in the fulfillment of this study.
The proponents are thankful for their aspiring guidance, valuable criticism and friendly
advice during this study.
To our Feasibility Study Professor Mario Brillante Wesley C. Cabotage, who
has so much patience to check and recheck our works and for sharing his suggestions and
constructive criticism, which are meant so much for the completion of this study.
To the respondents, who spent some time answering our survey questionnaire.
To Parents and Family, for all the love, support and encouragement they poured
to us while we were having time doing this study.
To our Classmates and Friends, who contributed their time and effort to fulfill this
study.
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TABLE OF CONTENTS
I. Executive Summary ………………………………………………..……7

II. Introduction-Project Description and Justification ………………..….8
Company Profile ………………………………………………….9
Company Name …………………………………………………..10
Company Logo and Tagline ………………………………………11
Location and Significance of Location …………………………...13
Vision ……………………………………………………………..15
Mision …………………………………………………………….15
Goals and Objectives …………………………………………..…15
Nature of Products and Services being offered……………………16
Products and Service Description ……………………………...…18
III. Industry Background …………………………………………….........40

Size Growth of the Market ……………………………………...41
SWOT Analysis ………………………………………………....42
Proposed Entry Strategy ………………………………………...43
Timeline of Activities ……………………………………………44
Forms of Organization ………………………………………...…45
Proposed Exit Strategy …………………………………………..47
IV. MARKETING ………………………………………………………..….48

Target Market Characteristics …………………………………….49
Market Size and Trends …………………………………………..50
Competitor and Competitive Edge ………………………………106
Marketing Flowchart …………………………………………….108
Barriers to Entry ………………………………………………....109
3-Year Marketing Plan …………………………………………..110
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V. OPERATIONAL CHARACTERISTICS……………………….…..….120
Makeup and Background of the Management Team ……………..121
Job Analysis and Manpower Requirements ………………………123
Organizational Chart ………………………………………………131
Recruitment Process ……………………………………………….132
Hiring Process Narrative …………………………………………..133
Training and Development Programs ……………….………..……135
Employee Benefits …………………………………………………137
Employee Rights, Policies and Restrictions ……………………….138
Company Policies ………………………………………………….140
Reorganization ……………………….…………………………….141
Reorganization Strategy…………………………………………….141
Business Turnover …………………………………….……………144
Succession of Business …………………………………………….145
Proposed Company Uniform ………………………………………146
Company ID ………………………………………………………..150
Leave and Absences ………………………………………………..151
Behavior ……………………………………………………………151
Health, Safety and Security ………………………………………...151
Violence and Weapons ……………………………………………...152
Smoking at the Workplace ………………………………………….152
Drug-Free Workplace ……………………………………………….152
Responding to Customer Inquiries and Problems …………………..153
Cash Control ………………………………………………….…..;...153
Food Safety/Sanitation …………………………………………..…..154
Sanctions ………………………………………………………..…...154
Operational Plan ………………………………………………..……158
Weekly Work Schedule …………………………………………...….159
Daily Work Schedule …………………………………………………160
Production/Operational Cost ………………………………………..161
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Production Process …………………………………………………165

Process Strategy ……………………………………………………178
Process Flowchart ………………………………………………….179
Operational Cycle ………………………………………………….180
Waste Management Disposal ………………………………………182
VI. TECHNICAL CHARACTERISTICS………………………………..….184

Projects Site ………………………………………………………..185
Floor Plan ………………………………………………………….186
Critical Risk Management …………………………………………188
Future Research and Development…………………………………189
VII. FINANCIAL STATEMENTS AND PROJECTIONS ………………….190

a. Financial Assumption and Key Projections ………………………..191
b. Projected Cost ………………………………………………………192
c. Initial Capital Requirement ………………………………………....193
d. Manpower Complement ……………………………………………194
e. Notes to Financial Statements ………………………………………195
f. Depreciation Cost ……………………………………….…………..206
g. Projected Sales …………………….……………………..…………208
h. Projected Income Statement …………………………………..……213
i. Statement of Cash Flow ……………………………………..……..214
j. Projected Balance Sheet …………………………………...……….215
k. Net Present Value ……………………………………………..……216
l. Summary and Conclusion …………………………………….……217
m. Recommendations …………………………………………….……219
VIII. APPENDIX ………………………………………………………………….220

a. Market Survey ………………………………………………………..221
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b. Official Receipt ………………………………………………………239
Marketing Forms ………………………………………………………240

References ……………………………………………………………..244
Curriculum Vitae ………………………………………………………245
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EXECUTIVE SUMMARY
Unwind & Indulge Wellness Cafe is a spa wellness and a cafe in one that has a vision to
be recognized as the leading wellness cafe in the Philippines, and building a friendly and relaxing
environment where everyone would love to unwind and eat.
As a 2 in 1 establishment business venture, our mission is to provide expectations of our
customers using our capabilities to do our work well, giving the best and high quality food and
services they ever had. The Unwind & Indulge is located at 4102 Molino Blvd, Molino III, Bacoor
Cavite. It offers a variety of food and beverages, and spa services such as coffees, frappuccinos,
teas, cakes, cookies and more, along with this is a spa service such as whole body massage, facials
for men and women, nail care, waxing etc.
The business is carefully examined the industry background, marketing, operational,
technical, and financial aspects on which the business depended. The major assumption also
showed that financial performance and position are healthy and feasible projects.
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INTRODUCTION
Project Description and

Justification
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COMPANY PROFILE
The proponents Athena Canceran, Camilla Manzano and Marwin Cariaga a Bachelor of
Science in Business Administration in Marketing Management student under Professor Mario
Brillante Wesley C. Cabotage.
“Unwind & Indulge Wellness Cafe” is a registered cafe and wellness spa business located
at 4102 Molino Blvd, Molino III, Bacoor, Cavite at Paseo de Bacoor. We are able to rent a facility
great enough to fit the standard type design for a cafe and spa business.
Our business offers wide variety of spa services such as Body Massage, Ventosa Cupping,
Face and Body Treatments, Hand & Foot Spa, Nail Services like Manicure, Pedicure and Paraffin
Wax we also have Waxing and Hair removal services, Threading and Reflexology. Aside from spa
services, we also offer coffee beverages and cakes such as Coffee Americano, Espresso, Cafe
Mocha, Strawberry Creme, Triple Mocha, Choco Java Chip, Dark Mint Chocolate, Caramel
Toffee, Affogato, Chai Latte, Caramel Latte, Cookie Butter Ice Blended Drink and our signature
drinks like Sencha Tea, Teaspresso, Ice Americano, Ice Latte and many more. In our cakes we
offer Blueberry Cheesecake, Chocolate Mousse Cake, Cake Pops, Carrot Cake, Almond Croissant,
Avocado Glazed Doughnuts, Pistachio Doughnuts, Salted Caramel Cake, Tiramisu Cake, Egg
Tart, Cinnamon Roll, Macaron and many more. We are set to serve a wide range of customers
around Paseo De Bacoor, Molino III, Bacoor, Cavite.
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It is “The Best Relaxing Experience” because as you enjoy our services, you can also
indulge in our tasting coffee and cakes. Get comfortable in our cozy cafe that is perfect for
hangouts and free times.
COMPANY NAME
“Unwind and Indulge Wellness Café “
The name Unwind and Indulge is a very simple word and it is relaxing when you hear it.
Unwind came from the words unwound of unwinding, it means to become unwound or to become
relieved of tension or to relax. Indulge on the other hand means to allow another person to have
something enjoyable. The goal of Unwind and Indulge Wellness Café is to incorporate relaxing
and pleasure in one place to maintain the customers’ happiness while relaxing. The name of the
company seems very relaxing once a customer will hear it, and that is the main idea of the company
name.
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COMPANY LOGO AND TAGLINE
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SIGNIFICANCE OF THE LOGO
The girl in the logo represents our company's grace, softness, and warmth. We want these
elements to reflect on our business and provide our customers with the most relaxing experience.
The color of the logo represents the overall quality of everything. The color of the logo relates to
the quality of everything. It represents comfort, the best food and beverages, and loyal
companionship. The color brown is also a color of physical comfort, simplicity, and quality. In
color psychology, brown is honest, genuine, and sincere. It relates to the hardworking, industrious
and reliable, with both feet planted firmly on the ground.
SIGNIFICANCE OF THE TAGLINE
“THE BEST RELAXING EXPERIENCE”
The tagline is very simple and easy to remember by our customers. We want to give the
best service we can offer to achieve the satisfaction of our customers. The customers can also enjoy
their pampering day or rest day while drinking their coffee to relieve their stress and unwind at the
same time.
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LOCATION
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Significance of the Location:
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1. Generous parking slot
2. Outdoor mall/Open air architectural design for a greener environment.
3. Near residential area
4. The location is full of commercial areas
VISION
To be recognized as the leading wellness café in the Philippines, and to build a friendly and
relaxing environment where everyone would love to unwind and eat.
MISSION
To provide the expectations of our customer using our capabilities to do our work well,
giving the best and high quality food and services they ever had.
GOALS AND OBJECTIVES
1. To provide its customers with high quality products and services.
2. To serve its guests in a relaxing place.
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3. To help customers calm their body and mind.
4. To provide services that will relieve the strain and tension to the body
5. Increase the sales for 10% each month
6. To provide a pleasant, welcoming environment, and maintain a clean and attractive wellness
cafe at all times.
7. To treat our customers respectfully as our guests; we intend to offer our guests service that is
prompt, efficient, and friendly.
NATURE OF PRODUCTS AND SERVICES BEING OFFERED
Unwind and Indulge Wellness Café focused on offering overall health, well-being, food,
and beverages. Unwind and Indulge Wellness Café offers various food, beverages, and spa
services. Unwind and Indulge Wellness Café food compromise of BlueBerry Cheesecake,
Chocolate Mousse Cake, Cake Pops carrot Cake almond Croissant Avocado Glazed Doughnut,
Pistachio Doughnut, Salted Caramel Cake, Tiramisu Cake, Egg Tart, Cinnamon Roll, Macaron,
Unwind And Indulge Bento Cake, Unwind And Indulge Tsokolate, Walnut Cake, Unwind And
Indulge Baguette, Unwind And Indulge, Banoffee Pie, Swiss Rolls, Shibuya Honey Taste, Cookies
Waffles, Chocolate Fondue, Caramelized Apple Crumble, Cocoa Toffee Banana Crunch, and The
Ultimate Strawberry. For its beverages, it includes Coffee Americano, Espresso, Cafe Mocha,
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Strawberry Cream, Triple Mocha, Choco Java Chip, Dark Mint Chocolate, Caramel Toffee,
Affogato, Chai Latte, Cookie Butter Ice Blended Drink, Ice Americano, Ice Latte, Classic Coffee
Frappe, Hazel Frappe, Oreo Frappe, and Java Mochaccino Frappe. For its spa services it includes
the following; Thai Body Massage, Aromatherapy Massage w/ Herbal Leaves, Swedish Whole
Body Massage, Hot Stone Massage, Coffee Back Massage, Traditional Filipino Massage, Volcanic
Stone, Neck, Shoulder and Scalp Massage, Express Back Massage, Head Massage, Foot Massage,
Deep Cleansing Facial with Collagen, Men's Vitality Facial Treatment, Natural
Facial, Manicure, Pedicure, Paraffin Treatment, Luxurious Foot Spa with Pedicure, Luxurious
Hand Spa with Manicure, Underarm Waxing, Brazilian Waxing, Leg Waxing, Bikini Area
Waxing, Ear Candling, Eyebrow Threading, Upper Lip Waxing, Chin Waxing, Cheek Waxing,
Arm Waxing, Hand Reflex, Foot Reflex, and also Ventosa (Cupping therapy).
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PRODUCTS AND SERVICE DESCRIPTION
CAFÉ PRODUCTS DESCRIPTION PICTURES
Coffee Americano (Hot or Espresso shots topped with hot

Cold) water create a light layer of
crema culminating in this
wonderfully rich cup with
depth and nuance.
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Espresso (Hot or cold) 100% arabica dark roast
Cafe Mocha (Hot or Cold) A coffee that combines

chocolate syrup or powder
with a shot of espresso and
milk or cream.
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Strawberry Creme (Cold) A blend of ice, milk and

strawberry puree layered on
top of a splash of strawberry
puree and finished with vanilla
whipped cream.
Triple Mocha made of sweet cold brew

whipped cream, dark mocha
sauce, coffee, milk, ice and
dark mocha drizzle.
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Choco Java Chip mocha sauce and Frappuccino

chips with coffee, milk and
ice”, then topped “with
whipped cream and mocha
drizzle to bring you endless
java joy
Dark Mint Chocolate Blend of ice, milk, dark choco

and peppermint and finished
with vanilla whipped cream
with chocolate drizzle.
Caramel Toffee mix of sweet roast syrup and

salty caramel syrup blend with
ice with toffee on top.
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Affogato A single shot of espresso

served with one scoop of
vanilla ice-cream
Chai Latte Sweet and Spicy. Steamed

milk and spiced tea syrup
make this drink a refreshing
hot drink without the caffeine
hit
Caramel Latte A rich, full of flavor of

espresso with a caramel twist,
topped with textured milk
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Cookie Butter Ice Blended Combines with premium

Drink espresso with spice and brown
sugar cookie notes to create a
sweet and spicy iced treat.
Unwind and Indulge powdered Japanese green tea,

Japanese Sencha Tea where the green tea powder is
mixed with hot water and
therefore the leaf itself is
included in the beverage.
Unwind and Indulge made in a different fashion

Teapresso than other normal tea’s. The
taste is therefore remarkably
different – giving a stronger &
smooth Rooibos flavor.
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Unwind and Indulge Ice topped with cold water

Americano produce a light layer of crema,
then served over ice
Unwind and Indulge Ice simply milk mixed into

Latte espresso with ice in the glass
Classic Coffee Frappe Sweet iced coffee is blended

with vanilla ice cream for a
homemade version of a
coffeehouse treat
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Hazelnut Frappe A sweet chocolate drink made

of nutella, hazelnut, chocolate,
coffee, ice cream is an easy to
make Frappuccino recipe that
is delicious in taste.
Oreo Frappe Loaded with Oreos and a mild

Coffee flavor making it the
best Oreo Recipe. it has the
goodness of milk with Vanilla
Ice-cream
Java Mochaccino Frappe Made with Frappuccino Roast,

Whole Milk, Java Chips,
Mocha Syrup and ice.
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Blueberry Cheesecake A buttery graham cracker

crust, a creamy cheesecake
center, and a tangy blueberry
swirl.
Chocolate Mousse Cake layer of moist chocolate cake

with a fluffy chocolate
mousse, covered with a rich
chocolate ganache and topped
with chocolate whipped
cream.
Cake Pops A form of cake styled as a

lollipop.
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Carrot Cake Subtly spiced and filled with

grated carrots, sweet crushed
pineapple and walnuts,
covered with a cream cheese
icing.
Almond Croissant Sprinkled with almond on top

of croissant
Avocado Glazed tasty baked avocado donuts

Doughnuts are topped with a sweet glaze
made with avocado and
matcha powder.
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Pistachio Doughnuts fluffy pillows of dough are

filled with a creamy pistachio
custard, then topped with a
sugar glaze
Salted Caramel Cake fluffy caramel cake has layers

of vanilla yellow cake covered
in homemade salted caramel
and creamy caramel-infused
Swiss meringue buttercream
Tiramisu Cake Soft sponge with a layer of

mascarpone cream, with
coffee-soaked finger biscuits
and dusted with cocoa powder
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Egg Tart consists of an outer pastry

crust that is filled with egg
custard and baked.
Cinnamon Roll a sweet baked dough filled

with a cinnamon-sugar filling.
Macaron made from a batter of egg

whites, sugar, and almond
flour surrounding a sweet
filling (as of ganache,
buttercream, or jam)
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Unwind and Indulge Bento minimalist cakes that are

Cake usually made with four to six-
inch cake layers
Unwind and Indulge A sponge cake made with

Tsokolate Walnut Cake additional chocolate and
walnuts
Unwind and Indulge A long, thin type of bread of

Baguette French origin that is
commonly made from basic
lean dough. It is
distinguishable by its length
and crisp crust.
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Unwind and Indulge Made from bananas, cream

Banoffee Pie and a thick caramel sauce,
combined either on a buttery
biscuit base or one made from
crumbled biscuits and butter.
Swiss Rolls Chocolate cake rolled around a

layer of creme filling and
coated with fudge.
Shibuya Honey Toast Creamy vanilla ice-cream,

mini Oreos, sweet
strawberries, and chocolate
chips all topped on a delicious
crispy honey-coated toast
block filled with warm, soft
honey toast bites
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Cookies A baked or cooked snack or

dessert that is typically small,
flat and sweet. It usually
contains flour, sugar, egg, and
some type of oil, fat, or butter.
It may include other
ingredients such as raisins,
oats, chocolate chips, nuts, etc.
Chocolate Fondue Waffle homemade waffles dipped into

rich chocolate fondue.
Caramelized Apple Blend the cinnamon into the

Crumble Waffle Delifruit Daily Apple and
warm in a microwave
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Cocoa Toffee Banana loaded with melty chocolate

Crunch Waffle and toffee crunch
The Ultimate Strawberry Added the goodness of fresh

Waffle strawberries. Serve warm,
topped with warm maple
syrup, or the fruit syrup of
your choice.
SPA SERVICES DESCRIPTION PICTURE
Thai Body Massage Works the entire body using a

sequence of movements that
are similar to yogic stretching.
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Aromatherapy Massage w/ Used for a variety of different

Herbal Leaves reasons, including relaxation,
pain management, and
improved mood. These are
also some of the basic benefits
of massage therapy.
Swedish Whole-Body Thin, slippery oil and lighter

Massage pressure to glide along the
skin, and gently knead and
chop muscles and connective
tissue
Hot Stone Massage It's used to help you relax and

ease tense muscles and
damaged soft tissues
throughout your body.
Coffee Back Massage Roasted coffee beans are

ground and then infused in a
massage oil. Also included is
a coffee body scrub to
exfoliate the skin. And also a
coffee facial to reduce redness
and puffiness.
Bull’s Eye Massage A massage therapist can use

the referral patterns of the
trigger points to follow the
point of pain described by the
client back to the originating
muscle
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Traditional Filipino An Ancient Filipino technique

Massage of healing, commonly used to
relieve tension and stress from
the body.
Volcanic Stone Massage Smooth, flat, heated stones are

placed on specific parts of
your body. The stones are
usually made of basalt, a type
of volcanic rock that retains
heat.
Neck Shoulder and Scalp A head massage designed to

relax the mind and encourage
circulation.
Back Massage Relaxes muscles for an

improved range of motion.
Muscle relaxation also helps
with insomnia.
Head Massage Deep style massage that

focuses on the head, neck and
shoulders.
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Foot Massage Help to relax the whole body,

helping you to sleep better,
and leaving you with a
rejuvenated energy to bring to
your day.
Salt Scrubs Removing the dead skin cells

opens clogged pores and
reduces the occurrence of skin
blemishes on the body.
Botanical Rice and Milk Ancient Asian tradition of

skin pampering that restores
the skin’s pH level and
moisture, the fusion of micro-
scrubbing effect and the milk
Deep Cleansing Facial with Replenishes moisture to the

Collagen skin and increases skin
elasticity and firmness.
Men’s Vitality Facial Treatment eases razor

Treatment irritation, provides deep pore
cleansing and toning to restore
vitality and maintains
hydration
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Natural Facial Honey is one of nature's most

revered skin remedies. Thanks
to its antibacterial and
antiseptic abilities, it may
benefit oily and acne-prone
skin.
Ear Candling A form of alternative therapy

in which the tapered end of an
ear candle is placed in a
person's ear while the other
end of the candle is lit, in the
belief that earwax and other
impurities are drawn out of
the ear canal by a partial
vacuum created by the candle
flame.
Manicure Cosmetic treatment of the

hands and fingernails,
including trimming and
polishing of the nails and
removing cuticles.
Pedicure Involves cutting, trimming

and shaping your toenails,
tending to your cuticles,
exfoliating, hydrating and
massaging your feet, and, if
desired, painting your
toenails.
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Paraffin Treatment Form of heat therapy can help

increase blood flow, relax
muscles, and decrease joint
stiffness.
Luxurious Foot Spa with Powerful and soothing Shiatsu

Pedicure and air pressure massage on
the soles of the feet and heels
Luxurious Hand Spa with Whole-hand treatment which

Manicure includes a hand massage,
softening paraffin wax and
heated mittens or a wrap
Foot Bath A combination of bubbles and

raised massage rollers to
soothe tired feet and help you
relax.
Waxing and Hair Removal Strip wax to effectively

remove the hair from the root.
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Threading Shaping eyebrows and

removing unwanted facial hair
on the upper lip, side of the
face, and chin.
Hand Reflex A massage technique that puts

pressure on various reflex
points around your hands.
Foot reflex Manipulation of tissues to

relax the muscles, relieve
tension, and improve
circulation. This can improve
overall health and well-being.
Ventosa (Cupping An ancient form of alternative

Therapy) medicine in which a therapist
puts special cups on your skin
for a few minutes to create
suction.
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INDUSTRY
BACKGROUND
SIZE AND GROWTH OF THE MARKET
Nowadays, coffee shops are very trendy especially to the millennials. Some customers
consider working at coffee shops for them to have a new environment. Since coffee shops are
mostly quiet and chill places to study and work at the same time. In fact, the Coffee Industry in
the Philippines has a long history. A Spanish Franciscan monk planted the first coffee tree in Lipa,
Batangas, in 1740. From there, coffee cultivation spread throughout Batangas, allowing the
province to prosper throughout time. Lipa subsequently became the Philippines' coffee capital.
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Due to huge chains that sell iced and blended drinks, younger people are getting more
interested in coffee. Some companies even provide 'coffee bases,' or frappuccinos without
espresso, to cater to clients who want the look of coffee but not the taste. This indicates that coffee
culture is immensely popular among people of all ages and can cater all the customers
In the Philippines, there are many businesses who offer spa services. And the reason is to
relieve their stress and body aches and most of them are customers who work the night shift or
even an ordinary customer. Since working is very tiring and our bodies find it hard to relax, Most
Filipinos pamper themselves during their free time or rest day where they can maximize their time
and day to have the best relaxing experience.
SWOT ANALYSIS
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STRENGTH WEAKNESSES
● Having a professional staff ● Competitors that has the same products and
● Prioritize great customer service services offers
● Use high quality ingredients and ● Competitors that offer low price range
equipment ● Business hours
● Good atmosphere/ambience
● Prioritize excellent customer service
● Offers wide range of spa, food, and
beverages selection
OPPORTUNITIES THREATS
● Customer can book for their reservation ● Target market has their go to wellness café
● Providing special offer or special bundle ● High competition in market
services ● Competitors offers low price range
● Research and development for future ● Wider choices of products and service of the
services competitors
PROPOSED ENTRY STRATEGY
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One month before we officially open our business, we will promote/advertise our business
through our social media such as Facebook, Instagram, and Twitter, flyers, posters, signage, and
calling cards indicating all the information about our business and we will find potential customers
and simply place our offer in front of them. Our Facebook, Instagram, and Twitter Account may
serve as a guide for the customer because many customers collect more information as they can
familiarize themselves with the services they need and then they search for businesses who can
provide the service that is near their location. We will orient our employees to be nice and friendly
towards our customers to create a good customer and employee relationship and to maintain the
trust that they are going to give us. Our proposed entry strategy will be in January 2022 it will start
with a ribbon cutting ceremony and after that we will accept walk in clients and transactions.
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TIMELINE OF ACTIVITIES
Monthly Activity Jun. Jul. Aug. Sept. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May
Planning
Location
Allocating of Funds
Renovation
Application of Permits
Acquisition of Furniture and

Fixture, Equipment and Food
Supplies
Hiring and Orientation of Personnel
Promotion/ Advertising of the

Business
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Grand Opening of The Business
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FORMS OF ORGANIZATION
Our business is a sole proprietorship. A Sole Proprietorship is a business structure owned
by an individual who generally has full control and authority over the business. The business owner
is referred to as the “sole proprietor” and exclusively owns all assets and profits of the business.
He or she is also personally liable for all the debts and losses that the business might incur.
Because a sole proprietorship is indistinguishable from its owner, sole proprietorship taxation is
quite simple. The income earned by a sole proprietorship is income earned by its owner. Most
small businesses in the Philippines start as sole proprietorships and progress to other business
structures as they mature and increase profit. Since the Philippines does not adopt the legal concept
of Limited Liability Company (LLC) or Private Limited Company (PLC) like many countries such
as the United States of America, United Kingdom, and Singapore, the closest entity that Philippine
sole proprietorships commonly transition to is a domestic corporation.
Advantages of a Sole Proprietorship
- Requires minimum amount of capital
- Minimal regulations and compliance requirements from government agencies
- Easy to register
- Sole proprietor has complete control of the business
- Easy to manage, with no necessary formalities or regulations about having a board of
directors, committee, or meeting minutes.
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- Sole proprietor acquires all assets and profits of the business and can freely mix business
and personal assets
Disadvantages of a Sole Proprietorship
- Sole proprietor is subject to unlimited personal liability for the debts, losses, and
liabilities of the business
- Sole proprietor cannot raise capital by selling an interest in the business or obtain
capital funding through established channels
- No clear-cut definition between personal and business income because the sole
proprietor is personally liable for the income tax of the business
- Sole proprietorships rarely survive the death or incapacity of their owners and
hence do not retain value
- Business bankruptcy affects the owner personally
- Personal lawsuits against the sole proprietor can potentially consume all their
personal assets and negatively affect the financial aspects of the business
- Lawsuits filed against the business are also deemed as lawsuits filed against the
owner; creditors of the owner or of the business itself can reach both the business
and the owner’s personal assets, and if such lawsuits are successful, the owner is
obligated to pay the damages with his or her own money
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PROPOSED EXIT STRATEGY
Today’s generation of business advisors recommend at least coming up with a thorough
exit strategy into the business plan from the very start. An exit strategy is a broad plan to dispose
of a business venture or financial asset. Exit strategies and other money management techniques
can greatly enhance their trading by eliminating emotion and reducing risk. Exit strategy also
creates a solid framework for the entire business cycle. which provides both practical and strategic
advantages across the board.
If we are going to fail in our business venture, the proponent’s second choice would be to
redesign it as a Salon Café. It is the most fitted type of business venture we can design after
Wellness Café. Redesigning will be easy for us because some supplies and equipment are the same
and some equipment that will no longer be connected to our business can be liquidated by selling
them to add funds for the Salon Café.
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MARKETING
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TARGET MARKET CHARACTERISTIC
Characteristics Primary Secondary
Location Working outside the area of Paseo De Living within the area of Paseo De
Bacoor Bacoor
Type of Customer Walk In and Reservation In Groups
Spa Service would like to Express Back Massage, Natural Facial, Paraffin Treatment, Men's Vitality
avail. Head Massage, Deep Cleansing Facial with Facial Treatment, Brazillian Waxing,
collagen, Foot Massage, Manicure and Leg Waxing, Bikini Area Waxing,
Pedicure Eyebrow Threading, Upper Lip
Waxing, Chin Waxing, Cheek
Waxing, Arm Waxing, and Hand
Reflex
Café Products would like Oreo Frappe, Coffee Americano, Choco Java Mochaccino Frappe, Chai Latte,
to avail. Java Chip, Strawberry Cream, Chocolate Cookie Butter Ice Blended Drink,
Mousse Cake, Blueberry Cheesecake, Unwind And Indulge Baguette,
Cinnamon Roll and Cookies Caramelized Apple Crumble, and
Cocoa Toffee Banana Crunch
Factors considered in Affordable Price, Food Quality and Variety Accessible, Accommodating Staff and
choosing spa/café. of Services Experience & Professional Employees
How did you discover Facebook, Word of Mouth and Instagram Poster, Flyers and Signage
Unwind and Indulge?
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MARKET SIZE AND TRENDS
The chart shows that out of 100 respondents 10% of them are living within the area of
4102 Molino Blvd, Molino III, Bacoor, Cavite and 90% of the respondents answered no, they are
not living within the area.
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What kind of food and beverages do you avail at Unwind and Indulge Wellness Café?
The chart shows 70% of the respondents are willing to avail our BLUEBERRY CHEESECAKE,
while the remaining 30% of respondents don't want to avail. Below is the number of orders they
wish to avail
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The chart shows 81% of the respondents are willing to avail our CHOCOLATE MOUSSE
CAKE, while the remaining 19% of the respondents don’t want to avail. Below is the amount of
orders they wish to avail.
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New Era University
The chart shows 54% of the respondents are willing to avail our CAKE POPS, while the
remaining 46% of the respondents don’t want to avail. Below is the amount of orders they wish
to avail.
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New Era University
The chart shows 42% of the respondents are willing to avail our CARROT CAKE, while the
to avail.
The chart shows 65% of the respondents are willing to avail our ALMOND CROISSANT, while
the remaining 35% of the respondents don’t want to avail. Below is the amount of orders they
wish to avail.
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New Era University
The chart shows 47% of the respondents are willing to avail our AVOCADO GLAZED
DOUGHNUT, while the remaining 53% of the respondents don’t want to avail. Below is the
amount of orders they wish to avail.
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New Era University
The chart shows 63% of the respondents are willing to avail our PISTACHIO DOUGHNUT,
while the remaining 37% of the respondents don’t want to avail. Below is the amount of orders
they wish to avail.
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New Era University
The chart shows 68% of the respondents are willing to avail our SALTED CARAMEL CAKE,
they wish to avail.
60
New Era University
The chart shows 61% of the respondents are willing to avail our TIRAMISU CAKE, while the
to avail.
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The chart shows 64% of the respondents are willing to avail our EGG TART, while the
to avail.
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The chart shows 69% of the respondents are willing to avail our CINNAMON ROLL, while the
to avail.
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New Era University
The chart shows 65% of the respondents are willing to avail our MACARON, while the
to avail.
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New Era University
The chart shows 58% of the respondents are willing to avail our BENTO CAKE, while the
to avail.
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New Era University
The chart shows 49% of the respondents are willing to avail our TSOKOLATE WALNUT
CAKE, while the remaining 51% of the respondents don’t want to avail. Below is the amount of
orders they wish to avail.
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The chart shows 38% of the respondents are willing to avail our BAGUETTE, while the
to avail.
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The chart shows 48% of the respondents are willing to avail our BANOFFEE PIE, while the
to avail.
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The chart shows 53% of the respondents are willing to avail our SWISS ROLLS, while the
to avail.
The chart shows 50% of the respondents are willing to avail our SHIBUYA HONEY TASTE,
they wish to avail.
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New Era University
The chart shows 68% of the respondents are willing to avail our COOKIES, while the remaining
32% of the respondents don’t want to avail. Below is the amount of orders they wish to avail.
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The chart shows 63% of the respondents are willing to avail our WAFFLE CHOCOLATE
FONDUE, while the remaining 37% of the respondents don’t want to avail. Below is the amount
of orders they wish to avail.
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New Era University
The chart shows 41% of the respondents are willing to avail our CARAMELIZED APPLE
CRUMBLE, while the remaining 59% of the respondents don’t want to avail. Below is the
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The chart shows 44% of the respondents are willing to avail our COCOA TOFFEE BANANA
CRUNCH, while the remaining 56% of the respondents don’t want to avail. Below is the amount
The chart shows 57% of the respondents are willing to avail our THE ULTIMATE
STRAWBERRY, while the remaining 43% of the respondents don’t want to avail. Below is the
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BEVERAGES
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The chart shows 60% of the respondents are willing to avail our COFFEE AMERICANO, while
the remaining 40% of the respondents don’t want to avail. Below is the amount of orders they
wish to avail.
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The chart shows 51% of the respondents are willing to avail our ESPRESSO, while the
to avail.
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The chart shows 56% of the respondents are willing to avail our CAFE MOCHA, while the
to avail.
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The chart shows 59% of the respondents are willing to avail our STRAWBERRY CREAM,
they wish to avail.
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The chart shows 51% of the respondents are willing to avail our TRIPLE MOCHA, while the
to avail.
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The chart shows 60% of the respondents are willing to avail our CHOCO JAVA CHIP, while the
to avail.
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The chart shows 53% of the respondents are willing to avail our DARK MINT CHOCOLATE,
they wish to avail.
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The chart shows 44% of the respondents are willing to avail our CARAMEL TOFFEE, while the
to avail.
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The chart shows 46% of the respondents are willing to avail ourAFFOGATO, while the
to avail.
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The chart shows 32% of the respondents are willing to avail our CHAI LATTE, while the
to avail.
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New Era University
The chart shows 52% of the respondents are willing to avail our CARAMEL LATTE, while the
to avail.
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New Era University
The chart shows 33% of the respondents are willing to avail our COOKIE BUTTER ICE
BLENDED DRINK, while the remaining 67% of the respondents don’t want to avail. Below is
the amount of orders they wish to avail.
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New Era University
The chart shows 54% of the respondents are willing to avail our ICE AMERICANO, while the
to avail.
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The chart shows 52% of the respondents are willing to avail our ICED LATTE, while the
to avail.
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The chart shows 53% of the respondents are willing to avail our CLASSIC COFFEE FRAPPE,
they wish to avail.
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The chart shows 46% of the respondents are willing to avail our HAZEL FRAPPE, while the
to avail.
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The chart shows 67% of the respondents are willing to avail our OREO FRAPPE, while the
to avail.
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The chart shows 43% of the respondents are willing to avail our JAVA MOCHACCINO
FRAPPE, while the remaining 57% of the respondents don’t want to avail. Below is the amount
SERVICES
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The chart shows 67% of the respondents are willing to avail our THAI BODY MASSAGE
Service, while the remaining 57% of the respondents don’t want to avail.
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The chart shows 66% of the respondents are willing to avail our AROMATHERAPY
MASSAGE W/HERBAL LEAVES Service, while the remaining 34% of the respondents don’t
want to avail.
The chart shows 57% of the respondents are willing to avail our SWEDISH WHOLE BODY
MASSAGE, while the remaining 43% of the respondents don’t want to avail.
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The chart shows 53% of the respondents are willing to avail our HOT STONE MASSAGE,
while the remaining 47% of the respondents don’t want to avail.
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The chart shows 56% of the respondents are willing to avail our COFFEE BACK MASSAGE
The chart shows 61% of the respondents are willing to avail our TRADITIONAL FILIPINO
MASSAGE Service, while the remaining 39% of the respondents don’t want to avail.
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want to avail.
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The chart shows 65% of the respondents are willing to avail our NECK, SHOULDER AND
SCALP MASSAGE Service, while the remaining 35% of the respondents don’t want to avail.
The chart shows 71% of the respondents are willing to avail our EXPRESS BACK MASSAGE
The chart shows 70% of the respondents are willing to avail our HEAD MASSAGE Service,
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The chart shows 70% of the respondents are willing to avail our DEEP CLEANSING FACIAL
WITH COLLAGEN Service, while the remaining 30% of the respondents don’t want to avail.
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The chart shows 44% of the respondents are willing to avail our MEN’S VITALITY FACIAL
TREATMENT Service, while the remaining 56% of the respondents don’t want to avail.
The chart shows 71% of the respondents are willing to avail our NATURAL FACIAL Service,
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The chart shows 68% of the respondents are willing to avail our MANICURE Service, while the
remaining 32% of the respondents don’t want to avail.
The chart shows 69% of the respondents are willing to avail our PEDICURE Service, while the
remaining 31% of the respondents don’t want to avail.
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The chart shows 45% of the respondents are willing to avail our PARAFFIN TREATMENT
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The chart shows 57% of the respondents are willing to avail our LUXURIOUS HAND SPA
WITH MANICURE Service, while the remaining 43% of the respondents don’t want to avail.
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The chart shows 59% of the respondents are willing to avail our UNDERARM WAXING
The chart shows 47% of the respondents are willing to avail our BRAZILLIAN Service, while
the remaining 53% of the respondents don’t want to avail.
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The chart shows 38% of the respondents are willing to avail our LEG WAXING Service, while
the remaining 62% of the respondents don’t want to avail.
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want to avail.
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The chart shows 50% of the respondents are willing to avail our EAR CANDLING Service,
The chart shows 46% of the respondents are willing to avail our EYEBROW THREADING
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The chart shows 34% of the respondents are willing to avail our UPPER LIP CANDLING
Service, while the remaining 66% of the respondents don’t want to avail
The chart shows 37% of the respondents are willing to avail our EAR CANDLING Service,
while the remaining 63% of the respondents don’t want to avail
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The chart shows 33% of the respondents are willing to avail our CHEEK WAXING Service,
The chart shows 35% of the respondents are willing to avail our ARM WAXING Service, while
the remaining 65% of the respondents don’t want to avail
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The chart shows 47% of the respondents are willing to avail our UNDERARM WAXING
Service, while the remaining 53% of the respondents don’t want to avail
The chart shows 31% of the respondents are willing to avail our HAND REFLEXOLOGY
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The chart shows 48% of the respondents are willing to avail our FOOT REFLEXOLOGY
The chart shows 47% of the respondents are willing to avail our VENTOSA CUPPING
THERAPY Service, while the remaining 53% of the respondents don’t want to avail
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The chart shows that 51% of the respondents are a Walk-In customer, 38% are Reservation and
11% of the respondents are In Group.
The chart shows that 75% of the respondents chose “Affordable Price” as a reason to go to our
Cafe or in our Spa. Both 64% on Variety of Services and Food Quality, 59% on Good Ambience,
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56% on Experience and Professional Employees, 54% on Accommodating Staff and lastly 45%
on Accessibility.
The chart shows 61% of the respondents found out our business on Facebook, 55% on Word of
Mouth or Referral, 33% on Instagram, 16% on Twitter, 11% on Flyers, 9% on Poster, 5% on
Signage and, 1% on Calling Card
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The chart shows that 35% of the respondents want Health Products that they want to add to our
services, 38% on Gym, 15% on Eatery, and both 11% on Juice Bar and Apparel.
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COMPETITOR AND COMPETITIVE EDGE
Direct Competitor Indirect Competitor
Company Name OurBlend Coffee and Roasted Bean Sangria Beauty
Milk Tea Bacoor and Wellness
Year Started 2021 2021 2018
No. of Years in 8 Months 8 Months 3 Years
Business
No. of Employees 5-10 7-12 8-13
No. of 7-13 8-15 7-15
Customers/day
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Competitive Edge Offers beverages like Offers relaxing Offers various
coffee and milk tea ambience and services, they
atmosphere, they provide
also offer both relaxing
pastries and hot massage and a
and cold good ambience
beverages. facility for their
customers.
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MARKETING FLOWCHART
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BARRIERS TO ENTRY
Lack of Work Experience
Lack of experience is a great barrier for new entrants. Therefore, Unwind and Indulge
Wellness Café will expand training and orientation for the employees for their continued learning
and research development.
New Entrance to the Market
As a new entrant to the market, we want to establish our company in the market in which
we do not previously belong. Despite this, our company will be competitive to make a good
impression on our target market and potential customers.
Current Competitors
As a new entrant in the market, the competitive edge of our competitors arises due to that
they have enough edge. To achieve the company’s goals and objectives we can execute
promotions, advertisements, and other strategies to gain a customer as well as potential customers.
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3 YEAR MARKETING PLAN
FIRST YEAR
ACTIVITY PROGRAM MECHANICS DURATION UNIT TOTAL

PLANS COST COST
Advertisement Unwind and ● Unwind 5 Months 100 Pieces Php

of Unwind and Indulge and of Flyers
Indulge Wellness Indulge 1,750
Wellness Café Café will will = Php 300
start to instruct
introduce the their
business to employees 5 Signage
the customer who will
through work for = Php 1,250
word of the specific
mouth social area.
media, ● Advertise
100 Pieces
flyers, Unwind
of Calling
signage, and and
Card
calling Indulge
cards. Wellness = Php 200
Café to
everyone.
(January-
May 2022)
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Grand Ribbon ● The 1 day Decors Php

Cutting program
Opening will Php 1,000 3,020
organize
by all the
(June 2022)
employees Food
including sample and
the testing
manager
● First 30 Php 1,500
customers
or
attendees
Freebies
will
receive a Php 400
free
alcohol
dispenser
with Ribbon
minimal
Php 120
logo and
company
name.
Food sample Food testing ● Giving 2 Weeks Food Php

away some
giveaway best seller 2,500
Php 2,500
food from
(July 2023)
the menu
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Spa services Php 150 ● Giving 5 days Voucher Php 45

voucher for away Php Print
voucher spa all 150
services voucher for Php 45
giveaway
spa
(August services for
2023) first 3
customer
each day
New Year Year End ● Unwind 1 Week Tumbler Php

celebration and 8,400
Thanksgiving Indulge Php 8,400
will offer
50% off to
(December
all the
2023)
products
and spa
services,
with free
tumbler
with the
minimum
spend of
Php 250
(First 10
Customer)
TOTAL COST OF FIRST YEAR Php
17,995
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SECOND YEAR
ACTIVITY PROGRAM MECHANICS DURATI UNIT TOTAL

PLANS ON COST COST
New Year’s Free Drink ● First 20 2 Days 1 Regular = =Php

Promo customer Php 100 2,000
(January 2024) will get free
regular
coffee
New Year’s Welcome new ● First 50 1 Week 50 Pieces =Php

Thanksgiving year’s promo customers 7,500
will receive Planner =
(January 2024) a freebie Php 7,500
planner.
Mother’s Day Free drinks and ● First 5 1 Day 5 Regular = Php

Special spa services mother who Drinks 500
Promo discounts will visit
Unwind and = Php 500
(May 2024) Indulge
Wellness
Café will
receive
50% off
discounts to
all spa
services and
customer
will receive
free regular
drink
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Back to Products ● First 20 1 Week 20 Regular = Php

School Promo Discounts students Drinks = 2,000
will receive Php 2,000
(June 2024) free drinks
(with
minimum
spend of
Php 150)
Ber-Month’s Free Calendar ● Unwind and 2 Weeks 50 Pieces of = Php

Giveaway Indulge Calendar 2,150
Alcohol Wellness
Dispenser Café will be = Php 1,500
giving away
(September
free
2024)
calendars 50 Pieces of
and alcohol Alcohol
dispensers Dispenser
for each
customer = Php 650
who will
avail any
products or
spa
services.
TOTAL COST OF SECOND YEAR Php

14,150
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3RD YEAR
ACTIVITY PROGRAM MECHANICS DURA UNIT COST TOTAL

PLANS TION COST
First time Spa services ● Unwind 1 week 50 Pieces = Php

customer discounts and Tumbler = 7,500
discounts Indulge Php 7,500
(September Wellness
2024) Café will
provide
35% off
discounts
for the
first
timer to
all spa
services
of their
choice
● Customer
will
receive
free
tumbler
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Online Discount ● Customer 1 Month =Php

Voucher voucher s will 2,575
Giveaway win a 5 Pieces
(November voucher Voucher Print
2024) by liking,
=Php 75
sharing,
and
comment
ing to the Voucher Price
Facebook Equivalent
post of
Unwind = Php 2,500
and
Indulge.
● 5 lucky
winner
will
receive
Php 500
voucher
for both
products
and spa
services
Hot Coffee Hot Coffee ● Unwind 5 Days 50 Pieces of =Php

Special Discounts and Fan= Php 1,250
Indulge 1,250
( December will be
2024) giving
some 5%
off
discounts
or all the
hot
coffee
beverage
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s in the
menu.
● Customer
s will
also
receive a
fan as a
freebie.
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Promotional Feeding ● Unwind 1 Day 50 Pieces of =Php

Activity Program and Flyers = Php 22,000
Indulge 150
(December will
2024) organize 50 Pieces of
a feeding Calling Card
program
=Php 100
for
homeless Venue
and
children =Php 1,000
around /Hour
the area.
Sounds
System
1,000
Decors
=Php 500
Table and
Chairs
= Php 500
Food and
Drinks 75 Pax
= Php 18,750
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Online Raffle Promo ● Unwind 1 Week 10 Pieces of =Php

Holiday and Cakes = Php 3,500
Special (December Indulge 3,500
2024) will
organize
an online
holiday
special
via
Facebook
live and
they will
accommo
date 100
raffle
entries
and 5
lucky
winners
will
receive a
whole
cake on
their
special
day.
TOTAL COST OF THIRD YEAR Php

36,325
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OPERATIONAL
CHARACTERISTICS
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MAKEUP AND BACKGROUND OF THE MANAGEMENT TEAM
The Unwind and Indulge Wellness Café management team is composed of managers and
employees which are the Receptionist, Massage Therapist, Aesthetician, Barista, Pastry Chef,
Cashier, Maintenance Staff, Crew Member, Utility(Dishwasher). On the other hand, the employees
comprise the receptionist, cashier, maintenance personnel, massage therapist, and
manicurist/pedicurist.
● A manager is responsible for every aspect of the day-to-day management of the
business.
EMPLOYEES
● The Receptionist is responsible to keep the front desk tidy and presentable with all
necessary material (pens, forms, paper, etc.) greet and welcoming guests, answering
questions and addressing complaints, and also keeping updated records and files
● A Massage Therapist ensures cleanliness, safety, and maintained organized spa facility
and provides relaxing massage to the customer.
● An Aesthetician provides high-quality facial treatments that address skincare concerns.
● The Barista is responsible for welcoming customers, informing them about specials or
new items, answering questions, and accepting orders and payments.
● A Cashier is a person who operates the cash register. Cashier issues customers’ receipts
and returns the correct change as necessary for cash payments.
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● A Crew Member will ensure food is delivered to the table hot and fresh and maintain a
clean, sanitary, and organized dining room and service area
● The Utility(Dishwasher) is responsible for ensuring the cleanliness and sanitation of
dishes, tableware, glassware, pots, pans, and utensils through manual and machine cleaning
methods. Additionally, dishwashers are expected to keep the dishwashing area clean and
safe.
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JOB ANALYSIS AND MANPOWER REQUIREMENTS
Job Title Numbe Job Qualifications Job Description Monthly

r of Salary
Worke
rs
Business 1 ● Must be a college graduate with ● Responsible for the P16,110

Manager a Bachelor's Degree of Business supervision of the
Management or any related performance of all rank and
courses. file positions directly
● Male or Female, 2-3 years of reporting to them
experience in top managerial ● Responsible for associate
position development, merchandising,
● Must be computer literate, inventory control, safety and
particularly in Microsoft Office loss prevention in order to
Excel promote sales and meet
● Excellent Interpersonal profit goals
Communication skill ● Mediate as necessary when
● Customer Service Oriented there are customer's
complaints or concern that
need immediate solutions
● Ensures the highest level of
customer service at all times
● Checks schedules of rank
and file employees to
maximize their utilization
● Coordinates regularly with
the Operations Manager for
any changes/improvements
in the store
● Coordinates with other
departments of the company
to provide necessary reports
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Receptionist 1 ● Work experience as a Hotel ● Keep the front desk tidy and P12,000
Front Desk Agent, Receptionist presentable with all
or similar role necessary material (pens,
● Experience with hotel forms, paper etc.
reservations software ● Greet and welcome guests.
● Customer service attitude ● Answer questions and
● Excellent communication and address complaints
organizational skills with ● Answer all incoming calls
pleasing personality and redirect them or keep
● Applicants must have a Hotel messages
Industry experience ● Keep updated records and
files
Massage 1 ● Senior High school diploma, ● Ensuring clean, safe and P14,640
Therapist GED, or suitable equivalent well-organized spa facility
● At least 3 years work experience ● Setting up spa and work
as a massage therapist stations, and ensuring
● Knowledge in foot spa treatment cleanliness and tidiness
● Proficient knowledge of throughout shift
Aromatherapy, Swedish, ● Assisting with keeping linens
Ventosa, and Thai body massage clean and tidy, and replacing
● Excellent communication skills, them Sterilizing equipment
both verbal and written. ● Accompanying guests to and
● Comfortable with performing from treatment rooms.
massages on diverse clients
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Aesthetician 1 ● Provide high-quality facial P15,000

● Senior High School diploma or treatments that address
GED equivalent. skincare concerns
● Ability to communicate ● Advise clients and suggest
effectively with clients treatments related to their
● Ability to develop a plan of individual needs
action for client’s care ● Perform face and scalp
● Ability to make a client feel massages for therapeutic or
comfortable relaxation purposes
● Deep knowledge of skincare ● Remove hair by exfoliation,
techniques waxing, threading, or with
● State esthetician's license chemicals
required ● Perform face and body
masks, wraps, sugar and salt
scrubs, and compression
wraps
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Barista 1 ● Senior High School diploma or ● Welcoming customers, P14,300

equivalent informing them about
● Experience in food and beverage specials or new items,
preparation or customer service answering questions, and
preferred accepting orders and
● Training and willingness to payments
continue learning about food and ● Selling coffee and tea blends
beverage preparation and brewing equipment,
● Exceptional listening and highlighting the differences
communication skills between items, and educating
● Ability to walk, bend, and stand customers about brewing
for extended periods methods
● Availability to work around peak ● Learning about brewing
hours, including nights, early methods, beverage blends,
mornings, weekends, and food preparation, and
holidays presentation techniques to
● A polite, engaging personality improve food quality
● Commitment to customer ● Working as part of a fun,
satisfaction and service high-energy team
excellence ● Adhering to all food safety
● Willingness to work as part of a regulations and quality
high-energy, efficient team in a controls
fast-paced environment.
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Cashier 1 ● At least 2 year(s) of working ● Accepts, processes and posts P12,000

experience in the related field is collections / over-the-counter
required for this position. (OTC) payments, reload and
other related OTC
● Applicants must be willing to
transactions from internal
work in Cavite and external clients.
● Preferably 1-4 Years ● Performs counterfeit check
Experienced Employees or bill detection for all
specializing in Customer Service payment received
or equivalent ● Prepares deposit slips and
● Must be willing to undergo an witnesses the turnover of
collection to collecting banks
online training for 7 days and 2
by the Retail Store
days immersion Supervisor/OIC.
● Required language(s): English, ● Prepares necessary reports,
Filipino and other functions as
● Senior High School Diploma assigned additional
Information
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● Greet customers upon arrival
Crew 1 ● Candidates must possess at least ● Answer any questions the P10,110
Member a Senior High School diploma or customers might have
2-year College undergraduate. ● Direct complaints and
● Must be a team player who can concerns to Manager
multitask. ● Ensure food is delivered to
● With good customer relation the table hot and fresh
skills. ● Check with customers to
● With experience as a Crew ensure their overall
member from Fast Food, Casual satisfaction
Fine Dining, Coffee Shops and ● Maintain a clean, sanitary,
others is an advantage. and organized dining room
● Commitment to excellent and service area
customer service ● Comply with all health and
food safety regulations at all
times
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Utility 1 ● At least Senior High School ● Responsible for ensuring the P10,000
(Dishwasher) Graduate cleanliness and sanitation of
● Preferably with work experience dishes, tableware, glassware,
● Must be Hardworking and pots, pans, and utensils
Flexible through manual and machine
cleaning methods.
Additionally, dishwashers
are expected to keep the
dishwashing area clean and
safe.
● Scrape, rinse, and load dishes
and utensils into dish
machine
● Unload dishes and utensils
from dish machine and
organize them properly
● Empty trash containers
regularly
● Maintain a clean work area
and kitchen by sweeping and
mopping as needed
● Perform additional cleaning
duties as requested
● Clean food prep stations and
equipment
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ORGANIZATIONAL CHART
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RECRUITMENT PROCESS
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HIRING PROCESS NARRATIVE
HIRING PROCESS NARRATIVE
● Phone Call – These may be as short as 10 minutes.
● Online - Applicants may fill up the online form from any smartphone, tablet or computer.
● Interview – The first step that an applicant can encounter before he or she is hired. They
can be interviewed through personal, phone or video call. This is the first screening
interview.
After the interview, the applicant may be:
● Reject - Applicant will encounter after he or she failed in the interview.
● Accept – The second step that the applicant encountered he or she passed in the interview.
● Submission of Requirements- This is the process that the applicant provides and submits
the company's basic requirements, such as school credentials, government requirement for
employee’s benefits like SSS, pag-ibig etc. Can also be done through personal or online
submission processes like in email.
● Initial interview; means that an applicant made it past the resume-screening first process.
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● Unit interview means that the applicant is being interviewed about the employment and job
by the manager.
● Examination; the applicant will take an examination as one of the basic requirements of
the pet salon and safe. The applicant will showcase their skills and expertise in the job they
are applying for to know if they are qualified or not.
● Medical (Health Screening); Next, medical health for the purposes of the Bank’s image
● Final interview; after you have been called for screening, expect that you will have an
interview again with the manager regarding the job and other policies.
● Last, wait for the call of the store / manager for the contract signing and orientation when
will the applicant can start to their job
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TRAINING AND DEVELOPMENT PROGRAMS
Training and development refers to educational activities within a company created to enhance the
knowledge and skills of employees while providing information and instruction on how to better
perform specific tasks.
1. Orientation - As new people in the workplace, we must guarantee that the employees'
obligations, including all corporate policies, are thoroughly understood. The fundamental
flow, norms, and dos and don'ts in the workplace. We also teach fundamental labor skills
such as how to utilize equipment and materials, how to manage supplies, and how to store
and operate a cash drawer.
2. Guidance and Observation - It is important to know that training your staff does not end
with the provision of instructions and orientation. We are advised to ensure that the
experienced staff, especially department heads continue guiding and observing the actions
of both the new and current staff. Guidance and observation helps to ensure that the new
employees are practicing what they have been taught. That is providing services to the
customers according to the best practices described in the training manual.
3. Personality Development Program - This entails all the aspects of knowing oneself,
understanding the behavior of other people and improving confidence in communicating
with others especially to customers.
4. Employee Evaluation - A performance review is an important exercise. Not only does the
program help to track the employee’s progress but it helps to determine if the
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an employee is a valued member of the team. Furthermore, a performance review evaluates
the employee’s attitude, efficiency plus their strengths and weaknesses. We have 2 ways
of approaching this; 1. We can request customers to leave a short comment about the food,
hosting and serving after they are done with their meal. These comments can be submitted
via on-site gadgets provided by the restaurant. 2. Supervisors/Managers can also provide
employee performance reports which contain data and information collected daily, weekly
and monthly. From this data, we can create a performance review of each employee.
5. Implementation of Team Building Exercises - Team building helps to create
opportunities for the employees to socialize outside the work environment. There are many
activities employees can do during team building exercises. Some of them include
competitions, parties and retreats among others. Doing this will not only help to motivate
the employees but it will help employees build better relationships thus improving
productivity and team work.
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EMPLOYEES BENEFITS
PHIL HEALTH
According to Republic Act no. 7875. All employees are required to be contributors of this
service. At least 6 months’ current contribution Reduces your expenses during confinement or
ailment of selected health services.
PAG -IBIG
According to Republic Act no. 7835. Employees are also required to contribute, on behalf
of their employees, to the home development fund. 21 months’ contribution This company has a
savings program that provides the lowest interest housing and land acquisition loans to its members
that are payable. It has affordable housing shelter financing that gives every Filipino worker an
opportunity to own a house in easy payment plans from their monthly wages.
SSS
According to Republic Act no. 8282. All employees hired by private companies are
required to become an SSS member.
Sickness Benefit- It’s a daily cash allowance paid for the number of days a member is
unable to work due to sickness or injury.
Maternity benefit It’s a daily cash allowance granted to a female member who is unable to
work due to childbirth or miscarriage.
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EMPLOYEE RIGHTS, POLICIES, AND RESTRICTIONS
Every business must create appropriate and relevant employment policies, but salons and
cafes deal with special circumstances that offer types of additional compensation such as meals
and tips. The employment policies you adopt for your salon and café reflect who you are as a
business & as a business owner.
● Right to be free from discrimination and harassment of all types.
● Right to have equal work opportunity.
● Right to a safe workplace, free of dangerous conditions, toxic substances, and other potential
safety hazards.
● Right to security of tenure.
● Right to fair wages for work performed.
● Right to wage-related benefit (13th month pay).
● Rights for personal possession are generally considered private, including bags, and employee
storage lockers.
● In case the business experiences a large demand for the service, employees are eligible to work
overtime and have the right to receive overtime wages for hours worked that exceeds their regular
working hours.
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● In case of urgent and depending on the situation the employee has the right to have an unpaid
work leave for 5 days.
● Rights to have a rest and lunch break at least 20 minutes.
● Right to have weekly rest day
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COMPANY POLICIES
NEATNESS & DRESS CODES
Employees engaged in tasks involving customers and performing such services are
required to wear company-designated uniforms at all times while working and representing
Unwind and Indulge Wellness Café. Each employee will receive three uniforms upon hire.
Employees are required to sign for the uniforms and upon issue, the company uniforms become
the responsibility of the employee for maintenance and care. The employees are expected to
comply with the following;
● The uniform given to employees must be worn properly while on duty.
● Bathing daily and using deodorant for personal hygiene purposes. Moderate use of
cosmetics to become pleasing in front of the customers.
● Tattoos should not be visible when wearing the company uniform.
● No multiple piercing, only one pair of stud earring are allowed to be worn by women.
● Necklace can be worn but should be hidden under the uniform. No other accessory is
allowed to be worn while on duty.
● For them men, the hair must not overlap the collar and should not exceed from the scalp.
● Ladies' hair should be away from the face and long hair should be tied.
● Men are not allowed to grow their mustache and stubbles should be shaved as soon as
noticeable.
● All employees should have clean hands and short fingernails.
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RE-ORGANIZATION
Reorganization is allowed under Chapter 11 of the bankruptcy code, which usually
involves a company or partnership. A chapter 11 debtor generally offers a reorganization plan to
keep his or her firm afloat while paying creditors over time. Chapter 11 can also provide relief to
businesses and individuals. The filing of a petition with the bankruptcy court serving the debtor's
domicile, home, or primary place of business is the first step in a chapter 11 case. A voluntary
petition is one that is submitted by the debtor, whereas an involuntary petition is one that is filed
by creditors who satisfy specific criteria.
REORGANIZATION STRATEGY
o Carry out market research.
Many businesses will never be the same again. And the long-term company strategy you
worked on last year has most certainly been replaced with a 30-, 60-, or 90-day strategic plan
aimed at getting you through the short term.
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o Align your structure to the current market's requirements.
“It starts with creating a new mission or strategic plan for 2021—based on the current
market, the products selling now, and what customers want,” said McAlister. “Just because you
sold some items last year doesn't imply, they're still the appropriate products for 2021, or that
you're marketing them correctly.” A popular technique is to "socialize" some of the major changes
you want to make after you establish your new plan and before you put it into action. Establish a
core group of internal advocates and begin addressing the findings of your market research as well
as the need to better align the business for success. There should be no major shocks when you
deliver the realignment. Key employees are aware of the impending event, are aware of the reasons
behind it, and may assist in smoothing communication throughout the organization.
After that, you may realign your teams with your new mission and strategic strategy.
o Examine your abilities closely.
Examine your talent and evaluate if they are genuinely productive in their present jobs
while looking at your teams. Is their skill set, agility, and emotional intelligence sufficient to pivot
to a new job or set of responsibilities? Is what they're doing correct? Are they successful in
achieving their objectives? Is it possible for them to lead a team of people who work remotely? Is
it possible for them to lead a remote team? Your department's KPIs will be crucial in this regard.
Using other resources might also be a good idea.
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“Prior to the pandemic crisis, this would have been near-impossible. "What sort of talent
is now deemed "excellent talent" for your new organization?" is the number one question I advise
all executives to ask themselves.
o Actively communicate
After you've completed your reorganization, double-check that the new structure is
functioning properly. This necessitates both accountability and listening. Consider holding
monthly leadership meetings to evaluate your previous month's activities, what's working and what
isn't, where you might need assistance, and what you have planned for the next month.
“It's possible that your staff don't comprehend what you're attempting to accomplish if they
repeatedly fail to meet your objectives. Before moving forward with implementation, good leaders
must be excellent communicators and ensure that they and their team members are on the same
page.”
Bringing it all together: Organizations in need of support in any of these important areas
may need to enhance their leadership team or seek outside expertise. Interim executives with
demonstrated expertise and the relevant skill sets are easily accessible on an interim, fractional, or
project basis, including chief restructuring officers, chief human resources officers, and
organizational transformation consultants. Bringing in more leadership ammunition might be a
smart decision to ensure a smooth and timely restructuring.
BUSINESS TURNAROUNDS
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● Discover the business position and what are the problems that the business is dealing with
● Making sure the every body fully understand, commit, and support the situation
● Restructuring Finances
● Crisis Stabilization
● Increase Revenue - Without Spending More On Ads
SUCCESSION OF BUSINESS
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Unwind and Indulge Wellness Cafe is an unincorporated sole proprietorship dissolved
upon the death of the owner. The business's cash, inventory, and other assets are the owner's
personal property and become part of the owner's estate just like their other personal effects. There
is no separate business to pass on.
The business cannot continue to operate under its original name, and the business cannot
be passed to any family or co-workers. After the death of the owner, Unwind and Indulge Wellness
Cafe will no longer exist.
PROPOSED COMPANY UNIFORM
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STORE MANAGER
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MASSAGE THERAPIST AND AESTHETICIAN
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RECEPTIONIST, CASHIER, AND UTILITY
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BARISTA
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COMPANY ID
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LEAVE AND ABSENCES
● Arrive punctually at your work area.
● An unexcused absence will not be approved.
● Employees must secure prior formal authorization for leave of absence.
● Employees should return to work after leave of absence.
BEHAVIOR
● Have manners and great communication skills.
● Employees should be able to confront the tension between them and resolve whatever
disagreement arises.
● Being able to balance work and life.
● Employees should be responsible.
● Always look presentable.
● Taking care of company’s property
HEALTH, SAFETY AND SECURITY
● Keep the workplace clean and safe.
● Giving data and information about the company to unauthorized persons is strictly
prohibited.
● Employees should use tools appropriately.
● Employees should wear the right uniform given.
● Body tattoos should not be visible when wearing the company uniform.
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● No multiple piercings, only one pair of stud earrings are allowed to be worn by women.
Necklace can also be worn but should be hidden under the uniform. No other accessory is
allowed to be worn while on duty.
● All employees should have clean hands and short fingernails
VIOLENCE AND WEAPONS
Employees are strictly prohibited from bringing any weapons, including knives, pistols,
rifles and stun guns. Neither threat of violence nor fighting will be tolerated. Addition to that if the
problem or conflict arises to other workers, the company encourages them to discuss it with the
store manager.
SMOKING AT THE WORKPLACE
● Employees may smoke on the scheduled breaks or during meal time as long as they do so
outside the store or office but not directly in front of the business establishment.
● Employees may not smoke while performing work duties. Employees found to be smoking
in the job will be terminated.
DRUG FREE WORKPLACE
Unwind and Indulge Wellness Café will not tolerate any involvement of illegal drugs or
illegal use of legal drugs in our workplace. The use, possession, distribution, or selling of
controlled substances is strictly prohibited, if the employees violate this policy it will result in
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termination and will face criminal charges. Prior to employment, the employees should undergo a
drug test. It is also required to take random drug tests during their employment. Positive result on
any such drug test is grounds for immediate termination.
RESPONDING TO CUSTOMER INQUIRIES AND PROBLEMS
All the employees of Unwind and Indulge Wellness Café give high and best quality of
services offered to each customer to ensure their satisfaction in our products and services.
Employees are responsible to communicate and respond to the request and concern of all the clients
to achieve and maintain this goal. It is also essential to make our customers feel welcome and
extend highest courtesy at all times. A cheerful, knowledgeable and positive attitude is essential
to our commitment to perform the best customer service and exceptional quality.
CASH CONTROL
The following must avoid of each employee in order to have good management
and protect the reputation of the company;
● Unauthorized taking of money, food or property from the store or from a fellow employee.
● Eating food that has not been paid or giving out free food or drinks to anyone.
● Failure to adhere to restaurant cash- handling procedures.
● Coming up or over or short in the cash drawer.
FOOD SAFETY/ SANITATION
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● The employees must follow hand-washing and sanitizing procedures especially in utensils
and cooking materials or equipment
● Use proper timers when preparing food
● Check all the expiration of the raw materials or ingredients. Avoid serving, eating
● or taking food that has expired.
● Observed proper storing of food items in designated areas.
● Ensure all the products are cooked to standards. Not adhering to prescribed security, safety
or health procedures.
SANCTIONS
MINOR OFFENSE Penalty for 1st Penalty for 2nd Penalty for 3rd Offense
Offense Offense
Habitually late for work. Oral reprimand or 3 days suspension Termination

Warning reprimand
Your personal problems

will affect your work
performance.
Being negligent to the

customers.
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Not wearing a proper

uniform.
Not proper use of tools or

equipment.
Not wearing the right

safety equipment.
Failure to provide
accurate personnel
records.
Sleeping or loafing while

on duty; inattention to
duty; willful idleness while
on duty.
Using a phone while on

duty.
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MAJOR OFFENSE Penalty for 1st Offense Penalty for 2nd Offense
Failure to report to your 3 Days suspension Termination

manager in case of
absence.
Disrespect of customers.
Being fiery to the

customers.
Absence without leave

(AWOL).
Any damage of the

property caused by the
employees.
Giving company data and

client information without
authorization.
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Pilferage of company
resources- theft, fraud or
dishonesty in connection
with the employer’s
business or property.
Failure to adhere to café

and spa cash handling
procedure.
GRAVE OFFENSE PENALTY
Administrative confirmed positive search AUTOMATIC TERMINATION AND

under the test portion of the Drug -Free WILL FACE CRIMINAL CHARGES
Workplace Program.
Unlawful use, under the influence or

unauthorized possession of drugs, drug
paraphernalia or controlled substance
while on work premises or in a duty status.
Participates in a gambling activity while on

Areas of workplace or in a position of duty.
Operating, assisting or promoting

gambling activity while in the working area
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or on duty status or while others involved
are in duty status.
Carrying a firearm or other weapon on the

workplace unless specifically
authorized/required in the performance of
duties.
Damage to the company property.
And all criminal offenses and acts.
OPERATIONAL PLAN
A. BUSINESS OPERATING HOURS
Time Frame PARTICULARS
11:00 AM Employees must log in in the logbook provided by the company

for monitoring purposes
11:05 - 11:20 AM Preparation for opening the store
11:20 AM Opening of the store and accepting customers
11:20 AM - 3:00 PM Operation of business
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3:00 - 4:30 PM Lunch time of employees (one employees at a time)
4:30 - 6:00 PM Performing services and assist customers
*6:15 PM* Cut off time
6:15-6:45 PM Cleaning and Checking the inventories
6:45-7:00 PM All employees must sign off and leave the store premises
B. WEEKLY WORK SCHEDULE
POSITION MON TUES WED THURS FRI SAT SUN
Store Manager
Receptionist Day off
Massage Therapist Day off
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Aesthetician Day off
Barista Day off
Cashier Day off
Maintenance Staff Day off
Crew Member Day off
Utility Day off
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C. DAILY WORK SCHEDULE
TIME Store Receptionist Massage Aesthetician Barista Cashier Maintenance Crew Member Utility
Manager Therapist Staff
11:00 AM Employees must log in in the logbook provided by the company for monitoring purposes
11:05 PM Cleaning and preparation before opening the store

11:20 PM
11:20 PM Opening and assisting customers
11:20-3:00 PM Operation of the store
3:00 PM Breaktime 1 Breaktime Breaktime 1 Breaktime 1

3:30 PM 1
3:30 PM Breaktime 1 Break time 1 Breaktime 1 Breaktime 1

4:00 PM
4:00 PM Breaktim
4:30 PM e1
4:30-6:00 PM Operation of the store
*6:15 PM*
Cut off Time
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6:15-6:45 PM Cleaning and checking the inventories
6:45-7:00 PM All employees must sign off and leave the store premises
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PRODUCTION/ OPERATIONAL COST
Beverages & Total Cost Total Price

Cakes Mark-Up
In Regular In Venti In Regular In Venti In In Venti

Regular
Coffee Americano 60 81 40 54 100 135
Espresso 57 81 38 54 95 135
Cafe Mocha 81 93 54 62 135 155
Strawberry Creme 90 105 60 70 150 175
Triple Mocha 72 78 48 52 120 130
Choco Java Chip 78 87 52 58 130 145
Dark Mint
Chocolate 90 99 60 66 150 165
Caramel Toffee 90 99 60 66 150 165
Affogato 90 108 60 72 150 180
Chai Latte 72 90 48 60 120 150
Caramel Latte 90 108 60 72 150 180
Cookie Butter Ice
Blended Drink 108 120 72 80 180 200
Japanese Sencha
Tea 66 - 44 - 110 -
Teaspresso 84 108 56 72 140 180
Ice Americano 87 90 58 60 145 150
Ice Latte 93 99 62 66 155 165
Classic Coffee
Frappe 99 105 66 70 165 175
Hazelnut Frappe 102 108 68 72 170 180
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Oreo Frappe 102 108 68 72 170 180
Java Mochaccino
Frappe 102 108 68 72 170 180
In Whole In Slice In Whole In Slice In Whole In Slice
Blueberry
Cheesecake 426 51 284 34 710 85
Chocolate Mousse
Cake 405 39 270 26 675 65
Cake Pops 30 - 20 - 50 -
Carrot Cake 570 60 380 40 950 100
Almond Croissant 72 - 48 - 120 -
Avocado Glazed
Doughnuts 33 - 22 - 55 -
Pistachio Doughnuts 33 - 22 - 55 -
Salted Caramel
Cake 450 36 300 24 750 60
Tiramisu Cake 72 - 48 - 120 -
Egg Tart 48 - 32 - 80 -
Cinnamon Roll 207 34.2 138 22.8 345 57
Macaron 90 15 60 10 150 25
Bento Cake 150 100 250
Tsokolate Walnut
Cake 237 - 158 - 395 -
Baguette 57 - 38 - 95 -
Banoffee Pie 132 - 88 - 220 -
Swiss Rolls 45 - 30 - 75 -
Shibuya Honey
Toast 105 - 70 - 175 -
Cookies 27 - 18 - 45 -
Chocolate Fondue 99 - 66 - 165 -
Caramelized Apple
Crumble 108 - 72 - 180 -
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Cocoa Toffee
Banana Crunch 111 - 74 - 185 -
The Ultimate
Strawberry 114 - 76 - 190 -
Services Total Cost Mark-Up Total Price

Thai Body Massage 240 160 400
Aromatherapy Massage w/ Herbal Leaves 300 200 500
Swedish Whole Body Massage 330 220 550
Hot Stone Massage 720 480 1200
Coffee Back Massage 180 120 300
Bullseye Massage 330 220 550
Traditional Filipino Massage 630 420 1050
Volcanic Stone 480 320 800
Neck Shoulder and Scalp 420 280 700
Back Massage 180 120 300
Head Massage 150 100 250
Foot Massage 150 100 250
Salt Scrubs 480 320 800
Botanical Rice and Milk 720 480 1200
Deep Cleansing Facial with Collagen 1500 1000 2500
Men's Vitality Facial Treatment 900 600 1500
Natural Facial 420 280 700
Ear Conditioning 300 200 500
Manicure 150 100 250
Pedicure 180 120 300
Paraffin Treatment 720 480 1200
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Luxurious Foot Spa with Pedicure 450 300 750
Luxurious Hand Spa with Manicure 420 280 700
Underarm Waxing 108 72 180
Brazillian 360 240 600
Bikini Waxing 480 320 800
Leg Waxing 450 300 750
Ear Candling 102 68 170
Eyebrow Threading 90 60 150
Upper Lip 132 88 220
Chin 60 40 100
Arm 150 100 250
Underarm 120 80 200
Hand Reflexology 150 100 250
Foot Reflexology 180 120 300
Ventosa Cupping Therapy 390 260 650
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PRODUCTION PROCESS
FOR BEVERAGES
Espresso
Time: 10 minutes
Total Time: 10 minutes
Step 1: CLEAN YOUR PORTAFILTER
Before dosing the coffee to your portafilter, make sure that the portafilter is clean and tidy. Both
moisture and leftover grounds might (and most likely will) make your future espresso taste over-
extracted = astringent and bitter.
Step 2: DOSE CORRECTLY
This should be pretty easy. With on-demand grinders you just need to push a button with your
portafilter or hand and the grinder will do your pre-set dose. If you want to be a really professional
and geeky barista, check your dose on a scale before distributing and tamping. This way you can
be quite sure that your extraction will be correct because your dose won’t be too much or little.
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Step 3: DISTRIBUTE YOUR GROUNDS IN THE PORTAFILTER
Most likely your grinder will dose the grounds to the portafilter’s basket to a mountain or a pyramid
shape. This means that you have uneven distribution of the grounds so some parts of the basket
will have more coffee and some parts less if you don’t distribute them before tamping. Bad
distribution of the grounds might lead to channeling.
You can also use distribution tools if you want to get geeky. Distribution tools are a really great
way to enhance the consistency of your espressos and their extractions.
Step 4: TAMP EVENLY AND CONSISTENTLY
The aim of tamping is to remove any air pockets in the coffee puck and do this so that the puck is
completely leveled. Tamp so long and “hard” that you feel that the puck is compressed (in other
words it doesn’t go down anymore). Pay attention that the puck is horizontally leveled so that you
avoid channeling and over, under or uneven extraction.
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Step 5: RINSE YOUR GROUP HEAD
Before inserting the portafilter to the group head, you might want to rinse the group head to remove
any old coffee from it. Easy way to keep your espresso machine clean. Rinsing will also make sure
that your group head is properly heated and this way you might be able to extract more of your
coffee.
Step 6: INSERT THE PORTAFILTER AND START BREWING IMMEDIATELY
After rinsing, insert the portafilter to the group head and start brewing IMMEDIATELY! If you
don’t start brewing immediately, the heat from the group head might “burn” the surface of your
coffee which leads to bitter notes in the cup.
Step 7: BE AWARE OF THE YIELD & BREW TIME
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Now you are brewing your espresso. If you are using a volumetric machine, be aware of your brew
time. In the case of too short extraction time (under-extraction) or too long extraction time (over-
extraction) you might want to make a new espresso and/or check your grind size and dose. If you
are using a manual espresso machine, be aware of your yield e.g. if your espresso is running a bit
too fast, you are just diluting (making it milder) your espresso and possibly also over-extracting at
the same time.
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Step 8: SERVE WITH A SMILE
If you follow these steps and you’re using a good brewing recipe, most likely you will have a tasty
espresso in the cup. It is important to remember that we baristas are in the hospitality business so
be sure to serve your customers well. Tell them a little about the coffee you’re using and what kind
of flavours they should be expecting from the espresso. And most important of all; SMILE. With
a tasty espresso served with a smile you can make someone’s day.
Step 9: DISCARD THE PUCK, CLEAN THE BASKET AND RINSE THE GROUP HEAD.
After serving, keep the places neat and tidy. Clean the basket from any old coffee and moisture,
rinse the group head and insert the portafilter back to the group head. It is much easier, faster and
nicer to make the next espresso when places are in order.
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Whole Body Massage
Step 1: USE MASSAGE OIL.

It is essential to use oil when giving a massage. It helps your hands to glide easily over the skin,
so you don't cause pulling, pinching or any kind of pain to your partner/client.
Step 2: HAVE PLENTY OF TOWELS ON HAND.

Make sure you have plenty of fresh, clean towels on hand for use during the massage.
● First you will need to cover the surface you are working on with towels in order
to protect them from the massage oil (which can stain).
● Secondly, you will need towels to cover your partner/client's body as you work
on them. Ideally they should be stripped down to their underwear to leave as
much skin exposed as possible. Then you can cover them with a towel to protect
their modesty and to keep them warm while you are working on each body part.
● Thirdly, you will need extra towels to wipe the excess oil off you hands during
and after the massage.
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Step 3: MAKE SURE THE ROOM IS COMFORTABLE.

It is essential that the room is comfortable for conducting your massage. If your partner/client
feels uncomfortable throughout the massage, they will not enjoy it as much!
● Make sure they have somewhere comfortable to lie down, such as a bed, a soft rug or a
proper massage table. Cover the surface with soft towels to keep them clean and free of
oil.
● Make sure the room is nice and warm. Remember that your partner/client will be partly
undressed for the duration of the massage, so you don't want them to be cold. Use a space
heater if necessary.
● Make sure the room you use for the massage is somewhere private where you will not be
disturbed by any other people, children or animals.
Step 4: START WITH THE NECK AND SHOULDERS.
Place a hand on either shoulder in the classic massage position and knead the thumbs deep into
the muscles of the shoulders. Use your fingers for grip, but don't press them into the collarbone,
as this can be painful.
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● When you've finished with the shoulders, use the press and release technique to
massage along the neck, all the way to the hairline. Remember to keep your
hands on either side of the spine.
● Now move around to stand in front of your client/partner's head, so their
shoulders are facing you. Make a fist with each hand, then rub the knuckles
gently but firmly across the tops of the shoulders, to release any tension,
● Next use your thumbs to press and release along the tops of the shoulders and up
the back of the neck.
Step 5: DO THE FEET.

Start massaging the soles of the feet by wrapping both hands around the foot and using your
thumbs to apply pressure.
● Pay special attention to the arch of each foot, as this area tends to accumulate a
lot of tension, but also massage the heel and the ball of the foot.
● When you get to the toes, grab each one individually and give it a gentle pull,
this helps to release any tension.
● Be aware that not everyone likes having their feet touched, and some people are
very ticklish, so ask your partner/client before you touch their feet
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Step 6: WORK YOUR WAY UP THE LEGS.

When you're done with the feet, move onto the back of the legs. Give each leg a couple of long,
relaxing strokes to begin with, all the way from the calf to the upper thigh.
● Apply light pressure with both hands, smoothly stretching the skin. This
technique is known as effleurage, and is a good way to ease into the massage.[2]
● Then, cover the leg you're not currently working on with a towel and focus on
massaging the calf of one leg. Use a kneading technique (like kneading bread) to
work the calf muscle.
● Move up towards the thigh and repeat the kneading technique here. Then press
the heel of your hand into the skin and very slowly move it along the thigh. You
should always move in the direction of the heart.
● Cover the leg you just finished working on with a towel (to keep in heat) and
repeat the massage on the other leg.
Step 7: MOVE FROM THE LOWER TO THE UPPER BACK.

Use the effleurage technique described above to perform long, soft strokes, going from the
top of the glutes to the base of the neck.
● Place the palm of each hand on either side of the spine and work your way
up, keeping your hands parallel to one another. When you reach the top of
the back, fan your hands outwards across the shoulders, as if outlining the
top of a heart.
● Return to the lower back and use a kneading motion to work the large
muscles on either side of the spine. These areas tend to build up a lot of
tension, so make sure to spend some time here.
● Next, use a "press and release" technique to work your way up the back.
This involves pressing your fingertips firmly into the flesh of the back
before quickly releasing. When the pressure is released, your
partner/client's brain will release a rush of pleasurable chemicals.
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● When you get to the upper back, have your partner/client bend their
elbows so their shoulder blades stick out. This will give you better access
to the muscle around the edge of the shoulder blades, which tends to
harbor a lot of tension and knots.
● To work on the knots, use a thumb or single finger to press and release
repeatedly around the problem area.
Step 8: MASSAGE THE HANDS AND ARMS.

When you're done with the neck and shoulders, move onto the arms, working on one at a
time.
● Hold your partner/client's wrist in your left hand, so their entire arm is
lifted from the bed. Then use your right hand to sweep along the back of
the forearm, along the tricep and over the shoulder, coming back on the
opposite side.
● Now, switch to holding their wrist in your right hand, then sweep your left
hand along their forearm and bicep, then over the shoulder and down the
opposite side.
● Place your partner/client's arm back on the bed, the use your fingers and
thumbs to gently knead the forearms and upper arms.
● To massage the hands, take their hand in yours and massage the palm with
your thumbs, using small circular motions. Then, take each finger in turn
and slowly slide from the knuckles to the nail. Pull each finger firmly, but
not so hard that you cause it to crack!
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Step 9: END WITH THE HEAD.
Ask your client/partner to flip over so you can work on the head and face. Give them a moment
if they need to rearrange their towel.
● Use your thumbs to gently massage the top of the scalp. For added pleasure, use
your nails to scratch slightly.
● Next, massage the folds and lobe of each ear between your thumb and forefinger.
Then use your fingertips to gently swipe along the contours of the cheekbones
and not.
● Put your hands beneath your partner/client's head and lift it slightly from the bed.
Use your fingers to find the small hollows when the neck meets the base of the
skull. Apply firm pressure with your fingertips, then release. Repeat several
times.
● Put your hands underneath the jaw and pull the head gently upwards, to stretch
the neck muscles. Now, gently press the center of the forehead (between the
eyebrows) with your fingertips and release. Repeat for 30 seconds.
● Next use your fingertips to gently massage the temples, moving in slow circular
motions. The temples are an important acupressure point, so this helps to relieve
tension.
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Step 10: WORK SLOWLY.
Never try to rush through the massage - it should be a luxurious, relaxing experience for your
partner/client.
● Dedicate time to each individual body part, giving it your full care and attention,
and keep your strokes long, smooth and slow.
Step 11: KEEP YOUR HANDS IN CONTACT WITH THE SKIN AT ALL TIMES.
Your hands should be in contact with your client/partner's skin for the full duration of the
massage - this keeps the momentum flowing and never breaks the atmosphere of relaxation.
● Even if you have to grab a towel, a drink of water or more massage oil during the
massage, try to keep one hand on the skin at all times.
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Step 12: COMMUNICATE.
Communication is key throughout a massage. What feels good to you mightn't feel good to the
other person, so it's important to ask them how they're feeling and to really take on board their
responses.
● Ask them how the pressure feels, where they would like you to work on and
what they enjoy the most. However, try to speak in a low, soothing voice to
maintain the calm atmosphere.
Step 13: PAY ATTENTION TO KNOTS.

If the person you're working on has a lot of knots in their back, it's a good idea to work on
them to try to release them.
● However, make sure to ask your partner or client first, as some people find
this too painful and would rather not ruin their relaxing massage.
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● The knots may feel like large, circular areas of tightness, or tiny bumps
which almost feel like peas beneath the skin. Try to get directly on top of
the knot, otherwise it can slip out from beneath your fingers.
● Apply increasing pressure to the knot, then rotate your thumb or finger to
try to undo it. You may need to rotate in opposite directions in order to
work it out fully.
● Try not to get too involved in any deep tissue work though - this is best
left to qualified massage therapists. Stick to what feels good for you
partner/client.
Step 15: AVOID THE SPINE AND ANY BONES.
Never apply pressure to the spine or any other bones. This will feel unpleasant and
uncomfortable for your partner/client and has the potential to cause more harm than good.
● Besides, it is the muscles you really need to work on, as this is where the most
tension collects. Stick to the muscles and you can't go wrong!
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PROCESS AND STRATEGY
Customers who want to visit Unwind and Indulge's spa or cafe have two different options.
If the customer decides to go to the salon, he/she must select our services which includes the
following: Body Massage, Neck and Shoulder Scalp, Facial Massage, Manicure, Pedicure, and
Threading. After selecting their choice service, the selected salon staff will then execute/perform
the service and inform the customer of the outcome. The customer will then proceed to the cashier
and pay, and the salon personnel will express their gratitude. On the contrary, if the customer wants
to go and relax in our café, he/she has two options to choose whether to dine-in or to go. Customers
that order "By Dine-In '' will be directed to the dining area, where they will be greeted by company
staff who will take their orders and serve the food. Once the customer has received their order,
they can dine while taking in the atmosphere of the business. Those who wish to take it home will
use "By Take-Out," in which they will place an order at the store, and the personnel will cook their
meals and have them ready for them to take home. Customers will be paid, and employees will
say "thank you" as they depart.
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PROCESS FLOWCHART
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OPERATIONAL CYCLE IN UNWIND AND INDULGE WELLNESS CAFE (CAFE)
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The customer will enter the Unwind and Indulge Wellness Cafe, where they will be able
to select and place their order at the counter. The cashier will then ask if the food is for dine-in or
take-out, and after listing all of the orders, the staff will pass it to the cook for preparation while
the customer pays for their orders. The staff will deliver the order to the customer after it has been
prepared. For dining orders, the food is placed on trays and served to the customer's table; for
takeout orders, the staff will pack the orders in paper and hand them to the customer.
OPERATIONAL CYCLE IN UNWIND AND INDULGE WELLNESS CAFE (SPA)
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The customer will select a spa service that they want, after they choose the best service for
them the staff will perform the service. After the service is done, the staff will ask if there are any
additional services that they would like to add, if none the customer will go to the cashier area and
pay for the service.
UNWIND AND INDULGE WELLNESS CAFE WASTE MANAGEMENT DISPOSAL
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FOOD AND BEVERAGES WASTE MANAGEMENT
After the customers have finished eating and already left the café, the staff will clean the
table area to keep it clean for the new set of customers. The garbage should be collected and
separated into biodegradable and non-biodegradable categories. After work hours, the staff will
dispose of the garbage in the building's garbage area, where it will be collected by the garbage
collector the following day.
SPA WASTE MANAGEMENT
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After providing services to the customer, the staff will immediately collect the waste and
place it in a bag with a label. Following that, the staff will clean the area and dispose of the garbage
in a separate storage area, so that the garbage will be collected the following day.
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TECHNICAL
CHARACTERISTICS
PROJECT SITE
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DESCRIPTION
● Minimum of 25 sqm/cut
● Commercial Bldg built in 10,221sqm and
● Generous Parking Slots
● Outdoor Mall / Open-Air Architectural Design for a Greener Environment
● 20,000 Monthly
VICINITY MAP
FACILITIES AND IMPROVEMENT
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FLOOR PLAN
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CRITICAL RISK MANAGEMENT
Problem and Assumption Insurance Provisions Contingency Plan and Control
● Life Insurance ● Earthquake Drill

● Calamity Insurance ● Hospital Contact Nos.
● Earthquake Emergency Exit First
EARTHQUAKE Insurance ● Aid kit Hospital
● Property Insurance
● Accident Insurance
● Calamity Insurance ● Calamity Drill

● Life Insurance ● First Aid kit
● Fire Insurance ● Monitor Typhoon Warning
TYPHOONS ● Property Insurance Signal Emergency Exit
● Accident Insurance ● Hospital Contact Nos.
● Accident Insurance ● First Aid kit

● Life Insurance ● Fire Drill
● Fire Insurance ● Emergency Exit
ACCIDENT ● Property Insurance ● Hospital Contact Nos
● Fire Insurance ● Fire Drill

● Life Insurance ● First Aid kit
● PropertyInsurance ● Fire Sprinkler
FIRE ● Accident Insurance ● Fire Exit
● Building Insurance ● Fire Extinguisher
● Fire Blanket
● Hospital Contact Nos.
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FUTURE RESEARCH AND DEVELOPMENT
We intend to open new branches in various parts of Quezon City as our profits grow. For
the happiness of our consumers, we will improve our services by adding more meal choices. We'll
also run fresh promotions to engage more people and boost sales. And also, inside and outside the
facility, CCTV cameras will be installed. And we will require more team members as the company
expands, thus we will make sure to hire more potential personnel.
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FINANCIAL STATEMENTS
AND PROJECTIONS
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FINAL ASSUMPTION AND KEY PROJECTIONS
UNDERLYING ASSUMPTIONS
1. Café & Salon Sales will be increased by 10% every year.
2. Cost of Goods sold will increase 10% every year
3. The Total Liabilities and Equity will be increased by 60% then 16% the following year.
4. Depreciation for equipments with 3 years life span is 30%
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UNWIND AND INDULGE WELLNESS CAFE
PROJECT COST
Capital Expenditure
Furniture & Fixtures 168,510
Cafe Equipment 47,993
Spa Equipment 42,134
Office Equipment 62,702
Total Capital Expenditure 321,339
Pre-Operating Expense
Advertising Expense 14,650
Utilities Expense (3 months) 18,000
Rent Expense (3 months) 60,000
Permit & Licenses 3,700
Total Pre-Operating Expenses 96,350
Operating Expenses
Cafe Supplies Expense 68,790
Spa Supplies Expense 60,276
Office Supplies Expense 20,397
Salaries and Wages Expense 312,479
Renovation Expense 152,236
Cleaning Expense 15,853
Raw Materials 36,508
Total Operating Expenses 666,539
TOTAL PROJECT COST 1,082,228
Contingency Fund 15,772
TOTAL BUDGET 1,100,000
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UNWIND AND INDULGE WELLNESS CAFE
INITIAL CAPITAL REQUIREMENT
ACCOUNT TITLE
Property and Equipment

Furniture & Fixtures 168,510
Office Equipment 62,702
Cafe Equipment 47,993
Spa Equipment 42,134
Total 321,339
Initial Working Capital 1,178,661
Total Say 1,100,000
Bank Loan 10% 110,000

Equity 90% 1,215,000
Total 1,100,000
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MANPOWER COMPLEMENT
POSITION BASIC NO. OF MONTHLY 3 MONTHS YEAR 1 YEAR 1 YEAR 3

STAFF SALARY
Manager P16,110 1 P16,110 48,330 193,320 193,320 193,320
Receptionist P12,000 1 P12,000 36,000 144,000 144,000 144,000
Massage Therapist P14,640 1 P14,640 42,920 175,680 175,680 175,680
Aesthetician P15,000 1 P15,000 45,000 180,000 180,000 180,000
Barista P14,300 1 P14,300 42,900 171,600 171,600 171,600
Cashier P12,000 1 P12,000 36,000 144,000 144,000 144,000
Crew Member P10,110 1 P10,110 30,330 121,320 121,320 121,320
Utility P10,000 1 P10,000 30,000 120,000 120,000 120,000

(Dishwasher)
NOTE: REPUBLIC ACT No. 10963 or Tax Reform for Acceleration and Inclusion
(TRAIN) stated that Filipino earnings monthly income of P21,000 and not over P250,000
will be exempted from paying the personal income tax (PIT)
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NOTES TO FINANCIAL STATEMENT
SCHEDULE 1: FURNITURE & FIXTURES
PARTICULARS QUANTITY UNIT COST TOTAL

Dining Table 3 2,190 6,570
Lounge Table 1 2,310 2,310

Bench Wall Sofa 2 3,950 7,900
Barstool Chair 2 1,900 3,800
Wooden Chair 6 500 3,000
Sofa Chair 3 4,000 12,000
Locker 2 7,000 14,000
Beds 4 6,900 27,600
Air Conditioner 2 25,500 51,000
Front Load Washing
Machine 1 18,000 18,000
Compartment Sink 1 20,330 20,330
Total 166,510
SCHEDULE 2: OFFICE EQUIPMENT

Office Table 1 1,500 1,500
Office Chair 1 1,288 1,288
Computer Set 1 13,500 13,500
Cash Register 2 17,707 35,414
Filing Cabinet (4 Layer) 2 2,000 4,000
Safe Box 1 2,000 2,000
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Printer 1 5,000 5,000
Total 62,702
SCHEDULE 3: CAFE EQUIPMENT

Coffee Grinder 1 2,000 2,000
Espresso Machine 1 5,800 5,800
Blender 2 1,700 3,400
Refrigerator 1 15,995 15,995
Ice Machine 1 2,000 2,000
Hot Water Dispenser 2 1,899 3,798
Display Cake Chiller 1 15,000 15,000
Total 47,993
SCHEDULE 4: SPA EQUIPMENT

Facial Machine 1 15,000 15,000
Towel Warmer Sterilizer 1 2,599 2,599
Facial Table 1 4,000 4,000
Foot Spa Machine 1 2,829 2,829
Paraffin Wax Machine 1 1,299 1,299
Wax Heater 1 1,500 1,500
Manicure Set
Sterilizer/Disinfection 1 1,899 1,899
Manicure and Pedicure Set 5 465 2,325
Hot Stone with Box Heater 5 1,619 8,095
Dust Mites Vacuum Cleaner 1 1,989 1,989
Iron Steamer 1 599 599
Total 42,134
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SCHEDULE 5: PERMITS
PARTICULARS QUANTITY UNIT COST

DTI Permit 1 500
BIR 1 500
Sanitary Permit 1 1,200
Barangay Clearance 1 500
Mayor's Permit/Business Permit 1 1,000
Total 3,700
SCHEDULE 6: RENT EXPENSE
PARTICULARS RENTING FEE 3 MONTHS PAYMENT

Rent 20,000 60,000
Total 60,000
SCHEDULE 7: RENOVATION EXPENSE
PARTICULARS QUANTITY UNIT COST TOTAL COST

Renovation 75,000
Skilled Laborer 4 15,777 63,108
Bathroom Sink 2 1,540 3,080
Toilet Bowls 2 3,021 6,042
Urinal 1 2,640 2,640
Shower 2 1,183 2,366
Total 152,236
SCHEDULE 8: UTILITIES EXPENSE
PARTICULARS MONTHLY 3 MONTHS
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Electricity 4,000 12,000
Water 500 1,500
Internet and Telephone 1,500 4,500
Total 6,000 18,000
SCHEDULE 9: SALARIES AND BENEFITS EXPENSE
13th
Annual SSS PAG-IBIG PHILHEALT Net Salary Month
Particulars Monthly Rate (Monthly) (Monthly) H (Monthly) (Monthly) Pay
Store Manager 16,110 193,320 720 100 280 14,900 16,000
Receptionist 12,000 144,000 540 100 210 11,150 12,000
Massage Therapist * 14,640 175,680 652 100 256 13,642 14,650
Aesthetician * 15,000 180,000 697 100 263 13,941 15,680
Barista 14,300 171,598 652 100 250 13,298 14,300
Cashier 12,000 144,000 540 100 210 11,150 12,000
Utility (Dishwasher) 10,000 119,999 450 100 177 9,273 10,000
Crew Member 10,110 121,320 450 100 177 9,383 10,110
Total 104,160 1,249,916 4,701 800 1,823 96,737 104,740
Wage Per Day = 537
*On commission basis (quota of 30 customers a moth)
SCHEDULE 10: CAFE SUPPLIES

Coffee Filters (50 pcs) 2 118 236
Aluminum Baking Pan Set (7) 1 290 290
Tong 2 50 100
Solid Turner 2 100 200
Wooden Spatula 2 100 200
Whisk 2 100 200
Kitchen Knife Set (13) 1 599 599
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Mixing Bowl Set (5) 1 280 280
Paper Towel 3 163 489
Peeler 1 50 50
Can Opener 1 200 200
Plate 60 50 3,000
Saucer Plate 100 35 3,500
Coffee Cups with Lid (50 pcs) 25 230 5,750
Paper Straws (200 pcs) 6 108 648
Cake Box 300 40 12,000
Slice Cake Container (50 pcs) 30 200 6,000
Spoon (12 pcs) 20 55 1,100
Fork (12 pcs) 20 55 1,100
Table Napkin Pre-Cut (1,000 pcs) 2 400 800
Take-Out PLastic Bag (50 pcs) 50 379 18,950
Paper Coffee Cup with Lid (50 pcs) 10 370 3,700
Custom Coffee Sleeves (50 pcs) 25 50 1,250
Take-out Holder (25 pcs) 25 60 1,500
Fire Extinguisher (10 lbs) 2 999 1,998
Coffee Decanter 2 400 800
Espresso Tampers 2 200 400
Frothing Pitchers 3 200 600
Knock Boxes 1 300 300
Measuring Cups and Spoon (Set) 2 150 300
Portion Scale 1 300 300
Frothing Thermometer 1 300 300
Timers 1 150 150
Cup, Lid, and Straw Organizer 1 1,500 1,500
Total 68,790
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SCHEDULE 11: SPA SUPPLIES

Bath Towel 65 206 13,390
Hand Towel (12 pcs) 10 119 1,190
Bed Sheet (4 in 1) 10 550 5,500
Thread 1 283 283
Glass Cork (6 pcs) 1 1,492 1,492
Face Cradle Pillow 4 250 1,000
Half Round Massage Bolster 4 260 1,040
Manicure Trolley 1 1,200 1,200
Waxing Spatula (50 pcs) 12 153 1,836
Wax Strip Paper (100 yards) 3 390 1,170
Massage Oil (1 gallon) 10 350 3,500
Ground Coffee (1 kilo) 1 330 330
Exfoliator 5 300 1,500
Facial Cleanser (100 ML) 3 379 1,137
Blackhead Extractor (5pcs set) 1 5,000 5,000
Facial Mask 100 50 5,000
Nail Polish (random colors) 100 35 3,500
Foot Soak (1 gallon) 10 240 2,400
Callus Remover 3 386 1,158
Paraffin Wax 10 150 1,500
Salt Scrub (1 gallon) 2 300 600
Ventosa Glass (set of 12) 5 1,100 5,500
Wooden Chair (small) 3 350 1,050
Total 60,276
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SCHEDULE 12: BEVERAGES RAW MATERIALS

White Sugar (1KG Pack) 10 65.00 650.00
Brown Sugar (1KG Pack) 10 55.00 550.00
Brewed Coffee (1KG Pack) 10 130.00 1,300.00
Espresso Coffee Blend (1KG Pack) 5 150.00 750.00

Cocoa Powder (1KG Pack) 5 100.00 500.00
Fresh Milk (1 Liter) 15 125.00 1,875.00
Strawberry Puree (1KG Pack) 5 245.00 1,225.00
Whipped Cream (250 GM) 15 250.00 3,750.00
Mocha Sauce (468 GM) 2 500.00 1,000.00
Roast Coffee (250 GM) 8 90.00 720.00
Dark Mocha Drizzle (2 Liters) 3 500.00 1,500.00
Cocoa Beans (1KG Pack) 5 130.00 650.00
Peppermint (500 GM) 2 200.00 400.00
Cocoa Butter (500 GM) 5 565.00 2,825.00
Caramel Sauce (2 Liters) 2 500.00 1,000.00
Vanilla Extract (120 ML) 5 29.00 145.00
Chocolate Sauce (1KG Pack) 5 500.00 2,500.00
Chocolate Bar (500 GM) 10 115.00 1,150.00
Biscotti (840 GM) 4 800.00 3,200.00
Sea Salt (1 KG) 2 45.00 90.00
HazelNut (250 GM) 4 200.00 800.00
Pistachio (1 KG Pack) 2 800.00 1,600.00
Cinnamon Powder (1 KG Pack) 3 100.00 300.00
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Black Tea (1 KGPack) 5 160.00 800.00
Caramel Syrup (2 Liters) 2 500.00 1,000.00
Cookie Butter (380 GM) 5 300.00 1,500.00
Maple Syrup (2 Liters) 2 500.00 1,000.00
Honey Syrup (2 Liters) 2 500.00 1,000.00
Vanilla Ice Cream (1 Gallon) 2 250.00 500.00
Chocolate Chips (1 KG) 3 150.00 450.00
Oreo Biscuit (1 Bag) 6 88.00 528.00
Frappuccino Chips (340 GM) 5 250.00 1,250.00
Total 36,508.00
SCHEDULE 13: OFFICE SUPPLIES

Marker (12 pcs/box) 2 55 110
Ballpen (50 pcs/box) 2 165 330
Short Bond Paper (1 ream) 2 149 298
Long Bond Paper (1 ream) 2 149 298
Pencil (12 pcs/box) 2 35 70
Stapler 2 30 60
Staple Wire (5,000 pcs/box) 2 50 100
Scotch tape (18mm, 8 rolls) 2 296 592
Tape dispenser 2 165 330
Scissors 2 85 170
Binder Clip (12 pcs/box) 3 45 135
Log Book 2 40 80
Stamp Pad Ink 3 25 75
Self-Inking Stamp 2 803 1,606
Short Brown Envelope (100pcs) 2 170 340
Long Brown Envelope 2 295 590
Correction Tape 5 20 100
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Calculator 2 185 370
Sticky Notes (100 pcs) 3 15 45
Short Folder (100 pcs) 1 700 700
Long Folder 1 400 400
Total 6,799
SCHEDULE 14: CLEANING EXPENSE

Flat Mop 2 450 900
Broom and Dustpan Set 2 280 560
Trash Can Stainless Steel 2 599 1,198
Garbage Bag (100 pcs) 10 50 500
Toilet Brush 3 45 135
Floor Brush with Handle 2 170 340
Sponge (3pcs/pack) 10 45 450
Rubber Gloves 5 50 250
Bathroom Tissue (48 rolls) 10 380 3,800
Powder Detergent (1 kilo) 5 236 1,180
Zonrox Bleach (1 gallon) 10 149 1,490
All-Purpose Cleaner (3.7 liters) 5 280 1,400
Liquid Laundry Detergent (3.7
liters) 5 350 1,750
Fabric Conditioner 10 190 1,900
Total 15,853
SCHEDULE 15: ADVERTISING EXPENSE

Poster 250 35 8,750
Tarpaulin (5x5 ft) 2 500 1,000
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Customized Calling Card (100 pcs) 3 300 900
Flyers (70 pcs, 5.5x8 in) 10 350 3,500
Facebook Ads 1 500 500
Total 14,650
SCHEDULE 16: MARKETING EXPENSE

Year 1 - Marketing Plan
Flyers (100 pcs) 100 3 300
Signage (5 pcs) 5 250 1250
Calling Card (100 pcs) 100 2 200
Decors - 1,000 1,000
Food sample and testing - 1,500 1,500
Freebies 400 400
Ribbon 120 120
Food 2,500 2,500
Voucher Giveaway 45 2,250 2,295
Tumbler 8,400 8,400
TOTAL 17,965

Free Drink Promo 20 100 2,000
Planner 50 150 7,500
Drinks and Services Discount 5 100 500
Products Discount 20 100 2,000
Calendar 50 30 1,500
Alcohol Dispenser 50 13 650
TOTAL 14,150
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Online Voucher 75 2,500 2,575
Fan 50 25 1,250
Flyers 50 3 150
Calling Cards 50 2 100
Venue 1,000 1,000

Sound System 1,000 1,000
Table and Chairs 500 500
Food and Drinks 18,750 18,750
Cakes 10 350 3,500
TOTAL 28,825
TOTAL MARKETING PLAN
COST 60,940
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DEPRECIATION COST
Furniture & Unit Salvage Lifespa Depreciation Depreciation Depreciation

Fixtures Price Value n Year 1 Year 2 Year 3
Dining Table 3,190 3,190 1 3,190 0 0
Lounge Table 2,310 2,310 1 2,310 0 0
Bench Wall Sofa 4,950 4,950 1 4,950 0 0
Barstool Chair 1,909 1,909 1 1,909 0 0
Wooden Chair 2,090 2,090 1 2,090 0 0
Sofa Chair 4,585 4,585 1 4,585 0 0
Locker 10,099 5,050 2 2,525 2,525 0
Beds 6,900 6,900 1 6,899 0 0
Compartment Sink 20,330 6,777 3 4,518 4,518 4,518
Air Conditioner 28,500 9,500 3 6,333 6,333 6,333
Front Load
Washing Machine 18,200 9,100 2 4,550 4,550 0
Total 103,063 43,859 17,926 10,851
OFFICE Unit Salvage Life Depreciation Depreciation Depreciation

EQUIPMENT Price Value Span Year 1 Year 2 Year 3
Office Table 2,799 2,799 1 2,799 0 0
Office Chair 1,288 1,288 1 1,288 0 0
Computer Set 13,500 6,750 2 3,375 3,375 0
Cash Register 17,707 8,854 2 4,427 4,427 0
Filing Cabinet 5,310 5,310 1 5,309 0 0
Safe Box 4,862 4,862 1 4,861 0 0
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Printer 5,950 5,950 1 5,949 0 0
Total 51,416 28,008 7,802 0
CAFE Unit Salvage Life Depreciation Depreciation Depreciation

EQUIPMENT Price Value Span Year 1 Year 2 Year 3
Coffee Grinder 17,153 8,577 2 4,288 4,288 0
Espresso Machine 19,999 10,000 2 5,000 5,000 0
Blender 3,510 3,510 1 3,510 0 0
Refrigerator 15,995 7,998 2 3,999 3,999 0
Ice Machine 16,558 8,279 2 4,140 4,140 0
Hot Water
Dispenser 1,899 1,899 1 1,898 0 0
Display Cake
Chiller 38,500 12,833 3 8,556 8,556 8,556
Total 113,614 31,390 25,982 8,556
SPA EQUIPMENT
Facial Machine 19,570 9,785 2 4,893 4,893 0
Towel Warmer
Sterilizer 6,300 6,300 1 6,299 0 0
Facial Table 6,200 6,200 1 6,199 0 0
Foot Spa Machine 2,829 2,829 1 2,828 0 0
Paraffin Wax
Machine 1,299 1,299 1 1,298 0 0
Wax Heater 3,575 3,575 1 3,574 0 0
Manicure Set
Sterilizer/Disinfecti 1,899 1,899 1 1,898 0 0
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on
Dust Mites Vacuum

Cleaner 1,619 1,619 1 1,618 0 0
Iron Steamer 1,989 1,989 1 1,988 0 0
Total 45,280 30,595 4,893 0
PROJECTED SALES
Distributi
on
Response Number Breakdown of # of
Drinks s of Orders order Unit Cost Subtotal Sales
in in in
Regular in Venti Regular in Venti Regular in Venti
Coffee Americano 60 0.07 12,000 790 55 45 100 135 5,500 6,075
Espresso 51 0.06 12,000 672 50 39 95 120 4,750 4,680
Cafe Mocha 55 0.06 12,000 724 48 43 130 155 6,240 6,665
Strawberry Cream 59 0.06 12,000 777 48 48 150 175 7,200 8,400
Triple Mocha 51 0.06 12,000 672 45 43 120 130 5,400 5,590
Choco Java Chip 60 0.07 12,000 790 52 48 130 145 6,760 6,960
Dark Mint Chocolate 53 0.06 12,000 698 48 43 150 165 7,200 7,095
Caramel Toffee 44 0.05 12,000 580 45 36 150 165 6,750 5,940
Affogato 46 0.05 12,000 606 46 40 150 180 6,900 7,200
Chai Latte 32 0.04 12,000 422 39 31 120 150 4,680 4,650
Caramel Latte 52 0.06 12,000 685 48 41 150 180 7,200 7,380
Cookie Butter Ice
Blended Drink 33 0.04 12,000 435 39 37 180 200 7,020 7,400
Ice Americano 54 0.06 12,000 711 49 43 145 155 7,105 6,665
Ice Latte 52 0.06 12,000 685 44 39 155 165 6,820 6,435
Classic Coffee Frappe 53 0.06 12,000 698 47 45 165 175 7,755 7,875
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Hazel Frappe 46 0.05 12,000 606 46 37 170 180 7,820 6,660
Oreo Frappe 67 0.07 12,000 883 55 51 170 180 9,350 9,180
Java Mochaccino Frappe 43 0.05 12,000 566 40 40 170 180 6,800 7,200
Total 911 1.00 12,000 844 749 121,250 122,050
Distribution Number of
FOOD Responses orders Unit Cost Subtotal Sales
In
In Slice Whole in Slice in Whole
BLUEBERRY
CHEESECAKE 70 0.05 12,000 639 105 710 67,072 453,536
CHOCOLATE MOUSSE
CAKE 81 0.06 12,000 739 64 675 47,306 498,935
CAKE POPS 54 0.04 12,000 493 50 24,639
CARROT CAKE 42 0.03 12,000 383 100 950 38,327 364,106
ALMOND CROISSANT 65 0.05 12,000 593 120 71,179
AVOCADO GLAZED
DOUGHNUT 47 0.04 12,000 429 55 23,589
PISTACHIO DOUGHNUT 63 0.05 12,000 575 55 31,620
SALTED CARAMEL
CAKE 66 0.05 12,000 602 60 750 36,137 451,711
TIRAMISU CAKE 61 0.05 12,000 557 120 66,798
EGG TART 64 0.05 12,000 584 80 46,722
CINNAMON ROLL 69 0.05 12,000 630 57 345 35,890 217,232
MACARON 64 0.05 12,000 584 25 150 14,601 87,605
Unwind and Indulge
BENTO CAKE 58 0.04 12,000 529 250 132,319
Unwind and Indulge
TSOKOLATE WALNUT
CAKE 49 0.04 12,000 447 395 176,624
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BAGUETTE 38 0.03 12,000 347 95 32,943
Unwind and Indulge
BANOFFEE PIE 48 0.04 12,000 438 220 96,365
SWISS ROLLS 53 0.04 12,000 484 75 36,274
SHIBUYA HONEY
TASTE 50 0.04 12,000 456 175 79,848
COOKIES 68 0.05 12,000 621 45 27,924
WAFFLES CHOCOLATE
FONDUE 63 0.05 12,000 575 165 94,859
CARAMELIZED APPLE
CRUMBLE 41 0.03 12,000 374 180 67,346
COCOA TOFFEE
BANANA CRUNCH 44 0.03 12,000 402 185 74,281
THE ULTIMATE
STRAWBERRY 57 0.04 12,000 520 190 98,829
Total 1315 12,000 239,334 3,255,285
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Distribution Number of
Services Responses orders Unit Costs Subtotal Sales
Thai Body Massage 67 0.04 1,333 52 400 20,921.16
Aromatherapy Massage w/
Herbal Leaves 66 0.04 1,333 52 500 25,761.12
Swedish Whole Body
Massage 57 0.03 1,333 44 550 24,473.07
Hot Stone Massage 53 0.03 1,333 41 1,200 49,648.71
Coffee Back Massage 56 0.03 1,333 44 300 13,114.75
Traditional Filipino
Massage 61 0.04 1,333 48 1,050 50,000.00
Volcanic Stone 47 0.03 1,333 37 800 29,352.07
Neck, Shoulder and Scalp
Massage 65 0.04 1,333 51 700 35,519.13
Express Back Massage 71 0.04 1,333 55 300 16,627.63
Head Massage 70 0.04 1,333 55 250 13,661.20
Foot Massage 68 0.04 1,333 53 250 13,270.88
Deep Cleansing Facial
with Collagen 70 0.04 1,333 55 2,500 136,612.02
Men's Vitality Facial
Treatment 44 0.03 1,333 34 1,500 51,522.25
Natural Facial 71 0.04 1,333 55 700 38,797.81
Manicure 68 0.04 1,333 53 250 13,270.88
Pedicure 69 0.04 1,333 54 300 16,159.25
Paraffin Treatment 45 0.03 1,333 35 1,200 42,154.57
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Luxurious Foot Spa with
Pedicure 57 0.03 1,333 44 750 33,372.37
Luxurious Hand Spa with
Manicure 57 0.03 1,333 44 700 31,147.54
Underarm Waxing 59 0.03 1,333 46 180 8,290.40
Brazillian Waxing 47 0.03 1,333 37 600 22,014.05
Leg Waxing 38 0.02 1,333 30 750 22,248.24
Bikini Area Waxing 41 0.02 1,333 32 800 25,605.00
Ear Candling 50 0.03 1,333 39 170 6,635.44
Eyebrow Threading 46 0.03 1,333 36 150 5,386.42
Upper Lip Waxing 34 0.02 1,333 27 220 5,839.19
Chin Waxing 37 0.02 1,333 29 100 2,888.37
Cheek Waxing 33 0.02 1,333 26 180 4,637.00
Arm Waxing 35 0.02 1,333 27 250 6,830.60
Hand Reflex 31 0.02 1,333 24 250 6,049.96
Foot Reflex 48 0.03 1,333 37 350 13,114.75
Ventosa (Cupping therapy) 47 0.03 1,333 37 650 23,848.56
Total 1708 1.00 808,774.40
PROJECTED SALES
2022 2023 2024
COFFEE SALES 243,300 267,630 294,393

CAKES SALE 3,949,619 3,844,081 4,228,489
SALES FOR COFFEE AND CAKES 3,737,919 4,111,711 4,522,882
OTHER INCOME
SPA SERVICE INCOME 808,774 889,652 978,617
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PROJECTED INCOME STATEMENT
2022 2023 2024

Sales 3,737,919.01 4,111,710.91 4,522,882.00
COGS 2,242,751.41 2,467,026.55 2,713,729.20
Gross Profit 1,495,167.60 1,644,684.37 1,809,152.80
Less; Operating Expense

Permits and Licenses 3,700.00 3,700.00 3,700.00
Advertising Expenses 32,615.00 14,150.00 28,825.00
Salaries and Wages 1,249,916.40 1,249,916.40 1,249,916.40
Rent Expense 240,000.00 240,000.00 240,000.00
Renovation Expense 152,236.00 - -
Utilities Expenses 72,000.00 72,000.00 72,000.00
Office Supplies Expense 20,397.00 20,397.00 20,397.00
Cafe Supplies Expense 68,790 68,790.00 68,790.00
Spa Supplies Expenses 60,276.00 60,276.00 60,276.00
Cleaning Supplies Expense 15,853.00 15,853.00 15,853.00
Depreciation Expense- 43,858.86 17,925.86 10,851.11
Furniture & Fixtures
Depreciation Expense- 89,992.06 38,676.06 8,555.56
Equipment
Total Operating Expense 2,049,634.32 1,801,684.32 1,779,164.07
Other Income 808,774.40 889,651.83 978,617.02
NET INCOME 254,307.68 732,651.88 1,008,605.75
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STATEMENT OF CASH FLOW
2022 2023 2024

Cash Flows from Operating Activities
Performance of Services 1,495,168 1,644,684 1,809,153
Permits and Licenses 3,700 3,700 3,700
Advertising Expense 32,615 32,615 32,615
Salaries and Wages 1,249,916 1,249,916
1,249,916
Rent Expense 240,000 240,000 240,000
Renovation Expense 52,236 - -
Utilities Expense 72,000 72,000 72,000
Office Supplies Expense 20,397 20,397 20,397
Cafe Supplies Expense 68,790 68,790 68,790
Spa Supplies Expense 60,276 60,276 60,276
Cleaning Supplies Expense 15,853 15,853 15,853
Depreciation Expense 133,851 133,851 133,851
Net Cash Flow from Operating Activities 254,307.68 732,651.88 1,008,605.75
Cash Flows from Investing

Cafe Equipment 47,993 47,993 47,993
Spa Equipment 42,134 42,134 42,134
Office Equipment 62,702 62,702 62,702
Furniture & Fixtures 166,510 166,510 166,510
Net Cash Flow from Investing 319,339 319,339 319,339
Cash Flows from Financing Activities

Initial Investment from the Owner 1,082,228 1,190,451 1,309,496.00
Net Cash Flows from Financing Activities
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TOTAL NET CASH 1,017,196.78 1,923,102.79

2,318,101.75
PROJECTED BALANCE SHEET
ASSETS Year 1 Year 2 Year 3

Current Assets
Cash on Hand 1,017,196.78 1,923,102.79 2,318,101.75
Prepaid Rent 240,000.00 240,000.00 240,000.00
Cafe Supplies 68,790.00 68,790.00 68,790.00
Spa Supplies 60,276.00 60,276.00 60,276.00
Office Supplies 20,397.00 20,397.00 20,397.00
Cleaning Supplies 15,853.00 15,853.00 15,853.00
Total Current Assets 1,422,512.78 2,312,565.79 2,723,417.75
Property and Equipment

Furniture & Fixtures 166,510 166,510 166,510
Less: Accumulated Dep.- 43,859 17,926 10,851
Furniture & Fixtures
Office Equipment 62,702 62,702 62,702
Less: Accumulated Dep.- 28,008 7,802 0
Office Equipment
Cafe Equipment 47,993 47,993 47,993
Less: Accumulated Dep.- 31,390 25,982 8,556
Cafe Equipment
Spa Equipment 42,134 42,134 42,134

Less Accumulated Dep.- 30,595 4,893 0
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Spa Equipment
Total Non-Current Asset 185,488 262,737 299,932
TOTAL ASSETS 1,608,000.87 2,575,302.88 3,023,350.09
LIABILITIES AND OWNER’S EQUITY

Current Liabilities
Loans Payable 110,000 110,000 110,000
Total Current Liabilities 110,000 110,000 110,000
OWNER’S CAPITAL
Owner’s Capital 1,458,000.87 2,425,302.88 2,873,350.09
TOTAL LIABILITIES & OWNER’S EQUITY 1,608,000.87 2,575,302.88 3,023,350.09
NET PRESENT VALUE
PV
NET FACTOR PRESENT CUMULATIVE DISCOUNTED
INCOME AT 12% VALUE VALUE PAYBACK PERIOD
2022 254,307.68 0.89 227,096.76 227,096.76 1

2023 732,651.88 0.893 654,258.13 881,354.89 0.74
1,008,605.7
2024 5 0.893 900,684.94 1,782,039.83 0.51
TOTAL 1,782,039.83 2.25

INVESTMENT 1,100,000.00
NET PRESENT
VALUE 682,039.83
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SUMMARY AND CONCLUSION
This study is conducted to create strategic, and realistic feasible business ventures. Unwind
and Indulge Wellness Café is a combination of a Café that offers food and beverages, at the same
time it offers spa services such as manicure, pedicure, and massage. It is located 4102 Molino
Blvd, Molino III, Bacoor Cavite, Philippines. It is a sole proprietorship business type and it is
owned by one person.
To gather resources for this paper we conducted a market study wherein we use as a tool is
google form to spread the questionnaire and gather data. Out of 100 respondents, our primary
target market is those people who are working outside the area of Paseo De Bacoor Cavite, while
our secondary target market is those people who live within the business area. Most of our target
customer prefers to purchase café products such as Oreo Frappe, Coffee Americano, Choco Java
Chip, Strawberry Cream, Chocolate Mousse Cake, Blueberry Cheesecake, Cinnamon Roll and
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Cookies, and for spa services they want to acquire different services such as Express Back
Massage, Natural Facial, Head Massage, Deep Cleansing Facial with collagen, Foot Massage,
Manicure and Pedicure and most of them prefer to visit the store as a walk-in or for reservation
customer.
Unwind and Indulge Wellness Café consist of 8 employees Manager, Receptionist, Cashier,
Massage Therapist, Aesthetician, Barista, Crew Member, and Utility (Dishwasher). All the
employees are obliged to be involved in any operation of the business. The Massage Therapist and
Aesthetician will be commission-based, they need at least 1 customer a day, and a
total of 30 customers a month to achieve their monthly income. Unwind and Indulge ensure that
all the employees will be strictly monitored upon hiring, and all employees should be
knowledgeable and skilled enough to fulfill their duties so the business will be working effectively.
Training programs will be provided to all the employees to have continuous learning and improve
their knowledge and skills.
Unwind and Indulge Wellness Café's promotion strategies will be through word of mouth,
social media platforms such as Facebook, Instagram, and Twitter. We also use cost-efficient
promotional materials like calling cards, posters, and flyers.
The company expected time to successfully establish the business and its brand is 5 (five)
months including the hiring, advertising, and promotion, and increased sales and income.
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This paper also shows our financial highlights that our projected cost, proposed funds,
capital requirements including the expenses, income statement, cash flow, and balance sheet are
financially and economically feasible. It reflects that the business can show a positive result and it
is profitable.
RECOMMENDATIONS
This feasibility study about Unwind and Indulge Wellness Café is absolutely good
innovation and a great opportunity for investment. It shows a concrete assessment of the market
industry, technical, financial, and economic which reveals that this business will be profitable in
the business venture.
Furthermore, this business still needs more information and a lot of research and
development in order to succeed in the current market industry. The Unwind and Indulge and its
management recommend proceeding with deep research and development on the following areas;
1. Provide a larger space for the business establishment
2. Provide delivery services within and outside the area
3. Broaden the target market
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4. Develop a new product and services that will go along with the trends or be the
source of the trend
5. Improve and secure sustainable growth for the company
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APPENDIX
MARKET SURVEY
UNWIND AND INDULGE WELLNESS CAFÉ
Name: (Optional) _______________________________
Instruction: Read the following questions and choose your answer
1. Are you within the area of 4102 Molino Blvd, Molino III, Bacoor, Cavite?
● Yes
● No
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2. What kind of food and beverages do you avail at Unwind and Indulge Wellness
Café? (Select all that apply) *(indicate number of orders)
FOOD
● Blueberry Cheesecake
Prices: Whole 710 pesos 8x3 Slice
No. of orders_____ No. of orders_____
● Chocolate Mousse Cake
Prices: Whole 675 8x3 Slice 65 pesos
● Cake Pops
Price: 50 pesos per pesos
No. of orders_____
● Carrot Cake
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Prices: Whole 950 pesos 8x3 Slice 100 pesos
● Almond Croissant
Price: 120 pesos
No. of orders_____
● Avocado Glazed Doughnuts
Price: 55 pesos
No. of orders_____
● Pistachio Doughnuts
Price: 55 pesos
No. of orders_____
● Salted Caramel Cake
Prices: 60 pesos per slice 750 pesos as whole cake
● Tiramisu Cake
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Price: 120 pesos
No. of orders_____
● Egg Tart
Price: 80 pesos
No. of orders_____
● Cinnamon Roll
Prices: 345 pesos box of six pieces 57 pesos per slice
● Macaron
Price: 150 pesos box of six pieces 25 pesos per piece
● Unwind and Indulge Bento Cake
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Price: 250 pesos
Flavors:
Cake Flavors:
Carrot (w/ or w/o walnuts), Cookies & Cream, Citrus, Dark
No. of orders_____
Chocolate (+50php)
No. of orders_____
Cake Shape: Round or Heart (+50php)
Cake design restrictions:
● Unwind and Indulge Tsokolate Walnut Cake
Price: 395 pesos
No. of orders_____
● Unwind and Indulge Baguette
Price: 95 per piece
No. of orders_____
● Unwind and Indulge Banoffee Pie
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Price: 220 pesos
No. of orders_____
● Swiss Rolls
Price: 75 pesos per slice
No. of orders_____
● Shibuya Honey Toast
Price: 175 pesos
No. of orders_____
● Cookies
Price: 45 pesos per piece
No. of orders_____
● Waffles
● Chocolate Fondue
Price: 165 pesos
No. of orders_____
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● Caramelized Apple Crumble
Price: 180 pesos
No. of orders_____
● Cocoa Toffee Banana Crunch
Price: 185 pesos
No. of orders_____
● The Ultimate Strawberry
Price: 190 pesos
No. of orders_____
BEVERAGES
● Coffee Americano (Hot or Cold)
Prices: Regular 100 pesos Venti 135 pesos
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● Espresso (Hot or cold)
● Cafe Mocha (Hot or Cold)
● Strawberry Creme (Cold)
● Triple Mocha
● Choco Java Chip
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● Dark Mint Chocolate
● Caramel Toffee
● Affogato
● Chai Latte
● Caramel Latte
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● Cookie Butter Ice Blended Drink
● Unwind and Indulge Ice Americano
● Unwind and Indulge Ice Latte
● Unwind and Indulge Japanese Sencha Tea
Price: Regular 110 pesos
No. of orders_____
● Unwind and Indulge Teaspresso
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● Classic Coffee Frappe
● Hazelnut Frappe
● Oreo Frappe
● Java Mochachino Frappe
3. What kind of services do you want to avail at Unwind and Indulge Wellness Cafe?
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● Body Massage Thai Body Massage *with oil*
Price 400 pesos
● Aromatherapy Massage w/ Herbal Leaves
Price 500 pesos
● Swedish Whole-Body Massage
Price 550 pesos
● Hot Stone Massage
Price 1200 pesos
● Coffee Back Massage
Price 300 pesos
● Traditional Filipino Massage
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Price 1,050 pesos
● Volcanic Stone
Price 800 pesos
● Neck Shoulder and Scalp Massage
Price 700
● Express Back Massage
Price 300 pesos
● Head Massage
Price 250 pesos
● Foot Massage
Price 250 pesos
● Deep Cleansing Facial with Collagen
Price 2,500 pesos
● Men’s Vitality Facial Treatment
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Price 1,500 pesos
● Natural Facial
Price 700
● Nail Services
● Manicure
Price 250 pesos
● Pedicure
Price 300 pesos
● Paraffin Treatment
Price 1,200 pesos
● Luxurious Foot Spa with Pedicure
Price 750 pesos
● Luxurious Hand Spa with Manicure
Price 700 pesos
● Waxing and Hair Removal
● Under Arm
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Price 180 pesos
● Brazilian
Price 600 pesos
● Legs
Price 750 pesos
● Bikini
Price 800 pesos
● Ear Candling
Price 170 pesos
● Threading
● Eyebrow
Price 150 pesos
● Upper lip
Price 220 pesos
● Chin
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Price 100 pesos
● Cheek
Price 180 pesos
● Arm
Price 250 pesos
● Under Arm
Price 200 pesos
● Reflexology
● Hand Reflex
Price 250 pesos
● Foot reflex
Price 350 pesos
● Ventosa (Cupping Therapy)
5-10 minutes
Price 650 pesos
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4. What type of customer are you?
● Walk In
● Reservation
● In a Group
5. Why did you choose Unwind and Indulge Wellness Café to go for a coffee or spa?
(Select all that apply)
● Affordable Prices
● Accessible
● Good Ambience
● Experienced and Professional Employee
● Accommodating staff
● Variety of Services
● Food Quality
6. Where did you know about Unwind and Indulge Wellness Café?
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● Word of Mouth/Referral
● Flyers
● Poster
● Social Media (Facebook, Twitter, and Instagram)
● Signage
● Calling card
7. For future research purposes, what other services would you like to consider in
addition to Unwind & Indulge Wellness Cafe?
● Gym
● Eatery
● Juice Bar
● Health products
● Apparel
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OFFICIAL RECEIPT
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MARKETING FORMS
CALLING CARD
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POSTER
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FLYER
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SIGNAGE
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References
https://www.ajstuarts.com/shop/category/0402/kitchen-signs
https://thebusinesssniper.com/turnaround-strategy-steps/#tve-jump-174157ceb41
https://www.marketingtutor.net/turnaround-strategy/
https://www.legalnature.com/guides/succession-planning-what-owners-of-small-businesses-
need-to-know#sole-proprietorships
https://www.dictionary.com/browse/unwind
https://dictionary.cambridge.org/us/dictionary/english/indulge
https://www.bdc.ca/en/articles-tools/start-buy-business/start-business/start-up-financing-sources
https://www.empower-yourself-with-color-psychology.com/color-brown.html
https://www.highspeedtraining.co.uk/hub/restaurant-food-waste/
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CURRICULUM VITAE
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Canceran, Athena P.
67 Mapagmahal Street, Escopa 3, Project 4, Quezon City
09770228943 • athena.canceran@neu.edu.ph
OBJECTIVE
To work in a dynamic environment that enables me to utilize my knowledge and learn new things,
and to progress professionally and personally.
EDUCATION
Tertiary Education
⬥ STI College Cubao
⬥ 2019-2020
⬥ New Era University
⬥ 2020-Present
Secondary Education
Senior High School
⬥ STI College Cubao
⬥ Accountancy and Business Management
⬥ 2017-2019
Junior High School
⬥ Quirino High School
⬥ 2013-2017
Primary Education
⬥ Batino Elementary School
⬥ 2007-2008
⬥ Pura V. Kalaw Elementary School
⬥ 2008-2013
SKILLS & ABILITIES

⬥ English (Written and Spoken)
⬥ Basic Computer Skills
⬥ Proficient in Microsoft Excel, Microsoft Word, and PowerPoint Presentation
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CHARACTER REFERENCE
1. Bryann Earl A. Migallos
2. Narcizo Genilo Jr.
3. Mafil F. Lazo
Athena Canceran
NAME AND
SIGNATURE
Applicant
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Cariaga, Marwin Jim M.

Blk 8 Lot 25 Palmera Spring Phase 4, Camarin Road, Caloocan City
09159439867 • marwin.cariaga@neu.edu.ph
OBJECTIVE
Seeking a position that can provide a steady growth and learning opportunity to practice my
profession and practical experience extensively.
EDUCATION
Tertiary Education
w New Era University
w 2018-2021
Secondary Education
Senior High School
w STI Fairview
w Accountancy and Business Management
w 2016-2018
Junior High School
w Caloocan City Business Highschool
w 2012-2016
Primary Education
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w Union Village Christian Academy
w 2006-2012
SKILLS & ABILITIES
w Good communication both written and oral

w Responsible for all the task assigned
w Adaptability
CHARACTER REFERENCE
1. Jerwin Madrid
2. Anna Marie Esguerra
3. Sam Lagumbay
Cariaga, Marwin Jim M.
Applicant
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Manzano, Camila Jane G.

19 T Santiago St. Villa Barretto Phase 3 Block 19 Lot 18 Valenzuela City
09955915135 • camila.manzano@neu.edu.ph
OBJECTIVE
To obtain employment with a company that offers a positive atmosphere to learn and implement
new skills and technologies for the betterment of the organization.
EDUCATION
Tertiary Education
⬥ New Era University
⬥ Bachelor of Science Business Administration Major in Marketing Management
⬥ 2019-2022
Secondary Education
Senior High School
⬥ Our Lady of Fatima University
⬥ Accountancy, Business, and Management
⬥ 2017-2019
Junior High School
⬥ Canumay West National High School
⬥ 2013-2017
Primary Education
⬥ Canumay West Elementary School
⬥ 2007-2013
SKILLS & ABILITIES

⬥ Has excellence communication
⬥ Can work under pressure
⬥ Adaptability
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CHARACTER REFERENCE
1. Mary Grace Mutya. A licensed professional teacher
2.Odhel Yu. A Team Leader in a multinational company
3. Mark Wislley Laurel. A professional photographer
Camila Jane G. Manano

NAME AND SIGNATURE
Applicant
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Regencia, Maria Teresa A,
#45 A Road 6, Sitio Kumunoy, Brgy. Bagong Silangan QC.
09675288830 • maria.regencia@neu.edu.ph
OBJECTIVE
To explore the bit of knowledge I possess and try to learn as much as possible by putting efforts
and being committed to my work, thus, to possess a positive and effective approach and
communication style, with the willingness to work above and beyond the call of duty.
EDUCATION
Tertiary Education
New Era University
2018-2019
New Era University
2019-Present
Secondary Education
Senior High School
New Era University
266
New Era University
Accountancy and Business Management
2016-2018
Junior High School
Bagong Silangan High School
2012-2016
Primary Education
Bagong Silangan Elementary School
2006-2012
SKILLS & ABILITIES
Good Communication Skills
Excellent Organization Skills
Proficient in Microsoft Office
CHARACTER REFERENCE
1. John Rhomel Valdez
2. Rose Benjamin
3. Chiesa Khrista Hizon
Maria Teresa Regencia
NAME AND SIGNATURE
Applicant
267
New Era University
268

Unwind Indulge Wellness Cafe Final Paper

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Unwind Indulge Wellness Cafe Final Paper

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New Era University

COLLEGE OF BUSINESS ADMINISTRATION

Unwind & Indulge Wellness Cafe

In Partial Fulfillment of the Requirements for the

blessings throughout this research work to complete the research successfully

advice during this study.

To our Feasibility Study Professor Mario Brillante Wesley C. Cabotage, who

to us while we were having time doing this study.

I. Executive Summary ………………………………………………..……7

III. Industry Background …………………………………………….........40

IV. MARKETING ………………………………………………………..….48

Production Process …………………………………………………165

VI. TECHNICAL CHARACTERISTICS………………………………..….184

VII. FINANCIAL STATEMENTS AND PROJECTIONS ………………….190

VIII. APPENDIX ………………………………………………………………….220

Marketing Forms ………………………………………………………240

environment where everyone would love to unwind and eat.

As a 2 in 1 establishment business venture, our mission is to provide expectations of our

for men and women, nail care, waxing etc.

The business is carefully examined the industry background, marketing, operational,

Project Description and

Science in Business Administration in Marketing Management student under Professor Mario

Brillante Wesley C. Cabotage.

around Paseo De Bacoor, Molino III, Bacoor, Cavite.

hangouts and free times.

“Unwind and Indulge Wellness Café “

COMPANY LOGO AND TAGLINE

SIGNIFICANCE OF THE LOGO

and reliable, with both feet planted firmly on the ground.

SIGNIFICANCE OF THE TAGLINE

“THE BEST RELAXING EXPERIENCE”

Significance of the Location:

2. Outdoor mall/Open air architectural design for a greener environment.

3. Near residential area

4. The location is full of commercial areas

relaxing environment where everyone would love to unwind and eat.

GOALS AND OBJECTIVES

1. To provide its customers with high quality products and services.

2. To serve its guests in a relaxing place.

5. Increase the sales for 10% each month

cafe at all times.

prompt, efficient, and friendly.

NATURE OF PRODUCTS AND SERVICES BEING OFFERED

PRODUCTS AND SERVICE DESCRIPTION

CAFÉ PRODUCTS DESCRIPTION PICTURES

Coffee Americano (Hot or Espresso shots topped with hot

Espresso (Hot or cold) 100% arabica dark roast

Cafe Mocha (Hot or Cold) A coffee that combines

Strawberry Creme (Cold) A blend of ice, milk and

Triple Mocha made of sweet cold brew

Choco Java Chip mocha sauce and Frappuccino

Dark Mint Chocolate Blend of ice, milk, dark choco

Caramel Toffee mix of sweet roast syrup and

Affogato A single shot of espresso

Chai Latte Sweet and Spicy. Steamed

Caramel Latte A rich, full of flavor of

Cookie Butter Ice Blended Combines with premium

Unwind and Indulge powdered Japanese green tea,

Unwind and Indulge made in a different fashion

Unwind and Indulge Ice topped with cold water

Unwind and Indulge Ice simply milk mixed into

Classic Coffee Frappe Sweet iced coffee is blended

Hazelnut Frappe A sweet chocolate drink made