Professional Documents
Culture Documents
IN
ENTREPRENEURSHIP
BUSINESS PLAN
OF
SUBMITTED BY:
ANITO, THESSA R.
LUCERO, ALDRIN A.
MAHUSAY, JENNIFER D.
RANGGA, GREJEAN E.
SUBMITTED TO:
ii
ACKNOWLEDGEMENT
iii
LOGO
iv
TABLE OF CONTENTS
TITLE PAGES
APPROVAL SHEET ii
ACKNOWLEDGEMENT iii
LOGO iv
TABLE OF CONTENTS v
CHAPTERS
INTRODUCTION
EXECUTIVE SUMMARY
BUSINESS MODEL.......................................................... 6
v
TITLE PAGES
Cont...
ENVIRONMENTAL ANALYSIS
CONSUMER ANALYSIS..................................................... 13
COMPETITOR ANALYSIS................................................... 14
MARKET FORECAST......................................................... 17
MARKET SHARE............................................................... 18
MARKET POSITION.......................................................... 20
MARKETING STRATEGY................................................... 20
BUSINESS DESCRIPTION
PRODUCT DESCRIPTION................................................... 22
EQUIPMENT/MATERIALS NEEDED..................................... 22
vi
TITLE PAGES
Cont...
PERSONNEL REQUIREMENT............................................ 27
ORGANIZATIONAL PLAN
ORGANIZATIONAL STRUCTURE....................................... 44
PROPOSED SALARY......................................................... 49
PRODUCTION PLAN
PRODUCTION SCHEDULE................................................. 50
PRODUCTION PROCESS................................................... 50
EQUIPMENT REQUIRED................................................... 54
SOURCES OF MATERIALS................................................. 54
vii
TITLE PAGES
Cont...
OPERATION PLAN
EVALUATION OF SUPPLIERS............................................ 57
PURCHASE PROCEDURES................................................ 58
SALES PROCEDURES........................................................ 59
MARKETING PLAN
PRODUCT........................................................................ 60
PLACE.............................................................................. 61
PRICE............................................................................... 61
PROMOTION................................................................... 62
PEOPLE............................................................................ 63
PACKAGING.................................................................... 64
viii
TITLE PAGES
Cont...
POSITIONING.................................................................. 65
FINANCIAL PLAN
PROJECTED SALES…………………………………………………………………. 67
SOURCES OF FUNDS………………………………………………………..…… 68
APPENDIX
A.............................................................................. 70
B............................................................................. 71
CURRICULUM VITAE…………………………………………………………. 72
ix
INTRODUCTION
coconut casing. Yet, the traditionalpuso seems usual and common. Due to
this, a new and more savoring puso is planned to be made by the company,
the M.E.G.A flavored puso. Thesepuso will have different flavors such as
beef, pork, and chicken but more or less other flavors will be added to the
array of flavor in the business. This M.E.G.A flavored puso will excite
this, it is the reason why their main location for their business will be at
their school.
Due to the hectic schedules of the students, their lunch break is also
affected and only given 30-minutes for their break. With the time allotted,
1
some of the students cannot eat their lunch since they also need to fall in
line and wait in the canteen. In line with the situation, the owners of this
students can eat their lunch without any hassle and become full with a
2
FUNDING REQUIREMENTS AND SOURCES OF FUNDS
business possible are through self-funding or from our own savings. As the
company’s start-up money, the Chief Executive Officer will contribute 25%
(PHP 137,500) share of the total capital. On the other hand the General
Manager will impart 20% (PHP 110,000). The two Quality Managers will
contribute % (PHP 55,000) each for the capital the same with the Executive
Chef wherein it will give 10% (PHP 55,000). Then, Provisions Manager,
Logistic Supervisor, Stall Supervisor, and Cleaning Crew will impart 5% (PHP
27,700) share for the company. Lastly, Line cooks and Sous Chef will both
give 2.5% (PHP 13,750) share to the total amount needed in making the
3
EXECUTIVE SUMMARY
VISION
MISSION
To create savory rice dish that is affordable and easy to eat that will
entrance the customers’ taste buds leaving them wanting more. These
M.E.G.A flavored puso will be flavored with diverse flavors that will be able
GOALS
that caters the interest of the customers that ensures a hygienic and clean
4
OBJECTIVES
involvement to decision-making
5
BUSINESS MODEL
pay them money for their supply. This different from the bland puso from
can ensure the quality of the leaves rice put in puso casings and is flavored
that will be turned into Puso cases. As with varying flavors depending on the
for the rice to be used for the puso, it preference of the customers. We will
6
Cash In Cash Out
Money first enters the business Money leaves the business in
as the capital of the business which is different forms. It can either be money
from the contributions of the owners for the rent of the stall and the
of the business. Money also enters in a kitchen, electricity bills, water bills,
form of the profit gained from selling and money to buy new ingredients to
the product. make more products.
7
Legend:
Competitors
1 Tri Sisters Crispy Fried Chicken
2 Payag Eatery
3 Lynn's Eatery and BBQ
4 Papalit's Eatery
5 Thealee Eatery
6 Aubrey Food Haus
7 Marvin Siomai
8 Per-Sum Eatery
Lapu-Lapu and Mandaue Campus who doesn’t have too much time in their
hands during their break times while still wanting a healthy and savory
meal. The M.E.G.A Flavored Puso is a specialty and miscellaneous food that
is offers a unique and innovative twist on the plain and bland puso that is
affordable and delivers a satisfying savory flavor for their taste buds. Unlike
other puso products, our product offers a variety of flavors that enhances
the meal experience of the customers. The assured quality and affordable
budget are two of the edges of our product, the New M.E.G.A Flavored
Puso, among all the competitors. Compared to the leading competitor, the
company will make sure to give the customers a budget-friendly meal but
8
with the same quality as the competitor 1’s product. As the company
focuses on the price aspects, it is also in the prospectus to not put the
product’s quality at stake to maintain its position. The company will make
sure to impart ideal impressions to the hearts and the minds of the
customers. As with our tag line “Kanin na, Ulam pa!” aims to give insights to
the people that our product is unique, delicious, and at the same time
same delicious taste of the M.E.G.A flavored puso to satisfy the needs and
9
relationship with the customers of the product so that they will trust the
improving the product and will become employees that do not think only
for the well-being of the company but also for the well-being of the
resources will be utilized during the making of the product such as the use
of coconut leaves in making the container of the puso. The creation of our
stalls will serve as our improvement of our Built capital. The trust, goodwill
and the social influence that the company has made with its employees and
the customers is our Political Capital. Finally, our financial capital will be
improved as we earn profit from our business that can sustain the
This section entails the parties that strongly support the business. These are
1. Consumers – they are the customers that demand for their needs
10
2. Suppliers – they provide supplies, goods, and sources for the
3. Employees and staff – these are the individuals who work under the
11
ENVIRONMENTAL ANALYSIS
education, and industry in the Visayas. As the decade passed by, the little
rises. One of the reasons why Cebu's industry is developing so fast is due to
its high rate of business in the place with regards to foods. From fruits
candies to pastries and even the restaurants are highly demanded by the
Franchise Consultancy, food remains to be the top franchise last year which
is composes around 60% of the market. Given this high percentage, the
12
na, Ulam pa!” The product will be a hanging rice or "puso" in Cebuano but
with flavor in it. Possessing a 2-n-1 quality of the product serves as the
CONSUMER ANALYSIS
Most Filipinos consume hanging rice during their meal. When the
location of the business is near a school, we can definitely say that teachers
and students are most likely to consume these, that is why these are the
most target of our product. People have been eating hanging rice together
with a Filipino food or a street food namely: fried chicken, isaw, pork
barbecue, hotdogs and more. These are usually eaten with bare hands,
because hanging rice is more delicious when eaten with these. We provide
hanging rice with flavors in it at a very affordable price. We can say that this
and this will definitely satisfy their hunger. This product is one of the
13
COMPETITOR ANALYSIS
The main competitors of our product are the foods from the
meal in the cafeteria ranges from 30-50 pesos. With this amount the
students can pick different viands of their choice. As observed, the servings
inside the cafeteria do not meet the needs of the students to eat a meal
that is affordable and at the same time can satisfy their appetite.
We evaluate the costs of one meal in the cafeteria to the price of our
M.E.G.A flavored puso which only costs for about Php 8.00. A student can
When it comes to the size and quality of the puso, it is a lot bigger
compared to the regular puso we can buy in different kinds of stall like
a. Market Segmentation
14
goal to create a product that is “Kanin na, Ulam pa!” daily to serve to
• Demographic
product is for all people of all ages as long as they can digest
• Geographic
• Psychological
puso is the best choice for customers since they can eat it
with less hassle and they can choose their desired flavor of
15
the said puso. We aim to deliver a high level of customer
selling.
• Behavioral
b. Demand Analysis
16
As of 2017, Tri Sisters Crispy Fried Chicken is the leading eatery
among their competitors that has the biggest sales locally from the
and Mandaue at A.C. Cortes Ave., Looc, Mandaue City. So since one
MARKET FORECAST
Supply
High
The demand and
Price supply that should
be met.
Low
Poor Good
Quality
The product will surely cater the demand of the customers and
17
MARKET SHARE
Sales
20%
30% Students
Faculty
10% University Personnel
Parents
People outside UCLM
15%
25%
The chart being shown above is the 100% market share we will
receive out from the people within the University of Cebu Lapu-Lapu and
school, junior high school, and elementary), faculty (senior high school,
construction workers, and janitors), parents, and people outside the UCLM
18
Number of Customers
2670 285
who visit each eatery. With it, M.E.G.A Flavored Puso stall is also included
along with all the eateries since it also have the same service that the
eateries provide and all of them are found in one place which is near
University of Cebu – Lapu- Lapu and Mandaue. Based on the graph, the
M.E.G.A Flavored Puso stall will be the most visited eatery where an
estimation of 36,000 customers will come and eat. It will be followed by Tri-
Sisters Crispy Fried Chicken with 28,185 estimated customers and the other
19
MARKET POSITION
not have enough time during breaks in University of Cebu - Lapu-Lapu and
with variety of flavors, cooked by means of boiling. The warm and hearty
taste of the M.E.G.A. Flavored Puso just completes your meal. Also, the
product is also cheap and can fill you up if you eat it even without other
MARKETING STRATEGY
methods. The first method will be the social media strategy, it documents
how a business will plan, execute and measure all social media marketing
activities. Social media can educate current and potential customers about
digital marketing with this we will providing a Facebook page that contains
the company’s product, info graphics and inquiries about the business. The
other form of advertising will be giving out of coupons to the customers for
them to share it with their friends. The coupon will be economic incentive
20
for the newcomer to try M.E.G.A Flavored Puso. The coupon also has the
added force of a referral from a friend. The last method will be the
interest.
21
BUSINESS DESCRIPTION
PRODUCT DESCRIPTION
other than puso but because of the creative minds of the Many
M.E.G.A Flavored Puso lays a unique savory flavor due to the different
flavors available like paksiw, beef, and pork but more or less other flavors
will be added. On the other hand, the process in making the M.E.G.A
flavored puso is quite simple that it can be cooked in an instance since the
puso will be submerge to the cooked broth that serves as its flavoring and
after that all done. This M.E.G.A flavored puso will not only give the
costumers a delicious lunch time but it also gives a chance to spend less
EQUIPMENT/MATERIALS NEEDED
in other words, a business must have its materials and equipment needed
22
planned business in order to prevent unwanted waste and cost of the
business. Since the planned business is the M.E.G.A flavored puso then the
primary materials in making the product are: (1) rice; the very important
material in making the product (2) coconut leaves; it is weave to form the
structure or the basket of the hanging rice (3) flavors like chicken, beef and
pork; serves as the special twist of the business where the variation of
flavors of the cooked broth will be the choices among the costumers. Those
three are the primary materials needed in making the product, there are
easy and faster than using firewood (2) LPG; it is important if using a stove
since cooking using a stove will never be possible without LPG. (3)
must be present. (4) Kitchen tong; use in getting the cooked M.E.G.A
flavored puso out from the cauldron. The said materials and equipment are
23
Amount/Unit No. of Total
Particulars
(Php) Units (Php)
24
Spatula Set 259.00 1 259.00
Other Supplies
Total ₱79,581.00
sales and other factors. Basically, it establishes the internal details that may
be helpful and essential towards investors that will help for the future of
the business venture. The M.E.G.A flavored puso is undeniably new to the
mass and will be run by the students who will serve as partners in the new
business venture. This adheres that these students who serve as partners
will account as one of the factors in determining the size of the business.
Since the proposed business has not more than twenty persons in forming
partnership where there are only eleven students ( formed partnership) for
the M.E.G.A flavored puso business, this infer that 8n terms of people this
25
business is categorized as small ordinary business. The partnership of
students is the primary source of fund since personal money will be used in
running the business. Other determining factors like investments and sales
will be accounted in the future process if this business will be pursued since
FLOOR PLAN
26
PERSONNEL REQUIREMENT
strategy.
27
outcomes can be described so graphically that an agreed upon
28
providing leadership vision, leadership that attracts followers, and
for carrying out all aspects of the CEOs role. The CEO has to work
29
profitability—a shame and disgrace for all members of the
organization.
2. General Manager
skills to make sure you know where your company's money is going.
employees, and being a good judge of character will help ensure that
team. You will also need analytic skills to be able to solve problems
30
• Decision-Making Skills: The buck stops with you. Whether it is dealing
scenarios.
3. Executive Chef
31
• Executive chefs are primarily responsible for overseeing the daily
experience.
4. Sous Chef
• Leadership Skills: Sous chefs are in charge often manage the entire
kitchen, from the dishwasher to the cooks. Being a good leader, who
32
can assign tasks, hire the right people, motivate workers in a high
• Hand-Eye Coordination: All chefs work with knives and must have
coordination is needed.
chefs are the last line of defense to make sure each piece of food is
• Time Management Skills: Kitchens get busy quickly; food can get
management will help you avoid burned or spoiled food and angry
customers.
5. Cooks
equipment
33
• Check food while cooking to stir or turn
will be an advantage
34
6. Provisions Manager
agreements
35
• Plan and manage all stock counts and audits of inventory. Develop &
management systems
effectiveness
inventory.
7. Logistics Supervisor
and customer service skills are all a must for successful Logistic
Supervisors.
• They should be team players that can motivate and manage various
36
expected by potential employers to possess the following skills.
• Advanced skills: While most employers did not require the following
8. Delivery Drivers
37
education is required for the job, but drivers, of course, need a
• The job may include filling out papers, loading and unloading goods,
and talking with customers. Hours can be long, and the job may be
physically taxing.
for applicants with initiative, who are neat, well spoken, and
9. Stall Manager
38
• In charge of entire stores and the employees that work within. Store
sure it runs smoothly, cleanly and meets any budget or sales goals.
• Plan and promote the daily schedule of employees and the business,
in using math skills to make sure you know where your company's
money is going.
39
• Analytic Skills: You will be in charge of hiring new employees, and
being a good judge of character will help ensure that you hire the
also need analytic skills to be able to solve problems that may come
Great verbal communications and writing skills will help you in any of
these scenarios.
40
customer service skills will help you solve issues before they become
customers.
• Must be able to work with customers to find what they want, create
will work to find new sales leads, through business directories, client
referrals, etc.
• Customer Service Skills: The customer is always right. You will need
for them.
have.
41
• Persistence: Not every customer is going to be a sale. Being able to
bounce back if you lose a sale will be key for this job.
11. Cleaner
42
ORGANIZATIONAL PLAN
business will be requiring Php 550,000.00 since new equipment will be also
owners will be unlimited. This means that the creditors of the business can
go after the personal properties of the owners in the vent the business
might fail.
43
ORGANIZATIONAL STRUCTURE
Chief
Executive
Officer
General
Manager
Quality
Manager
Line
Cooks
44
• The Chief Executive Officer (CEO) is considered as the leader and
with the customers. In exchange, the company can gain the loyalty of
the customers.
• The Executive Chef is usually found inside the kitchen. They regularly
check the freshness of the food and the ingredients. They coordinate
with the other chefs in the kitchen. They also inspect the cleanliness
45
of the kitchen equipment and the sanitation of the environment.
• The Sous Chef is considered as the right hand man of the Executive
chef. They keep the kitchen staff in order. They train newly hired
used in the product. They assemble the dish of the business. They
the kitchen. They check from the rice, coconut leaves and the
46
• The Delivery Personnel is responsible for the delivery of the
perishable product to the stalls. The must ensure that they keep the
delivery.
business.
business. This is because they can always be seen in the stall of the
business with the customers. They follow the different strategies set
kitchen and the stall of the business. They make the repairs of the
47
stalls and are in-charge in throwing away ingredients that does not
business. They make the decisions that can either be for the betterment or
the downfall of the business. With this, it is indeed a critical role the owner
He/she is will also head the sales. Yet, as the business grows, the owner’s
role is also expected to change and he/she needs to step-up for the
business. The owner should provide the vision and the direction of the
business. The owners should develop and refine the process and procedure
company. And importantly, the owner should always oversee the entire
48
production process and should always maintain high-grade quality of the
PROPOSED SALARY
TRI SISTER
EATERIES
NEAR FLAVOURE FLAVOURED
NEAR UCLM
UCLM D PUSO PUSO
Position MONTHLY
MONTHLY MONTHLY ANNUAL
SALARY
SALARY SALARY SALARY
SURVEY
SURVEY
Chief executive officer ₱15,000.00 ₱16,500.00 ₱15,750.00 ₱18,9000.00
49
PRODUCTION PLAN
PRODUCTION SCHEDULE
within a certain period and span of time. The table below will show the
PRODUCTION PROCESS
50
1. Sauté the garlic, onion, and ginger in oil.
2. Put-in the chicken and cook until color turns light brown.
3. Pour-in the rice washing and put to a boil. Simmer for 45 minutes.
7. Use a ladle to get all the chicken that has been used
8. Use a strainer to assure that there will be no chicken left from the soup.
9. To remove the oil from the soup, let the soup cool since the oil will float
11. Store the soup inside a jar and set aside until it will be used.
The processes in making the soup of pork that will be used to cook the
1. Prepare all the ingredients. Garlic, onions, pechay, ginger, salt, pepper
2. Boil for 30 mins the pork, onions, garlic, pork broth cubes, salt, & pepper
corn.
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3. Add the pechay. Bring to boil once.
4. Use a ladle to get all the pork that has been used.
5. Use a strainer to assure that there will be no pork left from the soup.
6. To remove the oil from the soup, let the soup cool since the oil will float
8. Store the soup inside a jar and set aside until it will be used.
The processes in making the soup of beef that will be used to cook the
1. Put beef in a big pot and add enough water to cover it. Bring to a boil
over high heat. Skim off scum that rises on the surface.
2. Add onion, ginger, salt and pepper corns. Reduce heat to medium, cover
and let simmer for 2 hours or until meat is fork tender. Add more water
as needed.
3. Increase heat to medium high. Add potatoes and cabbage and cook for
10 minutes.
5. Use a ladle to get all the beef that has been used
52
6. Use a strainer to assure that there will be no beef left from the soup.
7. To remove the oil from the soup, let the soup cool since the oil will float
9. Store the soup inside a jar and set aside until it will be used.
1. Prepare the puso casing, rice, and the soups of chicken, pork, and beef.
4. Tie the puso casing tightly to prevent the rice from spilling out during
cooking.
6. Wait for about 30 minutes then check if the puso is already cooked.
7. If the puso is already cooked, look for a well-ventilated area then hang
8. In cooking theM.E.G.A flavored puso with pork and beef flavor, repeat
53
EQUIPMENT REQUIRED
flavored puso:
• Stock pot
• Ladle
• Colander
• Stove
• Solane
• Casserole
• Plate
SOURCES OF MATERIALS
partnering the Solane LPG Store to supply us the needed LPG tanks. Next,
for the meat which will provide us the soup for our product, we will be
partnering with The Pork Shop meat shop which will provide us the freshest
meat in town. For the coconut leaves, we will negotiate the people from
Kalubi0an Lapu-Lapu City to avail coconut leaves and pay them in return.
54
The Logistics Supervisor will be in-charged for the planning, shipping,
tracking the progress, and review the needs and adequate stocks of the
materials needed. Lastly, the products are personally sold and are paid on
hand.
will be approximately PHP 550, 000. It will cover all the expenses that will
55
Amount/Unit No. of Total
Particulars
(Php) Units (Php)
Raw Materials
Water 15.00/gal 20 300.00
Chicken Stock
Garlic 80.00/kg 3 240.00
Onion 75.00/kg 5 375.00
Ginger 38.00/kg 5 190.00
Whole Chicken 128.00/kg 10 1,280.00
Green Papaya 23.00/kg 10 230.00
Red Bell Pepper 100.00/kg 2 200.00
Salt 20.00/kg 5 100.00
Black Pepper 250.00/kg 1 250.00
Chicken Knorr Cubes 19.00/kg 20 380.00
Cooking Oil 50.00/kg 5 250.00
Pork Stock
Pork Meat 180.00/kg 10 1,800.00
Garlic 80.00/kg 3 240.00
Onion 75.00/kg 5 375.00
Ginger 38.00/kg 5 190.00
Red Bell Pepper 100.00/kg 2 200.00
Pechay 50.00/kg 6 300.00
Salt 20.00/kg 5 100.00
Black Pepper 250.00/kg 1 250.00
Pork Knorr Cubes 19.00/kg 20 380.00
Cooking Oil 50.00/kg 5 250.00
Beef Stock
Beef Ribs 200.00/kg 10 2,000.00
Onion 75.00/kg 5 375.00
Salt 20.00/kg 5 100.00
Black Pepper 250.00/kg 1 250.00
Potatoes 90.00/kg 5 450.00
Cabbage 80.00/kg 5 400.00
Ginger 38.00/kg 5 190.00
Beef Knorr Cubes 19.00/kg 20 380.00
Total Raw Materials ₱12,025.00
56
OPERATION PLAN
EVALUATION OF SUPPLIERS
Eateries and other restaurants that serve native or local foods like
hanging rice or locally called as puso are now offering quality products at a
used in our product are safe to consume, by evaluating the right suppliers
Solane LPG store as our direct supplier for the needed LPG tanks. We will
also be partnering with The Pork Shop in Lapu-Lapu City, not only that it
offers affordable prices but also it meets the quality needed in our products
for safety purposes. For the coconut leaves needed for our business, there
between our business and with the locals to supply us with coconut leaves
and in return we pay them money for their supply. This can ensure the
57
PURCHASE PROCEDURES
1. Assure that the materials and resources are at the best price and at the
given by the suppliers, through this, we can keep the accuracy and
4. Check if there are defective materials and ask the supplier to replace it in
budget.
have decided to store it for 2-4 days in order to maintain its quality and
58
avoid unintentional food poisoning. Stocks are stored in refrigerator to
production process.
SALES PROCEDURES
from the customers. Hence, it will be used to advertise our product since it
consumes less time. Example given, Twitter and Facebook are used to share
discounts, specials, contents, updates and more. We will also promote our
advocate brand awareness among cust1omers. Taglines are also made and
advertised with the products, which are seen in diverse places where the
public can freely see. Personal selling is also required to have a business
59
MARKETING PLAN
PRODUCT
It is obviously seen that Filipinos loves to eat and this makes our
expected that entrepreneurs must think rationally and logically towards the
said business. By this, a new business plan opened wherein the Filipino
food, puso, found its time for modification. Puso is the mainstream food
usually paired with delicious dishes like barbeque. And now this common
puso will turn into a M.E.G.A flavored puso. The M.E.G.A flavored puso is
not the usual puso since this product is innovated, its physical structure as
well as taste structure changes. First, its size is bigger than the normal one
since this will be sold into a higher price. Next, is the taste, from its name
offered and these flavors are beef, paksiw, and pork. Basically, if this
business will pursued these choices will be added to more flavors for more
60
its taste towards costumers not only through its taste but also pocket
friendly.
PLACE
appropriate between the business and the costumers itself. Since this
business will be run by students and the concern of expensive meal lies on
the university's premise (canteen) then the placement of the business will
be located inside the university but then the placement mentioned don not
have a particular place installed on since this business is new to our target
market which are the students it needs to be stroll around the campus
especially lunch break. But if the business grows and become known
towards students (target market) then that’s the time a stall will be open
PRICE
by the students who serves as the partners of the business. Since the
purpose of this business is not only merely profit-making, it also help the
students and also the teachers to save money for lunch break since this
61
product has an affordable price of Php 8.00. Basing on the price of the
university’s canteen, one cup of rice has price of Php 10.00, this means that
if customers will buy the M.E.G.A flavored puso they can save Php 2.00.
Given that this puso has a flavor, they can spend less. Since this puso is
“kanin na, ulam pa”, that will surely satisfy their taste buds.
PROMOTION
Filipinos are known as rice eaters. They could not survive a one full
meal without rice because for them rice is an energy booster. Steamed rice
with a simple viand could make up a meal. This tradition of the Filipinos
brings the concept of the M.E.G.A flavored puso to emerge in the market.
To increase the sales of the puso we will think of ways on how to extend
the information regarding our product to our target audience. This consists
may buy 10 puso and they can acquire a one pitcher of barkada juice with a
62
audience. Since the target customer of the product are the students and
the teachers. They are usually active in social media especially Facebook so
our product yet costly. Since not everyone can access through social media
we will distribute flyers specially that our product is located inside the
PEOPLE
appropriate people for the job. In making of the puso we would need a
supplier for the coconut leaves and manpower for the cooking of the broth
and the rice of the puso itself. Since our business is just starting, we would
not hire any other people to be part of the production process. Instead of
hiring and spending money for the salary of these people we will budget
our capital for the cost of the ingredients and materials needed in making
63
PACKAGING
the customers. Our goal is to make the packaging of the puso unique and at
the same time practical for both the budget and the appetite of the
rice, as the packets are often picturesquely hung in bunches using the long
ends of the leaves. The rice is kept free of dust and insects, and the
puso environment friendly and efficient. When it comes to the sizes of the
puso it varies from supplier to supplier. Comparing the size of our M.E.G.A
flavored puso to the regular size of a puso, it will look bigger than the
original puso.
64
POSITIONING
Price
High
Poor
Quality
Good
Low
the minds of the customers. As with our tag line “Kanon na, Ulam pa!” aims
to give insights to the people that our product is unique, delicious, and at
the same time budget friendly. With this, it is our challenge to continuously
provide the same delicious taste of the M.E.G.A flavored puso to satisfy the
needs and the cravings of our customers. If the development of the product
will boom to the market then new flavors of the M.E.G.A flavored puso will
65
product in order for it to attract more customers and can be seen as the
66
FINANCIAL PLAN
PROJECTED SALES
there will be a constant increase of 5% from the initial sales annually due to
increase of population of the students in the university for the next 4 years
sales projection.
PROJECTED
SALES
67
Projected Sales
2500000
2,300,000
2,200,000
2,100,000
2000000 2,000,000
1500000
Projected Sales
1000000
500000
0 0
2017 2018 2019 2020 2021
ASUMPTIONS
SOURCES OF FUNDS
contribute 25% (PHP 137,500) share of the total capital. On the other hand
the General Manager will impart 20% (PHP 110,000). The two Quality
Managers will contribute % (PHP 55,000) each for the capital the same with
the Executive Chef wherein it will give 10% (PHP 55,000). Then, Provisions
68
impart 5% (PHP 27,700) share for the company. Lastly, Line cooks and Sous
Chef will both give 2.5% (PHP 13,750) share to the total amount needed in
69
APPENDICES
Appendix A
70
Appendix B
71
SCIENCE, TECHNOLOGY, ENGINEERING AND MATHEMATICS - SENIOR HIGHSCHOOL
STUDENT’S PROFILE
OBJECTIVE: To become a part of a food industry that caters the needs and interests of people in the
food market and to utilize all my individual capitals to earn a good working experience
➢ ELEMENTARY SCHOOL:
LO-OK ELEMENTARY SCHOOL
Looc, Lapu-Lapu City
2006-2012
WORK EXPERIENCE: ➢ 2016
SUMMER MATH TUTOR
Looc, Lapu-Lapu City
72
SPECIAL SKILLS/ ➢ SKILLS
TALENTS/AWARDS/ Delivers exceptional customer service
RECOGNITION: Excellent multi-tasker
Personable and outgoing
Microsoft WORD & EXCEL proficient
➢ AWARDS ATTAINED
2017
Math-Sci Quiz Bowl- Team Category (Champion)
Cesafi Science Quiz Bowl Participant
UNIVERSITY OF CEBU – LAPU-LAPU AND MANDAUE CAMPUS
2016
Red Cross Youth Instructor- Leadership Award
Researcher of the Year Award
2nd placer in Copyreading and Headline writing
BABAG NATIONAL HIGH SCHOOL
ORGANIZATIONS
AFFLIATED WITH: ➢ 2017
Honor’s Society Club
Academic Scholar’s League
UNIVERSITY OF CEBU – LAPU-LAPU AND MANDAUE CAMPUS
➢ 2016
Senior Red Cross Youth Council
Girl Scout of the Philippines- Babag Council
BABAG NATIONAL HIGH SCHOOL
CO-CURRICULAR
ACTIVITIES ➢ 2017
Harness Your Energy- Build Your Resiliency Seminar
ACAD EMPOWERMENT: Student by Chance, ACAD by Choice Seminar
UNIVERSITY OF CEBU – LAPU-LAPU AND MANDAUE CAMPUS
➢ 2016
Effective Communication Seminar
UNIVERSITY OF CEBU – LAPU-LAPU AND MANDAUE CAMPUS
➢ 2015
Leadership Development Seminar- Red Cross Youth
BABAG NATIONAL HIGH SCHOOL
CHARACTER
REFERENCES ➢ MRS. SEVERINA B. CHIN
Senior High School Principal
UNIVERSITY OF CEBU – LAPU-LAPU AND MANDAUE CAMPUS
A.C. Cortes Avenue, Looc, Mandaue City
➢ MRS. FE M. GULTIANO
Junior High School
BABAG NATIONAL HIGH SCHOOL- SPECIAL SCIENCE CLASS
Babag I, Lapu- Lapu City
73
➢ MR. MARLON P. RICO
Senior High School Adviser
UNIVERSITY OF CEBU – LAPU-LAPU AND MANDAUE CAMPUS
A.C. Cortes Avenue, Looc, Mandaue City
74
SCIENCE, TECHNOLOGY, ENGINEERING AND MATHEMATICS - SENIOR HIGHSCHOOL
STUDENT’S PROFILE
OBJECTIVE: To become a part of a food manufacturing company that caters and provides the needs and interests
of people and to help produce food
➢ JUNIOR HIGHSCHOOL:
CONSOLACION NATIONAL HIGH SCHOOL
Pob. Occ, Consolacion, Cebu
2012-2016
➢ ELEMENTARY SCHOOL:
CONSOLACION CENTRAL SCHOOL
Pob. Occ, Consolacion, Cebu
2006-2012
75
SPECIAL SKILLS/ ➢ Editing
TALENTS/AWARDS/ ➢ Filming
RECOGNITION: ➢ Computer
ORGANIZATIONS
AFFLIATED WITH: ➢ English Club
➢ YES-O Club
➢ Science Club
➢ Journalism
CO-CURRICULAR
ACTIVITIES ➢ Science Quiz
➢ PhotoJournalism
➢ Mr. and Ms. Journalism – Division 2015
CHARACTER
REFERENCES ➢ MARLON RICO
Class Adviser
University of Cebu – Lapu-Lapu and Mandaue
09175655709
➢ Flora H. Unabia
Class Adviser
Consolacion National High School
➢ Violeta A. Gonzaga
Principal
Consolacion Central School
76
SCIENCE, TECHNOLOGY, ENGINEERING AND MATHEMATICS - SENIOR HIGHSCHOOL
STUDENT’S PROFILE
OBJECTIVE: To become a part of a food manufacturing company that caters the needs and interests of
people in the food market and to help produce food that is an innovation of a classic that
satisfies the costumers’ appetite.
EDUCATIONAL ➢ SENIOR HISCHOOL:
BACKGROUND: UNIVERSITY OF CEBU – LAPU-LAPU AND MANDAUE CAMPUS
A.C. Cortes Avenue, Looc, Mandaue City
Strand: Science, Technology, Engineering and Mathematics - Academics
2016 - Present
➢ JUNIOR HIGHSCHOOL:
SAN LORENZO RUIZ SCHOOL
P. Rodrigues St. Poblacion, Lapu-Lapu City
2012-2016
➢ ELEMENTARY SCHOOL:
SAN LORENZO RUIZ SCHOOL
P. Rodrigues St. Poblacion, Lapu-Lapu City
2012-2016
2006-2012
77
SPECIAL SKILLS/ ➢ High Honors
TALENTS/AWARDS/ University of Cebu – Lapu-Lapu and Mandaue
RECOGNITION: 2016-2017
➢ First Honors
San Lorenzo Ruiz School
2015-2016
➢ Literacy on the functions of Microsoft Word, Excel, Powerpoint,
Publisher and Access
➢ Basic application programming with Microsoft Visual Basic
➢ Literacy in Web Design with HTML, XHTML and Adobe Dreamweaver
➢ Basics in image manipulation with Adobe Photoshop
ORGANIZATIONS
AFFLIATED WITH: ➢ Honor’s Society Club
University of Cebu – Lapu-Lapu and Mandaue
CO-CURRICULAR
ACTIVITIES ➢ Nutri Quiz Bee Division Level, Second Place
2015
78
CHARACTER
REFERENCES ➢ Mrs. Severina B. Chin, Ed. D.
Senior High School
Principal
University of Cebu – Lapu-Lapu and Mandaue
A.C Cortes Avenue, Looc, Mandaue City, Cebu
093846108892
79
SCIENCE, TECHNOLOGY, ENGINEERING AND MATHEMATICS - SENIOR HIGHSCHOOL
STUDENT’S PROFILE
E-mail: joyceidulsa@gmail.com
OBJECTIVE: To become a part of a food industry that offers the needs of the people and most
importantly, gives satisfaction to the customers.
➢ JUNIOR HIGHSCHOOL:
LA CONSOLACION COLLEGE- LILOAN
Poblacion, Liloan, Cebu
2012-2016
➢ ELEMENTARY SCHOOL:
BASAK ELEMENTARY SCHOOL
Basak, Madaue City, Cebu
2006-2012
80
SPECIAL SKILLS/ ➢ HOUSEKEEPING NC II HOLDER
TALENTS/AWARDS/ ➢ BOOKKEEPPING NC III HOLDER
RECOGNITION: ➢ ACADEMIC ACHIEVER (2010-2017)
➢ BEST MODERATOR OF THE YEAR
➢ BEST PLATOON LEADER
ORGANIZATIONS
AFFLIATED WITH: ➢ CHILDREN OF MARY (Moderator)
CO-CURRICULAR
ACTIVITIES ➢ AUGUSTINIAN YOUTH ENCOUNTER
CHARACTER
REFERENCES ➢ MARLON RICO
➢ Class Adviser
➢ University of Cebu Lapu- Lapu and Mandaue
➢ 09175655709
81
SCIENCE, TECHNOLOGY, ENGINEERING AND MATHEMATICS - SENIOR HIGHSCHOOL
STUDENT’S PROFILE
OBJECTIVE: To become a part of a food manufacturing company that caters the needs and interests of people in
the food market and to help produce food that is an innovation of a classic that satisfies the
costumers’ appetite.
EDUCATIONAL ➢ SENIOR HISCHOOL:
BACKGROUND: UNIVERSITY OF CEBU – LAPU-LAPU AND MANDAUE CAMPUS
A.C. Cortes Avenue, Looc, Mandaue City
Strand: Science, Technology, Engineering and Mathematics - Academics
2016 - Present
➢ JUNIOR HIGHSCHOOL:
DON GERARDO LLAMERA OUANO MEMORIAL NATIONAL HIGH SCHOOL
Opao, Mandaue City
2012-2016
➢ ELEMENTARY SCHOOL:
UMAPAD ELEMENTARY SCHOOL
Umapad, Mandaue City
2006-2012
82
SPECIAL SKILLS/ ➢ CVRAA Table Tennis
TALENTS/AWARDS/ ➢ Regional Journalism (Sports Writing)
RECOGNITION: ➢ Dancing
➢ Drawing
ORGANIZATIONS
AFFLIATED WITH: ➢ Academic Sholars' League (Secretary)
➢ The Thinker Journalists (Editor-in-Chief)
➢ Supreme Students' Government (President)
➢ Barangay Youth Organization (Secretary)
CO-CURRICULAR
ACTIVITIES Table Tennis Varsity
CHARACTER
REFERENCES ➢ ROLDAN SASAN
Outlet Supervisor
0922 898 5408
➢ VILMA RAMIREZ
Teacher
0923 271 7287
83
SCIENCE, TECHNOLOGY, ENGINEERING AND MATHEMATICS - SENIOR HIGHSCHOOL
STUDENT’S PROFILE
OBJECTIVE: To become a part of a food manufacturing company that caters the needs and interests of
people in the food market and to help produce food that is an innovation of a classic that
satisfies the costumers’ appetite.
EDUCATIONAL ➢ SENIOR HISCHOOL:
BACKGROUND: UNIVERSITY OF CEBU – LAPU-LAPU AND MANDAUE CAMPUS
A.C. Cortes Avenue, Looc, Mandaue City
Strand: Science, Technology, Engineering and Mathematics - Academics
2016 - Present
➢ JUNIOR HIGHSCHOOL:
Gun-ob High School
Tumulak St. Gun-ub, Lapu-Lapu City
2012-2016
➢ ELEMENTARY SCHOOL:
Look Elementary School
2006-2012
84
WORK EXPERIENCE: N/A
ORGANIZATIONS
AFFLIATED WITH: ➢ Academic Scholar’s League
➢ UCLM Senior High Honor Society
➢ Red Cross
CO-CURRICULAR
ACTIVITIES ➢ Sci- Dama
➢ Press Conference
➢ Damath
CHARACTER
REFERENCES ➢ Marlon Rico
Class Adviser
Mateo Dungog
Barangay Captain
85
SCIENCE, TECHNOLOGY, ENGINEERING AND MATHEMATICS - SENIOR HIGHSCHOOL
STUDENT’S PROFILE
E-mail: Shainah.smm@gmail.com
OBJECTIVE: To obtain a challenging leadership position in maintaining and ensuring the quality of
the product to be at its best state and establish fine management skills with a
growing company to achieve optimum utilization of its resources and maximum
profits.
EDUCATIONAL ➢ SENIOR HISCHOOL:
BACKGROUND: UNIVERSITY OF CEBU – LAPU-LAPU AND MANDAUE CAMPUS
A.C. Cortes Avenue, Looc, Mandaue City
Strand: Science, Technology, Engineering and Mathematics - Academics
2016 - Present
➢ JUNIOR HIGHSCHOOL:
BABAG NATIONAL HIGH SCHOOL SPECIAL SCIENCE CLASS
Babag 1, Lapu-Lapu City
2012-2016
➢ ELEMENTARY SCHOOL:
LAPU-LAPU CITY CENTRAL ELEMENTARY SCHOOL
P. Rodrigues St. Poblacion, Lapu-Lapu City
2006-2012
86
SPECIAL SKILLS/ ➢ Dancing
TALENTS/AWARDS/ ➢ Singing
RECOGNITION: ➢ Special Awardee (Elementary)
➢ Honor Student (Junior High School)
➢ With Honors (Senior High School)
ORGANIZATIONS
AFFLIATED WITH: ➢ Philippine Red Cross
➢ Girl Scout of the Philippines
➢ Eco-tourism
➢ Dance Troupe
➢ Supreme Pupil Government
CO-CURRICULAR
ACTIVITIES ➢ School Level Press conference
➢ District Level Press conference
➢ Division Level Press conference
➢ Regional Girl Scout Encampment
➢ Council Girl Scout Encampment
➢ Regional Cheer dance Competition
➢ Ironman Cheer dance Competition
➢ Speech Choir
➢ Balagtasan
➢ Cultural Dance
➢ School Paper News Writer
➢ Red Cross Volunteer
CHARACTER
REFERENCES ➢ Marlon Rico
➢ Class Adviser
➢ University of Cebu Lapu-Lapu Mandaue
➢ 09175655709
➢ Elmare Baguio
➢ School Teacher and Dance Troupe Instructor
➢ Babag National High School
➢ 09163319613
87
SCIENCE, TECHNOLOGY, ENGINEERING AND MATHEMATICS - SENIOR HIGHSCHOOL
STUDENT’S PROFILE
OBJECTIVE: To become a part of a food manufacturing company that caters the needs and interests of
people in the food market and to help produce food that is an innovation of a classic that
satisfies the costumers’ appetite.
EDUCATIONAL ➢ SENIOR HIGH SCHOOL:
BACKGROUND: UNIVERSITY OF CEBU – LAPU-LAPU AND MANDAUE CAMPUS
A.C. Cortes Avenue, Looc, Mandaue City
Strand: Science, Technology, Engineering and Mathematics - Academics
2016 - Present
➢ ELEMENTARY SCHOOL:
CONSOLACION CENTRAL SCHOOL
Poblacion Occidental, Consolacion, Cebu
2006-2012
88
WORK EXPERIENCE: N/A
ORGANIZATIONS
AFFLIATED WITH: ➢ UCLM SENIOR HIGH SCHOOL HONOR SOCIETY
➢ ACADEMIC SCHOLARS LEAGUE
CO-CURRICULAR
ACTIVITIES ➢ DIVISION SCHOOLS PRESS CONFERENCE 2014
➢ DIVISION SCHOOLS PRESS CONFERENCE 2015
CHARACTER
REFERENCES ➢ MARLON RICO
➢ Class Adviser
➢ University of Cebu – Lapulapu and Mandaue
➢ 09175655709
89
SCIENCE, TECHNOLOGY, ENGINEERING AND MATHEMATICS - SENIOR HIGHSCHOOL
STUDENT’S PROFILE
OBJECTIVE: To become a part of a food manufacturing company that caters the needs and interests of people in
the food market and to help produce food that is an innovation of a classic that satisfies the
costumers’ appetite.
EDUCATIONAL ➢ SENIOR HISCHOOL:
BACKGROUND: UNIVERSITY OF CEBU – LAPU-LAPU AND MANDAUE CAMPUS
A.C. Cortes Avenue, Looc, Mandaue City
Strand: Science, Technology, Engineering and Mathematics - Academics
2016 - Present
➢ JUNIOR HIGHSCHOOL:
Babag National Highschool (Special Science Class)
Babag 1, Lapu-Lapu City
2012-2016
➢ ELEMENTARY SCHOOL:
Sogod Central School
Purok San Roque, Sogod Southern Leyte
2006-2012
90
SPECIAL SKILLS/ ➢ Honor Student
TALENTS/AWARDS/ ➢ One of the Best Research Paper (Grade 11 Senior High)
RECOGNITION: ➢ Skills in speaking English
➢ Capable in using Word, Excel, and Power point presentation
ORGANIZATIONS
AFFLIATED WITH: ➢ Red Cross
➢ Academic Scholar’s League
➢ Bread Society
CO-CURRICULAR
ACTIVITIES ➢ Science Investigatory Project
➢ Cookfest
CHARACTER
REFERENCES ➢ Marlon Rico
Class Adviser
➢ Dr. Severina B. Chin
Principal
91
SCIENCE, TECHNOLOGY, ENGINEERING AND MATHEMATICS - SENIOR HIGHSCHOOL
STUDENT’S PROFILE
E-mail: jhandalerosas@gmail.com
OBJECTIVE: To become a part of a food manufacturing company that caters the needs and interests of people in
the food market and to help produce a safe and tasty food that is an innovation of a classic that
satisfies the costumers’ appetite. To provide a hygienic and a clean working environment that
ensures the safety of the customers in purchasing the food.
EDUCATIONAL ➢ SENIOR HISCHOOL:
BACKGROUND: UNIVERSITY OF CEBU – LAPU-LAPU AND MANDAUE CAMPUS
A.C. Cortes Avenue, Looc, Mandaue City
Strand: Science, Technology, Engineering and Mathematics - Academics
2016 - Present
➢ JUNIOR HIGHSCHOOL:
Paknaan National High School
S.E. Jayme St. Paknaan, Mandaue City
2012-2016
➢ ELEMENTARY SCHOOL:
Paknaan Elementary School
S.E. Jayme St. Paknaan, Mandaue City
2012-2016
2006-2012
92
SPECIAL SKILLS/ ➢ Playing basketball, Singing,
TALENTS/AWARDS/ ➢ First Place- Division Meet (Basketball)
RECOGNITION: ➢ Grade 11 With Honors
ORGANIZATIONS
AFFLIATED WITH:
CO-CURRICULAR
ACTIVITIES ➢ Math-Sci Race (Champion)
➢ Math Jingle (2nd Place)
➢ Science Jingle (Champion)
➢ Reader’s Theatre (Champion)
CHARACTER
REFERENCES ➢ Marlon Rico
Class Adviser
University of Cebu Lapu-Lapu and Mandaue
09175655709
➢ Renato Suson
Barangay Captain
Labogon, Mandaue City
➢ Robert Lao
Chief Operating Officer
Sand and Gravel Business
93
SCIENCE, TECHNOLOGY, ENGINEERING AND MATHEMATICS - SENIOR HIGHSCHOOL
STUDENT’S PROFILE
OBJECTIVE: To become a part of a food manufacturing company that caters the needs and interests of
people in the food market and to help produce food that is an innovation of a classic that
satisfies the costumers’ appetite.
EDUCATIONAL ➢ SENIOR HISCHOOL:
BACKGROUND: UNIVERSITY OF CEBU – LAPU-LAPU AND MANDAUE CAMPUS
A.C. Cortes Avenue, Looc, Mandaue City
Strand: Science, Technology, Engineering and Mathematics - Academics
2016 - Present
➢ JUNIOR HIGHSCHOOL:
EMD CARMELITE SCHOOL FOUNDATION INC.
Buaya MCIAA, Lapu-Lapu City
2012-2016
➢ ELEMENTARY SCHOOL:
SAVED BY GRACE LEARNING INSTITUTE OF CEBU
Marangga Pasil Street, Cebu City
2006-2012
94
SPECIAL SKILLS/ ➢ Honor Student (Elementary)
TALENTS/AWARDS/ ➢ Honor Student (Junor High School)
RECOGNITION:
ORGANIZATIONS
AFFLIATED WITH: ➢ N/A
CO-CURRICULAR
ACTIVITIES ➢ N/A
CHARACTER
REFERENCES ➢ Marlon Rico
➢ Class Adviser
➢ University Of Cebu Lapu-Lapu Mandaue
➢ 09175655709
➢ Arnold Abrera
➢ Assistant Principal
➢ EMD Carmelite School Foundation Inc.
➢ 341-4173
95