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Alponte, Jemie A.

Babatuan, Romjen S.

Balladares, Anna Marie E.

Bas, Kent Dexter D.

Diaz, Hazel Babes B.

Geralde, Gian Karl G.

Modiarat, Jhalaika O.

Padayag, Jessa C.

Quijano, Jervin L

November 2023

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 TABLE OF CONTENTS

I. COVER PAGE ……………….……………………………………………………. 1

II. EXUCUTIVE SUMMARY

Business Overview ……………………………………………………. 6
Success Factors ………………………………………………………... 7

III. COMPANY OVERVIEW

Company History …………………………………………………....... 8
Legal Structure ………………………………………………………... 8
Brief Description ……………………………………………………… 9
Mission ………………………………………………………………... 10
Vision …………………………………………………………………. 10
Goal …………………………………………………………………….10
Achievement ………………………………………………………....... 10

IV. ANALYSIS
INDUSTRY ANALYSIS
The Industry Where Coco Loco Belongs ...…………………………...... 11
Positioning Statement …………………………………………………... 11
CUSTOMER ANALYSIS
Target Customers ……………………………………………………...... 11
Customers’ Needs ………………………………………………………. 12
COMPETITIVE ANALYSIS
Direct Competitor ………………………………………………………. 13
Indirect Competitor ................................................................................... 14
Competitive Advantages ........................................................................... 15

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 V. MARKETING PLAN
What Our Business Does ...........................................................................
SWOT Analysis ........................................................................................
Marketing Strategy ...................................................................................
Marketing Budget .....................................................................................

VI. PRODUCTION PLAN

Forecast of Demand ..................................................................................
Process Mapping Flowchart ......................................................................
Resources Needed .....................................................................................
Option for Production Process ..................................................................
Monitor and Control .................................................................................
Adjustments ..............................................................................................

VII. OPERATIONAL PLAN

Location .....................................................................................................
Hours of Operation ....................................................................................
Employee Hiring and Training ..................................................................
Key Operational Process ...........................................................................
Production .................................................................................................
Facilities and Equipment ...........................................................................
Suppliers ....................................................................................................
Milestone ...................................................................................................

VIII. MANAGEMENT TEAM

Management Team Members .....................................................................
Management Team Gaps ............................................................................
Board of Advisers ......................................................................................

IX. FINANCIAL PLAN

Identification of Risks ..............................................................................
Initial Capital Requirement ......................................................................

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 Projected Income Statement ..........................................................................
Projected Income Statement ..........................................................................
Projected Cash Flow ......................................................................................

X. APPENDICES
Appendix 1 – Organizational Chart ...............................................................
Appendix 2 – Photograph of Product/Facilities/Building ..............................
Appendix 3 – Partnership/Corporate Agreement ...........................................
Appendix 4 – Vicinity Maps ..........................................................................

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II. EXECUTIVE SUMMARY

BUSINESS OVERVIEW
Coco Loco is a refreshment drink that serves customers with a good-quality coconut
product. It is a locally established beverage business located in Estrada 3rd, Digos City, Davao
del Sur. This new business is a partnership consisting of nine members and is going to start in the
early stages of the development phase.
Coco Loco aims to sell coconut juice with a focus on providing tasty, refreshing, flavorful,
and hygienic products to the community. Coco Loco will serve the customers with the time and
attention they deserve while savoring the refreshing drinks.
Our business goal is to refresh everyone with the quality coconut juice we have and provide
excellent customer service that will keep customers coming back while savoring the refreshing
drink, allowing us to build a strong reputation with them.

SUCCESS FACTORS
1. Establish unity and shared beliefs

- Building an excellent workforce is essential for the success of every business. The Coco
Loco business can be defined as having a similar sense of camaraderie and a positive
perspective on everyone. Everyone has disagreements or episodes of frustration, but by
staying connected and honest in the way we communicate, we can fix fences and build
stronger connections. Additionally, it is important to acquire the ability to motivate and
elevate our staff members while respecting our distinctive qualities and making the finest
use of everybody's skills, which allows us to obtain progressive business results.

2. Affordability of product

- Pricing is very important once you want the business to know why we end up with our
affordable price. The pricing of Coco Loco's product is one of its success factors because
it is incredibly affordable while still serving a high-quality drink.

3. Continuous customer satisfaction with the product

- The Coco Loco business will continue to be consistent, providing our customers with
satisfaction and contentment. Also, we will make every effort to serve the community
with a distinctive refreshment that gives coconut juice a refreshing, new, delectable taste
that marks the town as well as the future.

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4. Put the customer first

- Coco Loco maintains a pleasant attitude and a genuine desire to assist customers in need.
We prioritize how our customers feel and make them believe that our business treats
them with respect, empathy, and compassion. On top of that, we listen to our customers
and continuously seek and appreciate their feedback so that we may enhance our products
and services to exactly meet their demands. Their feedback motivates us to deliver the
best beverage we can.

5. Inspire

- Coco Loco is a recently founded company. We also take great pride in the fact that we
like working, being motivated, and interacting with the team when we accomplish our
goals. Also, the groups of owners are focused on establishing the company's reputation
and future success.

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 III. COMPANY OVERVIEW

A. HISTORY OF THE COMPANY

How it Started When your company was Where you are located
formed

• A group of college students • The company was formed on • Coco Loco can be found at
came up with the idea to have a October 2023 Estrada 3rd, Digos City, Davao
coconut concept of business. del Sur.
We end up having a name for
Coco Loco that matches the
product we made. Coco Loco
was founded by college students
who intend to provide
consumers with affordable
refreshments while still
providing the satisfaction of
coolness.

• Given that the Philippines is a

tropical nation, we decided to
provide them with the greatest
beverage that Coco Loco has to
offer. A vital component of our
ability to offer strategic inputs is
that we accompany our offering
with a nutritious beverage that
may satisfy our customers' thirst
while providing them with
nutrients in the midst of the
scorching sun.
B. LEGAL STRUCTURE

Identify the legal structure used Explain the legal structure

(sole proprietorship, partnership
or corporation)
• Coco Loco is a partnership-type
business composed of nine
partners.
• Nine (9) people, in total, are
the owners and operators of
Coco Loco. Everyone involved
in this partnership business
commits to identifying their
individual roles and duties
inside the company. In order to
achieve equal success, each
partner actively engages with

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 the other and collaborates
closely with them. To ensure
that the partnership fosters
influence, creativity, and
longevity in terms of overall
returns, each side must make a
balanced commitment and
investment.
C. BRIEF DESCRIPTION OF WHAT YOUR COMPANY DOES
Products or Service Unique Aspects of the Business
• Coco Loco offers the best • Our product is one-of-a-kind
refreshing drink in town. A and offers a range of unique
high-quality coconut juice features, attributes, and
drink that both hydrates and benefits that make it stand out
quenches the thirst of in the market. Firstly, its key
everybody feature is the use of real
coconut water, which provides
natural electrolytes and
hydration to the body.
Additionally, Coco Loco is
organic, gluten-free, and free
from artificial preservatives
and sweeteners, making it a
healthy and guilt-free choice
for consumers. Its creamy and
refreshing taste is another
attribute that sets it apart from
other beverages. Also, the
color of choice that we have
affects customers and the
market as a whole.
Key Customers, Partners and
Suppliers
• Key Customers - Lovers of
coconut juice, individuals who
enjoy refreshing drinks, kids,
teenagers, adults, and everyone else
are all welcome to enjoy and
consume our product.
• Partners - Coco Loco partners
may build and organize our
business to make it even more
effective and profitable through
applying the skills and expertise
given by each member and
establishing a good, progressive
company.
• Suppliers - We are very pleased
to work with suppliers of the
highest-quality coconuts and
products. We develop solid
relationships with one another as
buyers and suppliers.
Supplier for Coconut
• Balladares Farm
@Tagabuli, Sta. Cruz, Davao del
Sur.
• When we run out of coconut
juice, we buy it from any coconut
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 vendor inside the public market.
Supplier for other Ingredients
• Public Night Market & JJ Phenil
Store
Supplier for cups, flat lid & straw
• Golden C4S Trading Corp
@ Lim Bldg., Roxas Ext., Digos
City.
D. VISION, MISSION AND GOALS OF THE COMPANY

Vision Mission Goals

• to become the most well-known • Provide our valued customers • To expand and have different
brand in the locality and the best with the best refreshing drink branches in different cities in our
refreshing beverage that they have ever had while nation.
freshens their whole system. delivering an everlasting flavor.
• Offer the most refreshing drink in
town.

• To provide the most exceptional

service to our valued customers.

• To keep our establishment clean

and well-maintained for our
customers and employees.

• To guarantee the costumers the

consistent treatment of respect that
they deserve.

E. ACHIEVEMENT OF YOUR BUSINESS

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 Introduction Sales Number of customers served

• Coco Loco won 3rd place in • Coco Loco gained profit during • During the selling activity, Coco
Best Dressed and Best Logo the selling activity. On the Loco served an estimated 300+
during the selling activity on the following days, our products customers on November 13–17,
13th Business Ad Week. were unexpectedly sold out 2023.
early. We had reached ₱ 7,261
in sales on November 13–17,
2023.

IV. ANALYSIS

I. INDUSTRY ANALYSIS

a. The industry where your Business Coco Loco belongs to the food and beverage industry,
belongs where it offers 100% pure coconut water.

Coco Loco, positioned at the intersection of indulgence

and tropical refreshment, stands as a distinctive player in
b. Positioning Statement the beverage industry. With its unique blend of coconut
flavors and innovative formulations, Coco Loco offers
consumers a delightful escape to a tropical oasis with
every sip.
II. CUSTOMER ANALYSIS

The respondents of the survey at Cor Jesu College, Inc. were selected students from elementary, junior high,
senior high, and college. The researchers chose sixty-one (61) students to get to know their perceptions of
potential customers' needs, such as how regularly they buy our drinks, which channel that they prefer to use
when purchasing their products, how willing they are to purchase Coco Loco, and other questions. The method
will be random sampling, in which respondents can be selected fully at random and each member of the
population will have an equal chance of being included in the sample.
A. TARGET CUSTOMERS/PROFILE OF YOUR CUSTOMERS
The profile of the respondents in the conducted survey This survey selected sixty-one (61) respondents from
elementary, junior high, senior high, and college students at Cor Jesu College.

It is shown that most of our respondents are at the age of 17; second to the first is 18 years old, which is in the
same education level (senior high school), while the lowest range is 19 years old, and 20 years old has the
same low respondents, which is 1. 2% of the respondents. While talking about gender, 55.7% are male students
and 44.2% are female. This indicates that most of the respondents are college students who are around 19–20
years old. In grade level, it shows that most of our respondents are from senior high school, which has 24.5%
of respondents.

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B. CUSTOMER NEEDS
Do you love Coconut Juice/Buko? Most of the respondents say that they love Coconut
Juice /buko.

The 95.5% of the respondents say that they love buko,

while 4.5% respondents say that they don't love buko.
What is your preferred coco loco specifications? Most of the respondents say that they prefer their Coco
Loco because there is so much buko meat and the taste
is flavorful.

The 93.7% of the respondents say that they prefer that

their Coco Loco have more buko meat, and 6.3% of
the respondents say that they prefer that their Coco
Loco have less buko meat.
Level of sweetness of Coco Loco? Most of the respondents answered moderately well.

Out of 61 respondents, the highest frequency of 32.9%

What period of day do you prefer to sip or drink
coco loco?
says the level of sweetness they like is moderately
sweet, followed by 22.4% saying it is sweet, and the
lowest frequency of 1.2% saying it is super sweet.
Most of the respondents answered during lunchtime
(afternoon).

Out of 61 respondents, with the highest frequency,

Which channel do you use when purchasing our
product?
Willingness to purchase Coco Loco
50.4% say that after lunch they prefer to sip Coco
Loco, followed by 14.2% say that during their free
time.
Most of the respondents answered physical stores.
65.9% of respondents said they prefer a physical
channel to use when purchasing our product, while
34.1% said they prefer online stores (Facebook,
Messenger, etc.) to use when purchasing our products.
Out of 61 respondents, most of them answered
willingness to purchase Coco Loco with the highest
frequency of 97.2%, followed by the lowest frequency
of 2.8%, who said it was not willingness.

At what price would you consider your willingness Most of the respondents answered ₱25.00–₱30.00
to pay of Coco Loco?
Out of 61 respondents, 46.9% answered ₱25.00-₱
30.00 price that they will consider their willingness to
pay for Coco Loco, followed by 20.4% saying it is ₱
30.00-₱35.00; followed by the lowest frequency, 9.4%
saying it is ₱15.00-₱20.00

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 III. COMPETITIVE ANALYSIS

A. DIRECT COMPETITORS (3)

Competitor’s Name Ahya Coconut Juice Faith’s Pie’s Corner Buko Express
Overview of competitors Ahya Coconut Juice is It is located at 1st Crumb
Buko Express is located
(where are they located; located on Rizal Avenue, Street, Brgy. Zone 1, on the upper ground floor
how long have they been Digos City. It was Digos City, Davao del of Digos. It was
operating) established in 2020. Sur, was established in established in 2022 and
2021. From then on, they has more than 60
started to become popularoperating stores around
inside the Digos Area. the Philippines.
Products/services Ahya Coconut Juice Faith's Pie's Corner offers
Buko Express offers a
offered offers buko juice and a lot buko juice, buko salad, variety of products related
of Filipino desserts like and buko pie, and aside to coconut. Their main
suman, puto, etc. from that, they sell a products that they are
variety of pie and known for are their buko
ensaymada. pie, buko pandan, and
coconut shake.
Pricing The prices start at ₱5– The prices of their The company employs
₱50. products are affordable; value-based pricing. Buko
they range from ₱15- Express price ranges to
₱200. ₱44 - ₱300.

Revenue No data available No data available No data available

Location(s) Located on Rizal Avenue, Located at 1st Crumb Buko Express is located
Digos City. Street, Brgy. Zone 1, on the upper ground floor
Digos City, Davao del Sur of Digos and more than
60 operating stores
around Philippines.
Customers • Ahya coconut juice • All potential customers • Buko Express creates
segments/geographies creates geographic (children, teens, adults) geographic
served segmentation because it within the locality of segmentation,
is located at Rizal Digos City. especially at malls
Avenue, Digos City, where more customers
which is surrounded by • In any age can get easy access to
crowded people. buy.

• In any age. • In any age

Competitor’s key • Located in crowded • Located in highway • Located inside the
strengths people. • Offers variety of Malls
• Affordable prices products • Offers variety of
• Affordable prices products
• Attractive store
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Competitor’s key • Limited space • Limited space
weaknesses • No seats available • Lack of
since it is a standalone advertisement
store
I. COMPETITIVE ANALYSIS
B. INDIRECT COMPETITORS (3)
Competitor’s Name Prangles Restaurant
Overview of competitors Prangel's Restaurant is
(where are they located; located along the Davao-
how long have they been Cotabato National
operating) Highway, a few meters
from Digos City
Diversion Junction. It is
right across from the
monastery. It was
established in 2015.
Products/services Food delicacies, Filipino
offered desserts, and drinks.
Pricing Price starts at ₱50-₱500
Revenue No data available
Location(s) Davao-Cotabato National
Highway, a few meters
from Digos City
Diversion Junction.
Customers • Customer segments are
segments/geographies the individuals across all
served genders.
• In all ages.
Competitor’s key Prangles offers a wide
strengths range of flavors, catering
to different taste
preferences. This variety
provides an opportunity to
attract a diverse customer
base in Digos City.
design/layout.
• Having reasonable
price
• A lot of branches
around the Philippines.
• Fresh and quality
products
• Limited Space
Kopi Kalsada Mers
Kopi Kalsada is a coffee Mers Native Delicacies is
shop located at 1042 Del a restaurant located at
Rosario, Digos City, Pan-Philippine Highway,
Davao del Sur. It was Digos City, Davao del
established in 2021. Sur. It was established in
1973.
Variety of shakes, coffee, Food delicacies, Filipino
and foods that they offer. desserts, and drinks.
Price starts at ₱30-₱200 Price starts at ₱50-₱500
No data available No data available
Del Rosario, Digos City, at Pan-Philippine
Davao del Sur. Highway, Digos City,
Davao del Sur.
• Customer segments are • Customer segments are
the individuals across all the individuals across all
genders. genders.
• In all ages. • In all ages.
Kopi Kalsada emphasizes Mers Native Delicacies
the use of locally sourced can leverage its authentic
coffee beans; it can local recipes and flavors
leverage the authenticity to appeal to consumers in
of its products, appealing Digos City who
to consumers in Digos appreciate traditional
City who appreciate culinary experiences.
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Competitor’s key Prangles faces difficulties
weaknesses in distribution or
availability in certain
areas of Digos City,
which could limit its
market reach and impact
potential sales.
supporting local
businesses.
Kopi Kalsada has a
narrow product range or
limited beverage options;
it may face challenges in
meeting diverse consumer
preferences, potentially
limiting its market share.
Mers has limited brand
recognition; it may face
challenges in standing out
in a competitive market.
Investing in branding and
marketing efforts could
help address this
weakness.

C. COMPETITIVE ADVANTAGES FOR EACH DIRECTAND INDIRECT COMPETITOR

Products and/or Services
Human Resources
Location
Operational Systems
Intellectual Property
Our products and services have a distinct advantage over
those of our rivals because of their affordability and
uniqueness. We also provide dependable, premium products
to our customers. On top of that, we provide free citywide
deliveries, and we guarantee a quick and easy transaction for
our customers.
Our company is surrounded by industrious individuals who
can provide excellent services and produce high-quality
products. To keep our human resources current and
effective, we will provide them with regular workshops,
training sessions, and other business exposures.
In comparison to our competitors, Coco Loco has a more
prominent and convenient location.
By utilizing updated methods, Coco Loco will have an
operational system edge. Additionally, the company will
have developed new strategies and tactics that are
appropriate for Coco Loco. We shall procure raw materials
in an orderly and fresh manner in order to manufacture our
main product. To preserve their freshness and flavor, the raw
materials will be kept in storage for no more than three days.
Coco Loco takes care to differentiate itself from competitors
by providing a high-quality, freshly picked product.
Additionally, the completed goods are kept in a refrigerator
at a consistent, well-maintained temperature. In order to
produce quality, the management will make sure that the raw
materials are in good condition and that the end product
tastes appealing and savory. Coco Loco has an edge over
other companies when it comes to fulfilling bulk and pre-
order requests. You can easily contact us by sending a
message through our Facebook page, where we will also
give you an order form.
From the brand name to the packaging to the logo to the
product itself, everything about Coco Loco is unique. It will
also be registered as a brand name in order to protect its

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 reputation and prevent unauthorized usage.
Marketing In terms of marketing, Coco Loco always makes use of
social media, like Facebook, to advertise its product. Also,
by inviting some of the influencers to make an honest review
of our product in that way, it can easily reach its target
market within Digos City and other cities as well.

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