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Marketing Plan
Marketing Strategy

FlavorFusion will build a name and reputation for providing

distinctive, high-quality salamig and Siomai rice at reasonable
costs. We will keep projecting this image to our target markets in
the direct or retail trades.

We will emphasize our convenient location, the advantages for

students, and the cost savings of our salamig and Siomai rice when

compared to selling salamig and Siomai to the retail trade. With

clean facilities and first-rate service, we will enhance our

premium. We'll advertise our product by distributing flyers to

every classroom and posting it on social media or the internet.

We'll focus on reliable supply, convenient access, service, and

high-quality product.

Customers can find as inside Francisca Dominice National High

School, where our kiosk can be found. We borrowed our kiosk from

other small business, they let us borrowed so that we didn’t use

money. But rather than kiosk, our budget for kiosk will be used to

make tarpaulins for our logo.

 TABLE OF CONTENTS
CHAPTER
PAGE
I. THE BUSINESS
Executive Summary…………………………………………………………………………………… 1
Mission……………………………………………………………………………………………………………… 2
Vision………………………………………………………………………………………………………………… 2
Core Values…………………………………………………………………………………………………… 2
II. COMPANY DESCRIPITION
Location…………………………………………………………………………………………………………… 3
Capitalization…………………………………………………………………………………………… 3
Concept Description and Statement………………………………………… 4
III. PRODUCT AND SERVICE
Offerings………………………………………………………………………………………………………… 5
The product…………………………………………………………………………………………………… 5
Sample Menu…………………………………………………………………………………………………… 6
Product production………………………………………………………………………………… 7
Marketing expense strategies……………………………………………………… 10
IV. MARKET ANALYSIS
The market……………………………………………………………………………………………………… 11
Target Market……………………………………………………………………………………………… 11
Competitors…………………………………………………………………………………………………… 12
V. MARKETING PLAN
MARKETING STRATEGY………………………………………………………………………………… 13
Positioning…………………………………………………………………………………………………… 13
Promotion………………………………………………………………………………………………………… 14
Distribution………………………………………………………………………………………………… 15
Personnel Plan…………………………………………………………………………………………… 15
Swot Analysis……………………………………………………………………………………………… 15
VI. FINANCIAL PLAN
Projected Product Cost……………………………………………………………………… 17
Projected Income……………………………………………………………………………………… 18
Estimated Net Income…………………………………………………………………………… 19
VII. ORGANIZATIUONAL AND STAFFING PLAN
Organizational Chart…………………………………………………………………………… 20
Staffing…………………………………………………………………………………………………………… 21