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The Neuroscience

Branding
By: Sanchez Sandra, Mariano Alan, Navarrete Mario, Garcia Marco, and Giovani

"Brands have stepped in as pillars


of our identity"

*The different brands that


exist create different thoughts
in people.

*Brands have some kind of


self-expensive value for
people.

*Different brands are


present in people's daily
lives.

*Industries sell their name.

*Attack a brand is
attacking the people
who use this brand.

*Some brands create an


aggressive stereotype in people
to defend their brands.

*In some cases, people pay


more for exactly the same
thing.

*People have to be aware of the


influence that brands hold.

*Brands influence our decisions.

*Today, brands are more than


simple, they show your lifestyle,
mood, etc.

Sketch!

References
Big Think Channel. (July 27, 2021). How Apple and Nike
have branded your brain | Your Brain on Money | Big
Think. Youtube. https://www.youtube.com/watch?
v=4eIDBV4Mpek

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