BUSINESS COMMUNICATION

INNOVATIVE COMMUNICATION
TECHNOLOGIES USED BY NIKE

KINGJO BASTIAN
T1 MBA B BATCH
• Native name: Nike Inc
• Type: Private
• Industry: Apparel, Accessories, Sports equipment
• Founded: January 25, 1964
• Founder: Bill Bowerman, Phil Knight
• Headquarters: Washington Country, Oregon, U.S
• Area served: Worldwide
• Products: Athletic footwear & apparel, athletic & recreational
products, sports equipment
1. Meaningful story – They’re selling more
than a product; they’re selling aspiration

Nike’s ads rarely, if ever, mention their

products at all. What their ads do, and do
well, is induce emotion in the consumer
through ‘emotional branding’. Each ad is
carefully crafted to evoke particular
feelings and needs in the consumer that
can only be satisfied by Nike products. .
2. They’re socially-conscious
• Consumers today expect more from the companies they buy from. They want their
purchases to have a positive impact on the environment and on society, and they
don’t hesitate to reward brands that do.
• Nike engages in several community outreach initiatives both within the US, and
globally.
3. They’re Killing it on Social Media
• The company maintains separate Twitter accounts for each of its subsidiary brands
(e.g. @nikefootball, @nikebasketball), which they predominantly use to respond to
consumer @mentions.

4.Life time contracts with Michael Jordan ,LeBron James and Cristiano Ronaldo