PUMA

By
 Kenz Arif
P
 WHEN WAS NIKE FOUNDED AND
WHO STARTED IT
• It was founded in 1964 as Blue Ribbon Sports by Bill Bowerman, a track-and-field coach at
the University of Oregon, and his former student Phil Knight. They opened their first retail
outlet in 1966 and launched the Nike brand shoe in 1972. The company was renamed Nike,
Inc., in 1978 and went public two years later.
 WHAT IS PUMA?
• Nike is an American multinational corporation that is engaged in the design, development,
manufacturing, and worldwide marketing and sales of footwear, apparel, equipment,
accessories , and services. The company is headquartered , in the Portland Metropolitan
Area.
 WHAT DOES NIKE DO?
• Nike designs, develops, markets, and sells athletic footwear, apparel, equipment, and
accessories. Nike's business results and operations continue to be impacted by the pandemic
and its effects on global supply chains. Most of Nike's sales are generated by selling
footwear to wholesale customers in North America.
 WHERE DOES NIKE OPERATE
FROM
• Almost all Nike shoes are manufactured outside of the United States. The leading
manufacturer of Nike shoes is China and Vietnam each accounting for 36% of the total
manufactured world wide. Indonesia accounts for 22% and Thailand for 6% of the Nike
shoes that are being produced world wide.
 WHAT TYPE OF BUSINESS
OWNERSHIP IS NIKE
• General Public Ownership
• The general public holds a 12% stake in NIKE. This size of ownership, while considerable,
may not be enough to change company policy if the decision is not in sync with other large
shareholders.
 NIKE STRATEGIC MARKETING
OBJECTIVES
• Have strong representation at global major 
sporting events
•  Advertising at World Cup Soccer, The Super Bowl, 
MLB All Star Game, Masters, US Open, Wimbledon 
and NHL, NFL, MLB, NBA Playoffs. 
• Maintain Brand associations with major sports 
stars
•  Maximize associations with Stars, Michael 
Jordan, LeBron James, Lance Armstrong, and others
•  Effective use of Corporate Event Sponsorships 
• ie., Nike Tour Golf
• Develop a website solely dedicated to the Nike 
brand 
• Nike has multple websites all integrated by 
Nike.com 
• Use Nike brand loyalty to increase sales. 
• Create a product image that differentiates from 
the competition 
• Swoosh become way of life. 
• Increase product awareness through using an 
integrated marketing approach 
• 30 second TV spots 
• Full page magazine advertising 
• Varying sized billboards
 NIKE MARKETING STRATEGIES
AND TACTICS
• Ambush Marketing 
• Prominently displaying Nike Swoosh at Reebok 
sponsored events 
• Tiger Woods wears Nike Products while pitching 
other companies 
• Guerrilla marketing 
• Pays athletes to use their products. 
• Mass marketing 
• Nike products or subsidiaries are sold at mass 
merchandisers such as WalMart
• Urban Tactics 
• Free sneakers are delivered to inner cities , 
creating a demand for more. 
• Psychological Tactics 
• Just Do It 
• Outsize Tactic 
• Use of extremely large advertising budget 
• Large supply chain 
• Multiple retail outlets 
NIKES BRAND SPONSORS  C BY.

BY-N Y-ND.
NIKES PROFIT MARGINS
THANK YOU GG