NIKE

• Nike is an American multinational corporation that is

engaged in the design, development, manufacturing,
and worldwide marketing and sales of footwear,
apparel, equipment, accessories, and services. The
company is headquartered in Oregon,USA.
 MANUFACTURING
Nike is one of the world’s leading apparel and footwear
makers,generating over $46billion revenues annually and yet
nike owns no factories for manufacturing.
Nearly all nike products are manufactured under contract by
independent suppliers of operating factories.
Nike manufacturing has more than 600 factories in 46 countries
Major suppliers for it’s footwear include Pou Chen,PT Pan
Brothers,Fulgent Sun International and many more.
 About 36% of nike vendors are located in China and Vietnam
 DISTRIBUTION
• Nike has six primarily distribution centre in US.
• Four are located in Memphis and other two are located in Indiana
and Dayton.
• The company has 67 distribution centres outside the US.
 They sell their products to wholesalers in the US and international
markets.
By direct to consumer or DTC sales,which include in line and
factory retail outlets and e-commerce sales through www.nike.com
Also they sell to retailers and then consumer.
 RETAILER
• Retail store is a retailing unit that can be found in shopping malls
or freestanding stores where consumer in these markets can obtain
this product when they want to purchase Nike products.
• Company also creates category specific retails destinations by
partnering with in footwear retailers such as Foot Locker(FL),JD
Sports and intersport.
• Nike has been using wide online retailing by promoting products in
their official website and also with other e-commerce websites and
also putting heavy effort on direct-to-customer channels.