SIER MODEL

OF
LISTENING
SUBMITTED BY: SANJOGITA AJITH
KUSHAGRA ANAND
PIYUSH KUMAR
ANUJ
 SIER MODEL
• Listening consist of four connected activities – Sensing, Interpreting, Evaluating and
Responding.
• The SIER model developed in the early 1980s by the American communication
researchers, Steil, Watson & Barker describes a hierarchy of active listening based
on their observation :-
• People recall only about 50% of the message immediately after hearing it and only
25% after two days.
• In this model the receiver must be open to receive the sender’s message during the
sensing phase so that the quality of the results of the interpretation, evaluation &
response phases are improved.
SIER HIERARCHY OF LISTENING
• Model is hierarchical
• First, you must Sense what is being
communicated, then you must
Interpret it through your knowledge of
context, then you must Evaluate it
before lastly you can Respond to it.
• When a misunderstanding occurs,
both parties need to restart their
analysis from bottom of hierarchy.
 SENSING
• Active listening begins by hearing, seeing and
receiving verbal and non-verbal aspects of
the message.
• Concentration is required in this stage.
• Person should not be interrupted
so the message can be delivered
in detail.
 Interpreting
• The second stage of the SIER model is to interpret the
information you’ve sensed or listened.
• When you are interpreting we need to find what is the
context of the conversation.
• It’s important at this stage to really align your thoughts
with the person you’re communicating with.
• It is important to wait for person you are communicating
with to finish their message before starting to interpret it.
 Evaluating
• In this stage receiver must sort fact from opinion.
• Receiver needs to judge the message based on facts and figures
and how well it is liked or disliked.
• Evaluation phase consists of both logical and emotional
components.
• Evaluation can be improved
through practice, and through
mindfully searching for areas
of interest in the communication,
as opposed to areas of disagreement.
 Responding
• It is a two-way communication requires the receiver to respond
to the sender.
• Response provides feedback to the sender on how well the
message was understood and encourages further interaction
between the two parties.
• Responses can be both verbal and non-verbal. Rephrasing the
sender’s message shows interest and increases understanding.
• Probing questions provide additional details and clarification.