CD PLAYER MODIFICATIONS AND

Presented By:
INNOVATIONS
• Yashasvi Shukla
• Sourav Barak
• Manuraj Dubey

• Rachit Chhillar Presented To:

• Sumit Chaudhary
• Piyush Raj Sachdeva
Prof. Anubhuti Saxena
• Nitanshu Singh
• Aravind
 INTRODUCTION
We Bennett Players Ltd. are manufacturers of CD Players. We were
established in 2005 and ever since we were lead manufacturers of CD
players. We Have our company headquarters located at Greater Noida, India
and many manufacturing plants located at various locations in India.
We manufacture our Product “Spider CD players” and is available in two
different colours Black and Grey.
 MODIFICATIONS IN our CD PLAYER
 Add voice command and digital display feature in our CD player.
 Add extra CD compartments.
 Have solar charging option in our CD player.
 Make our CD player more handy that can be carried anywhere.
 Vibrant color options that will attract the public.
 Revamp our design that will allure both youth as well as the elderly.
 Also add a distinctive feature of troubleshooting detector.
 Use of environmental friendly raw materials for production.
 Speaker Quality will be improved for Efficient sound.
 FM Radio option added incase there is no CD .
 Increasing the Quality of Fiber Body.
 ACTIONS WHICH TOP MANAGERS WILL
 Enhance Marketing strategies by onboarding media TAKE
experts .
 Brand Ambassador will be hired which can influence all age groups.
 Media Network will be hired for promotions.
 Some services will be provided like:
1. One and half year warranty
2. Warranty Extension
3. Economical at Home Service.
 Decision of various software and hardware updates.
 Decision of attractive offers on some credit cards and festive seasons.
 Focus on existing customers.
 Decision of special exchange bonus will be taken.
 Team will be appointed for leverage videos reviews.
 Organize private events during product launch in the market.
 ACTIONS WHICH MIDDLE MANAGERS WILL
TAKE
 Executing the plans of the organization in accordance with the policies laid by top management.
 Forming plans for the sub units.
 Participating in the hiring and training process of lower level.
 Interpreting and explaining the policies from top level to lower level.
 Sending reports and data to top management in a timely and efficient manner.
 Evaluating the performance of junior managers.
 Inspiring lower level managers.
 Allocate resources to required authority.
 Develop and implement activities.
 Make strategy on Budget plans for products of company.
 Conduct Customer surveys to collect ground Data.
 ACTIONS WHICH LOWER MANAGERS WILL
TAKE
 Implementing plans of top managers.
 Report to middle managers about the activities of market.
 Supervise the employees involved in day to day operations.
 Involve in day to day operations of line workers.
 Upholding discipline, decorum, and harmony within the workplace.
 Overseeing both the quality and quantity of production.
 Guiding and giving instructions to the workers.
 Assigning jobs and tasks to various workers .
 Helping to address and resolve the grievances of workers .
 Arranging the necessary materials, tools, machines, and resources for accomplishing the task.
 Preparing periodical reports regarding the performance of workers.
 Implement supervisory management.
 MARKETING AND SALES STRATEGY TO
LAUNCH A NEW PRODUCT
• Set up pre-launch giveaways: - By creating a feeling of anticipation and excitement about its release, weeks or even
months in advance company can ensure the product takes off quickly. Give the CD player to an exclusive group of lucky
participants in the exchange for helping them get the word out. This can be done through contests on social media
platforms.
 
• Consider making pre-orders available: - Allowing loyal customers to place pre-orders immediately increases sales.
Furthermore, consider how many options your customers are presented with on a daily basis. Your prospects may have
lost interest by the time your product is officially launched. Furthermore, prospects will feel compelled to investigate
what you're offering if they see a large number of pre-orders.

• Educate the Market through shareable content: - Educate your customers about the new features available in your
product and try to inform them about the problem that you’re trying to solve by launching the new product or upgrading
the older version.
• Make shareable pre-launch content to generate excitement: -There are a variety of options like Instagram contests,
creating a hash tag challenge on social media, giveaways, and more social media campaigns. Whatever option you
choose, try to come up with content or ideas that can help your product go viral. For example, ask users to share their
participation on social media, or come up with a good challenge. Be creative in your messages to make sure people don’t
see them as spam and offer extra points for users who refer your product to their friends.

• Prepare Your FAQs Before Launching Your Product:- When you launch a new product or service, it is normal for
users to have a bunch of questions about how it works and what they can do with it. The more innovative it is, the more
you will have to explain it. Our recommendation is to get as much as possible done and prepared ahead of time by
creating a complete and easy-to-find “Frequently Asked Questions” section. Ideally, encourage users to visit it before
reaching out to you with their questions.

• Email Marketing: -The first step in effectively implementing an email marketing strategy is to create a database with
your clients. The more details you have on each of them, the better. Consider their age, location, whether they have
children, and, of course, previous purchases or products they have shown interest in.
 ADVERTISING
 Brand Ambassador for our product is RANVEER SINGH
 Voucher or Coupon with Purchase

 3 year warranty
 Attractive Discount on various Bank cards
 Extended warranty during Festive Seasons
 Big Hoarding should be in Market place
 Pamphlet, Ads In Newspaper
 Social media platforms
 CONCLUSION
 The Radio and the Amplifier both were turned out successful with minor setbacks which were resolved.
 Sales will gradually increase.
 Our feedback resolution team took strong actions regarding every point.
 Based on video reviews received from customers, major discussion was done to become more efficient.
 For adopting new technology, staff got proper training.
 Product strength was increased.
 New franchises were launched.
THANK YOU