Ans 1.

Introduction - As a marketing director of delta enterprises company, to think

about how to market the product appropriately with cost effective we have a new
product for the Indian market, which is a new line of colour televisions.We have so
many options for marketing our products and our company is going to launch a new
product in the market so we can take first come advantage because this is a new
product and only we have this product and we can take a good price to make more
profit.

I will focus first on early adopters or rich people because as we know they will buy
our product too early. To achieve the organisational goal we must need to make two
plans because most of the customers buy the products through these marketing
paths.

1. Distribution plan
2. Advertising and communication plan

So, let's discuss these important plans to reach our targeted customers.

Transforming the patient experience at an eye hospital named Rotterdam requires a

strategic and structured approach. Here are the steps that can be followed to
achieve this:

1. Research and Analysis: Conduct research and analysis to understand the

current patient experience, identify the pain points and opportunities for
improvement. This can be done by analysing patient feedback, conducting
surveys, and observing patient flow through the hospital.

2. Define the Patient Journey: Define the patient journey from the initial point of
contact through to discharge. Map out the various touchpoints and
interactions that patients have with the hospital and its staff.

3. Develop a Patient-Centric Culture: Create a culture within the hospital that

places the patient at the centre of everything. This means training staff to be
empathetic and compassionate towards patients, and encouraging them to
go the extra mile to ensure patient satisfaction.
 4. Redesign the Physical Environment: Redesign the physical environment of the
hospital to create a welcoming and comfortable atmosphere for patients. This
can involve changes to lighting, colours, furniture, and artwork.

5. Implement Technology Solutions: Implement technology solutions that can

enhance the patient experience. This can include electronic check-in systems,
online appointment scheduling, and patient portals that provide access to
medical records and test results.

6. Create Personalized Care Plans: Develop personalised care plans for patients
that take into account their individual needs and preferences. This can include
creating individualised treatment plans, providing patient education materials,
and involving patients in the decision-making process.

7. Measure and Evaluate: Measure and evaluate the success of the patient
experience transformation on an ongoing basis. This can be done through
patient satisfaction surveys, tracking key performance indicators, and
monitoring patient outcomes.

By following these steps, the patient experience at Rotterdam Eye Hospital can be
transformed from a typically grim and anxiety-ridden affair into a more pleasant and
personal experience that patients will appreciate and remember.

Conclusion

Communication, and advertising plan distribution are the important ways of

marketing. In the plan of distribution we have discussed that we need to find the
shops which deal in selling products and give them a discount.

Nowadays social media is too popular. We shouldn't forget to use social media
marketing and it is also a mandatory thing to acquire retailers , supermarkets and
hypermarkets. Some most popular distribution channels are Amazon, Flipkart. We
can also reach a large number of customers by these and after selling services it is
necessary to get a reputation in the market. Now we are talking about
communication and advertising are one of the effective ways to reach target
customer actually we are new in the market so is we will advertise our product in a
creative so there is a high chance to get more sales we follow some steps or process
or plan for advertising

1. First determining the audience on this we have found those people who are
not satisfied with black and white tv or want something new on this.
2. Second, we need to establish a brand message .
3. select appropriate advertising channels.
4. . Creating marketing material is a must thing to do.
5. We can assign our marketing of our product to influencers and celebrities
because they have large numbers of audience, so they can convert their
audience into customers because of their popularity
6. Promotions and discounts also work to occupy the market but for a short
period of time.
7. To get or make a positive image in the market after sales services like
customer support services, customer care numbers , warranty etc.

So we have been discussing some famous steps and techniques to get higher sales. It can
be wonderful for our new product. As a marketing director I can’t forget these things to do.

Ans 2. Introduction - As a marketing director of sports authority of india.

I need to perform some important role as we know yoga, physical activity and sports are one
of the most important things to keep fit and in 2023 the popularity of sports is now on boom
in India specially cricket so, if we create or try to create awareness of this. Because now it is
on boom but, the majority of people don’t follow or don’t want to participate in it so that’s the
reason for emerging needs of awareness. If we talk about awareness, we have lots of ways
to spread awareness about sports and exercise. we can all include advertisement for it but
the best way to aware the people is show them the benefits of yoga and sport, show that so
many people do this to have fit life , to create a environment we can set up tournaments,
contrast and seminars we should not forget sportsperson, celebrity and atalist to spread
awareness because they are those persons most of the people trust the believe on them
easy. So we have some great plans of marketing to make it successful.

To create a new product called "Flavour of the month" for Gelato for You, the Creative &
Marketing Head needs a comprehensive study of their customer segmentation. Here's a
research plan that could be created for this purpose:

● Define the Research Objectives: Clearly defining the research objectives is the first
stage.In this case, the objective is to understand customer segmentation to create a
 new product, so the research should focus on identifying key customer segments and
their preferences for ice cream flavours.

● Develop a Research Methodology: Next, determine the best research methodology

to achieve the research objectives. This could include a combination of qualitative
and quantitative research methods, such as surveys, focus groups, and customer
interviews.
○ Surveys: Conducting online or offline surveys to gather quantitative data from
a large number of respondents.
○ - Focus groups: Conducting small-group discussions to gather qualitative data
and insights from customers.
○ - In-depth interviews: Conducting one-on-one interviews to gather detailed
and nuanced insights from customers.
○ - Observations: Observing customer behaviour and preferences in-store or
online.

● Create a Sampling Plan: Develop a sampling plan to ensure that the research
sample represents the target market. This may involve selecting a random sample of
customers or recruiting participants based on specific criteria, such as age, gender,
and location.
● Random sampling: Selecting a random sample of customers from the target
population.
● - Stratified sampling: Dividing the target population into subgroups and selecting a
representative sample from each subgroup.
● - Convenience sampling: Selecting customers who are easily accessible and willing
to participate in the research.

● Conduct Data Collection: Once the research methodology and sampling plan are in
place, conduct the data collection. This could include administering surveys or
conducting focus groups or interviews.

● Analyse the Data: After the data is collected, analyse the data to identify key
customer segments and their preferences for ice cream flavours. This could involve
using statistical analysis to identify trends or patterns in the data.

● Develop Customer Segmentation: Use the data analysis to develop customer

segmentation based on factors such as age, gender, location, and ice cream
preferences. This will help identify which customer segments are most likely to be
interested in the new "Flavour of the month" product.

● Develop the Product: Once the customer segmentation is identified, use the data to
develop the new product. This could involve creating new ice cream flavours or
customising existing flavours to meet the preferences of different customer
segments.
 ● Test and Refine: Test the new product with different customer segments and refine it
based on feedback. This will help ensure that the product is appealing to customers
and meets their preferences.

● Launch the Product: Finally, launch the new product and promote it to the target
customer segments. Monitor the product's performance and make adjustments as
needed to ensure that it is successful.

By following this research plan, the Creative & Marketing Head of Gelato for You can gain a
comprehensive understanding of customer segmentation and create a new product that
appeals to different customer segments.

Conclusion
So we have discussed some effective tools and ideas to spread awareness between
people.Now we have the knowledge of this it is also an important thing to do because if we
do this it will be helpful for our nation and make the nation fit and fine. Nowadays
digitalisation is on boom everything is digital so must include this and it is cast effective way
to reach large number of people by our content only so that great thing we can do all these
or follow we can do all these or follow all these ;points but, for me or as a director of sports
authority i will give more focus on content creation because of cost effectiveness.So , there
we have discussed all the points i hope it will be nice marketing plan to aware the people.

Ans 3 Introduction - As a director of meta flix streaming service i will try to get more sales
but, the competition is too high in the market some bit players are these like Sony liv, Disney
plus , Netflix so in this situation we need to make robust marketing strategy to get sales, we
have some techniques to overcome form this.

A. In order to document the customer understanding, the following deliverables can be

produced:

1. User personas: User personas are imaginary individuals who embody various
categories of customers that use a product. They are a powerful tool that enables the
team to connect with the users, grasp their motivations and requirements, and create
products that satisfy their needs. So for instance, if we take the example of Gelato for
You, the user personas could be "The Health Conscious Mom," "The Sweet Tooth
Teen," or "The Experimental Foodie." By creating these personas, the team can
picture the various customer demographics that use Gelato for You and tailor their
product accordingly.The moderate-length paraphrased version explains the concept
of user personas and how they can benefit teams designing products. It also
provides an example of possible
 2. Customer journey maps: A customer journey map is a visual illustration that depicts
the entire sequence of actions that a customer takes while interacting with a
particular product or service. It assists the team in recognizing the points where
customers may encounter difficulties or where the user experience can be improved.
For instance, a customer journey map for Gelato for You could outline the entire
procedure that a customer goes through to discover and order the "Flavour of the
month" ice cream, starting from browsing the website to placing the order, and
ultimately receiving it at their doorstep. By using such a map, the team can obtain a
better understanding of the customer's journey, identify possible barriers or pain
points, and subsequently make necessary improvements to enhance the overall
customer experience.

3. Customer feedback: Customer feedback can be collected through surveys,

interviews, or user testing. It helps the team to understand the customers' opinions,
preferences, and pain points related to the product. For example, Gelato for You
could conduct a survey to ask their customers about their favourite ice cream
flavours, how often they buy ice cream, and what they think about the current Gelato
for You flavours.

Conclusion - From some points it has proved that sustain in this market is hard but not
impossible. Here we have found some techniques to get sales like or we have some factors
that we must consider to get good sales like price, content, user experience and customer
service etc.

B. Problem statement with supporting insights:

Introduction - Marketing planning is a must do step for every company and in the

entertainment sector it became more complicated because of competition so here we are

going to find some important marketing techniques on marketing planning to be successful in

this . We also have to find alternative revenue sources.

Problem statement: Gelato for You needs to develop a new ice cream flavour that will attract

and retain customers in the face of competition.

Supporting insights:

1. Customers are looking for new and exciting ice cream flavours that offer a unique
taste experience because as we know customers always buy something for a
prospective customer so it must be our duty to fully fill their demand.
 2. Customers are willing to pay more for high-quality, premium ice cream because we
all know if we provide the best quality product which is good in taste, we can charge
a good amount from customers.

3. Customers prefer ice cream flavours that are made with natural and organic
ingredients because it can be helpful to get more sales and help us to become
different from other sellers.

4. Customers are increasingly using mobile devices to browse and purchase food
products, and therefore, Gelato for You needs to develop a mobile-friendly website
and app.

Conclusion - So after making a marketing plan for the entertainment industry we got some
core form which we can make successful our marketing goals that are branding, digital
marketing, content marketing , collaborations and we also find some alternative sources of
income for company these are free streaming , merchandising, licencing , live events etc.

So now I am prepared to compete with big players using these important points.

Based on these insights, the problem statement for Gelato for You could be: "How might we

create a new, premium ice cream flavour that is made with natural and organic ingredients

and offers a unique taste experience, while also optimising our website and app for mobile

users?"