THE COMMUNICATION PROCESS

THE COMMUNICATION PROCESS

• sender relays a message

• Encoding is the process of turning thoughts into communication. 
• channel is the means used to convey the message
• Decoding is the process of turning communication into thoughts.
•  the "receiver" is the listener, reader, or observer—that is, the individual (or the group
of individuals) to whom a message is directed. The receiver is also called the "audience"
or decoder.
7 PRINCIPLES OF COMMUNICATION
1. CLARITY

• “CLEAR”
• The communicator must be very clear about all the aspects of the idea in his mind and
about the purpose for which it is to be communicated. Next to it, he must be clear about
the selection, suitability, and usage of the medium. The signals of the encoded message
must be carefully composed of and transmitted well.
2. COMPLETENESS

• Completeness is an essential factor for effective communication. A message must be

organized appropriately in the sense that it must include all the important ideas and their
details. The contents of the message must be checked in order to verify that there is no
omission of the relevant details.
3. COHERENCE

• Coherence in communication refers to a logic and consistency of the message.

•  All points are connected and relevant to the main topic, and the tone and flow of the text
is consistent.
4. CONCISENESS

• Conciseness is communicating complete information about a topic or idea in a few

words. Concise writing also involves being mindful of word choice. Limiting your word
count isn't enough to write concisely.
5. CREDIBILITY

• Communicating Credibility focuses on the communication skills necessary to build

trust and credibility in any communication situation: formal or informal, seated or
standing, face to face or over the phone, and in your work and personal lives. The quality
of your life is determined by the quality of your relationships.
6. CORRECTNESS

• means the accuracy of thoughts, figures, and words. If the given information is not
correctly conveyed, the sender will lose reliability. While communicating we should be
careful about the correct use of grammar, message composition and appropriate words
7. CONTINUITY

• Continuity provides readers, listeners and viewers, with clear, consistent communication
in learning, understanding, and observing functionality.
IMPORTANCE OF COMMUNICATION
• ASSIGNMENT:

What are the DO and DON’TS in COMMUNICATION?