Name: Section:
04 Activity 1
Instruction: Answer the following.
1. Differentiate the following terms.
Consumer Market
Definition:
The choices and actions people make
while purchasing goods or services for their
own use are referred to as consumer
purchasing behavior. To put it another way,
it's the steps you take before making a
purchase of a good or service, and as you'll
see, a lot of factors affect those steps. The
consumer market is made up of each and
every consumer individually.
Buying behavior
In complex buying behavior, the consumer
will go through a learning process, first
forming attitudes toward the object, then
beliefs, and finally making a deliberate
purchase decision and consumer involvement
is highly strong in dissonance-reducing
buying behavior, and there are limited options
available with few brands that significantly
differ from one another. In this type, a
consumer purchases an item that is
conveniently available. Radio, television, and
print media all have an impact on habitual
buying behavior. Since customers make
purchases based on brand familiarity in this
situation, marketers must employ repetitive
Date:
Organizational Market
Definition:
In an organization, purchasing decisions are
impacted by a number of people rather than
being made just by one person, who is more
concerned with the cost, the quality of the
goods, and the level of service the vendor will
deliver. Price is important since raw material
costs are the investment from which profits
are made. Because no company wants to
purchase items from a vendor who cannot
give prompt and effective service, price is a
significant aspect that influences the
profitability of the business and service also
plays a significant role.
Buying behavior
Environmental, organizational, societal, and
individual factors all have an impact on the
purchasing decisions made by businesses. As
many as seven separate roles, including
initiator, influencer, user, decider, approver,
buyer, and gatekeeper, are played by
participants in the organizational buying
process. The different stages of industrial
buying include problem recognition, general
need recognition, product specification, value
analysis, vendor analysis, order routine
specification, multiple sourcing, and
performance review, even though
organizations differ greatly in how they go
about making purchases and to effectively
commercials to increase brand recognition promote their products and services,
and because consumers tend to make few marketers require pertinent information about
purchases and want variety, consumer the traits of the sectors.
participation is limited.

2. Provide real-life examples for the four (4) types of buying behavior.
a. Complex buying behavior You have to decide whether you want to
purchase a home and, if so, what kind of
home. There are numerous options available,
including deciding on the best location for
your house, the ideal amount of land to suit
your needs, the type of flooring you want in
your house, estimating the cost of
renovations (which may vary depending on
the type of renovation), and more.
b. Variety seeking buying behavior Because the producer just needs to pick
between a huge or little variety and each
product can be priced at different levels,
many food manufacturers thrive off of this
type of consumer behavior to assist them in
making more successful business decisions.
Due to the customers' greater willingness to
pay for various products, this results in a rise
in sales and profits for the company.
c. Habitual buying behavior Marie is a new Purchase Type who is
always interested in trying something new.
She frequently makes rash decisions that are
not considered or introspective, and she
lacks the patience to thoroughly investigate
all of her possibilities.
d. Dissonance-reducing buying behavior Purchasing goods to give as gifts to
other people is an illustration of this
purchasing behavior. By doing this, the
buyer avoids having to cope with the guilt
that comes from not buying someone a
present or even feeling forced to do so.
3. With the given situation, identify the consumer buying roles and organizational
buying roles.
Buying Roles Consumer Market
a. Initiator/s Grace
b. Influencer/s New burger joint
c. Buyer/s Janine
d. Decider/s Janine & Grace
e. User/s Janine & Grace
Buying Roles Consumer Market
a. Initiator/s Mr. Ted Santos
b. Influencer/s Mrs. Ellaine Pineda, Ted Santos, and Ramon Bautista
c. Buyer/s Parents
d. Decider/s Mrs. Eve Mendoza
e. User/s Kids
f. Gatekeeper/s Purchasing team headed by Edgar Ramos
g. Approver/s Supplier