MAY 2023- AARON DOBOGAI

PAST LIFE MEETS

NEW WORLD
TIMNEY FOWLER LTD.
SUMMER 2023 COLLECTION
MILKBOY.JP

ENTER?
 What is
YOUR
New World?
 CONTENTS
● Marketing Analysis

● Collection Overview
01
● Theme 1- Twisted Wonderland
02 Silk Noil / Chambray / Faux Alpaca / Brocade

03 ● Theme 2 - Innocence?

Linen Look / Pointed Twill / Official Lace / Tropical Worsted

04
● Theme 3 – Unforgiven

Rib Knit/ Sculpted Upholstery

● Conclusion
Company Overview-MILKBOY
• Founded by Hitomi Okawa in
2008 as a brother brand from
their popular ‘MILK’ fashion line.
This represented Umbrella/Family
branding.

• MILKBOY started their brand

representing a cute and innocent
style, then slowly transitioned to
grudge and streetwear styles while
still maintaining their sweet and
innocent look.
 MARKETING ANALYSIS-WHO
● Clientele Profile Demographics

A millennial male or female 18-28 years old, possibly a university student who is
01 eccentric and fashion orientated. Has a very large presence on various social
medias. Typically, unmarried and offers steady income to spend on their specific
02 targeted brands. Looking for long lasting and durable clothing they're willing to
pay a price for.
03
● Lifestyle Profile Demographics
04
The consumer's lifestyle is very outgoing, whether it be in the early sunny mornings
to the dark gloomy nights. They're looking for product's that will make them stand
out and become noticed. Presenting their looks on social media is a key factor to
their lifestyle.
Textile Overview-Timney Fowler
• Timney Fowler LTD was founded in
London in 1980 by Sue and
Grahame Flower.

• They first started creating their

textiles in a partnership with the
Japanese market for print design,
and soon opened up their designs
in UK retail outlets.

• By 2001 they had established their

own name as a textile company,
based in over several different
countries including Europe, North
America and Asia.
 COLLECTION OVERVIEW

01

02

03
Twisted
Innocence? Unforgiven
04 Wonderland
 TWISTED WONDERLAND

01

02 Silk Noil

03
Chambray
04
Faux Alpaca

Brocade
 Twisted Wonderland

Silk Noil
Fiber: Silk
01 Yarn: Warp : Filament
Construction: Plain Weave
Coloration: Piece Dyed : Screen-print
02 Finish: Durable Press
Price: $9.50 per yard
03 End Use: Long Dresses, Blouses,
Button downs & Curtains
Taking the role of a modern-day Alice, this silk which resembles the
04 RN# 850761 ever so famous tea party will be a must have for any of your
MADE IN: CHINA interior or attire wishes.
With this plain weave textile, this fabric will be very durable and
Hand Wash : Light Machine Wash long lasting and retaining their shape, so the possibilities will be
Air Dry : Lay Flat endless.
Iron On Low Creating with durable press finish will make sure the fabric does
DO NOT BLEACH not swell or shrink over time, improving the smoothness after drying.
 Twisted Wonderland

Chambray
Fiber: Cotton
01 Yarn: Spun : Corded
Construction: Plain Weave
Coloration: Yarn Dyed : Spot
02 Bleaching
Finish: Sanforization
03 Price: $20 per yard
End Use: Bedding, Bags & Jeans
This is not your typical chambray pattern, taking the
04 RN# 850133 standard chambray one step further and adding a twist.
MADE IN: USA This spot bleaching pattern will add the extra flare your
next fit needs.
Wash In Cold Water Creating this textile with a plain weave will guarantee
Tumble Dry Low durability and less tearing strength.
Iron On High
Given the distressed look, Sanforization finish will help
DO NOT BLEACH
keep the shape after much use.
 Twisted Wonderland

Faux Alpaca
Fiber: Acrylic
01 Yarn: Filament
Construction: Warp Knit
Coloration: Undyed
02
Price: $23.45 per yard
03 End Use: Throws, Jackets &
Bags Inspired by the white rabbit, you can carry a but of
04 RN# 850111
whimsy wherever you are.
MADE IN: USA
Leaving this textile undyed gives it the more natural
look that’s expected.
Made from acrylic fibers for fast drying.
Wash In Cold Water With this being a warp knit, the strands are tightly
Gentle Detergent
Hang & Drip Dry
knotted and is fastest way to be produced.
 Twisted Wonderland

Brocade
Fiber: Polyester
01 Yarn: Filament
Construction: Jacquard
Coloration: Yarn Dyed
02 Finish: Durable Press
Price: $9 per yard
03 End Use: Formal Attire,
Draperies & Blouses The final chapter for Alice, this gorgeous brocade fabric will be
the perfect distraction, making sure you get noticed.
04 RN# 850234 Creating this by dying the yard prior to construction will
MADE IN: CHINA guarantee that the coloration will last longer than other dying
processes.
Hand Wash : Cold Water The reason we have created such an intricate pattern using
Mild Detergent jacquard is so that it stays wrinkle resistance, perfect for
Roll Dry With Towel everyday use.
DO NOT TWIST OR SCRUB Durable press finish will help give smoother drapability.
 INNOCENCE?

02

03 Linen Look

04
Pointed Twill
05
Tropical Worsted

Official Lace
 Innocence?
Linen Look
Fiber: Polyester / Rayon
01 Yarn: Spun (2 ply)
Construction: Plain Weave
Coloration: Piece Dyed
02 Print: Screen Printing
Price: $7.48 per yard
03 End Use: Clothing appeal, table
wear & decorative fabrics
Creating this fabric, we had comfort and breathability
04 RN# 850111 in mind, this is why we chose to use polyester and
MADE IN: CHINA rayon blends. It will offer soft hand, durability and
offer high elasticity. Rayon also allows for no static.
Machine Wash: Cold Water The fabric will piece dyed as a synthetic fiber to keep
Mild Detergent a very easy and more natural look to the garments.
Medium Heat
 Innocence?
Pointed Twill
Fiber: Warp: Wool
01 Yarn: Spun
Construction: Twill Weave
Coloration: Yarn Dyed
02
Price: $27.99 per yard
03 End Use: Furniture, Bags,
Curtains & Suiting
Very elegant and classy feel, perfect for the right
04 RN# 850567 setting. Created with a twill weave, this fabric will
MADE IN: ITALY show few stains and winkles, offer high durability
Hand Wash : Cold Water
and beautiful drape. This fabric is also very
Mild Detergent opaque so no light will show through, perfect for
Vinegar window settings.
Low Heat & Tumble Dry
 Innocence?
Tropical Worsted
Fiber: 100% Wool
01 Yarn: Spun
Construction: Offset Twill
Coloration: Yarn Dyed
02

03 Price: $12.50 per yard

End Use: Suiting & Trousers
Perfect for a casual stroll, business or the perfect
04 RN# 850624 date night.
MADE IN: USA This fabric is made of 100% wool to give you
Hand Wash : Cold Water
breathability, keep you warm, soft hand and
Mild Soap highly absorbent.
Hang Dry Created with an offset twill weave to keep the
DO NOT MACHINE DRY
attire durable and hide possible stain-age.
 Innocence?
Official Lace
Fiber: Polyester
01 Yarn: Cotton / Linen Blend
Construction: Spot Weave
Coloration: Piece Dye
02 Finish:
Price:
03 End Use:
Price: $12.50 per yard
End Use: Suiting & Trousers
Beautiful trim, cute attire, perfect placemat, this
04 RN# 850444 lace does it all.
MADE IN: CHINA Offering low prone to pilling, being highly
breathable and offering beautiful patterns, it’s a
Hand Wash : Cold Water fabric you don’t want to miss.
Mild Soap Bleached finish is the safest way to whiten and
Dry Cleaners
brighten this frail textile.
 UNFORGIVEN

03

04 Rib Knit (2x2)

05
Sculpted Upholstery
06
 Unforgiven
Rib Knit (2 x 2)
Fiber: Cotton / Polyester
01 Yarn: Spun
Construction: Weft Knit
Coloration:
(2x2 rib)
02 Finish:
Coloration: Piece Dye
Price: $6.75 per yard
03 End Use: Scarves, Gloves,
Leggings
This Rib knit design is perfect for the cold season.
04 RN# 850479 Made of a weft knitting, the fabrication will not
MADE IN: FRANCE wrinkle, it has a soft hand, will keep you warm
and it is a reduced cost to produce. It is also very
Machine Wash: Warm Cycle easy to wash and dry without having any
Tumble dry medium shrinkage or loosing shape.
Hang Dry
 Unforgiven
Sculpted Upholstery
Fiber: Polyester
01 Yarn: Filament
Construction: Pile Weave
Coloration: Piece dyed
02 Finish:
Price: $9.86 per yard
03 End Use: Furniture, Shawls,
Interior Decorations
Beautiful designs throughout the fabric,
04 RN# 850992 representing a forbidden rose. This upholstery
MADE IN: CHINA fabric is very calm and relaxing due to its soft and
warm nature and being created from a pile
Machine Wash Cold weave. It is a heavier and thick fabric, but still has
Non-Dyed detergent elasticity. This fabric also does not shrink and is
Hang Dry
very easy to care for.
 CONCLUSION
● Past Life Meets New World is the next step in
the right direction for MILKBOY’s brand and
04 image. Tying in past collections with the
brand, these themes will help create a new
chapter among current and new consumers.
05
● With these bold and innocent patterns mixed
06 with dark imagery, It will stand out among
viewers and casual bystanders. Keeping our
07 original customers and brand in mind.
04
THANK YOU!
Do you have any questions?
05 Please reach out on one of my
platforms listed below.
06
Aarond2023@Hotmail.com
Aarondobogai.weebly.com
07
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