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document.
Large reductions ince ~he pollution prevention concept
:.-
%2,$”. emerged man:: years ago, environmental pol-
$+
i~ ~ox;c vvasfes ~~;. icv makers have expressed widespread in-
,.< ?>: te;est in using pollution prevention tech-
and emissions b?,..>., niques to improve emironmental conditions
at factories operating across the country. I\Ttereas pol-
~~s achievable at lution control technologies are applied at the “end of
the pipe”, pollution prevention seeks opportunities to
many if not rmst minimize reliance on [oxic chemicals, increase effi-
ciency, and decrease waste and emissions rhrough pro-
ccmpawy sites. cess changes. Unlike polhttion control, pollution pre-
vention often saves money, making the approach a
potential “win-win” for industry and en~ironmental-
ists. Many environmental experts have believed that be-
cause pollution prevention techniques save money they
would be adopted voluntarily bv industry without the
LIN D.-\ E. GREER
need for explicit go~rernrnen[ regulation or intense pres-
sure by environmentalists.
For reasons that remain somewhat elusive, the pol-
lution prevention approach has failed to grab the at-
tention of the business world. ,’Nthough initially some

254 A s JUNE !, 20G0 ! ENvlaoNhlENTAL SCIENCE & TEcHNOLOGY I NEVJS G 2000 Amencm Cnem)cal Sociely
Dow Chem!cal Company

blamed regulations for impeding pollution preven- tion prevention project at Dow’s LaPorte, TX, plant
tion (believing regulations might be inadvertently that had identified some profitable reduction op-
posing barriers to various corporate initiatives), few portunities but had not implemented them (1).
or no case studies have proved this theory to be cor- Dow’s Midland site is home to 8 of Do[v’s 15 gio-
rect. Currently a more tvicfely held theo~; holds that bal business lines (see photo above). It occupies 1900
good opportunities to prevent pollution and save acres, employs 4200 people, and manufactures more
money must “bevery rare; if sLIch opportuni~ies re- than 500 products, including pharmaceuticals, plas-
ally existed, they would have already been seized by tics, and pesticides. .-\t the start of the project, Dow’s
business. Midlanci ~acility was Michigan’s eighth-largest emit-
ter of Toxics Release Inventory (TRI) releases and
A second daborative attempt the simh-iarges~ generator of TN wastes. Its total TR1
In the fall of 1996, the Natural Resources Defense emissions had been approximately level for the prior
Council (>;RDC), the Dow Chemical Company, and five years, and its TRI wastes (except HC1) had risen
a group of communir; activists initiated a project slightly. Do~v–Midland was a particularly signifi-
at Do\v’s kIidland, MI, chemical manufacturing fa- cant source of numerous chemicals of concern to
cili~ to achieve aggressive reductions in to,xic ~vastes the environmental communi[y, as >[ichigan’s top-
and emissions at the plant using only pollution pre- ranked emitter of acrylonitrile, formaldehyde, bu -
~;ention techniques. only projects that met busi- tatiiene, dichloropnenol, tetrachloroethy lene, vi-
ness criteria for capital investment Lvould be pur- nyl chloride, and other priority toxic compounds.
sued [o achieve these reductions. This project It \vas a nationally significant source of many pol-
foiiowed up on a more iimited collaborative pol\u- lutants as well, contributing: more than 10% of the
;
!Iy JUNE 1, 2000 I ENvIRONMENTAL SC! EJNCE & TECHNOLOGY/FJE)/S, 255 A

.

siol
.. sib!
Manufacturing of chloroacetylchloride
sio:
Process Description and Sources: Pollution Prevention Options and Financial Savings/Costs: Savings
by
Chloroacetylchloride {CAC]is used Reductims: Several pollution pre- from the avoided cost of lost raw
for
primarily as an-intermediate in the vention options were explored, in- materials and waste treatment from
manufacture of monochloroacetic cluding improved cooling, distilla- CAC was estimated to be S375,000
tie’
acid (MCAA).Most of the MCAA at tion column optimization, and in- per year. ity
Dow-Midland is sold. However, process recycling. The pollution Costs derived largely from the tio
some is used as an intermediate to prevention option of choice fo- purchase of new refrigeration ag?
manufacture the pesticide 2,4-di- cused on the fundamentals of the equipment. New equipment was tio
chlorophenoxy acetic acid, more chemical reaction to improve the estimated to cost $500,000. In addi- Wa
commonly known as 2,4-D. overall efficiency through improved tion, .S!0,000 was requested to en- in:
Vinylidene chloride and oxygen cooling. All the wastes from the able technical staff to conduct H(
are the primary raw materials used process are generated as byproti- more detailed technical analysis for in,
to produce CAC (see Figure 1). The ucts through inefficiencies in the the project ce
oxidation reaction is highly exother- reaction. Lower reaction tempera- In an effort to improve the eco- w’<
mic, generating significant heat ture would decrease the formation nomics of the project, Dow CAC ga
Currently, the reactor is cooled with of these unintended byproducts staff contacted brokers of used
water from a cooling tower system. and increase yield of CAC product refrigeration equipment. A suitable p;.
The source of all wastes in CAC Dow determined that additional refrigeration unit was identified, dt
is the formation of byproducts in cooling could be provided through which greatly improved the eco- th
the reactor. These wastes exit the refrigeration instead of the existing nomics of the project. CAC staff kc
process “at two prima~ sources: cooling towers. Improved refrigera- then contacted the business lead- ti(
vent gases from the reactors and tion was estimated to reduce the ers who make funding decisions to C(
overhead tars from distillation. generation of byproduct wastes by discuss tha new information. Fund- Al
Wastes from these two sources approximately 1.8 million lb, 1.3 mil- ing was approved in less than one tl
account for about 18% of all lion of which were priorii chemi- week. Equipment will he fully oper- 01
wastes addressed in this project. cals for this project (see Table 3). ational bv fall 2000.

nation’s loading of 2,4-D (see sidebar above), di-


chlorophenol, ~richlorophenol, vinylidene chlo-
ride, and tetrachloroethane.
The specific goals of the 30-month collabora-
tion were
● to reduce waste and emissions of 26 priority
chemicals generated at Dow–lMidland by 359’o
using only pollution prevention techniques (see
Tabie 1);
s to foster institutional changes throughout Dow
that would further shift the corporation’s think-
ing from regulatory compliance to pollution pre-
vention and further integrate health and envi-
ronmental concerns into core business planning
and decision making;
● to develop and rely upon a participatory pro-
cess that leads to changes in business decision
making throughout Dow and that provides an
opportuniw for the citizen participants to gain
an understanding of the company’s business de-
cision-making process; and
● to monitor waste reduction and pollution pre-
vention accomplishments and provide account-
ability of the project results to the general
public.
1
Source Reaction
(luantity,”pounds “”. $ 1;800,000 Project design
Lost raw material sa~ngs/year’ “ “’ ‘ $225,000 The project was designed in large part on the basis
Waste treatment savings/year ~~$250,000 of successes and limitations of the pilot project done
Project cost $300,000 at Dow’s LaPorte, TX, facility. TRI data were used at
the onset to set priorities for target chemicals. Dow
provided process-level data for the wastes and emis-

25e A Z JUNE 1, 2000/ ENVIRONMENTAL


SCIENCE& TECHNOLOGY/NEWS
*

sions of interest. Those business divisions respon- The group met at least quarterly throughout the
.
sible for the largest portions of the wastes and emis- project. Representatives from each business divi-
sions of concern to the project were then approached sion came directfy before the group, first to intro-
‘~
by Dow environmental health and stiey (EH&S) staff duce themselves and learn about the project, and
for participation in the work. subsequently to present information on their pro-
1 The group relied on an expert pollution preven- cesses and the ways in which their wastes and emis-
tion assessor, Bilf Bilkotich, of Environmental Qual- sions were generated. Business divisions then peri-
ity Consultants, in Tallahassee, FL, to find reduc- odically came before the group to describe progress
tion opportunities. After signing confidentiality in developing options and to hear
agreements, Bilkovich generatedideas for reduc- gro”up opinions and preferences. PoIlution
tion opportunities by minutely inspecting data on Conference calls were held fre-
wastes and emissions at the plant and then meet- quently between meetings to keep prevention
ing with Dow experts to brainstorm opportunities. all participants abreast of spe-
He located, mobilized, and requested from Dow the cific problems or issues. Tracking projects are
information needed to support the envisioned pro- sheets were reviewed regularly to
ensure progress. often viewed by
cess changes. Bilkovich also found the persons who
would champion change within the business and a business as
gathered the team needed for implementation. Dramatic reductions achieved
Workin: with Bilkovich, Steve Anderson, princi- Emissions were reduced by 43%, elegant solutions
pal with Kerr, Greiner, Anderson, and April, in Bor- from 1 million to 593,ooO lb, and
dentown, NJ, developed a detailed framework to mack wastes by 37%, horn 17.5 million to to a problem
the project, creating templates for each business and 11 million lb. The reductions ex-
keeping overall tallies of progress toward the reduc- ceeded the project reduction goals they do not
tion goals that allowed full transparency and ac- of 35Y0.Akhouu@ a few chemicals,
countability of the project to the general public. such as acrylonitrile and dichloro- think they have.
Anderson, NRDC, and the activists did not sign con- phenol, were not affected, the vast
fidentiality agreements and relied instead upon Bilk- majority (20 of 26) were reduced. Some chemical
ovich and Dow to explain relevant details about how wastes and releases, such as formaldehyde, were
wastes and emissions were generated in a way that nearly completely eliminated, and five chemicafs—
did not reveal business-sensitive information about chloroethane, chloromethane, methylene chloride,
manufacturing processes. tetrachloroethylene (waste product), and toluene (air
NRDC and the other environmental activists ne- releases) —were reduced by more than half.
ii- gotiated p reject priorities, quantitative goals, and A total of 17 projects delivered these reductions
o- deadlines with Dow staff members, who subse- (see Table 2). All of them were directly related to in-
quently reviewed and commented on reduction op- creasing production yield, capacity, or quality im-
a- portunities during the life of the project. The activ- provements. For example, one project required only
ists created and sustained a dynamic tension for improved cooling to reduce nearly 2 million lb of
ty progress, innovative risk taking, and aggressive re- waste. Another reve’afed that transferring a chemi-
% ductions throughout the project. The group relied on cal twice a day to storage tanks instead of only once
?e a professional facilitator, John Ehrmann of the IMe- a day would eliminate vapors that were being vented
ridian Institute, in Dillon, CO, to create ground rules to an incinerator. Reducing a residual solvent in a raw
Lv for participation and to keep both sides working pro- material in one process both greatly reduced a waste
<- ductively together during the ups and downs of the tar and facilitated recovery of other chemicals in the
~- project. remaining tar. Reordering production schedules to
~- Several key features of the design of the project concentrate impurities in yet another wastestream
‘g were based on lessons learned in the first attempt greatly enhanced recovery of the waste. In all projects
at this project in LaPorte. The design was based on relying on process modifications were responsible for
)- the hypothesis that projects were most likely to be the largest proportion of the reductions achieved, fol-
3 implemented if the business peopie ultimately re- lowed by those relying on in-process recycling.
a sponsible for capital investment decisions in the The project achieved these reductions with a to-
,1 business divisions interacted directly with the tal capital investment of $3.1 million (see Table 2).
.. project. Although most understanding of the ben- Do~v estimates the project will save the company
efits of the project, EH&S staff members were not $5.4 rniUion annuafly through raw materials costs sav-
in a position to ultimately approve business invest- ings and reduced waste treatment costs alone, for an
ment decisions. Furthermore, the design was based overalf annuaf rate of return of 180’?ZO.
The savings fig-
:1 on the hypothesis that deadlines and quantitative ure does not include some other clear financial ben-
reduction targets, combined with a transparent and efits, such as increased capacity and lower produc-
accountable tracking system, would construc- tion costs on sales that result from process
tively serve to keep the group focused on achiev- modifications to reduce waste. All but one of the
> ing reductions in a timely way. Finally, parties agreed projects easily met business hurdle rates (the amount
> that success lay not only in the technical opportu- of profitability required to be achieved by a project
t nities for reductions that would be identified but also for a business to invest in it), and the exceptional
,,,
in effective advocacy for these projects from out- project was undertaken in part for other reasons by
siders, as well as internal Dow advocates for change. the plant.

JUNE 1, 2000/ ENVIRONMENTAL


sCIENcE& TECHNOLOGY
/ NEWS.257 A
:
:*,

Insights into pollution prevention widespread because good opportunities are rare is
The active nature of this collaboration, its success clearly incorrect.
in finding projects that Dow business divisions The vast majority of pollution prevention projects

implemented, and the details of the 17 projects that required relatively small amounts of capital and
were implemented reveal important insights into promised very respectable returns on investment. At
pollution prevention for policy analysts and cor- first giance, the fact that small projects can result in
porations interested in further reliance on this such dramatic reductions would appear to be very
approach for the next generation of pollution good news. Small size certainly did help accelerate
reductions. the speed with which the projects were approved, as
● Pollution prevention techniques proved ex- no high-level intervention whatsoever was re-
tremely capable of dramatically reducing toxic wastes quired to change business capital allocation deci-
and emissions, even at a chemical manufacturing fa- sions to move the projects along. However, from a
cility. Wastes were reduced by more than one-third business perspective, these small projects were of-
and emissions by nearly one-half in only a 30- ten not of great interest financially, because even for
month time frame and at a factory whose wastes and cases in which these projects promised large rates
emissions had been essentially unchanged for nearly of return, the actual amount of capital returned to
five years. The theory that pollution prevention is not the business would remain insignificant. Further-

mzm
1996 TFU waste generation at Dow
As indicated in public reporting of Dow 1996 TRI wastes and releases, the” company’s Midland site was a significant source of
numerous reportable chemicals.

Chemical Total waste Total release Fugitive air Stack air Surface water

Acetonitrile 280,587 1608 1220 383 5


Acrylamide 35,745 1155 411 38 706
Acrylic acid 21,753 3008 1874 1134 0
Acryionitriie 242,699 28,637 21,150 7471 16
AHyl alcohol 769 768 768 0 0
Ammonia 595,370 13,595 10,333 3037 0
Antimony compounds 169 164 0 148 0
Benzene 230,225 7681 1557 6117 7
Biphenyl 570,575 599 132 466 1
Bis(chloromethyl) ether .0 0 0 0 0
Bromine 468 468 421 “47 0
1,3-ButadDene 277,223 15,419 14,357 1062 0
1,2-Butylene oxide 536 530 476 54 0
Certain glycol ethers 209,625 1545 1109 29 407
Chiorine 754,415 48,945 23,167 25,778 0
Chloroacetic acid 598,616 3 1 2 0
Chlorobenzene 320,343 5673 3534 2100 39
Chlorodifluoromethane 9472 8744 8744 0 0
Chioroethane 208,202 204,721 14,987 189,734 0
Chloroform 83,372 2677 2118 338 221
Chloromethane 1,529,395 9963 6169 3794 0
Chloromethyl methyl ether 197 197 197 0 0
Chlorophenols 7930 23 6 4 13
Chioropicrin 180 77 68 9 0
Chloroprene 34,958 972 972 0 0
Chromium compounds 12,294 12,294 0 32 0
Copper compounds 15,990 15,719 0 14 0
Cumene 26,086 .52 31 18 0
Cyclohexane 178,168 206 1 205 0
2,4-D 26,553 1613 11 775 827
2,4-D Sodium salt 3956 0 0 0 0
Decabromodiphenyl oxide 462 376 0 376 0
1,2-Dichloroethane 7031 4092 3762 330 0
Dichloromethane 767,740 23,390 21,736 1514 140
2,4-Dichlorophenol 420,844 281 70 158 53
1,3-Dlchloropropylene 884 382 336 46 0
Dimethylamine 207,976 1177 767 410 0
Dinitrobutyl phenol 278,930 3832 32 0 3800

258 A 8 JUNE1, 2000/ ENVIRONMENTAL


SCIENCE& TECHNOLOGY/ NEWS
——
.,

-ar$ is more, although the rates of return were very decent, ● Nearly all the poflution prevention projects were
they were often not the very best investment for Dow designed and implemented in a relatively short
ejects capital being considered by the business at that time. time—less than one year—even those that focused
1 and The smafl amount of capital involved and the rate on basic process changes. Much mythology exists
mt. At of return thus worked both for and against most of concerning the difficult nature of fundamental pro-
-ult in the pollution prevention projects internally at Dow. cess changes and what might be necessary to re-
: very The small size helped speed implementation be- duce materials inefficiencies. In this project, the pro-
icrate cause relatively little review was required to ap- cesschanges that would lead to substantial waste and
:d, as prove the expenditures. The small size hurt be- emission reduction required only a little R&D and
.s re - cause it was harder to interest the businesses in anafysis and hence were not excessively time con-
deci- freeing up technical staff to do the initial work to suming for Dow to assess and implement.
om a identify potential projects and in pursuing the ● Reduction opportunities were broadly avail-
-e of- projects once they were identified strictly on finan- able in the various process lines in the plan~ they
-n for cial grounds. It was at this juncture that the inter- did not confine themselves to “new” or “old pro-
rates action between the activists and Dow helped ele- cesses, batch or continuous processes, or a partic-
ed to vate the importance of these opportunities and ular type of manufacturing. Again, conventional wis-
:her- influenced business priorities to create success. dom had suggested that relatively new processes

ater Chemical Totalwaste Total release Fugitiveair Stackair Surface water



Ethylbenzene 891,906 22,486 17,721 4,775 0
Ethylene 258,664 258,664 0 258,664 0
Ethylene glycol 279,733 3676 3,665 11 0
Ethylene oxide 5386 4251 3342 909 0
Formaldehyde 1,370,113 47,165 44,769 0 2396
Formic acid 6766 604 604 0 0
Hydrochloric acid 1,402,820 54,031 17,447 36,584 0
4,4’-lsopropylidenediphenol 605 1 0 1 0
Methacrylonitrile 1448 945 943 2 0
Methanol 7,496,643 61,781 41,954 15,616 4211
Methoxone 47 2 1 1 0
2-Methoxyethanol 1308 1067 491 576 0
Methyl acrylate 46,222 804 721 24 59
Methyl isobutyl ketone 14,762 22 16 6 0
Methyl methacrylate 8190 1023 949 51 23
Naphthalene 123,925 157 20 87 47
IWButyl alcohol 15,168 1619 920 699 0
Phenol 411,433 1409 164 1,196 49
2-Phenylphenol 705,? 15 1586 45 1,540 1
Phosgene 406,954 14 0 14 0
Phosphoric acid 32,937 0 0 0 0
Picloram 1466 2 1 1 0
Propylene oxide 51,162 11,109 6658 4,451 0
Sec-butyl alcohol 80,688 10 9 1 0
Styrene ‘t ,492,945 186,109 33,402 139,909 0
1,1,1,2-Tetrachloroethane 284,804 907 2 899 0
Tetrachloroethy lene 1,453,162 39,306 35,399 3,822 85
Toluene 2,472,964 353,900 45,465 308,435 0
Trans-1 ,4-dichloro-2-butene 137 137 137 0 0
2,4,6-TrichIorophenol 1,02?,242 319 136 155 28
Triethylamine 60,931 1288 1128 160 0
1,2,4-Trimethylbenzene 2059 495 275 220 0
Vinyl chloride 296,018 11,350 11,288 62 0
Vinylidene chloride 612,907 20,654 16,165 4,339 150
Xyiene (mixed isomers) 1,462,809 1985 560. 1,395 30
zinc compounds 13,947 13,947 26 25 0

Total 30,141,144 1,523,415 424,940 1,030,253 13,314


Note:Chemicalsin bold were priorities for reduction.

JUNE 1, 2000/ ENVIRONMENTAL SCIENCE & TECHNOLOGY/ NEWS ■ 259 A


would already be optimized with regard to efficien- and U.S. commerce. For example, it is commonly
cies, that global competition in this industry seg- stated that we have achieved 90%, reductions in in-
ment would have already caused alI practical im- dustrial emissions to date, and that the last IO% of
provements to have been implemented. This project the reductions will be disproportionately and un-
largely defied these assumptions. necessarily expensive to achieve (z). Yet millions of
There were no regulatory barriers to implement-
● tons of toxic polhtants are legalIy discharged into the
ing any of the pollution prevention projects that de- environment annually, inciuding chemicals that are
livered these results. None of the changes required persistent and/or bioaccumulative and those that can
permit modifications, and no new rules or restric- cause toxic effects during a single brief exposure. As
tions were invoked by these actions. populations grow and manufacturing expands, the
●Finally, confidentiality agreements between the impact of manufacturing on health and the envi-
environmental participants and Dow were not nec- ronment will only worsen unless we fundamentally
essary it proved possible to explain both processes change what we manufacture and how we manu-
and engineering opportunities for reductions with an facture it.
amount of detail that supported informed conver- This collaborative initiative suggests that vast ad-
sations about opportunities without disclosing any ditional reductions in toxic wastes and emissions—
business-sensitive information. Since confidential- perhaps as much as one-third or one-half-could be
ity issues are often considered a barrier to begin- achieved at many if not most of the nation’s facto-
ning these projects with outsiders of any kind, the ries with sufficient motivation and focus. Dow-
experience of this project is quite encouraging. Nlidlands conditions me likely typical of much of in-
dustry, as the plant has a wide range of old and new
Reducing pollution in the future processes, batch and continuous processes, and wefl-
Many in the business community believe that we knownlless-understood chemistries. Thus, across
have gone as far as is practical in our efforts to pro- much of industry, it might well be possible to achieve
tect the environment without harming profitability aggressive reductions in a very short time frame and

BmEH’
The economic benefits of pollution prevention
Reduction of chemical wastes and emissions, some by more than half, achieved by the 17 pollution prevention
projects involved a total capital investment of $3.1 million and will provide annual estimated savings of s5.4 million.
Units for ali numerical waste and release quantities are given in pounds per year.

Baseline Funded reductions


Priority chemical Waste Relaasa Waste Release

2,4-D 25,167 1054


Acryionitrile 231,458 17,392 0 o
Aliphatic process tar, BCH 769,776 0 500,000 0
Butadiene 275,389 13,583 43,893 0
Chlorine 32,585 31,116 9842 9842
Chloroethane 210,460 210,460 114,000 114,000
Chloromethane 1,487,657 9253 799,000 798
Chromium 10,948 10,948 1300 1300
Cyclic process tar, BCI-2 1,278,500 0
Dichloroethane (1,2) 11,604 4166 3000
Dichlorophenol (z,4) 267,960 281
Ethylbenzene 1,488,966 36,909 364,800 0
Finished product BCI-1 355,895 1328 10,000
Finished prod’uct BCI< 739,350 566 319,000
Formaldehyde 1,387,657 66,653 1,300,000 63,621
HC1-priority 1,392,043 35,862 487,740 7740
Intermediate BC1-4 -“ 128,038 0 31,000
Methylene chloride 489,170 18,608 283,350 339
Phosgene 406,954 14 156,000
Styrene 2,134,370 110,922 663,554 12,478
Tetrachloroethane (1,1,1 ,2) 284,807 901 120,000
Tetrachioroethylene 1,466,099 21,239 984,000
Toluene 683,020 423,178 243,000 243,000
Trichlorophenol (246) 1,021,222 319
Vinyl chloride 296,021 11,350 0
Vinylidene chiorjde 605,295 20,650 82,000
Total 17,460,411 1,046,752 6,515,479 453,118
Percent reduction 37% 43”/0

26o A ■ JUNE 1, 2000/ ENVIRONMENTAL SCIENCE & TECHNOLOGY / NEWS


b

ol?ly at a savings to businesses. The initia-


1 il- tive vastfy raises el~ectations for what in-
‘~o Of dustry could deliver in the short term, Reductions achieved via pollution prevention measures
un - without significant harm to its bottom
In the monochloroacetic acid (MCAA) production process, wastes associated with vent
Ksof line.
) the gas to the incinerator and tars were dramatically reduced through pollution prevention
Some policy experts claim that only
t are measures such as improved refrigeration. (Data provided are annual figures.)
sources not yet regulated, such as non-
can point sources, pollute enough to be
?.As Estimated release Estimated waste
worth additional regulatory attention. Yet,
the Source MSRI chemical reduction (pounds) reduction (pounds)
NRDC analysis of TRI data suggests that
nvi- even”if only a very small number of Vent gas to incinerator HCI o 480,000
dly highly polluting facilities undertook ag- Phosgene o 156,000
.
nu- gressive pollution prevention projects Vinylidene chloride o 48,000
such as these, the nationwide loading of Overhead tars Non-TRl chlorinated o 500,000
ad- toxics could be vasrly reduced in a short Organics
ls— time frame. NRDC analyzed releases plus (aliphatic tar BCI-1)
i be transfers to publicly owned treatment CAC o 10,000
:to- works and considered all TRI contami- (finished product BCI-1)
!w- nants except acids and bases, which are
MCAA distillation tars 1,1,1 ,2-tetrachloroethane o 120,000
in- high-volume and very readily treated and
ie~v destroyed. Specifically, the 1997 TRI data
dl- (the latest figures publicly available) re-
-.
r)ss veal that only 200 of the 19,000 facilities reporting to sure is needed to initiate the next generation of pol-
we the government are responsible for fuiiy 50% of the lution reductions possible using pollution preven-
md country’s total toxic wastes and releases. A targeted tion techniques. Perhaps an industry sector such as
pollution prevention initiative directed at only the top polyurethane foam blowers, which generates very sig-
1% of facilities would reduce loading by nearly one- nificant methylene chloride emissions from pro-
fifth. TRI reveals a similar pattern of concentrated cesses across the country that vary little from plant-
emitters of specific toxic compounds as well. For ex- to-plant, could embark on a pollution prevention
ample, only 10 facilities are responsible for 6TT0 of initiative in which research supported by the sector
the total air emissions of ethylene dichloride and 4 would be applied across many plants. Perhaps the
TRI facilities are responsible for 50’7.of factories’ air ChemicaJ Manufacturers Association, through its Re-
emissions of mercury. A federaf or regional pollu- sponsible Care Program, could sponsor a showcase
tion prevention initiative directed only at impor- pollution prevention project for its members to ob-
tant facilities, from an overall pollution load per- serve at close range; followed by a sign-up program
spective, merits serious consideration by EPA and for members who want to try it themselves to re-
state regulators. duce their local environmental impact. Finally, per-
However, the experience of this collaborative haps EPA could contact specific companies at the
3 project also suggests that business value alone (i.e., CEO level with a request to reduce certain emis-
1 the savings inherent in waste reduction) is not a suf- sions to a certain level by a certain date (as it did suc-
1 ficient internal driver of pollution prevention for a cessfully in its “33/50” program a decade ago), of-
~
business in most instances. To the contrary, pollu- fering technical pollution prevention assistance to
)
) tion prevention projects are often vie~ved by a busi- facilitate these reductions. These and other sorts of
) ness as elegant solutions to a problem they do not outside initiatives will be necessary to overcome the
think they have. Businesses point to their permits inertia concerning pollution prevention that we face
to treat and emit their wastes and the relatively small in most of American industry.
savings often delivered as reasons for giving these
projects low priority in the general scheme of op- Acknowledgment
erating their businesses. Strictly from the perspec- NRDC gratefully acknowledges financial support pro-
tive of business value, why invest staff time and re- vided for this projecr by the U.S. Department of Energy Of-
sources on this issue when there are much more fice of Industrial Efficiency, EP.% the C.S. Motr Founda-
pressing problems or profitable opportunities else- tion, and rhe Joyce Foundation. A full description of this
projecr can be found in the NRDC report Prewnring In.
where within the business? Despite the way they are
dlLSlrfa~ f%~~tfriorr ar Ifs .kmrce, available rhrough Merid.
viewed by environmental professionals, opportu-
ian Institure, Dillon, CO, or on the Web ar www.nrdc.org.
nities to reduce waste and save money are not “no-
brainers” to businesses; they implement them not References
if they are a “good” use of their time and money, but (1) Greer, L. E.; van Loben SeIs,C. .Gru’ron. Sci. Techrro[,1997,
only if they are the best use compared, to compet- 31 (17), 418A-422A.
ing proposals. Good pollution prevention projects (~) Breyer, S. Breaking the Viciom Circie; Harvard University
will not usually be the best use of business time and Press: Cambridge, M.A,1993.
resources. Linda Greer is a senior scientist Luit]l tjle Nfllllral
Thus, either an aggressive self-directed and vol- Resources Defense Counci[ and the director of its pub-
untary initiative in a trade association or group of lic Health Program, where she has worked on to.ric
companies, or community-based or regulatory pres- chemical issues for a decade.

JUNE 1. 2000/ ENVIRONMENTAL SCIENCE & TECHNIJLCIGV / NEWS ~ 261 A

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