“A ORGANIZATIONAL STUDY ON CEMENTS

THE INDIA CEMENTS LIMITED

In Comparison With Other Competitors.”
Submitted by

S. ABHIRAMI ( 962922631002 )
BATCH OF 2022-2024

In partial fulfillment for the award of the degree

Of
MASTER OF BUSINESS ADMINISTRATION

UNIVERSITY COLLEGE OF ENGINEERING

ANNA UNIVERSITY BIT CAMPUS
TIRUCHIRAPALLI -620024

1
 DECLARATION

This is to certify that I have carried out my Internship Programme in The India Cements Ltd. It is
also certified that the work done by me is original with due references of sources and has not been
submitted elsewhere for the award of any degree

SUBMITTED BY : S. VIDHYA SHREE

I certify that the declaration made by the above candidate is true.

2
 ACKNOWLEDGEMENT

I acknowledge with sincere gratitude our respected Principal Dr. T.SENTHIL KUMAR ,
Professor and Dean for the management for providing mean opportunity to undergo the Degree
and to undertake this internship.

My sincere thanks to our respected HOD in charge Dr. M.RAVICHANDRAN Assistant

professor and Head, Department of Management Studies, for his esteemed and distinguished
guidance and for giving me this opportunity.

I personally thank the respected Madam Dr. V. M. ANITHA RAJATHI, Assistant Professor,
Department of Management Studies, for her esteemed and distinguished guidance and for giving
me this opportunity to get real-time experience in this reputed company.

I acknowledge my deepest sense of gratitude to MR. NARAYANASAMY [Senior HR

manager, The India Cements Ltd] for giving me this opportunity and MR. K. P. MUTHU
KUMAR [HR Manager, The India Cements Limited] for guiding me through this internship.

VIDHYA SHREE.S
810022631033

3
 INDUSTRY PROFILE

INTRODUCTION

India is the second-largest producer of cement in the world. It accounts for more than
8% of the global installed capacity. India has a lot of potential for development in the
infrastructure and construction sector and the cement sector is expected to largely benefit
from it.

Furthermore, on the back of rising rural housing demand, the consumption of cement
in India has been growing consistently as it is one of the cheapest products to buy in terms of
Rs.
/Kg. Strong expansion of the industrial sector, which has fully recovered from the COVID-19
pandemic shock, is one of the main demand drivers for the cement industry.

As a result, there is a strong potential for an increase in the long-term demand for the
cement industry. Some of the recent initiatives, such as the development of 98 smart cities,
are expected to significantly boost the sector.

Aided by suitable Government foreign policies, several foreign players such as

Lafarge- Holcim, Heidelberg Cement, and Vicat have invested in the country in the recent
past. A significant factor which aids the growth of this sector is the ready availability of raw
materials for making cement, such as limestone and coal. Currently, the installed cement
capacity in India is 553 MTPA with a production of 298 MTPA.

MARKET SIZE

The cement demand in India is exhibiting a CAGR of 5.65% between 2016-22. As India
has a high quantity and quality of limestone deposits through-out the country, the cement
industry promises huge potential for growth. India has a total of 210 large cement plants, of
which 77 are in Andhra Pradesh, Rajasthan, and Tamil Nadu.

Nearly 32% of India's cement production capacity is based in South India, 20% in
North India, 13% in Central, 15% in West India, and the remaining 20% is based in East
India. India's cement production is expected to increase at a CAGR of 5.65% between FY16-
22, driven by demands in roads, urban infrastructure and commercial real estate. India's
cement production was expected to range between 380-390 million tonnes in FY23, a growth
rate of 8-9% year- on-year (yoy).

Between FY12 and FY23, the installed capacity grew by 61% to 570 MT from 353 in
FY22. The Indian cement sector's capacity is expected to expand at a compound annual
growth rate (CAGR) of 4-5% over the four-year period up to the end of the FY27. It would
thus begin the 2028 financial year at 715-725 MT/ year in installed capacity.

4
 The consumption of cement in India is expected to grow at a CAGR of 5.68% from
FY16 to FY22. As per Crisil Ratings, the Indian cement industry is likely to add ~80 million
tonnes (MT) capacity by FY24, the highest in the last 10 years, driven by increasing spending
on housing and infrastructure activities.

5
 INTRODUCTION

THE INDIA CEMENTS LIMITED

The year was 1946. It was then The India Cements Ltd. began its humble moorings in
the form of a cement factory at Thalaiyuthu, an almost unmapped tiny hamlet in Tirunelveli
district, Tamil Nadu. As one of the oldest Indian corporates, the company set up its first plant
in Sankar Nagar [Thalaiyuthu].
The India Cements Ltd. is indeed a pioneer enterprise during the post-independence era
to become a public limited company. The first annual report appeared on 21.4.1947. The
company’s prospectus was favourably received and the public issue was oversubscribed.
“There is no stronger foundation than the one built with vision.”

S.N.N. SANKARALINGA IYER T.S.NARAYANASWAMI

[1901- 1972] [1911-

1968]

India cements Ltd was founded in the year 1946 by two men, Shri S N N Sankaralinga
Iyer and Sri T S Narayanaswami. They had the vision to inspire dreams for an industrial
India, the ability to translate those dreams into reality and the ability to build enduring
relationships. Sri T S Narayanaswami, the banker turned industrialist, was the catalyst who
saw the project cross through numerous hurdles and emerge as a viable and marketable
proposition. He looked beyond cement and ventured into aluminium, chemicals, plastics,
and shipping. India Cements celebrated the Birth Centenary of Sri T S Narayanaswami on
6
November 11, 2011. The Indian Postal Department released a Commemorative Postage
Stamp in Honour of
Sri T S Narayanaswami on November 11, 2012.
From a two-plant company having a capacity of just 1.3 million tonnes in 1989, India
Cements has robustly grown in the last two decades to a total capacity of 15.5 million tonnes
per annum. After the approval of a Scheme of Amalgamation and arrangement between
Trinetra Cement Ltd and Trishul Concrete Products Ltd with The India Cements Ltd, all the
cement assets have come under one roof - India Cements. India Cements has now 8
integrated cement plants and two grinding units, one each in Tamil Nadu and Maharashtra.
While retaining cement over the years as its mainstay, India Cements has ventured into
related fields like shipping, captive power and coal mining that have purposeful synergy to
the core business. This also stemmed from the company’s strategy of emerging as an
integrated pan India player to combat uncertainties in securing energy and other inputs in
the supply chain at competitive costs.

OBJECTIVES
 To acquire pragmatic knowledge about The India Cements Limited.
 To get exposure into the various departments of The India Cements Limited.
 To comprehend the day-to-day activities of The India Cements Limited.

VISION AND MISSION

VISION
To create value on a sustained basis for all stakeholders of India Cements
through lofty standards of transparency, accountability and responsibility,
innovation, leadership in cement manufacture.
MISION
India Cements will strive to remain a leader in the manufacture of cement and
establish itself as a preferred supplier of products and services to its clients and enhance the
brand value for all stakeholders.

7
COMPANY HIGHLIGHTS

This company is one of the largest producers of cement in south

India. The company is a market teacher within a market share of 28% in the south. It aims to
achieve 35% market share soon. The company must access to huge limestone resources and
plans to expand capacity by debottlenecking and optimization of existing plants as well as by
acquisition. Company has a strong distribution network with over 10000 stockists.

MANAGEMENT
The India cements ltd is a public sector company. The vice chairman and the managing
director of the company is Mr. N.Srinivasan. The day-to-day activities of the company are
managed by him and assisted by the whole-time director Mrs. Rupa Gurunath and other key
personnel in each functional area.

SHARE HOLDERS

LOCATION OF PLANTS
 Sankar Nagar - Tirunelveli
 Sankari - Salem
 Dalavoi - Ariyalur
 Chilamakur - Kadapa
8
  Vishnu Puram - Nalgonda
 Yerranguntla - Kadapa
 Malkapur - Ranga Reddy
 Vallur - Tiruvallur
 Parli vaijath - Maharashtra
 Banswara – Maharashtra

DEPARTMENTS
1. Production Department
2. Human Resources Department
3. Finance Department
4. Engineering Department
5. Marketing Department
6. Research and Development department

PRODUCTION DEPARTMENT
This department is responsible for producing the cement in expected quality. They are
producing cement at mass level [16 million] tons per annum. There are 3 shifts for producing
cement. They are as follows
 Shift 1- 6.30am to 2.30pm
 Shift 2- 2.30pm to 10.30pm
 Shift 3- 10.30pm to 6.30am

RAW MATERIALS OF CEMENT

 Limestone
 Gypsum
 Iron Ore
 Fly Ash

9
MANUFACTURING PROCESS OF CEMENT
This manufacturing process is monitored by Central Control Room[CCR].They
monitored and controlled every process that takes place in manufacturing of cement.

Mines Crusher

Crusher Silo Vertical Raw Mill

Kiln
Pre Heater

Clinker Silo Great Cooler

Cement Mill Packing Mill

STEPS INVOLVED IN THE PROCESS

 Extracting of limestones from mines.
 Crushing of limestone rocks into small stones [size upto 0.50mm-
1.50mm]
 Grinding of limestones, clay or bauxite, iron ore or laterite in VRM.
 Storing the mixture in crusher silo.
 Cindering in rotary kiln at temperature upto 1400 degree Celsius.
 Cooling of mixture in great cooler at temperature upto 100 degree -150
degree to reduce heat and the cement formed into small lumps.
 Storing of cement lumps in clinker silo.
 Grinding of cement lumps into a fine cement powder adding gypsum
to it in cement mill then storing it in silo.

10
  Finally testing the quality and packing of cement in packing mill.

VARIETIES OF CEMENTS BY THE INDIA CEMENTS LIMITED

The company produces both PPC and OPC cements whose composition are as follows.
1. Portland Pozzolana Cement

 Gypsum – [5%]
 Limestone – [4%]
 Slag – [5%]
 Fly Ash – [28%]
 Clinker – [58%]

2. Ordinary Portland Cement

 Gypsum – [5%]
 Clinker – [95%]

PRODUCTS BY THE INDIA CEMENTS LIMITED

 Sankar superpower
 Conkrete super king
 Coromandel king
 Halo super king
 Raasi gold

2. HUMAN RESOURCES DEPARTMENT

The HR department is responsible for discovering potential applicants for
accomplishing their organizational requirement monitored and carried out by the top-level
management. There are 4 employees in Sankar nagar HR department. They are as follows
 Senior HR Manager
 HR Manager
 Senior Officer
 Assistant

RECRUITMENT PROCESS

11
Request approved by the management
 Manpower request initiation by the department

Manpower sourcing initiation by the central recruitment team

Profile interviewed by plant technical team and plant HR

Salary negotiation and offer by the corporate office

FUNCTIONS OF THE HR DEPARTMENT

1. Recruitment & selection

2. Performance management

3. Learning & development

4. Succession planning

5. Compensation and benefits

6. Human Resources Information Systems

7. HR data and analytics

EMPLOYEE WELFARE SCHEMES

 Quarters
 Sports activities
 Club activities
 Occupational health centre

12
3. FINANCE DEPARTMENT
Finance department do not maintain separate balance sheet and profit & loss
account. The accounting details are send to the head office and they are preparing the
financial annual reports for every year. There are 6 employees in this department. They are
 Joint General Manager
 Manager
 Senior Assistant Officers-2
 Officers-2

There are 2 sections in this department. They are as follows

 Bill section
 Cost section

BILL SECTION
This section is handled permanent employees salary, provident fund, medical bills,
travelling bills and it also pays to the extra expenses like co-operative store, schools, canteen
etc.

COST SECTION
This section maintains all the bills related to the production expenses. It also
prepares cost sheet on a monthly basis which is verified by the financial head of the unit and
send to head office for future verifications.

INCOME TAX
This section is an unavoidable aspect of a company. This section calculates the
income tax to be paid by every employee of the company this done depending up on the tax
rates and this is reduced from the salary of an individual.

CASH PAYMENT
 Provident Fund
 Employees state insurance
 Excise duty payments
 Service tax
 Sales tax

13
  Electricity bills

CENTRAL EXCISE
This is the section where the central excise is calculated to be paid by the company
every month.

RATIOS OF THE INDIA CEMENTS LIMITED [2019-2023]

1. PER SHARE RATIOS

2.MARGIN RATIOS

14
3. RETURN RATIOS

4.LIQUIDITY RATIOS

15
 5.LEVERAGE RATIOS

6.TURNOVER RATIOS

16
7.GROWTH RATIOS

17
ANNUAL INCOME STATEMENT OF THE INDIA CEMENTS LIMITED
[2019-2023]

OVERALL REVENUE [2019-2023]

18
BALANCE SHEET OF THE INDIA CEMENTS LIMITED [2019-2023]

19
4. ENGINEERING DEPARTMENT
This department consists of 3 sections. They are as follows.
1. Civil - Plant construction, Quarters Maintenance
2. Mechanical Plant Maintenance, Preventive Maintenance,
& - Breakdown Maintenance, Predictive Maintenance,
3. Electrical - Routine Maintenance

5. MARKETING DEPARTMENT
The major objective of this department is to distribute the goods to customers on time.
The areas covered by the India cements limited in Sankar nagar are Tirunelveli, Nagercoil,
Tuticorin, and Ramnad [if necessary], Thiruvananthapuram, Allepey, Kozhikode, Ernakulam
and the other parts of Kerala.

6.RESEARCH AND DEVELOPMENT DEPARTMENT

The quality of the cement is tested in this lab. Every 3 hours the samples are taken
from the various section and tested. After testing the samples, the quality of the cement is
decided. If the quality of the cement is lacking they will add the needed additives and ensure
the quality. Research is conducted to improve the quality of the cement.

TIME OFFICE
It is responsible for maintaining attendance card of employees and they check every
employee and worker who entered into the plant.

FUNCTIONS
 Attendance maintenance.
 Shift time control.
 Leave record maintenance.
 Allowance details.

20
MAINTAINING ATTENDANCE CARDS
Time office maintain and check the attendance card daily to see that workers are properly
punched on time office. If they punched, it means they reported for work.

COLLECTING EMPLOYEES PERSONAL DOCUMENTS

Time office as an integrated part of the HR department and carries the responsibility of
collection of employees personal documents etc.,

SENDING ABSENTEES REPORT FORMS

Time office sent absent report regularly to the AGM (HR) so that he can take appropriate
action on the habitual absentees.

LEAVE AND HOLIDAYS

Time office is invariably required for maintaining all leave records of workers in the
company.

ACCIDENT DETAILS
In case of any accidents time office should report to HR department and other respective
departments.

LEAVE BENEFITS

GRADE WAGE BOARD MANAGERIAL

Annual leave 15 days 33 days

Sick leave 12 days 15 days

Casual leave 8 days 14 days

21
 SAFETY, HEALTH AND ENVIRONMENT

 The India cements limited believes that safety, health and pollution
control practices contribute to individual well-being and organization
moral.
 Their commitment to safety, health and environment stretches beyond
statutory obligations.
 They are committed to manage and continuously improve the overall
safety, health and environment.

 India cements limited provides safety appliance and continuous training for
safety of their employees and contract workers to ensure safety and achieve the
target of zero accidents.

 They protect the environment by prevention of pollution and promote

green environment.

 They develop safe working methods and practices to remove unsafe working
conditions.

 Management should fulfill its responsibility to inform, educate and motivate the
employees and others to understand and comply with this policy and applicable
laws.

SAFE INSPECTION
 Ensure Line clearance for mill, mill fan and classifier.
 Ensure hot gas dampers are fully closed and inform that
the workman is engaged in maintenance work activity.
 Ensure relevant lifting tools & tackles and maintenance
tools are in working condition.
 Wear applicable PPE’s like Safety helmet, shoes, hand
cloves, Safety belts and nose masks.

RULES FOR WORK SAFETY

 All accidents are avoidable.

22
  Do not take shortcuts, always follow the rules.
 If you are not trained, don’t do it.
 Use the right tools and equipments and use them in a right way.
 Assess the risks before you approach your work.
 Never wear loose clothes or slippery footwear.
 Do mot indulge in horse play while at work.
 Practice good housekeeping.
 Always wear PPE’S
 Safety is as simple as ABC:
 A – Always
 B – Be
 C – Careful.

SWOT ANALYSIS OF THE INDIA CEMENTS LIMITED

India Cements is one of the leading brands in the real estate and construction sector.
India Cements SWOT analysis evaluates the brand by its strengths & weaknesses which are
the internal factors along with opportunities & threats which are the external factors. Let us
start the SWOT Analysis of India Cements

STRENGTHS

 India Cements was established in 1946. So, it has an operational experience of

many years.
 It has 7 manufacturing plants in the country.
 It owns Chennai Super kings franchise that has helped them build a strong brand
value.
 It is one of the largest cement companies in India.
 It also employs an efficient workforce of around 7500 employees.
 The brand is also associated with IPL cricket team Chennai Super Kings.

Above are the strengths in the SWOT Analysis of India Cements. The strengths of India
Cements look at the key internal factors of its business which gives it competitive advantage
in the market and strengthens its position.

WEAKNESSESS

 India Cements is alleged to have made controversial investments in Jagati

Publications and Bharati Cements
23
  Its operations are majorly focused on South India and Maharashtra, so its
nationwide awareness is lesser.
 Its export business is also very small as compared to it competitors in India.

These were the weaknesses in the India Cements SWOT Analysis. The weaknesses of a
brand are certain aspects of its business which it can improve.

OPPORTUNITIES

 It should leverage its leadership in the southern markets to expand its operation all
over India.
 It should also emphasize on increasing its exports to other countries.
 Policies of the Government would be pro manufacturing sector that would help
Indian Cements to grow.

Above we covered the opportunities in India Cements SWOT Analysis. The

opportunities for any brand can include prospects of future growth.

THREATS

 It faces strong competition from global and Indian brands.

 Local players in southern markets are also posing threat to the market leader.

The threats in the SWOT Analysis of India Cements are as mentioned above. The threats for
any business can be external factors which can negatively impact its business.

Corporate Social Responsibilities

“India Cements is a story of wealth creation fueled by the foresight,

missionary zeal and vision of its founders and the dedicated efforts of its employees
over the last seven decades. The India Cements Limited right from its inception has
been alive to the larger social responsibility of organized industry. We have over the
years developed an enviable reputation as a caring organization not only taking care
of its stakeholders but looking beyond cement to put a smile on the face of the
common people through various community development initiatives.

24
 At India Cements, we focus on building relationships, relationships that help enrich lives,
relationships that promise a better tomorrow. In our Website, you will see reiterated
in concrete examples the sum total of a life energy that pushes us to see beyond the
vagaries of the market place, the building of mammoth factories or a growing
enterprise. For, far deeper than our desire to be successful is our desire to be good.
Good to our own selves, our families, every man, woman and child who come in
touch with us”.
The CSR Policy of India Cements is the substratum for the CSR activities. The Policy lays down
the guidelines for the location, sectors of activities, planning execution and monitoring . Currently,
we are carrying out long term community development in about 150 villages around the plants
reaching out to a large number of beneficiaries.

Spearheading Wealth Of Education

"Where the mind is without fear and the head is held high Where knowledge is free" -
Rabindranath Tagore
Long before the World emerged as a knowledge driven society, our Founder, Shri T S
Narayanaswami, a pioneering industrialist and visionary, who played a dynamic role in the
resurgence of Industrialisation in free India, had the foresight for laying the foundation for
providing quality education.
In order to further the cause of education, which was very close to his heart, Shri T S
Narayanaswami being part of the top management of India Cements, established an Educational
Trust on June 18th, 1958, a decade after the first cement plant at Sankar Nagar was commissioned.

Infrastructure development
India Cements has played an active role, in and around its factories, in finding, funding,
proposing and executing infrastructural development. The long list of projects completed to
date that has directly raised the living standard of thousands of families includes, drinking
water tanks and bore wells, water lines, cement concrete roads, bus shelters and community
halls and streetlights.

Environment

As a responsible social entity, we have implemented many projects and adopted

25
technologies to reduce power consumption and promote use of non-polluting energy
resources such as wind, natural gas and alternate fuels.
The two windmills at Palladam, Coimbatore and Tirunelveli, Tamil Nadu and the
natural gas-based power plant at Ramanathapuram, Tamil Nadu generate over 17 Mega Watts
and 25 Mega Watts of clean energy which in turn is used by our cement plants.

Our other initiatives include use of alternate fuels such as tyre chips and biomass,
waste material like the bagasse in the sugar plant, reduction of power consumption by
implementing unique waste heat recovery systems and adoption of zero-pollution
technologies across manufacturing units.

26
CONCLUSION
In conclusion, the cement industry plays a pivotal role in global infrastructure development.
Despite facing challenges such as environmental concerns and fluctuating demand, technological
advancements and sustainable practices are reshaping its landscape. As the industry strives to
reduce its carbon footprint and enhance efficiency, collaborations between key stakeholders will be
essential. With the continued urbanization and construction projects on the horizon, the cement
sector is poised for evolution, driven by innovation and a commitment to a more sustainable future.

27
REFERENCES

Industry profile-www.ibef.org
Company profile-
www.indiacements.co.in Financials-
moneycontrol.com
SWOT analysis-mbaskool.com

28
29
30