Media Kit

2018
 About us…

KOLO 8 News Now is an ABC affiliate that began broadcasting on September 27, 1953, the first
TV station in Reno. KOLO 8 has one of the largest coverage areas in the country including
portions of Northern Nevada and Northern California.

KOLOCares represents our commitment to our community. Through the KOLOCares Community
Calendar, Spotlight and our “Did You Know?” PSA campaigns we help provide a voice for the
non-profits in our area.

Reno is known as a great Since Nevada won the contract

destination for tourism and Lake
Tahoe is our backyard! With world-
class outdoor sports, indoor gaming
and entertainment, wide-open
spaces of our high desert, great
events, and the historical town of
Virginia City, Northern Nevada has
something for everyone.
for the Tesla Gigafactory, as well
as the drone manufacturer
Ashima and several other large
business contracts, both large
and small businesses are on the
rise. With low taxes, Nevada is
known as a good place to do
business!

KOLO 8 News Now is proud to be part of our community. Achieve success with our award-
winning News, entertaining programming, and commitment to community service, because we
are STRONGER TOGETHER.

Contact: John Fiorelli - General Sales Manager

775-351-0309 john.fiorelli@kolotv.com
All About Our
Television
 Schedule
*Subject to Change
TIME MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

4:00a ABC America This Morning Housesmarts Pawn Stars 4:00a

4:30a Good Morning Reno 430a Small Town Big Deal On the Money 4:30a

5:00a Good Morning Reno 5a JH Animal Adventures e/I US Farm Report 5:00a

5:30a Good Morning Reno 530a 50 + Prime 5:30a

6:00a P. Allen Smith Today's Homeowner 6:00a

6:30a Good Morning Reno 6a Paid Paid 6:30a

7:00a Good Morning America Good Morning America 7:00a

7:30a Saturday Sunday 7:30a

8:00a Jack Hannah's Wild Countdown E/I This Week 8:00a

8:30a Ocean Treks E/I with George Stephanopolous 8:30a

9:00a Sea Rescue E/I Catholic Mass 9:00a

9:30a LIVE with Kelly and Ryan The Wildlife Docs E/I Paid Program 9:30a

10:00a Rock the Park E/I Paid Program 10:00a

10:30a The View Vacation Creation E/I Paid Program 10:30a

11:00a KOLO 8 Midday @ 11am JH Animal Adventures e/I Paid Program 11:00a

11:30a Laura McKenzie Traveler Paid Program 11:30a

Noon Paid Program Paid Program Noon

12:30p The Chew Paid Program Paid Program 12:30p

1:00p Paid Program BETTER MAN 1 1:00p

1:30p General Hospital World of X Games BETTER MAN 2 1:30p

2:00p Paid Program 2:00p

2:30p Dr. Oz 30 for 30 2017 Blackberry Farm Pro 2:30p

3:00p Nature Boy 2017 Xterra Pan American 3:00p

3:30p Rachel Ray Championship 3:30p

4:00p Jeopardy 2 Pawn Stars Pawn Stars 4:00p

4:30p KOLO 8 News Now @ 430pm Pawn Stars Pawn Stars 4:30p

5:00p KOLO 8 News Now @ 5pm KOLO 8 News Now @ 5pm KOLO 8 News Now @ 5pm 5:00p

5:30p KOLO 8 News Now @ 5:30pm Moms Everyday Reno 411 5:30p

6:00p ABC World News with David Muir ABC World News with David Muir ABC World News with David Muir 6:00p

6:30p KOLO 8 News Now @ 6:30pm KOLO 8 News Now @ 6:30pm 6:30p

7:00p Jeopardy 1 Jeopardy America's Funniest 7:00p

7:30p Wheel of Fortune Wheel of Fortune Home Videos 7:30p

8:00p The Bachelor 1Q The Middle The Goldbergs Child Support Child Support Flushed Away America's Funniest 8:00p

8:30p Fresh Off the Boat Speechless Home Videos 8:30p

9:00p blackish Modern Family Truth and Lies: The Tonya Marvels Agents of Shark Tank 9:00p

9:30p The Mayor American Housewife Harding Story S.H.I.E.L.D 9:30p

10:00p The Good Doctor Kevin (Probably) Match Game 20/20 20/20 Shark Tank 10:00p

10:30p Saves the World 10:30p

11:00p KOLO 8 News Now @ 11pm KOLO 8 News Now @ 11pm KOLO 8 News Now @ 11pm 11:00p

11:30p Castle Castle 11:30p

Mid Jimmy Kimmel Live (11:35pm-12:37am) Mid

12:30a ABC News-Nightline (12:37am-1:06am) Scandal Paid Program 12:30a

1:00a Paid Program Leverage 1:00a

1:30a Paid Program Entertainers Latination 1:30a

2:00a Zomboo's House 2:00a

2:30a Cars TV Of Horrors 2:30a

ABC World News Now ABC World News Now
3:00a Just for Gags 3:00a

3:30a Just for Gags 3:30a

 News Anchors
Sarah Johns is a
University of Nevada
graduate who worked her
way up the ranks from
video editor to Evening
Anchor. She is an award
winning journalist who has
been recognized by the
National Academy of
Television Arts and
Sciences with an Emmy
nomination, and by the
Society of Professional
Journalists three times,
with two awards in
Business and Consumer
News reporting, and an
award in Feature
reporting.
Dave Lawrence spent
most of his life in the
Midwest until he made
Nevada his home in
September 2011. He joined
KOLO in October of 2013
as anchor of Good
Morning Reno after moving
from Las Vegas. Dave got
his start in media with a
radio job in high school
and spent more than 17
years in Kansas City radio
before making the move
to television.
Rebecca Kitchen is
a fourth–generation
Nevadan. She joined
KOLO in 2011 as an
intern and worked her
way up through various
positions, video editor,
reporter and her goal of
being an anchor. She
earned an Emmy
nomination for her
coverage of the 2016
Little Valley Fire.
Click here to learn more about our
anchors and the rest of the KOLO team
Noah Bond is an award-
winning journalist whose
career started at KDLT in
Sioux Falls, South Dakota,
Before coming to Reno,
Noah worked for KOMO 4
News in Seattle. He also
worked in Idaho, Illinois,
Kentucky and Utah. Noah
attended Brigham Young
University Idaho, where he
was named the Division
Language and Letters Man
of the Year.
Shannon Moore joined
the KOLO 8 news team in
2016. She started her news
career as a Reno reporter in
2010, then moved to Las
Vegas in 2012 to anchor
the weekend newscast at
KVVU. There, she won a
number of awards for her
work on TV and in the
community. After four years
under the neon lights, she
was itching to get back to
the Biggest Little City.
describing her job as, “a
real dream come true.”
Denise Wong after
taking a break, re-joined
KOLO as the weekend
anchor in 2016. Her
nearly 20 years
experience has had her
covering everything from
the 2008 Presidential
Election in Washington
D.C. to a deadly
nightclub shooting at
Bally’s on the Las Vegas
Strip.
 Sports & Weather
Jeff Thompson came to Reno
Josh Little moved to Reno in
1994 to attend the University of
in the Fall of 2001. He earned his
Lindsey Matherly is no Nevada, where he majored in
master’s degree in atmospheric
stranger to forecasting. Prior to Broadcast Journalism. He
science at the University of
joining KOLO she was the began his career at KOLO back
Nevada, worked as Assistant
morning/noon weather anchor at in 2000 as a sports intern, which
Nevada State Climatologist, served
KTVL in Medford, Oregon. One of led to a job as a photographer.
on the state drought committee,
the more exciting days in her Then in 2002, he was promoted
taught at the University, and
career was during the 2011 to Weekend Sports Anchor.
commuted to Sacramento to
Japanese Earthquake which After nearly three years he left
forecast at KCRA. Jeff holds the
produced a tsunami that hit the KOLO to pursue other interests,
title of Chief Meteorologist as well
west coast. She attended the but soon realized that this is
as the Certified Broadcast
University of Oregon where she where he belonged. In May,
Meteorologist designation from the
received her B.A. in Journalism. 2006 Josh returned to KOLO 8
American Meteorological Society
News Now to be the Weekend
and has the National Weather
Sports Anchor and is now the
Association Seal of Approval.
Sports Director.

Pete Francis comes from

Menasha, Wisconsin. He attended
Dick Stoddard is a Reno native since Northern Michigan University where
birth. TV is something that runs in the
he earned a degree in Electronic
Stoddard family from both his mother “TV
Journalism. Before coming to Reno
Betty” and father owner of KATO-AM
Pete worked in Michigan where he
1340. later known as KBET. Dick started his
won several awards from the
broadcast career at age 14 playing the
Michigan Association of
“Boss Hits” on KCBN-AM 1230. He received
Broadcasting including Best
the NWA TC Seal of Approval in 1998.
Sportscast and Best Feature/Use Of
Medium.

Click here to learn more about our weather

team and the rest of the KOLO team
 MeTV
MeTV, Memorable Entertainment Television, America’s
#1 All Classic TV Network. At this time, MeTV covers
more than 96% of the country and has 180 affiliates
nationwide.

MeTV features a wide range of programming which

audiences and advertisers find comfortable and
engaging. MeTV’s library includes almost 100 series
from Twentieth Century Fox Television Distribution, CBS
Television Distribution, NBCUniversal Television as well
as independent series owners and producers. MeTV’s
line-up includes some of the most beloved television
programs ever produced, including: M*A*S*H, Perry
Mason, The Andy Griffith Show, MacGyver, The Brady
Bunch, I Love Lucy, Columbo, Gunsmoke and the
original Star Trek series.

MeTV, Memorable Entertainment

Television, launched nationally in
December 2010, is owned and
operated by MeTV National
Limited Partnership.
MeTV Schedule
*Subject to Change
KOLO Coverage
All About Our
DIGITAL SUITE

Digital marketing - marketing that makes use of electronic devices such as personal computers,
smartphones, cellphones, tablets and game consoles. Digital marketing applies technologies or
platforms such as websites, e-mail, apps (classic and mobile) and social networks.
 Digital Snapshot
January views July views
MOBILE 5,405,628 MOBILE 4,448,176

STREAMING VIDEO 144,031 STREAMING VIDEO 151,698

DESKTOP 982,992 DESKTOP 757,033

APP DOWNLOADS 56,530 APP DOWNLOADS 62,717

February views August views

MOBILE 4,042,684 MOBILE 3,918,118

STREAMING VIDEO 90,924 STREAMING VIDEO 87,442

DESKTOP 696,725 DESKTOP 656,935

APP DOWNLOADS 58,197 APP DOWNLOADS 64,518

March views September views

MOBILE 3,610,406 MOBILE 3,434,907

STREAMING VIDEO 71,742 STREAMING VIDEO 72,801

DESKTOP 585,108 DESKTOP 538,931

APP DOWNLOADS 59,549 APP DOWNLOADS 66,886

April views October views

MOBILE 3,530,537 MOBILE 3,742,661

STREAMING VIDEO 66,305 STREAMING VIDEO 59,270

DESKTOP 585,932 DESKTOP 544,605

APP DOWNLOADS 60,214 APP DOWNLOADS 67,499

May views

MOBILE 3,253,602 November views

STREAMING VIDEO 63,190 MOBILE 3,749,125

DESKTOP 576,819 STREAMING VIDEO 74,309

APP DOWNLOADS 60,718 DESKTOP 544,340

June views APP DOWNLOADS 68,177

MOBILE 3,668,949

STREAMING VIDEO 87,007

DESKTOP 600,036

APP DOWNLOADS 61,377

 Display Ads
 Desktop Ad Sizes:

◦ 728x90
◦ 300x250
◦ 986x30 (expands into 986x300)
◦ 1024x90
◦ Site Takeover

All campaigns served via Doubleclick and are tracked

All Standard File Formats accepted
Max. File Size: 250k for .jpg/.gif

986x30

728x90

300x250

1024x90
*Not to scale
 Mobile Ad Sizes:

o 728x90
o 1024x 90
o 320x50
o 480x32

Actionable Options:
+Click-to-Call +Click-to-Map +Click-to-Contact +Coupons

All Standard File Formats accepted

Max. File Size: 250k for .jpg/.gif
 Special Ads

 Special Display Ads

◦ Gray Interactive “Audience Extension” Ad Targeting
◦ Geo Targeting
◦ YeildMo
◦ KOLO Facebook Promotion

◦ E News Email Sponsorship

 Online Video Options

◦ Video Pre Roll- :15 Second Linkable Video Ads
◦ Video Post Roll - Linkable Extended Video Plays After News Content

◦ Live Stream 8 – Online Commercial Breaks in Streaming Newscasts

*Many of these special advertising options are also available on mobile screens
 Digital Products
Website Development
Your website is a direct
reflection of your business.
Our creative team will design
a website that helps your
business and brand come to
life!
eCommerce Development
A custom solution to create
everything you need to sell your
products online!
Social Advertising
Social platforms are an
effective way for local
businesses to reach potential
customers by using
advanced targeting.
Search Engine
Optimization
The process of getting traffic
from the “organic” (non-paid)
search results on search
engines such as Google, Yahoo
and Bing.
Conversion Driver
Directly support your
campaign’s goals with a
custom landing page!
Pay-Per-Click
Be seen by customers at the
very moment that they’re
searching for what you offer.
Only pay when they click
and visit your website.
Audience Targeting
LocalX Audience Targeting
Display & Pre-roll is designed
specifically to target at the
local level.
Social Content Development
LocalX develops compelling
content on the world’s top social
networking sites including:
Facebook, Instagram, Twitter and
LinkedIn.
MobileX
Optimize your marketing strategy for
mobile searchers using an integrated
approach that blends tactics to help
promote small businesses on local
searches.
Acquisition Email Marketing
We generate lists of potential
customers using opt-in, CAN-SPAM
compliant databases of consumers
and business-to-business records.
TargetedTV
Your new secret weapon to expand
your TV campaign! Target new
viewers by geographic and
demographic and only pay for
completed views.
YouTube Advertising
Reach your target audience on the
largest video streaming website in
the world!
Over-the-top
Place your ad on streaming
television Your ad will play before, or
during, an episode or movie being
enjoyed by a viewer in you targeted
Geography and demographic.
 Other Opportunities
MomsEveryday: The main
focus of MomsEveryday is to be
a resource that includes
everything from a robust TV
marketing campaign to multiple
options for digital marketing to
bring awareness and ROI to the
online storefronts as well as
social media profiles. The
unique aspect of
MomsEveryday is the Public
Relations component-news
interviews that are included
every month. We host three one
minute interviews that are
broadcast during our morning
news, midday news and
evening news for each of our
partners.
Proud to be Local: Proud to
be Local showcases locally
owned business in our
community through media
sponsorship, online marketing
solutions and community based
effort to keep the dollar local.
The synergy for our local
businesses that take part in
Proud to be Local establishes a
connection that support
support the economic growth
the Northern Nevada with
locally owned community. The
Proud to be Local initiative has
won national awards.
Your Perfect Home: Your
Perfect Home enables
consumers and providers to
connect to find the best fit for
anything related to Your Perfect
Home. This program is designed
to help educat the public on all
the tricks of the trade to help
create and perfect your home.
PrimeTime Living:
KOLO 8 News Now and
KOLOTV.com are the area
leaders for reaching Baby
Boomers and Seniors. We
have created a marketing
platform that will deliver
this highly desirable
audience to your business
with shows like Jeopardy,
Wheel of Fortune, and
Good Morning
America. And of course,
the market’s leading local
News!
The Weather
Company: KOLO 8
News Now and The
Weather Company have a
partnership which allows
KOLO to use weather.com
and the weather app for
businesses to target
customers by location,
weather patterns and so
much more!