KEWIRAUSAHAAN

Meirna Puspita Permatasari

25 Agustus 2023
PERKENALKAN
Meirna Puspita Permatasari, SE., M.Ak.

085233837548 (WA)

meirna.puspita@ub.ac.id
 Mohon hadir tepat waktu
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 ENTREPRENEUR
An entrepreneur is one who creates a new business in the face of risk and
uncertainty for the purpose of achieving profit and growth by identifying
significant opportunities and assembling the necessary resources to
capitalize on them.

Source: Scarborough and Cornwall (2016)

The primary function of entrepreneur is an innovator.
Entrepreneur introduces new product, process and
management. Entrepreneur has an important role in
economic growth when it is doing creative
destruction by market mechanism and market share
intervention.

- Joseph Schumpeter -

That is why:
Entrepreneur is a social change agent
 DEMOGRAPHY OF
SMALL BUSINESSES
IN THE USA
 Benefits of Entrepreneurship

CREATE YOUR OWN DESTINY REAP IMPRESSIVE PROFITS

MAKE A DIFFERENCE CONTRIBUTE TO SOCIETY

REACH YOUR FULL POTENTIAL DO WHAT YOU ENJOY AND HAVE FUN
WITH IT
THE POTENTIAL DRAWBACKS
OF ENTREPRENEURSHIP

Uncertainty of income Long hours and hardwork

Risk of losing your entire Lower quality of life

investment until the business gets established

Complete responsibility High level of stress

SUCCESSFUL BUSINESSES STARTED BY
COLLEGE STUDENTS
 Recognize That Starting a
LAUNCH A Business at an Early Age
Find a Mentor

SUCCESSFUL May Be to Your Advantage

BUSINESS WHILE Build a Business Plan Learn to Be a “Bootstrapper”

YOU ARE IN
COLLEGE Use All of the Resources
Available to You
Manage Your Time Wisely

Don’t Go It Alone Remember to Have Fun

THANK YOU
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