Module #2

A. LESSON PREVIEW/REVIEW

1) Introduction

Before we begin, let us refresh your memory. Identify and explain the 5 (five) marketing
philosophies/concept.

 Production Concept
 Product Concept
 Selling Concept
 Marketing Concept
 Societal Marketing Concept

2) Activity 1: What I Know Chart

Write in the first column your answer for the second column. Answer the third column after the
discussion. You may use the back page to create a bigger chart.

What I Know Questions: What I Learned

Relationship Marketing involves 1. What is Relationship Marketing is indeed a

creating, maintaining and
enhancing strong relationships with
customers and other stakeholders.
Increasingly, marketing is
moving away from a focus on
individual transactions and towards
a focus on building value-laden
relationships and marketing
networks.
relationship fundamental concept in modern
marketing? marketing. Relationship Marketing
emphasizes the importance of creating,
maintaining, and enhancing strong and
enduring relationships with customers
and other stakeholders.

Relationship marketing requires that 2. Why is Relationship Marketing involves all

all the company’s departments work there a need departments within a company
together with marketing for a working together as a cohesive team to
as a team to serve the customer. It company to serve the customer effectively. This
practice
involves building relationships at means that marketing doesn't operate
relationship
many levels –economic, social, in isolation; it collaborates with other
marketing?
technical and legal – resulting in departments like sales, customer
high customer loyalty. service, product development, and
more.
2) Activity 3. Independent Activity (Essay)

Is Customer Relationship differ from “SUKI” of Filipino value system? Why? (at least 8 sentences)

CRM and the Filipino conception of" Suki" have parallels and differences shaped by their artistic and
contextual backgrounds. Both CRM and" Suki" calculate on trust as their foundation. In CRM, trust is
erected by furnishing harmonious, reliable service and substantiated relations. Also," Suki" is erected on
trust and fidelity towards a specific dealer or service provider.

Both CRM strategies and" Suki" end to promote reprise business by retaining guests and encouraging
them to make multiple purchases. Also," Suki" emphasizes the significance of trust and familiarity in
guests returning to the same dealer or service provider. CRM involves customizing relations and
immolations grounded on individual client preferences, and" Suki" aims to do the same by
merchandisers flashing back and furnishing individualized service.

In summary, client Relationship Management( CRM) and the Filipino value of" Suki" both prioritize trust,
reprise business, and substantiated service. Still, they differ in terms of artistic environment, length of
connections, position of formality, scale, and purpose.

3) Activity 4: Independent Activity (Essay)

Global markets have been significantly impacted by the current COVID-19 outbreak. Businesses are
being compelled to look for new ways to deal with the crisis's escalating negative consequences. Various
quarantine laws enforced by governments around the world have disproportionately affected certain
industries. Only enterprises participating in the value chain of critical commodities are now active, thus
the rest of the industries must assess how they will adapt to business disruption. COVID-19's fast-
changing variables may make traditional business continuity strategies insufficient. Reflective Question.
Can businesses still use relationship marketing despite this pandemic situation? Explain.

Yes, businesses can and should continue to use relationship marketing during the COVID- 19
epidemic as it fosters trust, adapts to changing client requirements, and maintains long- term
connections pivotal for adaptability in uncertain times. Structure and nurturing strong client
connections fosters fidelity and trust. During a extremity, guests are more likely to stick with brands
they trust and have a positive history with. Relationship marketing allows businesses to maintain this
trust and retain client fidelity.

Relationship marketing emphasizes open and transparent communication. During the Pandemic,
guests appreciate businesses that keep them informed about changes in operations, safety measures,
and how products or services may be affected. Effective communication can give consolation and
demonstrate empathy. Relationship marketing involves understanding client requirements and
preferences. During the epidemic, client requirements and precedence have evolved fleetly.
 Businesses that can acclimatize their immolations and services to meet these changing requirements
are more likely to succeed. Near client connections give precious perceptivity for similar acclimations.
Relationship marketing is innately concentrated on the long- term. While the epidemic presents short-
term challenges, businesses shouldn't lose sight of their long- term objects. Nurturing connections
ensures that when conditions ameliorate, guests are more likely to return. Numerous businesses have
taken way to support their communities and engage in commercial social responsibility( CSR) during the
epidemic. These conduct can enhance a company's character and strengthen connections with guests
who value socially responsible businesses. While traditional business durability strategies may come
inadequate due to the fast- changing variables of the epidemic, relationship marketing is adaptable. It
allows businesses to pivot and acclimate their strategies grounded on evolving client requirements and
request conditions.

Despite the dislocations caused by the COVID- 19 epidemic and the challenges faced by colorful
diligence due to government- executed counter blockade laws, businesses can and should continue to
employ relationship marketing. In fact, relationship marketing is especially applicable during this
extremity as it helps maintain trust, acclimatize to changing client requirements, and make long- term
fidelity, which are vital factors of adaptability in these uncertain times.

4) Activity 5: Explore Activity

Create a tree diagram based on our relationship marketing topic. Use all of your knowledge from today
to design a beautiful and informative tree diagram.

Customer Relationship
Management (CRM)
Proactive
Marketing Management
Basic Reactive Philosophies
Customer Value Partnership Accountable
5) Activity 6: Assessment

Direction: Write true if the statement is correct and if the statement is wrong write false and provide the

correct answer.

1. True
2. True
3. True
4. False
5. True

1. B
2. D
3. A
4. D
5. D

C. Reflection

Today’s session was (easy, challenging, boring) challenging, because

I have to make those essays and I have to understand all those definition.

I felt (motivated, excited, not interested) motivated while answering the activity

sheets because I felt intrigues and challenged by the task .

Today I have learned that Strong customer relationships can provide a competitive advantage by
creating barriers for competitors trying to attract your established customer base.