Nathan Camarena

Professor Atkinson

English 101

08/15/2023

1.) Brainstorm, using the Seems to be About X formula. Write at least five statements.

1.) Seems to be about soccer but is “really” about painting sports as a rebellious thing.

2.) Seems to be about soccer but is “really” about women being comfortable playing sports.

3.) Seems to be about going out and trying their best but is “really” about confidence.

4.) Seems to be about getting out and playing sports but is “really” about finding courage to

play.

5.) Seems to be about empowering women but is “really” about stereotypes that follow

women into playing sports.

Choose one of these and expand it into analytical thinking.

Nike’s ad seems to be about women playing soccer but is really about trying to make

soccer into something rebellious or cool. This ad was and will always be about selling Nike

merchandise at its core but the way Nike chose to do this is by making women's soccer into

something that only “rebels” or “cool” people do. This is proven by the fact that we see young

women climbing fences and making soccer look super intense and physical. The music also

helps add to this rebellious theme using a fast paced song with loud drums and using lyrics like

“boss girls” or “real girls” This ad is “really” about selling their products by appealing to a

market that would see this and be inspired to go out and play soccer by making the sport look

cool.