Comms

Industry Practice 1
Midterm

Instructor: Mahmoud Zuaiter

Bashayer Alammari TA5260
Jana Ghalib TA5108
Table of
contents
In comms overview
services
Partners
Their work
Comparing with other agency
Conclusion
In comms
overview
In comms it’s a strategically led, creatively driven full-
service communication agency based in Saudi,
dedicated to building Saudi brands with a core belief
that business success happens when people dare to
think differently. Founded in 1991 by Tarek Istanbouli
with ambition is as crystal-clear today as it was then:
To make a relevant difference to brands, business and
humans.
 The company was started 30
The history and years ago and was caused by his
passion for local market because
the mission of the at that time the whole market was
agency outside Saudi Arabia and his
mission is to create a business
value not only advertising
 Their services

Brand strategy Brand identity Content strategy

Brand Communication Online & offline media Social channel

execution executions
 Copy writer department:
The primary function of a copy department
of an advertising agency is to prepare an
attractive copy of ads.

The departments Contact department:

Contact department of advertising agency
and their keeps contact with their prospective
clients,
responsibilities who are mostly advertisers.
Art department:
The Art Department of advertising agency
uses the power of creativity and to make
the ads more appealing and agreeable.
 Production department:
It is sent to the production department of
an advertising agency for its further
processing where its proper mechanical
production
The departments begins.
Media department:
and their Media Department of advertising agency
selects the best media for advertising the
responsibilities products and services of the clients.

Office management:
The office management of advertising
agency operates under its management
services.
 Research department:
The success of an advertising agency
greatly depends on the success of the
The departments client's ad campaign.

and their Public relations department:

The chief responsibility of a public relations
responsibilities (PR) department is to maintain a cordial
relationship among three parties, namely,
advertising agency.
Their partners
 clients
How do you attract new clients?
Communicate by word mouth and their actions for the work that they have done it
and through Social Media Awareness + and their website

How do you maintain your current clients?

New Project If the client is difficult and prefers not to change his way of working
1-client looking for challenge
2-budget
At this point, the work will be in two parts
Project managing, Strategy department and also they have to
treat the client as their own business
 clients
What is the difficulties you facing with your clients?
For those clients who don’t have decision makers at that time, they are not able to
make everyone happy.
The way they are planing what they want to do a campaign without a creative idea
And they don't understand the process.

What type of industries you're targeting?

They work with all the brands, governmental, Financial, Quick Service like :Pick-
up, Maestro Barnes and now they are starting to target cars
clients
The criteria of chosen clients:
When the client comes with a new project with new ideas and has challenges
and also when they want to sell more
And about the budget is very important for example when the client has a small
business with a simple project the budget will be low

The workflow
Usually from department to department but sometimes from person to person
Examples of their work
Examples of their work
Examples of their work
 Their insight

This period, people were worried about obesity in

our society and consumers want food companies
to put ingredients in cans. Luzin came up with a
company to develop and launch a new brand offer
that will carry a full range of Lusine using bread as
a product that carries a brand value offer.
 comparison

The two companies were at the top of their professionalism, and we took from all of them experience about
advertising companies and how they deal with clients , but we start with the visit Leo Burnett First, it was a
wonderful visit and we gained a lot of information and most importantly, the official of each department attended
and talked about they department, whether communication, planning or management, and we saw that it was
professional More because the person responsible for his department, when he gives information becomes
more accurate and comprehensive, unlike when one person speaks on behalf of the rest of the disciplines, the
experience is more in his field of specialization, but the rest of the disciplines are less information and more
general, and this is what we encountered with incomms . The agency contacted us and gave us the required
information Without the rest of the staff, and also in terms of appointments, they were a little punctual, we did
our best to set a suitable date before the end of the midterm delivery date.
Conclusion
In our opinion it’s a great agency with more than one department and
specific tasks to make their clients happy and have great strategies
they are sing the Keeler Model, they build strong customer-centric
brand equity so that customers have specific positive thoughts,
feelings, beliefs, and perceptions about your brand and establish
differentiation. The result is a long-term brand strategy ,It's also
great that they are always interested in brand development. Based
on a deep understanding of the market, this process helps them
create eye-catching brands
References

work – in comms. (n.d.)

Comms, I. (2020, September 17). ‫ سعودي‬١٠٠٠. YouTube.
Aanmelden of registreren om te bekijken. (n.d.).