UNIVERSITY OF DHAKA

FACULTY OF BUSINESS STUDIES

DEPARTMENT OF MANAGEMENT

Points of parity, Points of difference, and Perceptual mapping

Course name: MGT-309
Submitted to:
Mohammad Abdul Jabber

Associate Professor
Department of Management
University of Dhaka

Submitted by: The Celestes

Serial No Name ID

1 Sadia Homayra 187

2 Famin Zaman Elma 199

3 Raihan Rahman Shakil 251

Date of Submission: 23rd August 2023.

 School Name: BrightStart Academy

Points of Parity (PoP):

Location: Located in a convenient area of Dhaka, accessible to students from various
neighborhoods.

Curriculum: Offers a standard curriculum approved by the Ministry of Education.

Accreditation: Accredited by the national education board, ensuring quality education

standards.

Extracurricular Activities: Provides a range of extracurricular activities such as sports, arts,

and clubs.

Facilities: Equipped with modern classrooms, a library, computer lab, and playground.

Points of Difference (PoD):

Bilingual Education: Offers a bilingual education approach, focusing on both English and
Bengali proficiency.

Individualized Learning: Implements personalized learning plans for each student to cater to
their unique strengths and weaknesses.

Community Engagement: Emphasizes community service projects to instill social

responsibility in students.

Tech-Integrated Learning: Integrates technology into the classroom to enhance interactive

learning experiences.

Cultural Diversity: Celebrates and promotes cultural diversity through events, festivals, and
programs.
Perceptual Mapping: