MS‐11

Management Programme

ASSIGNMENT
FIRST SEMESTER
(January to June)
2020

MS-11: Strategic Management

School of Management Studies

INDIRA GANDHI NATIONAL OPEN UNIVERSITY
MAIDAN GARHI, NEW DELHI – 110 068
 ASSIGNMENT

Course Code : MS-11

Course Title : Strategic Management

Assignment No. : MS-11/TMA/SEM-I/2020

Coverage : All Blocks

Note: Attempt all the questions and submit this assignment to the coordinator of your study
centre on or before 30th April, 2020.

1. Discuss the role SWOT analysis in formulating a strategy for a business organization in
different business situations. Illustrate your answer with the help of examples.

2. List any two growth strategies you have studied which have impacted the business
organizations in present times. Illustrate with the help of examples.

3. Discuss with the help of examples as to how a decision making process takes place in a
business organization.

4. What are Critical Success Factors (CSF’s)? Discuss with the help of an example the role
of CSF’s for an organization in a highly competitive market.

5. Identify two firms of your choice out of which one is a single business unit and the other
has several related businesses. Read the published information about these firms and
accordingly analyze the corporate profile of each company.