MS-11

Management Programme

ASSIGNMENT
FIRST SEMESTER
2017

MS-11: Strategic Management

School of Management Studies

INDIRA GANDHI NATIONAL OPEN UNIVERSITY
MAIDAN GARHI, NEW DELHI 110 068
 ASSIGNMENT

Course Code : MS-11

Course Title : Strategic Management

Assignment No. : 11/TMA/SEM-I/2017

Coverage : All Blocks

Note: Attempt all the questions and submit this assignment on or before 30 th April, 2017 to the
coordinator of your study centre.

1. Select a specific type of business that you may wish to start.

a) Develop a written mission statement for that business.
b) Formulate a set of goals for the business
c) Formulate specific and verifiable objectives in the lines of the goals.
d) Devise a statement of social responsibility for the business.

2. Explain the three generic strategies for a Small Business Unit (SBU). Also give an
example of a business unit that competes with each strategy.

3. Assume that an airline company has changed its strategy from low-cost to low-cost-
differentiation strategy. Describe an appropriate organization cultures for that company.

4. Differentiate between leadership and management. Support your answer with the help of
examples.

5. Explain the concept of balanced scorecard (BSC)? As a strategist what challenges will you face
while developing and implementing a BSC? Discuss.