Must Have SKU H2’2023

Channel Strategy 2022 1

 MHSKU Criteria
GT BEAUTY MHSKU UNILEVER ▪ Channel core & future core SKU contributing 60% of total channel sales
Corp Brand SKU Description H1 2023 COTC
2 0 2 3 H2 ▪ MHSKU should be relevant to shoppers of the channels
34 20 16 10
D/ P T GL SL 4P
CLEAR Clear 8g Blue Future Core 1
CLEAR Clear 8g Pink COTC 1 1 1
CLEAR Clear 8g Sakura Future Core 1
CLEAR MEN Clear 8g Men COTC 1 1 1
CLEAR MEN Clear 170ml Men Future Core 1 1

CLEAR MEN Clear 300ml Men Non- Core

GLOW & LOVELY Glow & Lovely 25g Future Core 1 1 1 1
GLOW & LOVELY Glow & Lovely 50g Future Core 1 1 1
GLOW & LOVELY Glow & Lovely 7.5g Future Core 1 1 1 1

POND'S Ponds AM FF 100g Non- Core 1

POND'S Ponds Cream 20g Non- Core

POND'S Ponds Cream 50g Non- Core 1

Color Code Reference
POND'S Ponds Cream 7.5g Future Core
Future Core
POND'S
POND'S
Ponds Cream Tone Up 50g
Ponds Cream Tone Up 7g Future Core
1
1 1 1 1
Maintain
POND'S Ponds FF 100g Black COTC 1 1 1

POND'S Ponds FF 100g FLW Future Core 1 1

POND'S Ponds FF 100g Pink COTC 1 1 1 Remove
POND'S Ponds FF 15g Black Future Core 1 1 1 1

POND'S Ponds FF 15g Pink Future Core 1 1 1 1

POND'S Ponds FF 50g Black Future Core 1 1 1

POND'S Ponds FF 50g FLW Non- Core

POND'S Ponds FF 50g Pink Future Core 1 1 1 1

SUNSILK Sunsilk 4g Black COTC 1 1 1 2 0 2 3 H2 Up d a te L ist

VASELINE Vaseline 120ml Pink Future Core 1 8 3 3 1

VASELINE Vaseline 250ml Pink Future Core 1 D/ P T GL SL 4P
VASELINE Vaseline 400ml Pink Future Core 1 1 1 Clear 3 4 0 ml Clear 3 4 0 ml Clear 1 0 ml
VASELINE Vaseline 570ml Pink Non- Core 1 Men Men P in k P o n d s FF 5 0 g Blac k
CLOSE UP Close up 150g COTC 1 1 1 P o n d s Cream Ponds Clear 1 0 ml
CLOSE UP Close up 60g Future Core 1 20g Cream 7 .5 g Men
LIFEBUOY Lifebuoy 110g Red Future Core P o n d s Cream P o n d s FF P o n d s FF
Lux 190ml Pink Future Core 1
7 .5 g 5 0 g FLW 5 0 g FLW
LUX
P o n d s FF 5 0 g
LUX Lux 190ml Violet Future Core 1 1 1 1
FLW
LUX Lux 500ml Pink Future Core 1
Vaselin e
LUX Lux 500ml Sakura Non- Core 1 1 2 0 ml P in k
LUX Lux 500ml Violet Future Core 1 1 1 Lifeb u o y
REXONA Rexona Rose 50ml Future Core 1 1 1 0 g Red
SIGNAL Signal 160g CF COTC 1 1 1 1 Lu x 5 0 0 ml
SIGNAL Signal 70g CF COTC 1 P in k
Lu x 5 0 0 ml
Sak u ra

Channel Strategy 2022 2

 MHSKU Criteria
GT BEAUTY MHSKU EAC ▪ Channel core & future core SKU contributing 60% of total channel sales
▪ MHSKU should be relevant to shoppers of the channels

2 0 2 3 H2
Corp Brand SKU Description H1 2023 COTC 14 14 11 6
D/PT GL SL 4P
MISSS Miss Black 950ml Non-Core
MISSS Miss Blue 950ml Non-Core
MISSS Miss Green 950ml Non-Core
MISSS Miss Yellow 950ml Non-Core
MISSS Misss 10g Black COTC 1 1 1 1
MISSS Misss 10g Blue Future Core 1 1 1 1 Color Code Reference
O2 O2 Blue 6g Future Core 1 1 1 1
O2 O2 Yellow 6g Future Core 1 1 Maintain
3D 3D Green 160g Future Core 1 1 1 1
3D 3D Meswak 150g Non-Core
3D 3D Red 160g Future Core 1 1 1 Remove
DOMI Domi Bar Black 110g Future Core 1 1 1
DOMI Domi Bar Red 110g Future Core 1 1 1 2023 H2 Update
FAMILY CARE Family Care Bar Black 100g COTC 1 1 1 1 4 4 3 3
FAMILY CARE Family Care Bar Black 50g Future Core 1 1 1 D/PT GL SL 4P
FAMILY CARE Family Care Bar Red 100g COTC 1 1 1 1 Miss Black 950ml Miss Black 950ml
FAMILY CARE Family Care Bar Red 50g Future Core 1 1 1 Miss Blue 950ml Miss Blue 950ml
FAMILY CARE Family Care Bar White 100g Future Core 1 1 O2 Yellow 6g O2 Yellow 6g
FAMILY CARE Family Care Bar Yellow 100g Future Core 1 1 3D Meswak 150g 3D Meswak 150g 3D Meswak 150g 3D Meswak 150g
FAMILY CARE Family Care BW Red 360ml Non-Core Domi Bar Black 110g
FAMILY CARE Family Care BW Red 530ml Non-Core Domi Bar Red 110g
FAMILY CARE Family Care BW Tanakar 360ml Non-Core Family Care Bar White 100g
FAMILY CARE Family Care BW Tanakar 530ml Non-Core Family Care Bar Yellow 100g
FAMILY CARE Family Care BW White Goatmilk 360ml Non-Core Misss 950ml ALOE Misss 950ml ALOE
FAMILY CARE Family Care BW White Goatmilk 530ml Non-Core Misss 950ml AVO Misss 950ml AVO
MISSS Misss 950ml ALOE Non-Core
MISSS Misss 950ml AVO Non-Core

Channel Strategy 2022 3

 MHSKU Criteria
MS Food MHSKU UNILEVER ▪ Channel core & future core SKU contributing 60% of total channel sales
▪ MHSKU should be relevant to shoppers of the channels

2023 H2
Corp Brand SKU Description H1 2023 COTC 14 9 9 4

D/PT GL SL 4P
CLEAR Cl ea r 8g Bl ue Future Core
CLEAR Cl ea r 8g Pi nk COTC 1 1 1
CLEAR MEN Cl ea r 8g Men COTC 1 1 1
SUNSILK Suns i l k 4g Bl a ck COTC 1 1 1
KNORR Knorr CPP 20g Non-Core
Color Code Reference
KNORR Knorr Jok 25g COTC 1 1 1 1
Maintain
KNORR Knorr Powder 19g COTC 1 1 1 1
KNORR Knorr Powder 180g COTC 1 1 1
KNORR Knorr Powder 1kg Chi cken COTC 1 Remove
KNORR Knorr Powder 360g COTC 1 1 1
KNORR Knorr Powder 105g COTC 1 1 1 1

KNORR Knorr Powder 730g COTC 1 2023 H2

CLOSE UP Cl os e up 150g COTC 1 2 2 1 3
LIFEBUOY Li febuoy 110g Red Future Core D/PT GL SL 4P
SIGNAL Si gna l 160g CF COTC 1 1 1 1 Clear 10ml Blue Clear 10ml Blue Lifebuoy 110g Red Sunsilk 6ml Black
SIGNAL Si gna l 70g CF COTC 1 Lifebuoy 110g Red Lifebuoy 110g Red Knorr Powder 180g
Knorr Knorr Tomya m 24g Future Core 1 Lifebuoy 110g Red

Channel Strategy 2022 4

 MHSKU Criteria
MS Food MHSKU EAC ▪ Channel core & future core SKU contributing 60% of total channel sales
▪ MHSKU should be relevant to shoppers of the channels
2023 H2
Corp Bra nd SKU Des cri ption H1 2023 COTC 18 12 9 6

D/PT GL SL 4P
MISSS Mi s s s 6g Bl a ck COTC 1 1 1 1
MISSS Mi s s s 6g Bl ue Future Core 1 1 1 1
MISSS Mi s s s 6g Green Future Core 1 1
MISSS Mi s s s 6g Yel l ow Future Core 1 1
O2 O2 Yel l ow 4g Future Core
O2 O2 Green 4g Non-Core
E.CO E.CO Tha i Sa kura 800g Future Core 1 1
E-LAN E-La n Pure Scent 180g COTC 1 1 1
E-LAN E-La n Pure Scent 39g Non-Core 1 Color Code Reference
E-LAN E-l a n Pure Scent 700g Future Core 1
E-LAN E-La n Ul tra 170g COTC 1 1 1 Maintain
E-LAN E-La n Ul tra 39g Non-Core
E-LAN DW E-l a n DW 1.2kg COTC 1 Remove
E-LAN DW E-l a n DW 1.9kg COTC 1
E-LAN DW E-La n DW 500g COTC 1 1 1 1
WIN E-La n Pure Scent 39g COTC
WIN Wi n Powder 50g COTC 1 1 1 1
3D 3D Green 160g Future Core
2023 H2
3D 3D Mes wa k 150g Non-Core
3 3 2 3
DOMI Domi Ba r Bl a ck 105g Future Core 1 1 1
FAMILY CARE Fa mi l y Ca re Ba r Bl a ck 100g COTC 1 1 1 1 D/PT GL SL 4P
FAMILY CARE Fa mi l y Ca re Ba r Bl a ck 50g Future Core Family Care Bar White 100g Family Care Bar White 100g Misss 10g Green Misss 10g Green
FAMILY CARE Fa mi l y Ca re Ba r Red 100g COTC 1 1 1 1 Family Care Bar Yellow 100g Family Care Bar Yellow 100g Win Powder 38g E-Lan Ultra 170g
FAMILY CARE Fa mi l y Ca re Ba r Red 50g Future Core
Win Powder 38g Win Powder 38g Win Powder 38g
FAMILY CARE Fa mi l y Ca re Ba r Whi te 100g Future Core 1
FAMILY CARE Fa mi l y Ca re Ba r Yel l ow 100g Future Core 1

Channel Strategy 2022 5

 MHSKU Criteria
MS HPC MHSKU UNILEVER ▪ Channel core & future core SKU contributing 60% of total channel sales
▪ MHSKU should be relevant to shoppers of the channels
2023 H2
Corp Brand SKU Description H1 2023 COTC 29 19 16 8
D/PT GL SL 4P
CLEAR Clear 8g Blue Future Core 1 1 1
CLEAR Clear 8g Pink COTC 1 1 1 1
CLEAR Clear 8g Sakura Future Core 1 1 1
CLEAR MEN Clear 8g Men COTC 1 1 1 1
DOVE Dove 8g Blue Future Core 1 1
DOVE Dove 8g Green Future Core 1
GLOW & LOVELY Glow & Lovely 25g Future Core 1
GLOW & LOVELY Glow & Lovely 7.5g Future Core 1
POND'S Ponds FF 100g Black COTC 1
POND'S Ponds FF 100g Pink COTC 1
Color Code Reference
POND'S Ponds FF 15g Black Future Core 1 1 1
POND'S Ponds FF 15g Pink Future Core 1 1 1
POND'S Ponds FF 50g Black Future Core 1
Maintain
SUNSILK Sunsilk 4g Black COTC 1 1 1 1
SUNSILK Sunsilk 4g Pink Future Core 1 1 1 1
KNORR Knorr Jok 25g COTC 1 1 1 1
Remove
KNORR Knorr Powder 19g COTC 1 1 1 1
KNORR Knorr Powder 180g COTC 1 1 1
KNORR Knorr Powder 1kg Chicken COTC 1
KNORR Knorr Powder 360g COTC 1 1 1
2023 H2
KNORR Knorr Powder 105g COTC 1 1 1
KNORR Knorr Powder 730g COTC 1 2 3 6 5
CLOSE UP Close up 150g COTC 1 1 D/PT GL SL 4P
CLOSE UP Close up 60g Future Core 1
Dove 9ml Blue Dove 9ml Blue Dove 9ml Blue Clear 10ml Blue
LIFEBUOY Lifebuoy 110g Blue Future Core 1 1
LIFEBUOY Lifebuoy 110g Red Future Core 1 1 1 1 Dove 9ml Green Dove 9ml Green Dove 9ml Green Clear 9ml Sakura
LUX Lux 190ml Violet Future Core Knorr Powder 730g Glow & Lovely 7.5g Dove 9ml Blue
LUX Lux 500ml Violet Future Core 1
Ponds FF 15g Black Dove 9ml Green
SIGNAL Signal 160g CF COTC 1 1 1 1
SIGNAL Signal 70g CF COTC 1 1 1 Ponds FF 15g Pink Knorr Powder 65g
SIGNAL Signal Action 123 Charcoal 160g Non-Core Close up 150g

Channel Strategy 2022 6

 MHSKU Criteria
MS HPC MHSKU EAC ▪ Channel core & future core SKU contributing 60% of total channel
sales
2023 H2
▪ MHSKU should be relevant to shoppers of the channels
Corp Brand SKU Description H1 2023 COTC 25 20 18 8

D/PT GL SL 4P
MISSS Misss 6g Black COTC 1 1 1 1
MISSS Misss 6g Blue Future Core 1 1 1 1
MISSS Misss 6g Green Future Core 1 1 1
MISSS Misss 6g Yellow Future Core 1 1 1
O2 O2 Yellow 4g Future Core 1 1 1 1
O2 O2 Green 4g Non-Core 1 1
E.CO E.CO Thai Sakura 800g Future Core 1 1 1
E-LAN E-Lan Pure Scent 180g COTC 1 1 1
E-LAN E-Lan Ultra 170g COTC 1 1 1
E-LAN E-Lan Ultra 39g Non-Core
E-LAN DW E-lan DW 1.2kg COTC 1 1 Color Code Reference
E-LAN DW E-lan DW 1.9kg COTC 1
E-LAN DW E-Lan DW 500g COTC 1 1 1 1
Maintain
WIN Win Powder 140g Future Core
WIN E-Lan Pure Scent 39g COTC
WIN Win Powder 50g COTC 1 1 1 1
Remove
3D 3D Green 160g Future Core 1 1 1 1
3D 3D Meswak 150g Non-Core
3D 3D Red 160g Future Core 1 1 1
DOMI Domi Bar Black 105g Future Core 1 1 1
DOMI Domi Bar Red 105g Future Core 1 1 1 2023 H2
FAMILY CARE Family Care Bar Black 100g COTC 1 1 1 1
2 2 2 2
FAMILY CARE Family Care Bar Black 50g Future Core 1 1 1
FAMILY CARE Family Care Bar Red 100g COTC 1 1 1 1 D/PT GL SL 4P
1 1 1
FAMILY CARE Family Care Bar Red 50g Future Core Win Powder 140g Win Powder 140g Win Powder 140g Misss 10g Green
FAMILY CARE Family Care Bar White 100g Future Core 1
FAMILY CARE Family Care Bar Yellow 100g Future Core 1 Win Powder 38g Win Powder 38g Win Powder 38g Misss 10g Yellow
FAMILY CARE Family Care BW Red 360ml Non-Core O2 Green 6g O2 Green 6g
FAMILY CARE Family Care BW White Goatmilk 360ml Non-Core
1
E-Lan Ultra 170g
MISSS Misss 850g AVO Non-Core
MISSS Misss 850g ALOE Non-Core 1 Win Powder 38g

Channel Strategy 2022 7

 MHSKU Criteria
Mom & Pops MHSKU UNILEVER ▪ Channel core & future core SKU contributing 60% of total channel sales
2023 H2
▪ MHSKU should be relevant to shoppers of the channels
Corp Brand SKU Description H1 2023 COTC 31 23 12 8

D/PT GL SL 4P
CLEAR Clear 8g Blue Future Core 1 1
CLEAR Clear 8g Pink COTC 1 1 1 1
CLEAR Clear 8g Sakura Future Core 1 1
CLEAR MEN Clear 8g Men COTC 1 1 1 1
CLEAR MEN Clear 170ml Men Future Core
DOVE Dove 8g Blue Future Core
DOVE Dove 8g Green Future Core
GLOW & LOVELY Glow & Lovely 25g Future Core 1 1
GLOW & LOVELY Glow & Lovely 50g Future Core 1
GLOW & LOVELY Glow & Lovely 7.5g Future Core 1 1 1
POND'S Ponds FF 100g Black COTC 1 1

POND'S Ponds FF 100g Pink COTC 1 1

Color Code Reference
POND'S Ponds FF 15g Black Future Core 1 1

POND'S Ponds FF 15g Pink Future Core 1 1

POND'S Ponds FF 50g Black Future Core 1 1 Maintain
POND'S Ponds FF 50g Pink Future Core 1
SUNSILK Sunsilk 4g Black COTC 1 1 1 1
SUNSILK Sunsilk 4g Pink Future Core 1 1 1 1 Remove
VASELINE Vaseline 400ml Pink Future Core 1
KNORR Knorr Jok 25g COTC 1 1 1 1
KNORR Knorr Powder 19g COTC 1 1 1 1 2023 H2
KNORR Knorr Powder 180g COTC 1 1
KNORR Knorr Powder 1kg Chicken COTC 1
0 0 7 1
KNORR Knorr Powder 360g COTC 1 1 D/PT GL SL 4P
KNORR Knorr Powder 105g COTC 1 1 1
KNORR Knorr Powder 730g COTC 1
Clear 10ml Blue
CLOSE UP Close up 150g COTC 1 1 1 Clear 9ml Sakura Clear 9ml Sakura
CLOSE UP Close up 60g Future Core 1
Glow & Lovely 25g
LIFEBUOY Lifebuoy 110g Blue Future Core 1 1
LIFEBUOY Lifebuoy 110g Red Future Core 1 1 1 1 Ponds FF 100g Black
LUX Lux 500ml Pink Future Core 1 Ponds FF 100g Pink
LUX Lux 500ml Violet Future Core 1
SIGNAL Signal 160g CF COTC 1 1 1 1
Ponds FF 15g Black
SIGNAL Signal 70g CF COTC 1 1 1 Ponds FF 15g Pink

Channel Strategy 2022 8

 MHSKU Criteria
Mom & Pops MHSKU EAC ▪ Channel core & future core SKU contributing 60% of total channel sales
▪ MHSKU should be relevant to shoppers of the channels
2023 H2
Corp Brand SKU Description H1 2023 COTC 19 15 10 6
D/PT GL SL 4P
MISSS Misss 6g Black COTC 1 1 1 1
MISSS Misss 6g Blue Future Core 1 1 1 1
MISSS Misss 6g Green Future Core 1 1
MISSS Misss 6g Yellow Future Core 1 1
O2 O2 Yellow 4g Future Core
O2 O2 Green 4g Non-Core
E.CO E.CO Thai Sakura 800g Future Core 1 1
E-LAN E-Lan Pure Scent 180g COTC 1 1 1
E-LAN E-Lan Pure Scent 39g Non-Core 1
E-LAN E-lan Pure Scent 700g Future Core 1
Color Code Reference
E-LAN E-Lan Ultra 170g COTC 1 1 1
Maintain
E-LAN E-Lan Ultra 39g Non-Core
E-LAN E-lan Ultra 450g Non-Core
E-LAN DW E-lan DW 1.2kg COTC 1
Remove
E-LAN DW E-lan DW 1.9kg COTC 1
E-LAN DW E-Lan DW 500g COTC 1 1 1 1
2023 H2
WIN E-Lan Pure Scent 39g COTC
WIN Win Powder 50g COTC 1 1 1 1 3 2 6 3
3D 3D Green 160g Future Core D/PT GL SL 4P
3D 3D Red 160g Future Core E-Lan Ultra 450gE-Lan Ultra 450g Misss 10g Green E-Lan Pure Scent 210g
DOMI Domi Bar Black 105g Future Core 1 1 1
Win Powder 38gFamily Care Bar Black 50g Misss 10g Yellow E-Lan Ultra 170g
DOMI Domi Bar Red 105g Future Core 1 1 1
FAMILY CARE Family Care Bar Black 100g COTC 1 1 1 1 Family Care Bar Black 50g Win Powder 38g Win Powder 38g
FAMILY CARE Family Care Bar Black 50g Future Core Family Care Bar Black 50g
FAMILY CARE Family Care Bar Red 100g COTC 1 1 1 1
Family Care Bar White 100g
FAMILY CARE Family Care Bar Red 50g Future Core
Family Care Bar Yellow 100g
FAMILY CARE Family Care Bar White 100g Future Core 1 1
FAMILY CARE Family Care Bar Yellow 100g Future Core 1 1

Channel Strategy 2022 9

 MHSKU Criteria
Family Grocery MHSKU UNILEVER ▪ Channel core & future core SKU contributing 60% of total channel
sales
2023 H2
Corp Brand SKU Description H1 2023 COTC 33 19 12 8
▪ MHSKU should be relevant to shoppers of the channels
D/PT GL SL 4P
CLEAR Clear 8g Blue Future Core 1 1
CLEAR Clear 8g Pink COTC 1 1 1 1
CLEAR Clear 8g Sakura Future Core 1 1
CLEAR MEN Clear 8g Men COTC 1 1 1 1
CLEAR MEN Clear 170ml Men Future Core 1
DOVE Dove 8g Blue Future Core
DOVE Dove 8g Green Future Core
GLOW & LOVELY Glow & Lovely 25g Future Core 1
GLOW & LOVELY Glow & Lovely 50g Future Core 1
GLOW & LOVELY Glow & Lovely 7.5g Future Core
POND'S Ponds Cream Tone Up 7g Future Core 1
POND'S Ponds FF 100g Black COTC 1 1
POND'S Ponds FF 100g Pink COTC 1 1

POND'S Ponds FF 50g Black Future Core 1 1 Color Code Reference

POND'S Ponds FF 50g Pink Future Core 1
SUNSILK Sunsilk 4g Black COTC 1 1 1 1
Maintain
SUNSILK Sunsilk 4g Pink Future Core 1 1 1 1
SUNSILK Sunsilk 4g Purple Future Core
VASELINE Vaseline 250ml Pink Future Core 1
VASELINE Vaseline 400ml Pink Future Core 1 Remove
KNORR Knorr Jok 25g COTC 1 1 1 1
KNORR Knorr Powder 19g COTC 1 1 1 1
KNORR Knorr Powder 180g COTC 1 1 1
KNORR Knorr Powder 1kg Chicken COTC 1
KNORR Knorr Powder 360g COTC 1 1
KNORR Knorr Powder 105g COTC 1 1 1 2023 H2
KNORR Knorr Powder 730g COTC 1
0 2 5 0
CLOSE UP Close up 150g COTC 1 1 1
CLOSE UP Close up 60g Future Core 1 D/PT GL SL 4P
LIFEBUOY Lifebuoy 110g Blue Future Core 1 1
Glow & Lovely 25g Clear 10ml Blue
LIFEBUOY Lifebuoy 110g Red Future Core 1 1 1 1
LIFEBUOY Lifebuoy 500ml Shower Gel Red Non-Core 1 Sunsilk 6ml Purple Clear 9ml Sakura
LUX Lux 190ml Violet Future Core 1
Glow & Lovely 25g
LUX Lux 500ml Pink Future Core 1
LUX Lux 500ml Violet Future Core 1 Knorr Powder 360g
SIGNAL Signal 160g CF COTC 1 1 1 1 Sunsilk 6ml Purple
SIGNAL Signal 70g CF COTC 1 1 1

Channel Strategy 2022 10

 MHSKU Criteria
Family Grocery MHSKU EAC 2023 H2
▪ Channel core & future core SKU contributing 60% of total channel
sales
Corp Brand SKU Description H1 2023 COTC 27 23 13 10
▪ MHSKU should be relevant to shoppers of the channels
D/PT GL SL 4P
MISSS Misss 6g Black COTC 1 1 1 1
MISSS Misss 6g Blue Future Core 1 1 1 1
MISSS Misss 6g Green Future Core 1 1
MISSS Misss 6g Yellow Future Core 1 1
O2 O2 Yellow 4g Future Core 1 1 1 1
O2 O2 Green 4g Non-Core
O2 O2 Blue 4g Future Core 1 1
E.CO E.CO Thai Sakura 2.4kg Non-Core 1
E.CO E.CO Thai Sakura 800g Future Core 1 1
E-LAN E-lan Pure Scent 2.5kg Non-Core 1
E-LAN E-Lan Pure Scent 180g COTC 1 1 1 1
E-LAN E-lan Pure Scent 700g Future Core 1
Color Code Reference
E-LAN E-Lan Ultra 170g COTC 1 1 1 1

E-LAN E-Lan Ultra 39g Non-Core Maintain

E-LAN DW E-lan DW 1.2kg COTC 1 1
E-LAN DW E-lan DW 1.9kg COTC 1
E-LAN DW E-Lan DW 500g COTC 1 1 1 1 Remove
WIN Win Powder 140g Future Core 1 1 1
WIN Win Powder 50g COTC 1 1 1 1
3D 3D Green 160g Future Core 1 1 1 1
3D 3D Red 160g Future Core 1 1
DOMI Domi Bar Black 105g Future Core 1 1 1
DOMI Domi Bar Red 105g Future Core 1 1 1
FAMILY CARE Family Care Bar Black 100g COTC 1 1 1 1
1 1
2023 H2
FAMILY CARE Family Care Bar Black 50g Future Core
FAMILY CARE Family Care Bar Red 100g COTC 1 1 1 1 0 0 3 1
FAMILY CARE Family Care Bar Red 50g Future Core 1 1 D/PT GL SL 4P
FAMILY CARE Family Care Bar White 100g Future Core 1 1
3D Red 160g 3D Red 160g
FAMILY CARE Family Care Bar Yellow 100g Future Core 1 1
Family Care Bar White 100g
FAMILY CARE Family Care BW Red 360ml Non-Core
FAMILY CARE Family Care BW White Goatmilk 360ml Non-Core Family Care Bar Yellow 100g

Channel Strategy 2022 11

Local Supermarket MHSKU UNILEVER MHSKU Criteria
▪ Channel core & future core SKU contributing 60% of total channel
2023 H2
sales
Corp Brand SKU Description H1 2023 COTC 31 24 0 0 ▪ MHSKU should be relevant to shoppers of the channels
D/PT GL SL 4P
CLEAR Clear 8g Blue Future Core
CLEAR Clear 8g Pink COTC

CLEAR Clear 170ml Pink Non-Core 1 1

CLEAR Clear 8g Sakura Future Core
CLEAR MEN Clear 8g Men COTC
CLEAR MEN
GLOW & LOVELY
Clear 170ml Men
Glow & Lovely 25g
Future Core
Future Core
1
1
1
1
Color Code Reference
GLOW & LOVELY Glow & Lovely 50g Future Core 1 1
GLOW & LOVELY Glow & Lovely 7.5g Future Core
Ponds AM FF 100g 1
Maintain
POND'S Non-Core
POND'S Ponds Cream Tone Up 50g Future Core 1
POND'S Ponds Cream Tone Up 7g Future Core 1 1
POND'S Ponds FF 100g Black COTC 1 1
New added
POND'S Ponds FF 100g FLW Future Core 1
POND'S Ponds FF 100g Pink COTC 1 1 Remove
POND'S Ponds FF 50g Black Future Core 1 1
SUNSILK Sunsilk 4g Black COTC
VASELINE Vaseline 250ml Pink Future Core 1
VASELINE Vaseline 400ml Pink Future Core 1 1
KNORR Knorr Jok 25g COTC 1 1
KNORR Knorr Powder 19g COTC
2023 H2
KNORR Knorr Powder 180g COTC 1 1
KNORR Knorr Powder 1kg Chicken COTC 1 3 0 7 3
KNORR Knorr Powder 360g COTC 1 1 D/PT GL SL 4P
KNORR Knorr Powder 105g COTC 1 1
Lux 500ml Sakura Clear 170ml Men Lux 190ml Pink
KNORR Knorr Powder 730g COTC 1
CLOSE UP Close up 150g COTC 1 1
Ponds FF 50g Pink Glow & Lovely 25g Lifebuoy 110g Red
CLOSE UP Close up 60g Future Core 1 1 Vaseline 570ml Pink Ponds FF 100g Black Signal 160g CF
LIFEBUOY Lifebuoy 110g Blue Future Core 1 1 Ponds FF 100g Pink
LIFEBUOY Lifebuoy 110g Red Future Core 1 1
Ponds FF 50g Black
LIFEBUOY Lifebuoy 500ml Shower Gel Red Non-Core 1 1

LUX Lux 190ml Pink Future Core 1 1

Knorr Jok 25g
LUX Lux 190ml Violet Future Core 1 1 Knorr Powder 360g
LUX Lux 500ml Pink Future Core 1 1 Knorr Powder 65g
LUX Lux 500ml Sakura Non-Core
Close up 150g
LUX Lux 500ml Violet Future Core 1 1
SIGNAL Signal 160g CF COTC 1 1 Lifebuoy 110g Red
SIGNAL Signal 70g CF COTC 1 1 Lux 190ml Violet
POND'S Ponds FF 50g Pink Future Core 1 Signal 160g CF
VASELINE Vaseline 570ml Pink Non- Core 1
Signal 70g CF

Channel Strategy 2022 12

Local Supermarket MHSKU EAC MHSKU Criteria
▪ Channel core & future core SKU contributing 60% of total channel
2023 H2 sales
Corp Brand SKU Description H1 2023 COTC 24

D/PT
19

GL
0

SL
0

4P
▪ MHSKU should be relevant to shoppers of the channels
MISSS Miss Black 850ml Non-Core 1
MISSS Miss Blue 850ml Non-Core 1
MISSS Misss 6g Black COTC
MISSS Misss 6g Blue Future Core
O2 O2 Yellow 4g Future Core
O2 O2 Green 4g Non-Core
E.CO E.CO Thai Sakura 800g Future Core 1 1
E-LAN E-lan Pure Scent 2.5kg Non-Core 1
E-LAN E-Lan Pure Scent 180g COTC 1 1
E-LAN E-Lan Pure Scent 450g Non-Core 1 1
E-LAN E-lan Pure Scent 700g Future Core 1 1 Color Code Reference
E-LAN E-Lan Ultra 170g COTC 1 1
E-LAN E-lan Ultra 2.5kg Non-Core 1
E-LAN E-Lan Ultra 39g Non-Core
Maintain
E-LAN E-lan Ultra 450g Non-Core
E-LAN E-Lan Ultra 700g Non-Core 1 1
New added
E-LAN DW E-lan DW 1.2kg COTC 1 1
E-LAN DW E-lan DW 1.9kg COTC 1 1
E-LAN DW E-Lan DW 500g COTC 1 1 Remove
WIN Win Powder 320g Non-Core
WIN Win Powder 50g COTC
3D 3D Green 160g Future Core 1 1
2023 H2
3D 3D Red 160g Future Core 1 1
DOMI Domi Bar Black 105g Future Core 1 1
4 5 7 7
DOMI Domi Bar Red 105g Future Core 1 1 D/PT GL SL 4P
FAMILY CARE Family Care Bar Black 100g COTC 1 1 Win Powder 400g Miss Black 950ml Miss Black 950ml E-Lan Pure Scent 210g
FAMILY CARE Family Care Bar Black 50g Future Core 1 1 Misss 950ml ALOE Miss Blue 950ml Miss Blue 950ml E-Lan Ultra 170g
FAMILY CARE Family Care Bar Red 100g COTC 1 1 Misss 950ml AVO Win Powder 400g E-Lan Pure Scent 210g E-Lan DW 500g
FAMILY CARE Family Care Bar Red 50g Future Core 1 1 E.CO Thai Sakura 2.7kg Misss 950ml ALOE E-Lan Ultra 170g 3D Green 160g
FAMILY CARE Family Care Bar White 100g Future Core 1 1 Misss 950ml AVO E-Lan DW 500g 3D Red 160g
FAMILY CARE Family Care Bar Yellow 100g Future Core 1 1
3D Green 160g Family Care Bar Red 100g
FAMILY CARE Family Care BW Red 360ml Non-Core
3D Red 160g E-Lan Ultra 450g
FAMILY CARE Family Care BW Tanakar 360ml Non-Core
Domi Bar Black 110g
FAMILY CARE Family Care BW White Goatmilk 360ml Non-Core
Domi Bar Red 110g
MISSS Misss 850g AVO Non-Core
Family Care Bar Black 100g
MISSS Misss 850g ALOE Non-Core
E-Lan Ultra 450g
E.CO E.CO Thai Sakura 2.4kg Non-Core 1

Channel Strategy 2022 13

Local CVS MHSKU UNILEVER MHSKU Criteria
▪ Channel core & future core SKU contributing 60% of total channel
sales
▪ MHSKU should be relevant to shoppers of the channels

2023
Corp Brand SKU Description H1 2023 COTC 22 13 10

GL SL 4P
CLEAR Clear 8g Blue Future Core 1
CLEAR Clear 8g Pink COTC 1 1 1
CLEAR Clear 8g Sakura Future Core 1
CLEAR MEN Clear 8g Men COTC 1 1 1
DOVE Dove 8g Blue Future Core 1 1 1
DOVE Dove 8g Green Future Core 1 1
GLOW & LOVELY Glow & Lovely 25g Future Core 1
Color Code Reference
GLOW & LOVELY Glow & Lovely 7.5g Future Core 1 1
POND'S Ponds Cream Tone Up 7g Future Core 1
Maintain
POND'S Ponds FF 100g Black COTC 1
New added
POND'S Ponds FF 100g Pink COTC 1
SUNSILK Sunsilk 4g Black COTC 1 1 1
Remove
SUNSILK Sunsilk 4g Pink Future Core 1 1 1
KNORR Knorr Jok 25g COTC 1 1 1
KNORR Knorr Powder 19g COTC 1 1
KNORR Knorr Powder 180g COTC 1
KNORR Knorr Powder 360g COTC 1
KNORR Knorr Powder 105g COTC 1 1 1
CLOSE UP Close up 150g COTC 1
LIFEBUOY Lifebuoy 110g Red Future Core 1 1 1
SIGNAL Signal 160g CF COTC 1 1 1
SIGNAL Signal 70g CF COTC 1 1 1

Channel Strategy 2022 14

Local CVS MHSKU EAC MHSKU Criteria
▪ Channel core & future core SKU contributing 60% of total channel
sales
▪ MHSKU should be relevant to shoppers of the channels

2023
Corp Brand SKU Description H1 2023 COTC 16 13 9
Color Code Reference
GL SL 4P
MISSS Misss 6g Black COTC 1 1 1 Maintain
MISSS Misss 6g Blue Future Core 1 1 1
O2 O2 Yellow 4g Future Core 1 1
E-LAN E-Lan Pure Scent 180g COTC 1 1 1 Remove
E-LAN E-Lan Ultra 170g COTC 1 1 1
E-LAN DW E-Lan DW 500g COTC 1 1 1
WIN Win Powder 140g Future Core
WIN Win Powder 50g COTC 1 1 1
3D 3D Green 160g Future Core 1 1 1
DOMI Domi Bar Black 105g Future Core 1 1
DOMI Domi Bar Red 105g Future Core 1
FAMILY CARE Family Care Bar Black 100g COTC 1 1 1
FAMILY CARE Family Care Bar Black 50g Future Core 1 1
FAMILY CARE Family Care Bar Red 100g COTC 1 1 1
FAMILY CARE Family Care Bar Red 50g Future Core 1 1 2023 H2
FAMILY CARE Family Care Bar White 100g Future Core 1 0 1 1 0
FAMILY CARE Family Care Bar Yellow 100g Future Core 1 D/PT GL SL 4P
Win Powder 140g Win Powder 140g

Channel Strategy 2022 15