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    UsaidMandvia
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    Indra Nooyi, CEO of PepsiCo, faces challenges in 2011 as she introduces a new healthier food strategy called "Good for You" that must balance the needs of internal constituencies like employees and shareholders with external groups like consumers and health advocates. Nooyi must determine if her personal values of promoting health and wellness provide valuable insight for the new strategy or risk distorting her thinking, and she must also decide whether to continue, modify, or abandon the "Good for You" approach going forward.

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    Indra Nooyi, CEO of PepsiCo, faces challenges in 2011 as she introduces a new healthier food strategy called "Good for You" that must balance the needs of internal constituencies like employees and shareholders with external groups like consumers and health advocates. Nooyi must determine if her personal values of promoting health and wellness provide valuable insight for the new strategy or risk distorting her thinking, and she must also decide whether to continue, modify, or abandon the "Good for You" approach going forward.

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    12 views1 page

    Case Questions

    Uploaded by

    UsaidMandvia
    Indra Nooyi, CEO of PepsiCo, faces challenges in 2011 as she introduces a new healthier food strategy called "Good for You" that must balance the needs of internal constituencies like employees and shareholders with external groups like consumers and health advocates. Nooyi must determine if her personal values of promoting health and wellness provide valuable insight for the new strategy or risk distorting her thinking, and she must also decide whether to continue, modify, or abandon the "Good for You" approach going forward.

    Copyright:

    © All Rights Reserved
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    This case concerns the challenges facing Indra Nooyi, CEO of PepsiCo, in 2011 as she wrestles with the

    proper approach to introducing a new “Good for You” healthier foods product strategy while balancing
    her commitments to the various internal and external constituencies to which she is responsible. Please
    read the case study and its accompanying exhibits, and come prepared to class to discuss the following
    questions:

    1. In your opinion, how serious is Nooyi’s situation, on a scale of one to ten, and what is your two-
    sentence summary of her problem?
    2. Reflect on Nooyi and her personal values. Are her personal values distorting her thinking or
    giving her a valuable insight?
    3. Would you change the “Good for You” strategy going forward, and if so, how? Stay the course?
    Back down? Double down?

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