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The reality of the impact of electronic marketing on the elements of the marketing
mix of banking from the perspective of employees of "Société Générale" in Algiers
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Sabrina MENANI Fairouz GUETTAF Ahlem KHENE
sabrina.menani@univ-biskra.dz fairouz.guettaf@univ-biskra.dz ahlem.khene@univ-biskra.dz
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M31 :JEL >"+#
Abstract:
This study aimed to identify the extent to which employees at Société Générale in Algiers
are aware of the reality of the impact of e-marketing on the elements of the banking marketing
mix, where we try to answer the following question: Algiers? Based on the descriptive
analytical method for the purpose of describing and analyzing the electronic marketing mix in
the bank under study.
To achieve the objectives of research and data collection, a questionnaire was distributed
to a sample of 40 employees of Société Générale Algeria, the agencies of Charka, Rouiba,
Didouche Mourad. Therefore, we have concluded that the application of electronic marketing
at Société Générale in Algiers affects the elements of the banking marketing mix of service,
price, distribution, promotion, individuals, operations and physical environment.
Keywords: e-marketing, banking, banking pricing, bank distribution, bank promotion,
individuals, banking operations, physical banking environment
JEL Cclassification codes: M31
______________________________________
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محايد 6 3.33 تأثير التسويق االلكتروني على البيئة المادية
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