Hands-on Exercise No.

2 Total Marks: 10
DigiSkills 2.0 Batch-05
Search Engine Optimization (SEO) Due Date: 17/08/2023

Instructions:
Please read the following instructions carefully before submitting this Hands-on Exercise:
 Use MS Word to prepare exercise solution.
 You may consult tutorials and videos if the concept is not clear.
 Your submitted exercise will not be considered/counted if:
 It is submitted after due date.
 It is not in the required format (.doc or .docx)
 It does not open, or file is corrupt.
 It is copied (partial or full) from any source (websites, forums, students, etc.)

Learning Outcome:

After completing this exercise, you shall be able to:

 Perform On-Page SEO

 Select the right Domain name
 Create Rich Snippet
 Problem Statement

Suppose you’re working for a company as an SEO expert. The company offers home based food delivery
in Islamabad city of Pakistan.

You’re required to suggest a domain name, create breadcrumb schema, and write Meta tags for the
company.

Task 1: (4 Marks)
You need to write Meta tags for home page of the company. Your primary keyword is “home based food
in Islamabad”.
1. Write an SEO friendly Meta title. The length for the Meta title should be between 50–60
characters.
2. Write Meta description and make sure its length is not more than 160 characters.

Task 2: (6 Marks)
Part 1: As you know that the business is related to home based food delivery, therefore, please perform
the following tasks.
1. Suggest a domain name for the business.
2. You need to ensure that the domain name has keyword “Food” included in it.

Part 2: You’re required to create a breadcrumb schema for the company.

1. Visit the https://technicalseo.com/tools/.
2. Select Schema Generator tool.
3. Choose schema type Breadcrumb and fill the input fields.
4. Take a screenshot of the result and paste into the Word file.
5. Submit the exercise file.

BEST OF LUCK 
How to submit solution file on LMS?

Please perform the following steps for submitting your solution using LMS:

1) Login to the LMS

2) Click on the Exercises button within the My Activities section

3) Click on the submit button to upload your Solution.

4) Keep in mind to upload your Solution in .doc or .docx format