NO TASK

I MARKETING & PUBLIC RELATION (6 task)

1 Establish how people can be used as a differentiating tool ?
Think of a product or service within your company
and carry out a 4Ps or 7Ps analysis on it, and then
2
produce a high-level comparison with your main
competitor
Carry out a SWOT analysis on your business and
3 write a short report on your findings. Establish what
areas need urgent attention and why
Analyze the marketability of your logistics chain and
4 develop a marketing plan that can be delivered by
your logistics department or third party provider
Think about how PR can be used to promote your
5 business and what media channel you would use to
communicate such.
Identify a product from the retail sector that could
benefit from a new and innovative promotion, and
6
then design this promotion through the selection of
market-specific media channels.

II COMMUNICATION & INFORMATION (6 task)

Identify a part of your operation that directly affects
commercial performance, source information
1
regarding this and develop a key performance
indicator.
Using external sources, gain as much relevant
information as possible relating to your business or
2
sector. Read and digest this, then write a paragraph
on your findings
How can management information influence the
3 direction of your business? Apply this to both the
company and your own department

III FINANCE (5 task)

Select a well-known public limited company, visit its
corporate website and download the most recent
1 financial report. Review the balance sheet and profit
& loss account, then highlight five key things that
they tell you about the business’s performance.
Liaise with your finance team and establish how
your business manages its cash flow, together with
2
the relationships developed with suppliers and
customers that make this happen
Carry out a budget review on your operation,
3 establishing the reasons for any adverse variations
and listing the corrective actions

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IV LEGAL ASPECTS (2 task)
Source the document - Goods Vehicle Operator
Licensing - guide for operators and use it to identify
the compliance check systems that should be in
1
place to make sure that a business and its staff are
able to obey the rules, when an operator license is
acquired
Source the document - Rules on Drivers Hours and
Tachographs - Guide for Operators and use it to
identify the legal obligations the transport operator
2
and the driver have to comply with regards to
unforeseen circumstances that can occur on a
journey

V MANAGING OPERATION (10 task)

Map out the management corridor for your business
by listing the reporting structure and key
1
responsibilities for each director. Once this has been
done, consider how this could be improved.
How can you improve your existing structure by
reducing the management head count and installing
2
Functional Managers? Identify the operational and
financial benefits coupled with a relevant timescale
Pull together as much information from the company
IT system that is relevant to your department.
3
Manipulate this data and assess its relevance in
terms of improving your department
Identify one B2B and one B2C organisation.
4 Establish their marketing strategies and compare
both approaches
Look closely at your organisation, and construct a
draft business plan of how you believe the
5
organisation is mapped. Subsequently, discuss this
with a senior business manager to test its accuracy
List five SMART objectives for your business, and
6 support these with reasons for why you have chosen
them
Consider the funding options for new and existing
companies which are available in the marketplace
7
today, and accordingly establish the benefits of each
and select the most relevant option
Think about how your business is perceived in the
8 marketplace and what causes these perceptions.
How can they be altered?
Investigate how your business is managing climate
9 change and what ‘green’ initiatives have been
initiated. List their successes

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Establish what level of road traffic has been saved
as a result of switching to a rail mode of
10 transportation. Following this research, project
forward (based on your findings) how road freight
could be affected within the next 12 months.

VI MANAGING PEOPLE (6 task)

Design an ideal working environment that would
1
motivate all of the following people: Visual, Auditory, Kinaesthetic
Analyse the personalities within your department.
Research further the three personality traits listed
2
above, establish the personality model for each
person, and consider how you would motivate them
Based on the information listed above regarding the
legal obligations of an employer, test your business
3
and assess to what extent it is adhering to its
obligations under local laws and regulations.
How would you use an appraisal to manage the poor
4
performance of an employee within your section?
Analyse your department and establish a new KPI
portfolio.
5
relevant graphs

6 new project affecting people within your team.

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