Business case study : Josh Talk

Today, Josh Talks produces close to 2,000 talks a year, compared to the 200 it used to produce in the
pre-pivot days. From Rs 6 crore revenue last year it is set to more than double its topline to Rs 13.5
crore this year. The startup made a profit of Rs 50 lakh last year and is well on track to continue the
profitable streak. From 1.2 million subscribers last year, it touched six million this year.

Read more at: https://yourstory.com/2020/01/gurugram-startup-josh-talks

On an average, Josh Talks is getting about 30-40 M views each month across all its channels. Josh
Talks has also reached out to over 150,000 people offline through its events in 30 different cities and
workshops in over 800+ colleges.

The top 10 competitors in Josh Talks' competitive set are:

TED Conferences

LLC

INKtalks

MS Talks India

YouTube

Dailymotion

Vimeo

Netflix

Hulu

SXSW

Vevo

Strategy for us
Videos per month 20-25 to establish ourselves as a genuine brand

Resources required:

Camera: 50K+ 20K (Lens)

Studio: 1000 per hour

Digital Marketing charges: 10k – 20k (Variable)

Responsibilities:

Speaker hunter

Production partner

Editor

Digital marketer