Assignment-1

1. We discussed 3 main categories of Distributors: Fulfillment, Broad Line,

and Value-Added. Provide an example company for each and why.
Answer:
 Fulfillment Distribution: Amazon fulfilment Center is a good example of
fulfilment distribution. In amazon, they receive a large volume of customer
orders through amazom.com. The main responsibility of the fulfilment
center in the order processing cycle is to collect the customer-ordered
products from the seller, transport that product to the fulfilment center,
perform further processes such as packaging, labelling and then deliver
the product(s) to the customer’s doorstep with the help of a delivery
partner (when needed).

 Broad Line distribution: Broad-line distribution has medium volume and

medium margin. Costco and Home Depot are examples of broad line
distribution.
 Value-added Distribution: value-added distribution has low volume and a
high margin. Apple (I-phone mobile) is an example of value-added
distribution.